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Openprise Reviews & Product Details - Page 3

Openprise Overview

What is Openprise?

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive growth. Openprise is a single, no-code platform that lets you simplify your RevTech stack, respond faster to changes in your market, and scale up operations to achieve your revenue goals. RevOps teams at industry leaders like UI Path, Freshworks, Zendesk, Zscaler, and Okta depend on Openprise to drive efficient, predictable revenue. For more information, please visit www.openprisetech.com.

Openprise Details
Languages Supported
German, English, French, Portuguese, Spanish, Chinese (Simplified)
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Product Description

The Openprise Data Orchestration Platform automates dozens of business processes to simplify your martech stack and eliminate technical debt. With Openprise, companies can automate processes such as list loading, data cleansing and enrichment, deduplication, lead to account matching, lead routing, attribution, and many more, all without writing any code.

How do you position yourself against your competitors?

Unlike traditional data management solutions designed for IT departments and require coding, the Openprise RevOps Automation Platform is designed specifically for marketing and sales professionals. Openprise contains the business rules and logic you need to transform data and processes to drive all your go-to-market initiatives, and it seamlessly integrates with systems like Marketo, Eloqua, Pardot, Microsoft Dynamics, and Salesforce so you're up and running fast.

For more information, please visit http://www.openprisetech.com/.


Seller Details
Seller
Openprise
Year Founded
2014
HQ Location
San Mateo, CA
Twitter
@OpenpriseTech
3,656 Twitter followers
LinkedIn® Page
www.linkedin.com
123 employees on LinkedIn®

Robyn L.
RL
Overview Provided by:

Recent Openprise Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Robust and versatile tool for Lead routing process automation"
Strong Database and storage modules and flexible options to arrive at different and complex lead routing methods
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"OneStop Data Orchestration Wonder !!"
Openprise definitely helps to take away a lot of load from the destination system and has a lot of computation/data orchestration power !!! For dat...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Versatile, powerful and easy to learn"
If there are some limitations in automation, data cleansing, or data manipulation on Salesforce, Openprise more than likely provides another soluti...
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Openprise Media

Openprise Demo - Data Cleansing
Cleanse, standardize, and much, much more.
Openprise Demo - De-duplication
Dump your dupes to improve routing, scoring, & attribution.
Openprise Demo - Data Segmentation
Target leads more effectively.
Openprise Demo - Lead Routing
Get the right lead, to the right rep, the first time.
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Have you used Openprise before?
Yes

Video Reviews

64 Openprise Reviews

4.9 out of 5
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64 Openprise Reviews
4.9 out of 5
64 Openprise Reviews
4.9 out of 5

Openprise Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OpenpriseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Ryan F.
RF
Senior Manager, Global Marketing Data, Operations & Analytics
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Openprise?

The open data marketplace, normalizing / mapping tables, enrichment services, and automation - all in one spot! Review collected by and hosted on G2.com.

What do you dislike about Openprise?

Reporting in the platform could use some help Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

Ensure Marketing and Sales are willing to split the budget on this as it covers services across both areas. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Enrichment

Normalization

De-Dupe

The ability to have these in a central place is a gamechanger, really helpful in aligning Mar and Sales Tech Teams Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Openprise?

The flexibility and ease of automating all the data management projects you can think of and being able to customise it entirely to the specific needs of your organization. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

It takes a little while to familiarize yourself with the platform, but with the help of a customer success manager you'll start to learn the ropes and understand how robust the platform can be to build almost anything you need it to do. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Data Normalisation, Data Augmentation, Segmentation, Attribution, Managing lead flow and quality, lead to account matching and others. We have reaped many benefits from leveraging Openprise, among which we have been able to standardize our data to achieve more accurate reporting. We've also contributed to SDR's productivity by filtering out leads that do not fit our ideal customer profiles. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Openprise?

The capabilities of the tool are its best selling point. There is simply nothing it cannot edit/update/automate within large-scale SFDC databases. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

The UI is a bit rough. However, their support team is incredible and makes defining criteria/setting up jobs a breeze. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

Buy it! Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Data management/automation & streamlining processes. The biggest benfit realized is simplifying the lead routing process. Review collected by and hosted on G2.com.

Juhno M.
JM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Openprise?

At first, the interface threw me off because it wasn't as "pretty" as other competitors we were evaluating, but after testing and initial implementation I quickly realized it's not always about looks. After learning the basics I was quickly able to cleanse and de-dupe our data in our Salesforce CRM and the redundancy when it comes to saving copies of your data reassures you that you can rollback changes if you make a mistake. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

As I stated before the looks could use some updating, but the functionality is great. The only real thing that I dislike is the lack of a knowledge center for training. They provide great one-on-one training with an OpenPrise rep, but it would be nice to have a baseline training course to cover the basics so when we have new users we can quickly get them up to speed rather than having to setup a call. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

Don't judge a book by it's cover. They will eventually update the look, but the functionality is all there. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Automation of our data hygiene primarily. Before we used to manually clean formatting, but the real problem was merging duplicate records. Due to Salesforce only allowing bulk merging through API our duplicates started to grow and were causing issues. We are now able to move very quickly when it comes to formatting data, merging duplicates, or any other data initiatives. Review collected by and hosted on G2.com.

Response from Allen Pogorzelski of Openprise

Hi Juhno. Thanks so much for taking the time to write a review. We've heard from several of our customers that high-touch, personalized training isn't right for everyone, so we've made big investments recently in online training. I'm excited to share that just last week we launched the first 15 short, online training videos that new users can watch whenever they have a few minutes to spare between meetings. You can access them directly from the Openprise login screen. We've also staffed up our UX team this quarter, so you'll soon be seeing some big changes in the UI. Hope this helps you and your team. If you have any questions, don't hesitate to reach out to me or your Customer Success manager. We're here to help!

Sreevidya K.
SK
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Openprise?

The best is the customer success team. I was new to Openprise but the CS team at Openprise was patient in helping me navigate through the tool, helping me understand how it functions. There is definitely a learning curve to get used to the terms and what actions to use. But rest assured, you have a wonderful team determined to help you.

Once I got an understanding of the capabilities of the tool, I knew it would help save a lot of my time that I would have otherwise spent in database normalization and segmentation projects. The logic building is super simple and edits can be made quickly before the next nightly update.

The use of REST API makes the updates easy, compared to the data updates done within Marketo using smart campaigns. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

The UI could use some upgrade. Some drag and drop functionality would be a nice added benefit and help reduce the learning curve. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

If you are limited in resources, Openprise helps you save time with your data management projects. I myself haven't explored the tool in its fullest potential (Integration with Salesforce). Openprise also acts as your backup of the Marketo database.

They also offer "Data Mechanics" where you have experts from Openprise implementing projects for you in Openprise. All you have to do is provide your business requirements. Then be ready to review the results when the implementation is complete. Such a time saver. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Territory Mapping

Standardization and Normalization for Segmentation

Periodic Data Clean up Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Openprise?

What I like most about Openprise is the possibility of large-scale data manipulation from different sources, be it a complex system or even a .csv file. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

Openprise should invest more time and resources into user experience - especially around attribute selection from a longer list (the possibility of typing the name of the attribute rather than scrolling through the list) Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

The tool can be used either as an assistant for various processes or support the processes altogether, depending on business requirements. Review collected by and hosted on G2.com.

Pavan K.
PK
Marketing Ops Analyst
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Openprise?

They are best in Automation like list upload, List enrichment, Dedupe, tagging Lead/Contact Persona, Job Role, Job Function, theater, region, Matching Lead and Account names, Updating valid Phone numbers format as per country, Standard country, State and Cleaning company names, cleaning of Email and domains and many more...

The Openprise team is highly knowledgeable, Friendly and most active for any support. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

They have to improve the process speed and matching criteria of names Also, they would make changes for us according to our need and make life easy. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

If you are facing a lot of manual data cleaning, I would highly recommend taking a look at Openprise.

one of the best automation tool. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

List upload

List Enrichment

Normalization of data

Append Theater, Region and subregion

Clean up the country, Email and many more... Review collected by and hosted on G2.com.

DH
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Openprise?

Questions and issues receive direct attention. Solutions to complicated problems are always provided. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

Would be nice to have a visual for job flows. Can be difficult to see where data is flowing in a list view. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

Great product, great support, gets the job done without a fuss! Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

The exact problems Openprise was built to solve. Cleaning bad data! Review collected by and hosted on G2.com.

Victoria G.
VG
Special Project: GDPR Global Marketing Workstream Lead – Contract
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Openprise?

There is so much to like about Openprise - the tool and the team!

We are a new 2020 customer for Openprise and even with only a few months into our partnership, we have a deep appreciation of how Openpirse adds value to our MarTech Stack.

The tool may not be the easiest to navigate through sols at times, but with the support of the fantastic Data Mechanic team, we have already solved multiple-business impacting use cases (planned and unplanned) and without Openprise we would have never been able to react so quickly to the challenges or automate and implement at scale.

I'd like to add that what is now really getting us excited is their CDP vision! Having literally 'just' been taken through the roadmap today we are rewriting our own strategic ambitions for this year and beyond. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

The functionality is all there in Openprise, but the platform UI is not always intuitive or user friendly. Whilst I do my best to self-serve within the platform, I do rely heavily on our Data Mechanic team to make changes on my behalf. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Interestingly, our original scope for using Openprise have dramatically changed as we become increasingly familiar and impressed with the power of this tool. We have already addressed new business challenges such as; recent BOT attacks, enhanced form reporting, email verification, product trail management reporting and several persona projects. Now we're also looking to review some of our existing business processes to see how Openprise may be able to help us challenge the norm and help us streamline and accelerate further- such as 'Lead to Account matching). Review collected by and hosted on G2.com.

Neil S.
NS
Director of Sales Operations
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Openprise?

We have something of an unusual inbound funnel with a large percentage of public email addresses. Openprise's enrichment waterfalls provide far greater coverage than any single vendor we tested. Once we were happy with enrichment, we quickly realized just how much of our operations could be simplified with Openprise, including marketing campaign attribution, and building a data-bridge between our product database and Salesforce.

They also have fantastic customer support. Our customer success rep has gone above and beyond for us to make sure we're getting the most out of the tool as possible. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

There's certainly a steep learning curve. When trying to build on your own the first time, you really need to rely on their help to answer questions for you as the documentation leaves a bit to be desired, especially with respect to Task Templates. the template names aren't always clear, and the subtle differences between the Infer and Append templates can be difficult to grasp.

In additon, because it's such a complex tool there can be errors when building on your own that are a bit difficult to diagnose. That said, they're very willing to help and we've always gotten to where we needed to go. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

This is one of the most powerful tools I've used in my 10 years of Marketing and Sales Ops work. While we purchased for one use case (enrichment) we have since realized there's a whole world of functionality we could be taking advantage of.

Make sure to ask your sales rep about anything you might be considering. We've already been able to use Openprise to replace some disparate tools, realizing a good deal of cost savings in the process. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

As mentioned above, they've done a far greater job with enriching our inbound funnel than any single vendor. We're also using their tool to populate a Salesforce Campaign Influence model in order to do multi-touch reporting in Salesforce. Review collected by and hosted on G2.com.