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Best Mobile Backend-as-a-Service (mBaaS) Software

Adam Crivello
AC
Researched and written by Adam Crivello

Mobile backend as a service (MBaaS) products provide hosted cloud computing architecture for mobile applications, giving developers the ability to connect their application’s cloud storage and APIs. Businesses hoping to utilize off-premise servers will connect their application’s backend resources to an MBaaS product. The service reduces a development team’s need to construct complex backend infrastructure. MBaaS products are also highly scalable, as companies are not required to alter their hosting abilities as growth occurs. MBaaS solutions are similar to platform as a service (PaaS) solutions, but allow for greater utilization of a mobile device’s native features. Many mobile development platforms also provide MBaaS.

To qualify for inclusion in the MBaaS category, a product must:

Host information such as server code, cloud storage, and file management
Provide architecture to a database and processing capabilities
Provide reusable APIs to connect applications to cloud services
Provide tools to manage backend data
Secure communications between mobile users and servers

Best Mobile Backend-as-a-Service (mBaaS) Software At A Glance

Best for Small Businesses:
Highest User Satisfaction:
Best Free Software:
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Best Free Software:

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.

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36 Listings in Mobile Backend-as-a-Service (mBaaS) Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Apache Usergrid is an open-source Backend-as-a-Service) composed of an integrated distributed NoSQL database, application layer and client tier with SDKs for developers looking to rapidly build web an

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 68% Small-Business
    • 23% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Apache Usergrid features and usability ratings that predict user satisfaction
    7.1
    Has the product been a good partner in doing business?
    Average: 8.7
    7.5
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1999
    HQ Location
    Wakefield, MA
    Twitter
    @TheASF
    66,229 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    2,291 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Apache Usergrid is an open-source Backend-as-a-Service) composed of an integrated distributed NoSQL database, application layer and client tier with SDKs for developers looking to rapidly build web an

Users
No information available
Industries
  • Computer Software
Market Segment
  • 68% Small-Business
  • 23% Mid-Market
Apache Usergrid features and usability ratings that predict user satisfaction
7.1
Has the product been a good partner in doing business?
Average: 8.7
7.5
Quality of Support
Average: 8.3
Seller Details
Year Founded
1999
HQ Location
Wakefield, MA
Twitter
@TheASF
66,229 Twitter followers
LinkedIn® Page
www.linkedin.com
2,291 employees on LinkedIn®
(56)4.4 out of 5
1st Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Backendless is a visual app development platform that offers a full range of low-code and no-code tools for app and web developers of all experience levels. Backendless features include a component-ba

    Users
    No information available
    Industries
    • Computer Software
    • Marketing and Advertising
    Market Segment
    • 98% Small-Business
    • 2% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Backendless Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    No-Code Development
    7
    Customer Support
    6
    No Coding
    6
    App Development
    5
    Cons
    Expensive
    5
    Learning Curve
    4
    Pricing Issues
    4
    Data Limitations
    3
    Difficult Learning
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Backendless features and usability ratings that predict user satisfaction
    9.5
    Has the product been a good partner in doing business?
    Average: 8.7
    8.7
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2012
    HQ Location
    Frisco, TX
    Twitter
    @Backendless
    1,606 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    35 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Backendless is a visual app development platform that offers a full range of low-code and no-code tools for app and web developers of all experience levels. Backendless features include a component-ba

Users
No information available
Industries
  • Computer Software
  • Marketing and Advertising
Market Segment
  • 98% Small-Business
  • 2% Mid-Market
Backendless Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
No-Code Development
7
Customer Support
6
No Coding
6
App Development
5
Cons
Expensive
5
Learning Curve
4
Pricing Issues
4
Data Limitations
3
Difficult Learning
3
Backendless features and usability ratings that predict user satisfaction
9.5
Has the product been a good partner in doing business?
Average: 8.7
8.7
Quality of Support
Average: 8.3
Seller Details
Year Founded
2012
HQ Location
Frisco, TX
Twitter
@Backendless
1,606 Twitter followers
LinkedIn® Page
www.linkedin.com
35 employees on LinkedIn®

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(86)4.2 out of 5
3rd Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
View top Consulting Services for AWS Amplify
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    AWS Amplify makes it easy to create, configure, and implement scalable mobile applications powered by AWS. Amplify seamlessly provisions and manages your mobile backend and provides a simple framework

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 59% Small-Business
    • 27% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • AWS Amplify Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    2
    Deployment
    1
    Features
    1
    Integrations
    1
    Scalability
    1
    Cons
    Difficult Navigation
    1
    Expensive
    1
    Limited Customization
    1
    Poor User Interface
    1
    Steep Learning Curve
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AWS Amplify features and usability ratings that predict user satisfaction
    8.4
    Has the product been a good partner in doing business?
    Average: 8.7
    7.8
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2006
    HQ Location
    Seattle, WA
    Twitter
    @awscloud
    2,230,610 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    136,383 employees on LinkedIn®
    Ownership
    NASDAQ: AMZN
Product Description
How are these determined?Information
This description is provided by the seller.

AWS Amplify makes it easy to create, configure, and implement scalable mobile applications powered by AWS. Amplify seamlessly provisions and manages your mobile backend and provides a simple framework

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 59% Small-Business
  • 27% Mid-Market
AWS Amplify Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
2
Deployment
1
Features
1
Integrations
1
Scalability
1
Cons
Difficult Navigation
1
Expensive
1
Limited Customization
1
Poor User Interface
1
Steep Learning Curve
1
AWS Amplify features and usability ratings that predict user satisfaction
8.4
Has the product been a good partner in doing business?
Average: 8.7
7.8
Quality of Support
Average: 8.3
Seller Details
Year Founded
2006
HQ Location
Seattle, WA
Twitter
@awscloud
2,230,610 Twitter followers
LinkedIn® Page
www.linkedin.com
136,383 employees on LinkedIn®
Ownership
NASDAQ: AMZN
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Your Application's Backend, Simplified. Launch your backend in minutes with no infrastructure hassles. Our low-code platform, ready-to-use components, and AI-powered tools will help you build faster a

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 89% Small-Business
    • 4% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Back4app Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    28
    Features
    15
    Customer Support
    11
    Documentation
    8
    Fast Development
    8
    Cons
    Missing Features
    7
    Limited Features
    6
    Database Limitations
    3
    Expensive
    3
    Restrictions
    3
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Back4app features and usability ratings that predict user satisfaction
    9.4
    Has the product been a good partner in doing business?
    Average: 8.7
    9.1
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Back4app
    Year Founded
    2015
    HQ Location
    Sunnyvale, CA
    Twitter
    @back4app
    3,543 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    14 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Your Application's Backend, Simplified. Launch your backend in minutes with no infrastructure hassles. Our low-code platform, ready-to-use components, and AI-powered tools will help you build faster a

Users
No information available
Industries
  • Computer Software
Market Segment
  • 89% Small-Business
  • 4% Mid-Market
Back4app Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
28
Features
15
Customer Support
11
Documentation
8
Fast Development
8
Cons
Missing Features
7
Limited Features
6
Database Limitations
3
Expensive
3
Restrictions
3
Back4app features and usability ratings that predict user satisfaction
9.4
Has the product been a good partner in doing business?
Average: 8.7
9.1
Quality of Support
Average: 8.3
Seller Details
Seller
Back4app
Year Founded
2015
HQ Location
Sunnyvale, CA
Twitter
@back4app
3,543 Twitter followers
LinkedIn® Page
www.linkedin.com
14 employees on LinkedIn®
(142)4.2 out of 5
2nd Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
View top Consulting Services for Salesforce Heroku
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Entry Level Price:$7.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Heroku is a cloud application platform that combines compute, data, and workflow with a high-productivity developer experience. Heroku Enterprise offers the same great developer experience along wit

    Users
    • Software Engineer
    • Founder
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 58% Small-Business
    • 30% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Salesforce Heroku Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    10
    Deployment Ease
    7
    Tools
    4
    Customer Support
    3
    Easy Setup
    3
    Cons
    Expensive
    5
    Downtime Issues
    2
    Limited Free Access
    2
    Missing Features
    2
    Resource Limitations
    2
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Salesforce Heroku features and usability ratings that predict user satisfaction
    8.0
    Has the product been a good partner in doing business?
    Average: 8.7
    7.9
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1999
    HQ Location
    San Francisco, CA
    Twitter
    @salesforce
    584,242 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    78,543 employees on LinkedIn®
    Ownership
    NYSE:CRM
Product Description
How are these determined?Information
This description is provided by the seller.

Heroku is a cloud application platform that combines compute, data, and workflow with a high-productivity developer experience. Heroku Enterprise offers the same great developer experience along wit

Users
  • Software Engineer
  • Founder
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 58% Small-Business
  • 30% Mid-Market
Salesforce Heroku Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
10
Deployment Ease
7
Tools
4
Customer Support
3
Easy Setup
3
Cons
Expensive
5
Downtime Issues
2
Limited Free Access
2
Missing Features
2
Resource Limitations
2
Salesforce Heroku features and usability ratings that predict user satisfaction
8.0
Has the product been a good partner in doing business?
Average: 8.7
7.9
Quality of Support
Average: 8.3
Seller Details
Year Founded
1999
HQ Location
San Francisco, CA
Twitter
@salesforce
584,242 Twitter followers
LinkedIn® Page
www.linkedin.com
78,543 employees on LinkedIn®
Ownership
NYSE:CRM
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Azure Mobile Apps is a technology that allows you to connect your mobile app to resources that are important in cloud connected mobile applications such as table data, authentication, and push notific

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 57% Enterprise
    • 29% Small-Business
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Azure Mobile Apps Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Time-Saving
    2
    API Features
    1
    API Integration
    1
    App Development
    1
    Automation Focus
    1
    Cons
    Cost Issues
    2
    Expensive
    2
    Learning Curve
    2
    Coding Difficulties
    1
    Database Limitations
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Azure Mobile Apps features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.7
    9.2
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Microsoft
    Year Founded
    1975
    HQ Location
    Redmond, Washington
    Twitter
    @microsoft
    14,031,499 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    238,990 employees on LinkedIn®
    Ownership
    MSFT
Product Description
How are these determined?Information
This description is provided by the seller.

Azure Mobile Apps is a technology that allows you to connect your mobile app to resources that are important in cloud connected mobile applications such as table data, authentication, and push notific

Users
No information available
Industries
No information available
Market Segment
  • 57% Enterprise
  • 29% Small-Business
Azure Mobile Apps Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Time-Saving
2
API Features
1
API Integration
1
App Development
1
Automation Focus
1
Cons
Cost Issues
2
Expensive
2
Learning Curve
2
Coding Difficulties
1
Database Limitations
1
Azure Mobile Apps features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.7
9.2
Quality of Support
Average: 8.3
Seller Details
Seller
Microsoft
Year Founded
1975
HQ Location
Redmond, Washington
Twitter
@microsoft
14,031,499 Twitter followers
LinkedIn® Page
www.linkedin.com
238,990 employees on LinkedIn®
Ownership
MSFT
(35)4.2 out of 5
View top Consulting Services for Oracle Mobile Hub
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  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Build and deploy mobile apps and intelligent chatbots that connect to any backend system with Autonomous Mobile Cloud Enterprise.

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 43% Small-Business
    • 34% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Oracle Mobile Hub features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.7
    7.4
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Oracle
    Year Founded
    1977
    HQ Location
    Austin, TX
    Twitter
    @Oracle
    824,139 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    199,405 employees on LinkedIn®
    Ownership
    NYSE:ORCL
Product Description
How are these determined?Information
This description is provided by the seller.

Build and deploy mobile apps and intelligent chatbots that connect to any backend system with Autonomous Mobile Cloud Enterprise.

Users
No information available
Industries
  • Computer Software
Market Segment
  • 43% Small-Business
  • 34% Enterprise
Oracle Mobile Hub features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.7
7.4
Quality of Support
Average: 8.3
Seller Details
Seller
Oracle
Year Founded
1977
HQ Location
Austin, TX
Twitter
@Oracle
824,139 Twitter followers
LinkedIn® Page
www.linkedin.com
199,405 employees on LinkedIn®
Ownership
NYSE:ORCL
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Rackspace Technology is a hybrid, multicloud solutions expert. We combine our expertise with the world’s leading technologies — across AI, applications, data and security — to deliver end-to-end sol

    Users
    No information available
    Industries
    • Information Technology and Services
    • Computer Software
    Market Segment
    • 49% Small-Business
    • 35% Mid-Market
  • Pros and Cons
    Expand/Collapse Pros and Cons
  • Rackspace Technology Pros and Cons
    How are these determined?Information
    Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
    Pros
    Ease of Use
    3
    Communication
    1
    Customer Support
    1
    Customization
    1
    Data Management
    1
    Cons
    Expensive
    1
    Information Deficiency
    1
    Limited Functionality
    1
    Poor Customer Support
    1
    Poor Navigation
    1
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Rackspace Technology features and usability ratings that predict user satisfaction
    7.8
    Has the product been a good partner in doing business?
    Average: 8.7
    8.3
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    1998
    HQ Location
    San Antonio, TX
    Twitter
    @Rackspace
    101,678 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    7,482 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Rackspace Technology is a hybrid, multicloud solutions expert. We combine our expertise with the world’s leading technologies — across AI, applications, data and security — to deliver end-to-end sol

Users
No information available
Industries
  • Information Technology and Services
  • Computer Software
Market Segment
  • 49% Small-Business
  • 35% Mid-Market
Rackspace Technology Pros and Cons
How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Ease of Use
3
Communication
1
Customer Support
1
Customization
1
Data Management
1
Cons
Expensive
1
Information Deficiency
1
Limited Functionality
1
Poor Customer Support
1
Poor Navigation
1
Rackspace Technology features and usability ratings that predict user satisfaction
7.8
Has the product been a good partner in doing business?
Average: 8.7
8.3
Quality of Support
Average: 8.3
Seller Details
Year Founded
1998
HQ Location
San Antonio, TX
Twitter
@Rackspace
101,678 Twitter followers
LinkedIn® Page
www.linkedin.com
7,482 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    brainCloud is a ready-made, cloud-based backend for the development of games, apps, and things.

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 55% Small-Business
    • 27% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • brainCloud features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 8.7
    9.0
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    bitHeads
    Year Founded
    1995
    HQ Location
    Ottawa, CA
    Twitter
    @bitheads
    603 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    58 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

brainCloud is a ready-made, cloud-based backend for the development of games, apps, and things.

Users
No information available
Industries
No information available
Market Segment
  • 55% Small-Business
  • 27% Mid-Market
brainCloud features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.7
9.0
Quality of Support
Average: 8.3
Seller Details
Seller
bitHeads
Year Founded
1995
HQ Location
Ottawa, CA
Twitter
@bitheads
603 Twitter followers
LinkedIn® Page
www.linkedin.com
58 employees on LinkedIn®
(42)3.7 out of 5
4th Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Just focus on creating amazing user experiences and forget about complex infrastructure. Use Parse in your app and easily add a powerful cloud database, versatile push notification services, analytics

    Users
    No information available
    Industries
    • Computer Software
    • Information Technology and Services
    Market Segment
    • 74% Small-Business
    • 19% Enterprise
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Parse features and usability ratings that predict user satisfaction
    6.2
    Has the product been a good partner in doing business?
    Average: 8.7
    6.9
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Parse
    Year Founded
    2011
    HQ Location
    Menlo Park, CA
    Twitter
    @parseit
    75,886 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    94 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Just focus on creating amazing user experiences and forget about complex infrastructure. Use Parse in your app and easily add a powerful cloud database, versatile push notification services, analytics

Users
No information available
Industries
  • Computer Software
  • Information Technology and Services
Market Segment
  • 74% Small-Business
  • 19% Enterprise
Parse features and usability ratings that predict user satisfaction
6.2
Has the product been a good partner in doing business?
Average: 8.7
6.9
Quality of Support
Average: 8.3
Seller Details
Seller
Parse
Year Founded
2011
HQ Location
Menlo Park, CA
Twitter
@parseit
75,886 Twitter followers
LinkedIn® Page
www.linkedin.com
94 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    The leading mobile Backend-as-a-Service (mBaaS) with an industry-first pluggable architecture, Built.io Backend accelerates mobile, web and IoT app development by enabling the use of best-of-breed mic

    Users
    No information available
    Industries
    • Internet
    Market Segment
    • 75% Enterprise
    • 20% Small-Business
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • built.io Backend features and usability ratings that predict user satisfaction
    8.3
    Has the product been a good partner in doing business?
    Average: 8.7
    8.6
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    built.io
    HQ Location
    San Francisco, CA
    Twitter
    @builtio
    1,239 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    1 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The leading mobile Backend-as-a-Service (mBaaS) with an industry-first pluggable architecture, Built.io Backend accelerates mobile, web and IoT app development by enabling the use of best-of-breed mic

Users
No information available
Industries
  • Internet
Market Segment
  • 75% Enterprise
  • 20% Small-Business
built.io Backend features and usability ratings that predict user satisfaction
8.3
Has the product been a good partner in doing business?
Average: 8.7
8.6
Quality of Support
Average: 8.3
Seller Details
Seller
built.io
HQ Location
San Francisco, CA
Twitter
@builtio
1,239 Twitter followers
LinkedIn® Page
www.linkedin.com
1 employees on LinkedIn®
(30)4.8 out of 5
5th Easiest To Use in Mobile Backend-as-a-Service (mBaaS) software
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  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the dr

    Users
    No information available
    Industries
    • Computer Software
    Market Segment
    • 60% Small-Business
    • 30% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Optimove (formely Kumulos) features and usability ratings that predict user satisfaction
    9.7
    Has the product been a good partner in doing business?
    Average: 8.7
    9.5
    Quality of Support
    Average: 8.3
  • Seller Details
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  • Seller Details
    Seller
    Optimove
    Year Founded
    2012
    HQ Location
    New York
    Twitter
    @Optimove
    5,563 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    507 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the dr

Users
No information available
Industries
  • Computer Software
Market Segment
  • 60% Small-Business
  • 30% Mid-Market
Optimove (formely Kumulos) features and usability ratings that predict user satisfaction
9.7
Has the product been a good partner in doing business?
Average: 8.7
9.5
Quality of Support
Average: 8.3
Seller Details
Seller
Optimove
Year Founded
2012
HQ Location
New York
Twitter
@Optimove
5,563 Twitter followers
LinkedIn® Page
www.linkedin.com
507 employees on LinkedIn®
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  • Product Description
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    This description is provided by the seller.

    AppDrag is a global develoment platform for web professionals. Create fully customized responsive websites for your customers at speed of light with: - 1000 pre made section - Millions of royalty-free

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 46% Small-Business
    • 46% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • AppDrag features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 8.7
    9.4
    Quality of Support
    Average: 8.3
  • Seller Details
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  • Seller Details
    Seller
    AppDrag
    Year Founded
    2016
    HQ Location
    Dublin 2, IE
    Twitter
    @AppDrag
    142 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    4 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

AppDrag is a global develoment platform for web professionals. Create fully customized responsive websites for your customers at speed of light with: - 1000 pre made section - Millions of royalty-free

Users
No information available
Industries
No information available
Market Segment
  • 46% Small-Business
  • 46% Mid-Market
AppDrag features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.7
9.4
Quality of Support
Average: 8.3
Seller Details
Seller
AppDrag
Year Founded
2016
HQ Location
Dublin 2, IE
Twitter
@AppDrag
142 Twitter followers
LinkedIn® Page
www.linkedin.com
4 employees on LinkedIn®
  • Overview
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  • Product Description
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    This description is provided by the seller.

    The GraphQL backend for mobile & web developers to build better apps faster

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 71% Small-Business
    • 29% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • Graphcool features and usability ratings that predict user satisfaction
    9.2
    Has the product been a good partner in doing business?
    Average: 8.7
    7.2
    Quality of Support
    Average: 8.3
  • Seller Details
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  • Seller Details
    Seller
    GraphCool
    Year Founded
    2016
    HQ Location
    Berlin, DE
    Twitter
    @graphcool
    92 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    132 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

The GraphQL backend for mobile & web developers to build better apps faster

Users
No information available
Industries
No information available
Market Segment
  • 71% Small-Business
  • 29% Mid-Market
Graphcool features and usability ratings that predict user satisfaction
9.2
Has the product been a good partner in doing business?
Average: 8.7
7.2
Quality of Support
Average: 8.3
Seller Details
Seller
GraphCool
Year Founded
2016
HQ Location
Berlin, DE
Twitter
@graphcool
92 Twitter followers
LinkedIn® Page
www.linkedin.com
132 employees on LinkedIn®
  • Overview
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  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    IBM Mobile Foundation provides a simple, safe, mobile cloud application that easily integrates with popular application development tools. Build in a safe environment Employ comprehensive security to

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 57% Enterprise
    • 29% Mid-Market
  • User Satisfaction
    Expand/Collapse User Satisfaction
  • IBM Mobile Foundation features and usability ratings that predict user satisfaction
    10.0
    Has the product been a good partner in doing business?
    Average: 8.7
    7.1
    Quality of Support
    Average: 8.3
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    IBM
    Year Founded
    1911
    HQ Location
    Armonk, NY
    Twitter
    @IBM
    711,154 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    317,108 employees on LinkedIn®
    Ownership
    SWX:IBM
Product Description
How are these determined?Information
This description is provided by the seller.

IBM Mobile Foundation provides a simple, safe, mobile cloud application that easily integrates with popular application development tools. Build in a safe environment Employ comprehensive security to

Users
No information available
Industries
No information available
Market Segment
  • 57% Enterprise
  • 29% Mid-Market
IBM Mobile Foundation features and usability ratings that predict user satisfaction
10.0
Has the product been a good partner in doing business?
Average: 8.7
7.1
Quality of Support
Average: 8.3
Seller Details
Seller
IBM
Year Founded
1911
HQ Location
Armonk, NY
Twitter
@IBM
711,154 Twitter followers
LinkedIn® Page
www.linkedin.com
317,108 employees on LinkedIn®
Ownership
SWX:IBM

Learn More About Mobile Backend-as-a-Service (mBaaS) Software

What is Mobile Backend-as-a Service (MBaaS) Software?

Mobile backend-as-a-service (MBaaS) products equip developers with everything they need to create and deploy a mobile application. MBaaS is different from other development platforms in that its cloud computing architecture is specifically designed for mobile app development. This cloud computing architecture enables developers to connect to their application’s cloud storage and application programming interfaces (APIs). Organizations looking to utilize off-premise servers will connect their application’s backend resources to an MBaaS product. The service lowers a development team’s need to construct complex backend infrastructure. MBaaS utilizes custom software development kits (SDKs)  to connect API endpoints to mobile applications, such as iOS and Android. 

What does MBaaS stand for?

MBaaS stands for mobile backend-as-a-service. 

What are the Common Features of Mobile Backend-as-a Service (MBaaS) Software?

The following are some core features of MBaaS software: 

Push notification: Push notifications are one of several backend services provided by MBaaS. Push notifications can enable messaging and content client side based on certain profiles that trigger messaging alerts, providing a great form of user management. This can range from small but rapid updates to crash reporting. 

Geolocation: ​​Another backend service provided by MBaaS is location or geolocation updates. BaaS providers often include this feature to monitor the physical location from where applications and devices are being accessed. As location services continue to become integrated into modern mobile devices, this feature will become increasingly important for MBaaS providers to have available.  

Cloud storage: Cloud storage and cloud services are one of the key draws in investing in BaaS providers. By moving to the cloud, whether that be platform as a service (PaaS) or software as a service (SaaS), cloud storage provides organizations with significantly more flexibility and space in saving and storing data in the cloud. 

What are the Benefits of Mobile Backend-as-a Service (MBaaS) Software?

While there are many facets to consider, there are some key benefits that apply to the successful adoption of MBaaS software. 

Serverless: MBaaS providers are serverless, meaning that organizations working with MBaaS providers do not need to worry about programs being server side. This saves organizations from spending time and money on challenges such as server administration, security updates, file storage, data storage, and increasing scalability. 

Productivity: MBaaS products reduce the time organizations need to spend on mobile app development. This frees up developers’ schedules to focus on other key work needed within a particular organization. 

Integration: MBaaS simplifies the process of connecting an application’s cloud storage with APIs. MBaaS platforms also make it easier to integrate with third-party systems, eliminating the need to duplicate efforts and functionality across different systems. 

Faster time to market: MBaaS reduces the time it takes to go to market with mobile applications. This allows organizations to move into the market quicker, enabling them to add new products and services as well as release updates to products more rapidly. 

Who Uses Mobile Backend-as-a Service (MBaaS) Software?

MBaaS can be beneficial to both large, enterprise organizations as well as small businesses. 

Enterprise development teams: Enterprise development teams can benefit from the organization provided by MBaaS. By having all backend operations simplified and accessible in one location, enterprise development teams do not have to worry about organizing a series of disconnected applications. 

Small business development teams: MBaaS can be particularly beneficial for smaller organizations, as these companies lack the servers and infrastructure that larger businesses may possess. MBaaS can aid smaller businesses in accessing quality applications without spending beyond any budget constraints. 

Challenges with Mobile Backend-as-a Service (MBaaS) Software

Software solutions can come with their own set of challenges, and MBaaS is no exception. 

Cost: MBaaS software may be an expensive investment. Pricing can vary and will be high depending on how many applications and programs MBaaS is likely involved in. Pricing can be even higher when factoring in any additional or customized needs an organization may have. 

Low flexibility: MBaaS, and BaaS, in general, do not allow for a great deal of flexibility. These service providers, whether they be PaaS or SaaS, are often utilizing a fixed set of standard technologies and features. This means that there is limited ability for a service platform to customize and design products for specific customers’ needs. 

Low scalability: BaaS automatically sets limits on how much mobile application development an organization is capable of doing. This is why some organizations see BaaS as a short-term solution rather than a final one. 

Security concerns: Storing confidential user data with a cloud service platform, especially BaaS, can be dangerous. Organizations will need to adopt strict user management protocols to keep data safe and compliant. 

How to Buy Mobile Backend-as-a Service (MBaaS) Software

Requirements Gathering (RFI/RFP) for Mobile Backend-as-a Service (MBaaS) Software

The requirements for MBaaS solutions can be fairly straightforward at times, as these tools do not offer too much customization. That being said, buyers seeking an MBaaS solution should consider several key factors. Important considerations include, but are not limited to, the pricing model, the user experience, and the ability to integrate with the web apps the organization currently uses. 

Compare Mobile Backend-as-a Service (MBaaS) Products

Create a long list

Buyers should start by seeking out different service providers for the right fit given the timeline, scope, and resources the organization has at its disposal. Once these factors are identified, buyers can then use G2.com and other online resources to research the top products on the market. 

Create a short list

After identifying these key factors, buyers can then dig deeper into finding a service provider that fits their specific needs. Companies should consider the bandwidth of developers on their team. Companies should also consider what preexisting software they already have on site, as well as what additional software they may need to purchase. 

Conduct demos

Companies should walk through a demo of each product they are considering purchasing. This allows them to get an up close and personal view of a service provider, its functionality, and how it fits into the current backend and frontend infrastructure at the company. 

Selection of Mobile Backend-as-a Service (MBaaS) Software

Choose a selection team

The selection team should include a mix of roles and titles that would interact with MBaaS. First and foremost, at least one member of the development team should be involved, as the development team would be most likely to interact with MBaaS regularly. Other roles may be dependent on BaaS use cases. If the tool purchased is to assist in user experience, as an example, roles such as site administrators and product managers may also need to be involved. 

Negotiation

While some vendors will have a set cost pricing model to follow, others may be open to negotiation. Organizations should do their research prior to the negotiation phase to ensure that what they are asking for is a reasonable price. 

Final decision

Ultimately, organizations will need to decide which product they want to go forward with. Companies should consider what specific features, use cases, and capabilities they are looking for depending on their organizational needs. 

Implementation of Mobile Backend-as-a Service (MBaaS) Software

How is Mobile Backend-as-a Service (MBaaS) Software Implemented?

MBaaS software is often implemented through Paas or SaaS. MBaaS is designed for mobile devices, including IoS and Android devices. MBaaS can also be open source, which will be important as open-source software continues to rise in popularity. 

Who is Responsible for Mobile Backend-as-a Service (MBaaS) Software Implementation?

Developers are often key members of the implementation and development process, as they are the ones who will be using them regularly. In reality, anyone involved in backend processes across the organization could ultimately become involved. 

What Does the Implementation Process Look Like for Mobile Backend-as-a Service (MBaaS) Software?

Companies should plan to run tests multiple times prior to going live in order to collect test data. This test data helps ensure that their connection to the MBaaS provider and application are running smoothly. 

When Should You Implement Mobile Backend-as-a Service (MBaaS) Software?

Organizations should implement MBaaS once they have conducted initial testing. Once up and running, developers will be eager to utilize MBaaS, as it saves them time and allows them to focus on other, more engaging activities.