# Best Mobile Backend-as-a-Service (mBaaS) Software

  *By [Adam Crivello](https://research.g2.com/insights/author/adam-crivello)*

   Mobile backend as a service (MBaaS) products provide hosted cloud computing architecture for mobile applications, giving developers the ability to connect their application’s cloud storage and APIs. Businesses hoping to utilize off-premise servers will connect their application’s backend resources to an MBaaS product. The service reduces a development team’s need to construct complex backend infrastructure. MBaaS products are also highly scalable, as companies are not required to alter their hosting abilities as growth occurs. MBaaS solutions are similar to [platform as a service (PaaS)](https://www.g2.com/categories/platform-as-a-service-paas) solutions, but allow for greater utilization of a mobile device’s native features. Many [mobile development platforms](https://www.g2.com/categories/mobile-development-platforms) also provide MBaaS.

To qualify for inclusion in the MBaaS category, a product must:

- Host information such as server code, cloud storage, and file management 
- Provide architecture to a database and processing capabilities
- Provide reusable APIs to connect applications to cloud services
- Provide tools to manage backend data
- Secure communications between mobile users and servers




  
## How Many Mobile Backend-as-a-Service (mBaaS) Software Products Does G2 Track?
**Total Products under this Category:** 40

### Category Stats (May 2026)
- **Average Rating**: 4.33/5 (↑0.01 vs Apr 2026)
- **New Reviews This Quarter**: 9
- **Buyer Segments**: Small-Business 62% │ Mid-Market 29% │ Enterprise 10%
- **Top Trending Product**: AWS Amplify (+0.027)
*Last updated: May 26, 2026*

  
## How Does G2 Rank Mobile Backend-as-a-Service (mBaaS) Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 700+ Authentic Reviews
- 40+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Mobile Backend-as-a-Service (mBaaS) Software Is Best for Your Use Case?

- **Leader:** [AWS Amplify](https://www.g2.com/products/aws-amplify/reviews)
- **Highest Performer:** [Back4app](https://www.g2.com/products/back4app/reviews)
- **Easiest to Use:** [Back4app](https://www.g2.com/products/back4app/reviews)
- **Top Trending:** [AWS Amplify](https://www.g2.com/products/aws-amplify/reviews)
- **Best Free Software:** [Xano](https://www.g2.com/products/xano/reviews)

  
  ## What Are the Top-Rated Mobile Backend-as-a-Service (mBaaS) Software Products in 2026?
### 1. [AWS Amplify](https://www.g2.com/products/aws-amplify/reviews)
  AWS Amplify is a comprehensive development platform designed to simplify the creation, deployment, and management of full-stack web and mobile applications. It offers a suite of tools and services that enable developers to build scalable and secure applications with minimal backend expertise. By integrating seamlessly with various AWS services, Amplify accelerates the development process, allowing for rapid iteration and deployment. Key Features and Functionality: - Authentication: Simplifies user authentication by integrating with Amazon Cognito, enabling secure sign-ups, sign-ins, and multi-factor authentication, including social logins. - Serverless Architecture: Manages infrastructure automatically, handling scaling and maintenance, allowing developers to focus on application logic without managing servers. - Data Management: Provides real-time data synchronization and offline capabilities through integration with Amazon S3 for file storage and Amazon AppSync for data synchronization. - Machine Learning Integration: Enhances applications with AI/ML features like text translation and image analysis by integrating with Amazon SageMaker. - Continuous Deployment (CI/CD): Supports continuous integration and deployment by automatically deploying updates from repositories like GitHub, GitLab, and Bitbucket. - Real-Time Data and Notifications: Enables real-time data synchronization and push notifications using AWS AppSync and AWS Pinpoint. Primary Value and Solutions Provided: AWS Amplify addresses the complexities of full-stack application development by offering a unified platform that streamlines both frontend and backend processes. It reduces the time and effort required to build and deploy applications, making it accessible for developers of varying skill levels. By abstracting the intricacies of cloud infrastructure, Amplify allows developers to focus on delivering rich user experiences and robust functionality. Its scalability ensures that applications can grow seamlessly with user demand, while its integration with AWS services provides a secure and reliable foundation for modern web and mobile applications.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 93
**How Do G2 Users Rate AWS Amplify?**

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 8.8/10)
- **Quality of Support:** 8.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind AWS Amplify?**

- **Seller:** [Amazon Web Services (AWS)](https://www.g2.com/sellers/amazon-web-services-aws-3e93cc28-2e9b-4961-b258-c6ce0feec7dd)
- **Year Founded:** 2006
- **HQ Location:** Seattle, WA
- **Twitter:** @awscloud (2,228,514 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/amazon-web-services/ (156,424 employees on LinkedIn®)
- **Ownership:** NASDAQ: AMZN

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 59% Small-Business, 29% Mid-Market


#### What Are AWS Amplify's Pros and Cons?

**Pros:**

- Ease of Use (4 reviews)
- Scalability (3 reviews)
- Features (2 reviews)
- Integrations (2 reviews)
- CD Integration (1 reviews)

**Cons:**

- Expensive (2 reviews)
- Steep Learning Curve (2 reviews)
- Bug Issues (1 reviews)
- Difficult Navigation (1 reviews)
- Learning Difficulty (1 reviews)

### 2. [Back4app](https://www.g2.com/products/back4app/reviews)
  Your Application's Backend, Simplified. Launch your backend in minutes with no infrastructure hassles. Our low-code platform, ready-to-use components, and AI-powered tools will help you build faster and scale without limits.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 62
**How Do G2 Users Rate Back4app?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.8/10)
- **Quality of Support:** 9.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind Back4app?**

- **Seller:** [Back4app](https://www.g2.com/sellers/back4app)
- **Year Founded:** 2015
- **HQ Location:** Sunnyvale, CA
- **Twitter:** @back4app (3,474 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10107398/ (12 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software
  - **Company Size:** 84% Small-Business, 3% Enterprise


#### What Are Back4app's Pros and Cons?

**Pros:**

- Ease of Use (13 reviews)
- Customer Support (11 reviews)
- Documentation (8 reviews)
- Easy Setup (7 reviews)
- Cloud Services (6 reviews)

**Cons:**

- Missing Features (4 reviews)
- Insufficient Guidance (3 reviews)
- Resource Limitations (3 reviews)
- Storage Issues (3 reviews)
- Code Editing (2 reviews)

### 3. [Xano](https://www.g2.com/products/xano/reviews)
  Xano is the fastest way to create a scalable backend for any app or agent — from mission-critical software to your latest vibe-coded project. As a unified platform, Xano gives you everything you need to build and deploy production-grade software — visually, with code, or through AI — and launch in minutes. Connect to any frontend, deploy with one click, and scale to millions of users. Trusted by 70,000+ builders. How It Works Building modern software usually means stitching together a mess of tools: databases, API gateways, serverless runtimes, integrations, auth, infrastructure, CI/CD, and monitoring. For AI agents, you’ll also need an orchestrator to plan, call tools, and manage workflows. With Xano, you get it all in one place — including a built-in agent builder. - Model data, compose logic, and expose secure APIs. - Integrate with any system and scale automatically. - Design AI agents that use your data and APIs, call external tools, and run server-side with full observability and guardrails. Works With Any Frontend. Use Xano with Lovable, Bolt, WeWeb, Retool, or custom code. Deploy your server-side logic, data, and runtime on Xano with production-grade compliance and reliability. When your prototype is ready to go live, you don’t have to rebuild — Xano scales with you. Why Teams Choose Xano - Infrastructure handled: Compliance, reliability, and scaling are built-in. - All-in-one tooling: Database, APIs, runtime, integrations, monitoring, and more. - Flexible building: Non-coders can use AI or the visual canvas, while pro devs can write and sync code in their IDE. Simply put: Xano takes care of the backend so you can focus on the business logic that makes your app unique.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 67
**How Do G2 Users Rate Xano?**

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.8/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Xano?**

- **Seller:** [Xano](https://www.g2.com/sellers/xano)
- **Company Website:** https://www.xano.com
- **Year Founded:** 2014
- **HQ Location:** Woodland Hills, US
- **Twitter:** @xano (50 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/xano/ (56 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 88% Small-Business, 7% Mid-Market


#### What Are Xano's Pros and Cons?

**Pros:**

- Ease of Use (5 reviews)
- Speed (3 reviews)
- Customer Support (2 reviews)
- Development Speed (2 reviews)
- Ease of Learning (2 reviews)

**Cons:**

- Expensive (2 reviews)
- Learning Difficulty (2 reviews)
- Chat Issues (1 reviews)
- Coding Skills (1 reviews)
- Frequent Updates (1 reviews)

### 4. [OneEntry](https://www.g2.com/products/oneentry/reviews)
  OneEntry was built to eliminate the typical pain points of Headless CMS, Headless e-commerce, and backend platforms: complexity, plugin reliance, and hidden costs. Unlike tools that require separate services for logic, integration, and infrastructure, OneEntry provides an all-in-one backend for content, commerce, and business logic from day one. • Out-of-the-box modules for user management, authentication, headless e-commerce, forms, image optimization, notifications, events, and more • Built-in calendar for scheduling, bookings, and internal event management • Email marketing tools for campaigns, automations, and transactional messages • No plugin dependencies — all features are native and maintained by the platform • Custom Module support — extend logic with NodeJS, Python, or PHP • API-first and frontend-agnostic — works with any modern framework, library, or runtime: web, mobile, or custom • Real-time configuration of data structures and workflows via UI • Private cloud containers for every project, ready to scale automatically • Built-in CI/CD, monitoring, and automated backups for full reliability • Enterprise-grade security with mTLS, data isolation, and DDoS protection • Low-code integrations with external systems (CRM, ERP, payments, logistics), no DevOps required • Multilingual-ready for global teams and markets • Transparent pricing that fits any stage — startup to enterprise • Free Plan available — explore without setup or commitment


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 57
**How Do G2 Users Rate OneEntry?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind OneEntry?**

- **Seller:** [OneEntry Portal LLC](https://www.g2.com/sellers/oneentry-portal-llc)
- **Year Founded:** 2022
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** https://www.linkedin.com/company/oneentry-paas/ (8 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software
  - **Company Size:** 52% Small-Business, 2% Mid-Market


#### What Are OneEntry's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Content Management (10 reviews)
- Easy Integrations (8 reviews)
- Creation Ease (7 reviews)
- Customer Support (7 reviews)

**Cons:**

- Learning Curve (11 reviews)
- Not User-Friendly (6 reviews)
- Steep Learning Curve (6 reviews)
- Lack of Tutorials (5 reviews)
- Lack of Educational Resources (4 reviews)

### 5. [Oracle Mobile Hub](https://www.g2.com/products/oracle-mobile-hub/reviews)
  Build and deploy mobile apps and intelligent chatbots that connect to any backend system with Autonomous Mobile Cloud Enterprise.


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 32
**How Do G2 Users Rate Oracle Mobile Hub?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Quality of Support:** 7.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Oracle Mobile Hub?**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (828,755 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (199,301 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Who Uses This Product?**
  - **Top Industries:** Computer Software
  - **Company Size:** 44% Small-Business, 35% Enterprise


### 6. [Azure Mobile Apps](https://www.g2.com/products/azure-mobile-apps/reviews)
  Azure Mobile Apps is a technology that allows you to connect your mobile app to resources that are important in cloud connected mobile applications such as table data, authentication, and push notifications.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 21
**How Do G2 Users Rate Azure Mobile Apps?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Quality of Support:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Azure Mobile Apps?**

- **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft)
- **Year Founded:** 1975
- **HQ Location:** Redmond, Washington
- **Twitter:** @microsoft (13,101,622 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/microsoft/ (227,697 employees on LinkedIn®)
- **Ownership:** MSFT

**Who Uses This Product?**
  - **Top Industries:** Information Technology and Services
  - **Company Size:** 57% Enterprise, 29% Small-Business


#### What Are Azure Mobile Apps's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Interface Usability (1 reviews)


### 7. [Salesforce Heroku](https://www.g2.com/products/salesforce-heroku/reviews)
  Heroku is a cloud application platform that combines compute, data, and workflow with a high-productivity developer experience. Heroku Enterprise offers the same great developer experience along with enterprise-grade control, collaboration, and compliance. The platform gives enterprise teams the quickest path to delivering trusted customer experiences at scale. -Enhanced privacy in a network-isolated runtime environment -Seamless scalability to meet enterprise demand -Simplified compliance with PCI, HIPPA, SOC, and other standards -Automated, CI/CD workflows for optimal team collaboration -Integration with Salesforce data to build personalized experiences -Ecosystem of 150+ third-party add-on services to accelerate development -Unified dashboard to manage apps, add-ons, billing, permissions, and more. For more information, visit: https://www.heroku.com/enterprise


  **Average Rating:** 4.2/5.0
  **Total Reviews:** 143
**How Do G2 Users Rate Salesforce Heroku?**

- **Has the product been a good partner in doing business?:** 7.9/10 (Category avg: 8.8/10)
- **Quality of Support:** 7.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind Salesforce Heroku?**

- **Seller:** [Salesforce](https://www.g2.com/sellers/salesforce)
- **Year Founded:** 1999
- **HQ Location:** San Francisco, CA
- **Twitter:** @salesforce (581,299 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3185/ (88,363 employees on LinkedIn®)
- **Ownership:** NYSE:CRM

**Who Uses This Product?**
  - **Who Uses This:** Software Engineer, Founder
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 57% Small-Business, 28% Mid-Market


#### What Are Salesforce Heroku's Pros and Cons?

**Pros:**

- Ease of Use (2 reviews)
- Automation (1 reviews)
- Customer Support (1 reviews)
- Deployment Ease (1 reviews)
- Flexibility (1 reviews)

**Cons:**

- Poor Customer Support (2 reviews)
- Authentication Issues (1 reviews)
- Difficult Debugging (1 reviews)
- Downtime Issues (1 reviews)
- Email Issues (1 reviews)

### 8. [Backendless](https://www.g2.com/products/backendless/reviews)
  Backendless is a visual app development platform that offers a full range of low-code and no-code tools for app and web developers of all experience levels. Backendless features include a component-based UI Builder, real-time database, user authentication and management suite, push notification and in-app messaging console, Codeless logic builder, API management, and much more. Backendless was designed from the backend first, making it a perfect backend compliment to any coded or no-code frontend. The Backendless platform's visual approach and pre-built APIs make it easy to build the backend of any app up to 10 times faster than with traditional coding solutions and at a fraction of the cost.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 56
**How Do G2 Users Rate Backendless?**

- **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 8.8/10)
- **Quality of Support:** 8.7/10 (Category avg: 8.5/10)

**Who Is the Company Behind Backendless?**

- **Seller:** [Backendless](https://www.g2.com/sellers/backendless)
- **Year Founded:** 2012
- **HQ Location:** Frisco, TX
- **Twitter:** @Backendless (1,549 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/backendless-corp/ (25 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Marketing and Advertising
  - **Company Size:** 98% Small-Business, 2% Mid-Market


### 9. [Optimove (formely Kumulos)](https://www.g2.com/products/optimove-formely-kumulos/reviews)
  With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.


  **Average Rating:** 4.8/5.0
  **Total Reviews:** 29
**How Do G2 Users Rate Optimove (formely Kumulos)?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.8/10)
- **Quality of Support:** 9.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Optimove (formely Kumulos)?**

- **Seller:** [Optimove](https://www.g2.com/sellers/optimove)
- **Year Founded:** 2012
- **HQ Location:** New York
- **Twitter:** @Optimove (5,476 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/227901/ (583 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software
  - **Company Size:** 60% Small-Business, 30% Mid-Market


### 10. [Parse](https://www.g2.com/products/parse/reviews)
  Just focus on creating amazing user experiences and forget about complex infrastructure. Use Parse in your app and easily add a powerful cloud database, versatile push notification services, analytics tracking, and more.


  **Average Rating:** 3.7/5.0
  **Total Reviews:** 41
**How Do G2 Users Rate Parse?**

- **Has the product been a good partner in doing business?:** 6.2/10 (Category avg: 8.8/10)
- **Quality of Support:** 6.9/10 (Category avg: 8.5/10)

**Who Is the Company Behind Parse?**

- **Seller:** [Parse](https://www.g2.com/sellers/parse)
- **Year Founded:** 2011
- **HQ Location:** Menlo Park, CA
- **Twitter:** @parseit (71,086 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2696789/ (90 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software, Information Technology and Services
  - **Company Size:** 74% Small-Business, 19% Enterprise


### 11. [Apache Usergrid](https://www.g2.com/products/apache-usergrid/reviews)
  Apache Usergrid is an open-source Backend-as-a-Service) composed of an integrated distributed NoSQL database, application layer and client tier with SDKs for developers looking to rapidly build web and/or mobile applications. It provides elementary services (user registration & management, data storage, file storage, queues) and retrieval features (full text search, geolocation search, joins) to power common app features.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 21
**How Do G2 Users Rate Apache Usergrid?**

- **Has the product been a good partner in doing business?:** 7.1/10 (Category avg: 8.8/10)
- **Quality of Support:** 7.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Apache Usergrid?**

- **Seller:** [The Apache Software Foundation](https://www.g2.com/sellers/the-apache-software-foundation)
- **Year Founded:** 1999
- **HQ Location:** Wakefield, MA
- **Twitter:** @TheASF (66,161 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/215982/ (2,408 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Computer Software
  - **Company Size:** 68% Small-Business, 23% Mid-Market


### 12. [brainCloud](https://www.g2.com/products/braincloud/reviews)
  brainCloud is a ready-made, cloud-based backend for the development of games, apps, and things.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 10
**How Do G2 Users Rate brainCloud?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Quality of Support:** 9.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind brainCloud?**

- **Seller:** [bitHeads](https://www.g2.com/sellers/bitheads)
- **Year Founded:** 1995
- **HQ Location:** Ottawa, CA
- **Twitter:** @bitheads (591 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/61617 (56 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 55% Small-Business, 27% Mid-Market


### 13. [built.io Backend](https://www.g2.com/products/built-io-backend/reviews)
  The leading mobile Backend-as-a-Service (mBaaS) with an industry-first pluggable architecture, Built.io Backend accelerates mobile, web and IoT app development by enabling the use of best-of-breed microservices on top of a proven enterprise-grade tech stack.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 17
**How Do G2 Users Rate built.io Backend?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Quality of Support:** 8.6/10 (Category avg: 8.5/10)

**Who Is the Company Behind built.io Backend?**

- **Seller:** [built.io](https://www.g2.com/sellers/built-io)
- **HQ Location:** San Francisco, CA
- **Twitter:** @builtio (1,207 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Top Industries:** Internet
  - **Company Size:** 75% Enterprise, 20% Small-Business


### 14. [AppDrag](https://www.g2.com/products/appdrag/reviews)
  AppDrag is a global develoment platform for web professionals. Create fully customized responsive websites for your customers at speed of light with: - 1000 pre made section - Millions of royalty-free images - Translate to more than 100 languages - Clean source code & advanced editor - High performance cloud hosting


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 14
**How Do G2 Users Rate AppDrag?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Quality of Support:** 9.4/10 (Category avg: 8.5/10)

**Who Is the Company Behind AppDrag?**

- **Seller:** [AppDrag](https://www.g2.com/sellers/appdrag)
- **Year Founded:** 2016
- **HQ Location:** Dublin 2, IE
- **Twitter:** @AppDrag (140 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/17923895 (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Small-Business, 43% Mid-Market


### 15. [CloudBoost](https://www.g2.com/products/cloudboost/reviews)
  CloudBoost is a one complete cloud platform for next web.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate CloudBoost?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Quality of Support:** 8.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind CloudBoost?**

- **Seller:** [HackerBay](https://www.g2.com/sellers/hackerbay)
- **Year Founded:** 2016
- **HQ Location:** Munich, DE
- **Twitter:** @Hackerbay (2,744 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/hackerbay (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 57% Small-Business, 29% Enterprise


### 16. [Graphcool](https://www.g2.com/products/graphcool/reviews)
  The GraphQL backend for mobile & web developers to build better apps faster


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate Graphcool?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Quality of Support:** 7.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind Graphcool?**

- **Seller:** [GraphCool](https://www.g2.com/sellers/graphcool)
- **Year Founded:** 2016
- **HQ Location:** Berlin, Berlin, Germany
- **Twitter:** @graphcool (85 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/prisma-io/ (178 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 71% Small-Business, 29% Mid-Market


### 17. [IBM Mobile Foundation](https://www.g2.com/products/ibm-mobile-foundation/reviews)
  IBM Mobile Foundation provides a simple, safe, mobile cloud application that easily integrates with popular application development tools. Build in a safe environment Employ comprehensive security to protect apps, data on the device, as well as corporate APIs from hackers and other vulnerabilities. Better manage app lifecycles Manage apps more efficiently, streamline problem determination and cut down cycle times for making updates. Gain analytic insights View near real-time feedback, helping you better understand mobile users. Discover how they are using your app through built-in, flexible, interactive data reports. Power your apps Run modern Java or JavaScript business logic in an enterprise-grade rich and integrated back-end logic engine. Unify essential services Provide every app with common services for faster, more consistent experiences. Boost user management, increase data protection and streamline message delivery to multiple platforms with a single API.


  **Average Rating:** 3.8/5.0
  **Total Reviews:** 7
**How Do G2 Users Rate IBM Mobile Foundation?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Quality of Support:** 7.1/10 (Category avg: 8.5/10)

**Who Is the Company Behind IBM Mobile Foundation?**

- **Seller:** [IBM](https://www.g2.com/sellers/ibm)
- **Year Founded:** 1911
- **HQ Location:** Armonk, New York, United States
- **Twitter:** @IBMSecurity (74,796 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1009/ (324,553 employees on LinkedIn®)
- **Ownership:** SWX:IBM

**Who Uses This Product?**
  - **Company Size:** 57% Enterprise, 29% Mid-Market


### 18. [SashiDo.io](https://www.g2.com/products/sashido-io/reviews)
  ParseGround is a mobile backend-as-a-service (mBaaS) platform, which simplifies the mobile app developement, provides developers with a way to link their applications to backend cloud storage and enables to build and run Node.js and MongoDB applications in the cloud.


  **Average Rating:** 4.4/5.0
  **Total Reviews:** 5
**How Do G2 Users Rate SashiDo.io?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind SashiDo.io?**

- **Seller:** [ParseGround](https://www.g2.com/sellers/parseground)
- **Year Founded:** 2016
- **HQ Location:** Lozenets, BG
- **Twitter:** @sashidoio (1,240 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10612753 (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 19. [AnyPresence](https://www.g2.com/products/anypresence/reviews)
  AnyPresence is an enterprise platform for digital transformation that enables API microservices, enterprise mobility, and IoT app ecosystem initiatives. AnyPresence was founded in 2011 by former SAP, Oracle and Cisco executives. The platform empowers users to build APIs and cross-platform apps following IT governance and best practices. The patented AnyPresence architecture provides source code access to UI test kits, SDKs, and backend servers, which can be deployed in the cloud or on-premise. The solution can uniquely support innovation ecosystems of users and citizen developers from any web portal. AnyPresence is recognized for its award-winning technology and unparalleled customer service, and reliably powers thousands of APIs and apps for large enterprises including Citi, Jabil, MasterCard and Schneider Electric.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate AnyPresence?**

- **Quality of Support:** 7.8/10 (Category avg: 8.5/10)

**Who Is the Company Behind AnyPresence?**

- **Seller:** [AnyPresence](https://www.g2.com/sellers/anypresence)
- **Year Founded:** 2010
- **HQ Location:** Reston, US
- **Twitter:** @anypresence (768 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/anypresence-inc- (5 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Enterprise, 50% Small-Business


### 20. [Mesosfer](https://www.g2.com/products/mesosfer/reviews)
  Mesosfer offers mobile Backend as a Service to develop IoT applications.


  **Average Rating:** 4.0/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Mesosfer?**

- **Quality of Support:** 7.5/10 (Category avg: 8.5/10)

**Who Is the Company Behind Mesosfer?**

- **Seller:** [Mesosfer](https://www.g2.com/sellers/mesosfer)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 50% Mid-Market, 50% Small-Business


### 21. [Altogic](https://www.g2.com/products/altogic/reviews)
  Altogic is a backend-as-a-service platform that helps developers easily build scalable backend applications in minutes.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate Altogic?**

- **Quality of Support:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Altogic?**

- **Seller:** [Altogic](https://www.g2.com/sellers/altogic)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/agnost (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 22. [CodeMash](https://www.g2.com/products/codemash/reviews)
  CodeMash is a cloud service model in which developers outsource all the behind-the-scenes aspects of web and mobile applications so that they only have to write and maintain the frontend. We provide pre-written software for activities that take place on servers, such as user authentication, database management, email, and push notifications (for mobile apps), as well as cloud storage and hosting. 1) Saves time when developing mobile and web applications, 2) Reuse well-known software brands in seconds 2) One platform to develop and maintain web and mobile applications As a developer, you don't want to waste any time on chores when building out applications. Instead, you want to focus on the important things that will get your app to the market fast. Save your time.


  **Average Rating:** 4.7/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate CodeMash?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Quality of Support:** 8.3/10 (Category avg: 8.5/10)

**Who Is the Company Behind CodeMash?**

- **Seller:** [CodeMash](https://www.g2.com/sellers/codemash)
- **Year Founded:** 2019
- **HQ Location:** Kaunas, LT
- **LinkedIn® Page:** https://www.linkedin.com/company/codemash-baas/ (2 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 23. [moBack](https://www.g2.com/products/moback/reviews)
  moBack is a mobile backend-as-a-service (Mbaas) platform that helps IT teams build and integrate mobile apps quickly and cost-effectively.


  **Average Rating:** 4.3/5.0
  **Total Reviews:** 3
**How Do G2 Users Rate moBack?**

- **Quality of Support:** 9.2/10 (Category avg: 8.5/10)

**Who Is the Company Behind moBack?**

- **Seller:** [moBack](https://www.g2.com/sellers/moback)
- **Year Founded:** 2011
- **HQ Location:** San Jose, US
- **Twitter:** @mobackInc (196 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/moback-inc-/ (52 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 67% Small-Business, 33% Mid-Market


### 24. [Apps Panel](https://www.g2.com/products/apps-panel/reviews)
  Apps Panel is a mobile backend-as-a-service enabling developers to manage their mobile development process.


  **Average Rating:** 4.5/5.0
  **Total Reviews:** 2

**Who Is the Company Behind Apps Panel?**

- **Seller:** [Apps Panel](https://www.g2.com/sellers/apps-panel)
- **Year Founded:** 2010
- **HQ Location:** LYON, FR
- **Twitter:** @AppsPanel_Nomeo (342 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/apps-panel (21 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business


### 25. [Appwrite](https://www.g2.com/products/appwrite/reviews)
  Appwrite is an open-source, all-in-one cloud development platform. Use built-in backend infrastructure and web hosting, all from a single place. Products Appwrite Cloud provides you with: - Sites: Web hosting with DDOS Protection, SSR, and custom domains - Authentication: 30+ login methods, support for teams, roles, and user labels - Databases: Never paused, fast in-memory caching, advanced permission models, relationship support - Storage: File encryption at rest and transit, built-in image transformation capabilities, advanced compression with WebP/Brotli support - Functions: Automatic deployment from GitHub - Messaging: SMS, email, and push notification support - Real-time: Unlimited subscriptions By utilizing Appwrites’ features, you save time and ensure your products are stable and secure for your end users. With Appwrite, you always own your data, so you never have to fear vendor lock-in.


  **Average Rating:** 4.6/5.0
  **Total Reviews:** 4
**How Do G2 Users Rate Appwrite?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Quality of Support:** 10.0/10 (Category avg: 8.5/10)

**Who Is the Company Behind Appwrite?**

- **Seller:** [Appwrite](https://www.g2.com/sellers/appwrite)
- **Year Founded:** 2020
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** https://www.linkedin.com/company/appwrite (45 employees on LinkedIn®)

**Who Uses This Product?**
  - **Company Size:** 100% Small-Business



    ## What Is Mobile Backend-as-a-Service (mBaaS) Software?
  [Mobile Development Software](https://www.g2.com/categories/mobile-development)

  
---

## How Do You Choose the Right Mobile Backend-as-a-Service (mBaaS) Software?

### What You Should Know About Mobile Backend-as-a Service (MBaaS) Software

### What is Mobile Backend-as-a Service (MBaaS) Software?

Mobile backend-as-a-service (MBaaS) products equip developers with everything they need to create and deploy a mobile application. MBaaS is different from other development platforms in that its cloud computing architecture is specifically designed for mobile app development. This cloud computing architecture enables developers to connect to their application’s cloud storage and application programming interfaces (APIs). Organizations looking to utilize off-premise servers will connect their application’s backend resources to an MBaaS product. The service lowers a development team’s need to construct complex backend infrastructure. MBaaS utilizes custom software development kits (SDKs)  to connect API endpoints to mobile applications, such as iOS and Android. 

**What does MBaaS stand for?**

MBaaS stands for mobile backend-as-a-service. 

### What are the Common Features of Mobile Backend-as-a Service (MBaaS) Software?

The following are some core features of MBaaS software: 

**Push notification:** Push notifications are one of several backend services provided by MBaaS. Push notifications can enable messaging and content client side based on certain profiles that trigger messaging alerts, providing a great form of user management. This can range from small but rapid updates to crash reporting. 

**Geolocation:** ​​Another backend service provided by MBaaS is location or geolocation updates. BaaS providers often include this feature to monitor the physical location from where applications and devices are being accessed. As location services continue to become integrated into modern mobile devices, this feature will become increasingly important for MBaaS providers to have available.  

**Cloud storage:** Cloud storage and cloud services are one of the key draws in investing in BaaS providers. By moving to the cloud, whether that be platform as a service (PaaS) or software as a service (SaaS), cloud storage provides organizations with significantly more flexibility and space in saving and storing data in the cloud. 

### What are the Benefits of Mobile Backend-as-a Service (MBaaS) Software?

While there are many facets to consider, there are some key benefits that apply to the successful adoption of MBaaS software. 

**Serverless:** MBaaS providers are serverless, meaning that organizations working with MBaaS providers do not need to worry about programs being server side. This saves organizations from spending time and money on challenges such as server administration, security updates, file storage, data storage, and increasing scalability. 

**Productivity:** MBaaS products reduce the time organizations need to spend on mobile app development. This frees up developers’ schedules to focus on other key work needed within a particular organization. 

**Integration:** MBaaS simplifies the process of connecting an application’s cloud storage with APIs. MBaaS platforms also make it easier to integrate with third-party systems, eliminating the need to duplicate efforts and functionality across different systems. 

**Faster time to market:** MBaaS reduces the time it takes to go to market with mobile applications. This allows organizations to move into the market quicker, enabling them to add new products and services as well as release updates to products more rapidly. 

### Who Uses Mobile Backend-as-a Service (MBaaS) Software?

MBaaS can be beneficial to both large, enterprise organizations as well as small businesses. 

**Enterprise development teams:** Enterprise development teams can benefit from the organization provided by MBaaS. By having all backend operations simplified and accessible in one location, enterprise development teams do not have to worry about organizing a series of disconnected applications. 

**Small business development teams:** MBaaS can be particularly beneficial for smaller organizations, as these companies lack the servers and infrastructure that larger businesses may possess. MBaaS can aid smaller businesses in accessing quality applications without spending beyond any budget constraints. 

### Challenges with Mobile Backend-as-a Service (MBaaS) Software

Software solutions can come with their own set of challenges, and MBaaS is no exception. 

**Cost:** MBaaS software may be an expensive investment. Pricing can vary and will be high depending on how many applications and programs MBaaS is likely involved in. Pricing can be even higher when factoring in any additional or customized needs an organization may have. 

**Low flexibility:** MBaaS, and BaaS, in general, do not allow for a great deal of flexibility. These service providers, whether they be PaaS or SaaS, are often utilizing a fixed set of standard technologies and features. This means that there is limited ability for a service platform to customize and design products for specific customers’ needs. 

**Low scalability:** BaaS automatically sets limits on how much mobile application development an organization is capable of doing. This is why some organizations see BaaS as a short-term solution rather than a final one. 

**Security concerns:** Storing confidential user data with a cloud service platform, especially BaaS, can be dangerous. Organizations will need to adopt strict user management protocols to keep data safe and compliant. 

### How to Buy Mobile Backend-as-a Service (MBaaS) Software

#### Requirements Gathering (RFI/RFP) for Mobile Backend-as-a Service (MBaaS) Software

The requirements for MBaaS solutions can be fairly straightforward at times, as these tools do not offer too much customization. That being said, buyers seeking an MBaaS solution should consider several key factors. Important considerations include, but are not limited to, the pricing model, the user experience, and the ability to integrate with the web apps the organization currently uses. 

#### Compare Mobile Backend-as-a Service (MBaaS) Products

**Create a long list**

Buyers should start by seeking out different service providers for the right fit given the timeline, scope, and resources the organization has at its disposal. Once these factors are identified, buyers can then use G2.com and other online resources to research the top products on the market. 

**Create a short list**

After identifying these key factors, buyers can then dig deeper into finding a service provider that fits their specific needs. Companies should consider the bandwidth of developers on their team. Companies should also consider what preexisting software they already have on site, as well as what additional software they may need to purchase. 

**Conduct demos**

Companies should walk through a demo of each product they are considering purchasing. This allows them to get an up close and personal view of a service provider, its functionality, and how it fits into the current backend and frontend infrastructure at the company. 

#### Selection of Mobile Backend-as-a Service (MBaaS) Software

**Choose a selection team**

The selection team should include a mix of roles and titles that would interact with MBaaS. First and foremost, at least one member of the development team should be involved, as the development team would be most likely to interact with MBaaS regularly. Other roles may be dependent on BaaS use cases. If the tool purchased is to assist in user experience, as an example, roles such as site administrators and product managers may also need to be involved. 

**Negotiation**

While some vendors will have a set cost pricing model to follow, others may be open to negotiation. Organizations should do their research prior to the negotiation phase to ensure that what they are asking for is a reasonable price. 

**Final decision**

Ultimately, organizations will need to decide which product they want to go forward with. Companies should consider what specific features, use cases, and capabilities they are looking for depending on their organizational needs. 

### Implementation of Mobile Backend-as-a Service (MBaaS) Software

**How is Mobile Backend-as-a Service (MBaaS) Software Implemented?**

MBaaS software is often implemented through Paas or SaaS. MBaaS is designed for mobile devices, including IoS and Android devices. MBaaS can also be open source, which will be important as open-source software continues to rise in popularity. 

**Who is Responsible for Mobile Backend-as-a Service (MBaaS) Software Implementation?**

Developers are often key members of the implementation and development process, as they are the ones who will be using them regularly. In reality, anyone involved in backend processes across the organization could ultimately become involved. 

**What Does the Implementation Process Look Like for Mobile Backend-as-a Service (MBaaS) Software?**

Companies should plan to run tests multiple times prior to going live in order to collect test data. This test data helps ensure that their connection to the MBaaS provider and application are running smoothly. 

**When Should You Implement Mobile Backend-as-a Service (MBaaS) Software?**

Organizations should implement MBaaS once they have conducted initial testing. Once up and running, developers will be eager to utilize MBaaS, as it saves them time and allows them to focus on other, more engaging activities. 

### Mobile Backend-as-a Service (MBaaS) Software Trends

**Internet of things (IoT) and MBaaS**

IoT technology is on the rise and will impact MBaaS. As IoT-powered devices continue to become popular with customers, MBaaS providers will be expected to be able to support any IoT-based mobile applications an organization may need.