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Top 10 Optimove Alternatives & Competitors

(217)4.6 out of 5

The Customer Data Platforms (CDP) solutions below are the most common alternatives that users and reviewers compare with Optimove. Customer Data Platforms (CDP) is a widely used technology, and many people are seeking simple, innovative software solutions with marketing metrics, content marketing, and multiple devices. Other important factors to consider when researching alternatives to Optimove include time data and marketing automation. The best overall Optimove alternative is SAP Emarsys. Other similar apps like Optimove are Braze, Bloomreach, Insider, and HubSpot Marketing Hub. Optimove alternatives can be found in Customer Data Platforms (CDP) but may also be in Marketing Automation Software or Mobile Marketing Software.

Best Paid & Free Alternatives to Optimove

SAP Emarsys
Braze
Bloomreach
Insider
HubSpot Marketing Hub
Klaviyo
Blueshift
Tealium Customer Data Hub

Top 10 Alternatives to Optimove Recently Reviewed By G2 Community

Browse options below. Based on reviewer data, you can see how Optimove stacks up to the competition, check reviews from current & previous users in industries like Gambling & Casinos, Entertainment, and Marketing and Advertising, and find the best product for your business.

SAP Emarsys

By Emarsys

(437)4.3 out of 5

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SAP Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results ... fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalized omnichannel experiences that their customers deserve.

Categories in common with Optimove:

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Reviewers say compared to Optimove, SAP Emarsys is:

Slower to reach roi

More expensive

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Braze

By Braze

(1,126)4.5 out of 5

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Create powerful customer engagement with ease, at any scale

Categories in common with Optimove:

Reviewers say compared to Optimove, Braze is:

Slower to reach roi

More expensive

See all Braze reviews

Sponsored

Netcapz

0 ratings

Netcapz is the #1 AI-powered marketing platform and an award-winning AI-powered marketing platform that transforms how businesses communicate and engage with their audience. By providing innovative solutions for bulk SMS and messaging services, Netcapz allows companies to streamline their outreach efforts through SMS, WhatsApp, and other messaging channels—all managed from a single, intuitive interface. We empower businesses to connect with their customers effectively, driving growth and fostering meaningful relationships. Our platform uses advanced artificial intelligence to optimize campaign delivery, enhance engagement, and provide actionable insights, making it an indispensable tool for modern businesses. Recognized for Excellence: Netcapz is proud to have received multiple prestigious awards, reflecting our commitment to innovation and exceptional service: Most Innovative AI-Powered SMS Marketing Solutions Provider 2025 Client Engagement Excellence Award 2025 (Australian Enterprise Awards 2025) Wyndham Business Awards 2019 Winner These accolades underscore our leadership in the industry and our dedication to helping businesses achieve their goals through cutting-edge technology. Key Features of Netcapz: Multi-Channel Messaging: Communicate seamlessly across SMS and WhatsApp, managing all your campaigns from a unified dashboard. Unlimited Messaging: Enjoy the freedom to send unlimited messages, with the flexibility to scale based on your chosen package. AI-Driven Optimization: Our advanced AI ensures your messages are delivered at the best times and in the most effective ways, maximizing engagement. Real-Time Analytics: Monitor campaign performance with detailed analytics that provide insights into delivery rates, open rates, and customer interactions. Customizable Solutions: Whether you’re a small business or a large enterprise, our scalable plans cater to your unique needs. User-Friendly Interface: Designed with simplicity in mind, our platform is easy to use, even for those new to digital marketing. Why Businesses Choose Netcapz: Netcapz is trusted by over 10,000+ active customers and is a driving force behind successful marketing campaigns worldwide. Our platform is not just a tool but a partner in business growth, delivering: Improved customer engagement through targeted, AI-optimized messaging. Greater ROI with tools that simplify communication and save time. Peace of mind with our award-winning reputation for reliability and innovation. Our Mission: At Netcapz, we aim to bridge the gap between businesses and their customers by offering smarter, faster, and more reliable communication solutions. Whether it’s through SMS, WhatsApp, or other messaging channels, our goal is to empower businesses with the tools they need to connect and succeed. Start Your Journey with Netcapz: Discover how Netcapz can elevate your marketing strategy with AI-powered solutions. Join thousands of businesses already benefiting from our platform’s capabilities. Visit netcapz.cloud to learn more and get started today!

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Bloomreach

By Bloomreach

(646)4.6 out of 5

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Bloomreach personalizes the e-commerce experience by unifying real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience continuously reflects a changing customer as they shop. With the scale of AI, this creates endless new paths to purchase.

Categories in common with Optimove:

Reviewers say compared to Optimove, Bloomreach is:

Slower to reach roi

Better at meeting requirements

Easier to do business with

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Insider

By Insider

(1,079)4.8 out of 5

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Insider is the first integrated Growth Management Platform helping digital marketers drive growth across the funnel, from Acquisition to Activation, Retention, and Revenue from a unified platform powered by Artificial Intelligence and Machine Learning.

Categories in common with Optimove:

Reviewers say compared to Optimove, Insider is:

Easier to set up

More usable

Better at meeting requirements

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HubSpot Marketing Hub

By HubSpot

(12,345)4.4 out of 5

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Marketing automation software to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale — all on one powerful, easy-to-use CRM platform.

Categories in common with Optimove:

Reviewers say compared to Optimove, HubSpot Marketing Hub is:

Slower to reach roi

Easier to set up

More expensive

See all HubSpot Marketing Hub reviews

Klaviyo

By Klaviyo

(1,067)4.6 out of 5

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Klaviyo, a unified customer platform for email, SMS, and more, gives your online brand direct ownership of your consumer data and interactions.

Categories in common with Optimove:

Reviewers say compared to Optimove, Klaviyo is:

Easier to set up

Better at meeting requirements

More usable

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Blueshift

By Blueshift Labs

(278)4.4 out of 5

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Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

Categories in common with Optimove:

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Reviewers say compared to Optimove, Blueshift is:

Slower to reach roi

Easier to do business with

See all Blueshift reviews

Tealium Customer Data Hub

By Tealium

(320)4.3 out of 5

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Tealium AudienceStream™ is the market-leading Customer Data Platform, combining robust audience management and data enrichment capabilities resulting in unified customer profiles and the ability to take immediate, relevant action.

Categories in common with Optimove:

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Reviewers say compared to Optimove, Tealium Customer Data Hub is:

Slower to reach roi

Better at meeting requirements

See all Tealium Customer Data Hub reviews

Xtremepush

By Xtremepush

(221)4.4 out of 5

Xtremepush is an Omnichannel Customer Engagement Platform powered by a built-in CDP. It enables companies to understand their customers and transform ordinary customer experiences into engaging interactions that drive conversion, retention, and revenue across all channels.

Categories in common with Optimove:

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Reviewers say compared to Optimove, Xtremepush is:

Slower to reach roi

Easier to set up

Easier to do business with

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#10

Segment

By Twilio

(555)4.5 out of 5

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Segment is a customer data platform that helps every team access clean and reliable customer data to make real-time decisions, accelerate growth, and personalize experiences. Today, over 20,000 companies across 70+ countries use Segment, from fast-growing businesses like Instacart, Peloton, and Bonobos to some of the world’s largest organizations like Levi’s, Intuit, and FOX. With Segment, companies can connect and activate reliable first-party data across 300+ marketing, analytics, and data warehousing tools.

Categories in common with Optimove: