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Openprise Reviews & Product Details

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Openprise?

If there are some limitations in automation, data cleansing, or data manipulation on Salesforce, Openprise more than likely provides another solution to those needs. The tool has transformed the way our organization does lead routing and provides a plethora of templates and recipes to make the building process as simple as possible. Openprise support has also gone above and beyond for our organization to understand our project visions, and have offered prompt guidance for them. The team actively listens to the needs of their customers in a community conference and keeps us informed of upcoming features to support us. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

The user interface for the tool and the templates can take a few training videos to grow accustomed to. A few iterations of updates that include more help text, descriptions, and examples will come a long way in helping a user fully utilize and understand what Openprise has capabilities of doing. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

We have used Openprise to more quickly and accurately route leads and create sales opportunities for our organization. We've been able to benefit tremendously from Openprise's data cleansing templates to normalize our Account and Contact data. Review collected by and hosted on G2.com.

Openprise Overview

What is Openprise?

Openprise is fueling the revolution in RevOps. Openprise automates critical RevOps processes to break down silos and align sales and marketing professionals and their technologies to deliver explosive growth. Openprise is a single, no-code platform that lets you simplify your RevTech stack, respond faster to changes in your market, and scale up operations to achieve your revenue goals. RevOps teams at industry leaders like UI Path, Freshworks, Zendesk, Zscaler, and Okta depend on Openprise to drive efficient, predictable revenue. For more information, please visit www.openprisetech.com.

Openprise Details
Languages Supported
German, English, French, Portuguese, Spanish, Chinese (Simplified)
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Product Description

The Openprise Data Orchestration Platform automates dozens of business processes to simplify your martech stack and eliminate technical debt. With Openprise, companies can automate processes such as list loading, data cleansing and enrichment, deduplication, lead to account matching, lead routing, attribution, and many more, all without writing any code.

How do you position yourself against your competitors?

Unlike traditional data management solutions designed for IT departments and require coding, the Openprise RevOps Automation Platform is designed specifically for marketing and sales professionals. Openprise contains the business rules and logic you need to transform data and processes to drive all your go-to-market initiatives, and it seamlessly integrates with systems like Marketo, Eloqua, Pardot, Microsoft Dynamics, and Salesforce so you're up and running fast.

For more information, please visit http://www.openprisetech.com/.


Seller Details
Seller
Openprise
Year Founded
2014
HQ Location
San Mateo, CA
Twitter
@OpenpriseTech
3,656 Twitter followers
LinkedIn® Page
www.linkedin.com
123 employees on LinkedIn®

Robyn L.
RL
Overview Provided by:

Recent Openprise Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Robust and versatile tool for Lead routing process automation"
Strong Database and storage modules and flexible options to arrive at different and complex lead routing methods
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"OneStop Data Orchestration Wonder !!"
Openprise definitely helps to take away a lot of load from the destination system and has a lot of computation/data orchestration power !!! For dat...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Versatile, powerful and easy to learn"
If there are some limitations in automation, data cleansing, or data manipulation on Salesforce, Openprise more than likely provides another soluti...
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Openprise Media

Openprise Demo - Data Cleansing
Cleanse, standardize, and much, much more.
Openprise Demo - De-duplication
Dump your dupes to improve routing, scoring, & attribution.
Openprise Demo - Data Segmentation
Target leads more effectively.
Openprise Demo - Lead Routing
Get the right lead, to the right rep, the first time.
Answer a few questions to help the Openprise community
Have you used Openprise before?
Yes

Video Reviews

63 out of 64 Total Reviews for Openprise

4.9 out of 5
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63 out of 64 Total Reviews for Openprise
4.9 out of 5
63 out of 64 Total Reviews for Openprise
4.9 out of 5

Openprise Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OpenpriseQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Openprise?

Strong Database and storage modules and flexible options to arrive at different and complex lead routing methods Review collected by and hosted on G2.com.

What do you dislike about Openprise?

The UI can be made better for navigation and configuration. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Openprise helps to automate lead routing in enterprise companies dealing with higher volume of leads from different sources of marketing and assign them to sales teams distributed across geography, segment and business units. Review collected by and hosted on G2.com.

Veronica G.
VG
Salesforce Administrator
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Openprise?

Openprise solves a considerable chunk of our data problem, from duplicates to list loading. I like that we can have one robust tool to solve those problems and more. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

I do think that the website/app portal can be a bit overwhelming. There are many features within Openprise that are not available to us based on the package we chose, which is totally fine, but I feel like they are still there and are just cluttering the space. Between the website and the app portal, it can get overwhelming, especially for new clients like us. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

We have a few data issues that we wanted to address with Openprise. The biggest issue was the list loading process that took us days to validate and load to Salesforce. We lose time and urgency when reaching out to valuable leads. With Openprise, we're able to automate most of the validation and even harness our own data to enhance and deduplicate. Now it takes us a few hours, or a day at most, to do the process. We're still finetuning the process based on our needs which is another thing that's good about Openprise! They listen and work with you on the problems you want to solve and are there for you along the way. Review collected by and hosted on G2.com.

Nizam A.
NA
Senior Director, Business Systems
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
(Original )Information
What do you like best about Openprise?

Message to Enterprise Application Leaders and the Office of the Chief Architect:

Think of OpenPrise as an enabler for over 50 to 100 capabilities that the enterprise will have to build through the various stages of growth such as Lead Management or Partner Management. Don’t be stuck in the mud and unable to build capabilites and/or arm your lines of business with answers to some of their most pressing questions:

1/ How many partners have gone through our technical training and of those partners, what is the total ARR over the last 3 years? And how much MDF have we disbursed to them over the same time period?

2/ What’s the best performing sales patch by zip code and how much marketing spend allocated to that zip code?

OpenPrise can help you answer these questions and much, much more

Tech Debt

I know OpenPrise offers powerful set of capabilities for Marketing teams for lead orchestration and data deduplication but it can help you reduce tech debt: Identify leads, contacts, accounts with any conditions so you can make decision to purge or keep; reduce the size of your data and notice and improve performance of your CRM by eliminating run time errors.

M&A / Org Merge / Split Orgs

Route all data through OpenPrise , filter and match, then push it to where you need it to go. I wish I had this when I did a Salesforce org merge in 2019. That project nearly killed me!

Build Highly Differentiated Capabilities

Use OpenPrise to call a lead real time. Yes, you heard that right. When a lead is sent to you, auto-dial the prospect. If you can imagine it, OpenPrise can help you build it.

Don’t let your App stack be the anchor holding you back from awesome-ness. Be agile or your competitors will. Get OpenPrise. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

I'd like for our internal power users to be the primary people configuring OpenPrise. They currently rely on OpenPrise to do the rule building and other configuration work. OpenPrise should consider making the UI/UX easier for marketing and other power users to adopt. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

Message to your Marketing folks:

You may have an immediate itch you need to scratch: lead routing, data de-duplication but know that after your scratch that itch, OpenPrise can help you continue to build new, highly differentiated capabilities for different parts of the Enterprise - so don't be nearsighted. think bigger than the fire of the day. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Lead Management:

1. Ingest leads

2. Lead routing

3. Lead de-duplication

Tech Debt Redux / Transaction velocity

1. Salesforce Performance: reduce Salesforce database size by identifying leads, contacts that should be purged or merged to improve time to process transactions

2. Reduce Marketo TCO: schedule recurring purge and merge activity to reduce Marketo database size to meet database size limits each QTR Review collected by and hosted on G2.com.

Brendan O.
BO
Director Sales Ops Strategy and Programs
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Verified User in Non-Profit Organization Management
AN
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Openprise?

I like the variety of ways it offers to infer, enrich, clean up, and de-duplicate your data and then automate those functions. I've set up several automated jobs that routinely clean up our database. When I started using Openprise I couldn't access custom tables in Marketo through the tool, but they put it on their roadmap and now I am using a custom table in an automated job. It's so nice to work with a company that listens to your needs and implements such a feature. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

I wish there was a graphical user interface to better visualize what tasks are impacting a field. Also, sometimes the job errors are not very clear, but my customer support contact let me know they are working on improving this. Whenever I have shared feedback or requested a feature the support team has been very open to new ideas. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

Openprise is very quick to get started, unlike so many tools. Their support is great and the tool has so many features. I would recommend it to folks with customer databases as a tool for making automated jobs for maintaining the cleanliness of the data, enriching it with inferred or purchased data and deduplicating the data. The more you apply the tool the more functions you find it can do. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Cleaning and normalizing database attributes, inferring missing data based on other known data, de-duplicating leads while maintaining a user's communication preferences which is critical, and I've used it to reassign audiences from one category to split into two now twice. All of these I have been able to do in an agile style myself which has relieved IT and enhanced our company's marketing abilities and marketing intelligence. Review collected by and hosted on G2.com.

Response from Allen Pogorzelski of Openprise

Thanks so much for taking the time to share your experience with Openprise, and thanks for all the great feedback! I'm glad you've had a great experience working with us. You're going to see some exciting new UI capabilities this year and you'll be able to see more information about the jobs that are running. We're really excited to roll out this new functionality!

CS
Report Developer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Openprise?

One of the best benefits is the customer support we receive. Grant Saechao has been one of our best assets to using and integrating Openprise. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

So far, I haven't found anything I particularly dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

Go for it! Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Openprise has been able to bridge the gap with SalesCloud. Review collected by and hosted on G2.com.

Verified User in Industrial Automation
AI
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Openprise?

Openprise is data orchestration at its finest. Openprise provides mutliple facets of improvement to our data. We've used the system to cleanse, gauge the health, create an Eloqua audit log, automate processes, fill data gaps, and more. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

The only negative is that there is a steep experience curve. The good news is that you work with a crackerjack team that will patiently train and guide you while you learn and become independent in the system. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

Take a good look at your data and ask yourself, "can this be better?" Odds are, your answer is "absolutely." Pull together use cases of what you want to improve and challenge Openprise to provide a solution on how they'd solve the problem. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Problems: junk data, gaps in data, no Eloqua audit log

Benefits: enriched data that lead to quicker lead creation, automated processes which also lead to speedier lead creation, improved contact to account linkage Review collected by and hosted on G2.com.

Dustin R.
DR
Leader of Marketing Technology & Marketing Operations
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Openprise?

Flexible, seemingly endless possibilities, reasonably intuitive, excellent support, constantly evolving. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

UI could use a bit more refinement. It can be challenging to keep jobs organized and the instance tidy. Review collected by and hosted on G2.com.

Recommendations to others considering Openprise:

As an admin and daily user of Openprise, I can confidently say that it works exceptionally well for most data integration and integrity issues I've encountered. Not only has it helped to solve our primary data concerns, but with the flexibility of the system, I am constantly finding ways to use Openprise to eliminate manual hours looking at spreadsheets. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

We use Openprise to improve our data integrations between our marketing system (Marketo) and our CRM (Microsoft Dynamics). With Openprise, we have solved common issues with the native Marketo/Dynamics integration, including translating GUID values from our CRM lookup tables to readable values in Marketo, comparing field data between systems to find and fix mismatches. Additionally, we use Openprise to automate the deduplication of contacts, auto-assign new marketing contacts to accounts in Dynamics, and keep our data clean and normalized.

With the Openprise Marketplace, we have improved the quality of our emailable contacts and improved overall response rates by running new email addresses through Briteverify and running contacts through additional Openprise filters to determine email eligibility.

As a result of using Openprise, we have cut back significantly on the amount of time we spent manually updating our data and improved the overall usability of our systems by fixing common Marketo/Dynamics integration issues. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Openprise?

Hands down it's the support team. They are not only knowledgeable about their platform and capabilities, but they have invested the time to learn our systems, processes, and goals. I can bring them any problem I need to solve and they will provide several options on how to approach it. I consider my Openprise team as an extension of our team, not a vendor. The platform itself is extremely flexible, allowing us to use it for multiple scenarios. Review collected by and hosted on G2.com.

What do you dislike about Openprise?

The only downside I've experienced is that any changes that we need to be made to a job, we have to submit a request for. We can not log in and make a change ourselves. But since our support team is amazing this is really not an issue. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

We rely on Openprise for dozens of jobs that wouldn't be possible if we needed to build and run in SFDC. We can get a lot accomplished without bogging down our SFDC instance. Openprise does a lot of our heavy lifting. Review collected by and hosted on G2.com.

Jason H.
JH
Sr. Director, Revenue Operations
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Openprise?

The tool has all the capabilities we were looking for and the support from the openprise team has been incredible. They make sure you are successful Review collected by and hosted on G2.com.

What do you dislike about Openprise?

It requires a long onboarding process. It makes sense with all the capabilities and making sure it's correct. Review collected by and hosted on G2.com.

What problems is Openprise solving and how is that benefiting you?

Cleansing and enhancing our data Review collected by and hosted on G2.com.