Oracle Responsys Reviews & Product Details

DATA MODEL

Responsys offers a relational database structure, very useful to store all the information you need.

There are basically 3 categories of tables:

- the main Contacts List, where you tipically store static information about your users (email, name, country...)

- Profile Extension Tables (PETs), where you store additional information related to the aforementioned users, in a 1:1 relation. Tipically, you use them to store more dynamic information, like marketing preferences

- Supplemental Tables, where you can store information both in a 1:N relation with the Contact List, or even without any relation. The classic example is a catalog table, where you store all the data about your products

In Responsys, you can use the classic Filters or even SQL views, to extract data from these tables, for example to create a specific audience.

You can set up and schedule jobs to import/export data from/to the external FTP server provided to you when you activate a Responsys account.

CAMPAIGN CREATION

The campaign editor offers a great functionality called "dynamic content regions", that means you can create only one campaign, but personalize the content based on some list field (for example, 1 campaign with 10 languages, instead of having to create 10 different campaigns).

AUTOMATIONS

The automation (which are called Programs) editor is a very easy-to-use drag and drop canvas, with a large variety of switches, timers and conditions to be matched in order to proceed along one path or another. Review collected by and hosted on G2.com.

The integration process with the ecommerce is a bit tricky, and you will definitely need a skilled developer.

Moreover, if you have both an Oracle Responsys account and an Oracle Commerce Cloud ecommerce, you will need a third billable Oracle prodcut to integrate them and take advantage of the possibility to have all the orders/products data synced. Review collected by and hosted on G2.com.

I have worked on Responsys tool for 2 years in Oracle Company, this is my first B2C Email marketing automation tool. This has great functionality, it can adapt to different accounts based on their individual marketing needs. Hosting the Images, GIFs, HTML template files, Forms builder, Link-table, and Scheduling the campaigns every functions works perfectely.

And, the top notch thing is we can able to get the campaign performance in Single live report URL link, through that we can share the analysis of Open rate, Click rate and so on. We can share this link to external client as well. This has are some of the best things i have experienced on it. Review collected by and hosted on G2.com.

Rsponsys tool feels like a Backend Tool, it will not give a feel like Front-end tool. But, it works well , easy to use, integration is also easier here and freshers can also easily able to implement the email startegies for Promotional or Trigger campaigns. And, finally Backend customer support team also works well. Review collected by and hosted on G2.com.

I love this program because it has its intuitive interface, advanced campaign customization, and its ability to offer relevant messages on different channels. It also stands out for its detailed analysis and improvement of customer experience through effective segmentation. Review collected by and hosted on G2.com.

What I find least attractive when using Oracle Responsys is the lack of flexibility in certain customizations. Sometimes rigidity in customization options can limit adaptability to specific needs. This may require additional off-platform solutions to meet particular requirements. Review collected by and hosted on G2.com.

Oracle Responsys is cloud based marketing platform which focus on email marketing. it helps to mange marketing in buiness. not just email allows us to mange various marketing channels like email, SMS, notification and social media. It automtically segment our customer on behalf of purchase history. it is personalized and automated platform as a data scientist it gives us report analysis. Review collected by and hosted on G2.com.

it is very costly as compare to other platform Review collected by and hosted on G2.com.

How organized it is with different folder and how helpful it is to build an email using our templates. Review collected by and hosted on G2.com.

Sometimes it can be slow when building out multiple emails Review collected by and hosted on G2.com.

Recently Responsys integrated wider channels to its inventories like Facebook, Messanger, etc. which is sllowing me to streamline experiences for nurturing the users. It's flexible and advanced filtering options are cherry onthe cake. Review collected by and hosted on G2.com.

There's no dislikes as such however the Brand has not yet marketed its own product especially when there are other big players like Adobe, Salesforce Marketing, etc. Review collected by and hosted on G2.com.

Responsys allows us to plan and execute the marketing campaigns. We can manage campaigns on different channels like email, mobile, web, social media. Review collected by and hosted on G2.com.

I don't say it as dislike but I feel Responsys is unfamiliar like other automation platforms. Also UI can be improved. Review collected by and hosted on G2.com.

Oracle reaponsys is a cross channel campaign management tool which will be really useful for email marketing and campaign management. Review collected by and hosted on G2.com.

There is nothing big to dislike about this tool. It's really a useful tool for promoting our products and services. Review collected by and hosted on G2.com.

Since we've been using Responsys for a while, we've been able to handle a sizable amount of data that is used for campaign personalisation across a variety of channels (email, SMS, app and browser notification). The personalisation template language allows for simple and flexible campaign administration (RPL). Review collected by and hosted on G2.com.

Sometimes the response could be slow, which could be frustrating. The user interface (UI) also has room for improvement and can be enhanced. When notifying consumers, there are a number of problems and faults. Review collected by and hosted on G2.com.

Using this one we can keep a track of all the ongoing campaigns and can modify the user invitation as per the demand and domain. Also, the generated invitation can be created as per the interest of the user for efficient conversion. Review collected by and hosted on G2.com.

It uses variety of data types to keep an order of all the invitations and analytics that can helps to drive the final conclusion of any campaign in place. Such processes sometimes become hactic while working with multiple projects at a time. Review collected by and hosted on G2.com.