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Optimove (formely Kumulos) Reviews & Product Details

David M.
DM
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Optimove (formely Kumulos)?

I have easy access to all of the data I need and a very customizable interface for the API calls Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

The analytics tools could be faster and easier to navigate Review collected by and hosted on G2.com.

Recommendations to others considering Optimove (formely Kumulos):

Its a great product, easy to manage and with great support Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

all my cloud services for the million of users of my app Review collected by and hosted on G2.com.

Optimove (formely Kumulos) Overview

What is Optimove (formely Kumulos)?

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.

Optimove (formely Kumulos) Details
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Product Description

Kumulos is a Mobile App Management platform that offers mBaaS, Push Notifications, App Store Performance, Analytics, Automated Reports, Secure Customer Portals (to view apps), Mobile App Agency Console (to manage multiple apps through one pane of glass.)


Seller Details
Seller
Optimove
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,563 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
Description

Optimove is the first Customer-Led Marketing Platform. Its solutions ensure that marketing always starts with the customer instead of a campaign or product. Customer-led marketing has been proven to deliver brands an average increase of 33% in customer lifetime value.    It is the only customer-led marketing platform powered by the combination of 1) rich historical, real-time, and predictive customer data,
) AI-led multichannel journey orchestration, and 3) statistically credible multitouch attribution of every marketing action.    Optimove was recognized as the Visionary Leader in Gartner’s
0
4 Magic Quadrant for Multichannel Marketing Hubs. Optimove continues as a global leader for journey orchestration, as acknowledged in Gartner’s companion Critical Capabilities report. Optimove provides industry-specific and use-case solutions for leading consumer brands globally. For more information, go to Optimove.com


Bob L.
BL
Overview Provided by:
Founder & Director @ Kumulos

Recent Optimove (formely Kumulos) Reviews

Noah C.
NC
Noah C.Small-Business (50 or fewer emp.)
2.5 out of 5
"Solid, but no differentiation"
I liked the usage statistics automatically provided in the dashboard. The query syntax was also nice because it was so similar to SQL. The K-script...
MK
Maximilian K.Mid-Market (51-1000 emp.)
5.0 out of 5
"perfect partner"
sending App, InApp and web push via one tool
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"A Great Experience!"
The one-on-one support from the team is the biggest plus for me. I also appreciate the fact that the team took the time to truly understand our bu...
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Optimove (formely Kumulos) Media

Optimove (formely Kumulos) Demo - Push Notifications
Push Notification Creation
Optimove (formely Kumulos) Demo - Messaging Dashboard
Messaging Dashboard
Optimove (formely Kumulos) Demo - Kumulos Geofencing
Geofencing in Push Notifications
Optimove (formely Kumulos) Demo - In App Messaging
In App Messaging Creation
Optimove (formely Kumulos) Demo - Analytics Dashboard
Analytics Dashboard
Optimove (formely Kumulos) Demo - Crash Reporting Dashboard
Crash Reporting Dashboard
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29 out of 30 Total Reviews for Optimove (formely Kumulos)

4.8 out of 5
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Overall Review Sentiment for Optimove (formely Kumulos)Question

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Noah C.
NC
Backend Developer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Organic Review from User Profile
What do you like best about Optimove (formely Kumulos)?

I liked the usage statistics automatically provided in the dashboard. The query syntax was also nice because it was so similar to SQL. The K-script was decent as well. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

I didn't like how the data browsers were in the format of a new window. It would be nice to view the data in the browser. Also being able to adjust the size of the columns and data would be nice so I could view more data on my larger monitor. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

API and backend services. They provided a relational database as well as a way to query the data in javascript. The service worked alright but is going out of service. Review collected by and hosted on G2.com.

Jay P.
JP
Director for eSolutions
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
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(Original )Information
What do you like best about Optimove (formely Kumulos)?

We loved the simplicity of the tool and how easy it was to set up and use. It allowed us to instantly integrate with our mobile app without much development time. It is now a very important tool on engaging our mobile app users and gain valuable insights. The inbox function is a very good way for users to look back on messages, perfect when sending coupon codes or promotions. You can also automate the sending of push notifications depending on the user interaction with your app which even makes your engagement more timely and context-sensitive. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

There is nothing to dislike, everything is all easy to understand and will instantly improve your mobile engagement without any fuss. Maybe if I were to suggest improvements, it would be to add more analytics data and the ability to target based on specific data points using a simple dashboard. The dashboard is already good but there is always room to improve. Another thing I would like to have is for in-app messaging, more customizable options for design. All small improvements really, we really love using this platform. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove (formely Kumulos):

If you want to save major development time on your app for building engagement modules, Kumulos fits the bill and will give you all the tools you need with minor development on your mobile app. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

We had problems sending push notifications with our internal system. By using kumulos, all the load on our server for sending push is offloaded to kumulos. This was the major hurdle we needed to tackle as we had to limit our push notifications due to server load. We long wanted to have an inbox as well. We were looking into doing additional development on our app just to be able to accommodate this feature. Kumulos already has a built-in inbox API which made this process so much faster and was able to bring it to market sooner. A lot of our development schedules were optimized and shortened because of all the ready-made features on Kumulos which allowed us to focus our app development on other functions that we needed and the app. We cut down about 6 months' worth of development and that was a huge bonus. Another benefit is being able to trigger notifications based on events on the app. It also allows us to closely monitor how many regular users we have and being able to do more engagement with them. There are still more features to explore and gain benefit from. Review collected by and hosted on G2.com.

FD
Assistant Director for Marketing Technology
Enterprise(> 1000 emp.)
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What do you like best about Optimove (formely Kumulos)?

I love how you can target and schedule notifications and in-app messages to be as specific as you want. The intelligent delivery option is also beneficial, getting it to the recipient at the best time they'll engage with it. Geo taregetting your message is also useful. We can create campaigns based on where our members are. With a bit of creativity, we can drive them to our property with these messages.

I also have to mention that the team behind Kumulos is also fantastic. They have great support, are fast to answer your questions, and also listen to you. They take into account your input on the product. I've seen changes they done because of my team's feedback. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

The thing that sticks out the most for me would be the user interface. While the design may be on the modern side, it isn't very intuitive. It takes a while to figure it out on your own, or you'll have to get a few pointers from the support team. Thankfully, that team is excellent.

There's also no way, at least not that I know of, to resend the same message without having to redo the whole setup. We send multiple tests out to different stakeholders before the final message. Though there's a button for test users, that only goes out to one team. If there are other stakeholders, we have to recreate the message.

There are other small things, like the rudimentary user role settings, strange per message analytics, etc.; but they really aren't deal breakers. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove (formely Kumulos):

If you need to send in-app messages or notifications from your app, Kumulos will do that well and more. You will need to take the time to learn the ins and outs of the system as it isn't the most intuitive out there. Once you have the service running and you hit a roadblock or have an idea of how things could be better, don't hesitate to contact support. They're excellent and will get you what you need. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

One of the biggest issues we've had for years was getting in touch with our members who have outdated or wrong contact information. Having Kumulos integrated with our app lets us contact our members despite this. As long as they have our app installed, we can engage with them. This has had a positive effect on our patronage.

Kumulos has also lowered our expenses. Using the system is cheaper than sending SMS every so often. We used to send out a lot of SMS. With Kumulos, we can send as many messages as we want and we're only charged based on their tiering system.

Another thing that Kumulos solves is seeing how many active users we have on our app at a particular time. It was the easiest way for us to get this data. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Optimove (formely Kumulos)?

The one-on-one support from the team is the biggest plus for me. I also appreciate the fact that the team took the time to truly understand our business and goals for our app, so that they could support us as best as possible, and even make suggestions for increased effectiveness. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

I honestly have no complaints about Kumulos. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove (formely Kumulos):

If you want a system that's user friendly and a great support team, Kumulos is for you. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

Kumulos has provided us with a platform to engage our guests. We are able to provide them with information that keeps them abreast of the happenings on resort, thereby enhancing their experience. Review collected by and hosted on G2.com.

Luke T.
LT
Mobile Application Developer
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
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What do you like best about Optimove (formely Kumulos)?

As a junior dev seeing the UI layout was a warm welcome into back end development, Largely using the backend function of Kumulos, It was very easy to learn and implement backend functions Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

Not much to say really, talking to senior devs on the team, they seem to find logging in Kumulos quite painful compared to competitor backend management tools but overall its a great product Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

Mainly support requests for clients, mainly using the Tables tool to identify account numbers and cross reference auth codes etc, quite simple stuff, but the way kumulos lays out each section makes it easy to navigate to exactly which table i need Review collected by and hosted on G2.com.

Andrea S.
AS
CEO & FOUNDER
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: Seller invite
What do you like best about Optimove (formely Kumulos)?

Kumulos has always been a fantastic and trustable partner since our first meeting. The team has always listened deeply our need and helped us with new releases to help us to meet our KPI. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

Especially in the analytics section, some of the features still need a bit of development in order to make them competitive with the major competitors, but having seen the power of the Kumuos team, I'm sure it will arrive soon. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

We have been able to use Kumulos to deploy our services (deep linking and push notification) not only in IOS and Android but also in Huawei. This integration has been super usefull. Review collected by and hosted on G2.com.

Verified User in Insurance
AI
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about Optimove (formely Kumulos)?

The support mechanisms and customer service are top class. Being new to the world of push notifications, we were able to engage with different stakeholders within the business whom gave different views and thoughts on our strategy and process. This definitely builds trust in the brand, business and our contacts! Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

It's hard to put a dislike but there are always improvements that can be made. One of missing features we require is in the roadmap for early next year and this was communicated well and dealt with head on. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

As a young business, our main focus on using the tool is to deliver an channel external to our product and grow the customer uptake and utilisation of the system. This has allowed us to develop the notifications required for our customers to engage quicker and get visibility of updates. Review collected by and hosted on G2.com.

MK
Online Marketing Manager
Mid-Market(51-1000 emp.)
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(Original )Information
What do you like best about Optimove (formely Kumulos)?

sending App, InApp and web push via one tool Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

the time difference, but this is not a big deal. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove (formely Kumulos):

We as solute GmbH are absolutely satisfied as a partner with Kumulos. The cooperation is absolutely without problems and always helpful. The tool itself is perfect with its extensive possibilities. The possibility to send both app, (in-app) and web push messages is often not given in other tools. Definitely recommended. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

With the help of Kumulos, we were able to resolve many of our customers' difficult questions quickly and to their complete satisfaction. Review collected by and hosted on G2.com.

Shaham S.
SS
Head of IoT & App Development
Enterprise(> 1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
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What do you like best about Optimove (formely Kumulos)?

What I really appreciate about Kumulos is their huge responsibility and responsiveness.

No matter when, Kumulos team is always availabe to support. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

Hard to answer this one, actually cannot find anything specific. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove (formely Kumulos):

Great product, with easy integration and highly supportive and responsive support team.

Always available in case of any urgent supports, offering fast and practical solutions.

We also had cases where we needed the addition of new features in the SDK and Kumulos team supported us with. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

Analytics, Push notifications and crash analysis. Review collected by and hosted on G2.com.

Verified User in Oil & Energy
AO
Small-Business(50 or fewer emp.)
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Review source: G2 invite on behalf of seller
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(Original )Information
What do you like best about Optimove (formely Kumulos)?

Easy to use push notification services that deliver great value for agencies and end-users alike, highly targetted, and simple to get up and running. Review collected by and hosted on G2.com.

What do you dislike about Optimove (formely Kumulos)?

Difficult to find flaws in the product, very simple and intuitive, and easy to get started. Review collected by and hosted on G2.com.

Recommendations to others considering Optimove (formely Kumulos):

If you're new to the world of targetted push messaging, Kumulos offers a comprehensive suite of tools that help to get your campaign up and running quickly. Equally, if you're already experienced designing and executing these types of campaigns, Kumulos offers sufficient breadth and depth of functionality to satisfy more complex campaigns that need to function at greater scale. Review collected by and hosted on G2.com.

What problems is Optimove (formely Kumulos) solving and how is that benefiting you?

Kumulos helps to create highly contextual and well-targetted push campaigns that lead to increased user retention, lower churn and additional revenue. Review collected by and hosted on G2.com.