Omnisend Reviews (1,176)
Omnisend Reviews (1,176)
Review Summary

I like the way that Omnisend integrates with Shopify. I also like that I can import my own templates. Review collected by and hosted on G2.com.
The integration with Google Drive needs attention. Also, there should be an integration with Canvas for better image handling. I want to have modules that automatically update that are not part of the universal templates. Additionally, I'd like to integrate Omnisend with Claude to create more options and emails faster. The onboarding was not easy; the team didn't move all our flows properly, and I had to rebuild certain flows like the abandoned browse and cart because the dynamic content wasnt available the way they set it up and couldn't be actively dropped in. Review collected by and hosted on G2.com.
Really appreciate you taking the time to share what's working and where we fell short. It's great to hear the Shopify integration and template flexibility are helping you build those personalized flows that drive real connections with your audience, and that the switch from MailerLite is delivering better results. That said, we hear you on the onboarding experience and the challenges with flow migration. That's not the smooth start we want for anyone. We'd love to hear more about the Google Drive integration challenges you're facing and help optimize everything so your flows work exactly the way you envisioned. Please reach out via in-app chat or email us at support@omnisend.com so we can dig into the specifics and make sure your flows and dynamic content are working seamlessly going forward.

What I like best about Omnisend is how intuitive the UX is. Within 10-20 minutes you get the hang of it - which matters when you're onboarding new clients and need to move fast. The platform covers the essentials well: email sends, pop-ups, and audience analytics, all in one place. It's also more budget-friendly than a lot of the alternatives, which makes it a realistic recommendation for a lot of brands who can't afford a very pricey ESP. The customer service is helpful, I think the AI chatbot works pretty well for basic questions, too. I'd give it an 8 out of 10 overall and a 10/10 for brands on a budget - it's definitely one of the best email marketing platforms to use. Review collected by and hosted on G2.com.
The audit permission level doesn't allow you to view flow designs, which isn't consistent with how other ESPs handle it - that's kind of irritatating when auditing potential client accounts. The two-step limit on pop-ups is restrictive, and adjusting image sizes within the pop-up builder is more difficult than it should be. Also having a deliverability 'score' section from 1-100 would be great. The analytics could be improved as well, but I have faith Omnisend will make these changes overtime. Review collected by and hosted on G2.com.
Really appreciate you sharing this perspective as an agency partner. It's great to hear the quick onboarding and centralized setup help you move efficiently across client accounts, and that the budget-friendly positioning makes Omnisend a realistic fit for more brands.
Your points on audit permissions, pop-up steps, and analytics depth are noted. We hear you on the deliverability score idea too. These kinds of insights from people managing multiple accounts help us understand where the platform needs to improve.
It's clear the centralized setup and testing capabilities are helping you cut through the noise and focus on strategy that delivers. We're here to keep that momentum going.

What I like best about Omnisend is their support team. Deniz, in particular, helped me migrate from Brevo to Omnisend. I had previously gone through migration from Mailchimp to Brevo and it was quite a painful process back then. This time, however Omnisend team handled everything for me, from the moment I filled out the form, the whole migration was completed within just a few days, and I barely felt the transition at all. Review collected by and hosted on G2.com.
It's still a bit early to comment in detail, but I would love to see more native integrations with some smaller niche tools in the future. Review collected by and hosted on G2.com.
Thank you for this detailed feedback! We're thrilled Deniz and the migration team made your transition from Brevo so seamless, especially after a tough experience moving from Mailchimp before. Being built specifically for ecommerce makes a real difference when you need automations and segmentation that actually work for online stores without the workarounds. We hear you on wanting more niche tool integrations and appreciate that input as we keep improving.
I really like the testing capabilities of Omnisend because they give me peace of mind. The tools are flexible enough that I can set them up to closely match the design of my personal branding and my artist website shop (yenablooms.com). It's important to me that everything is set up correctly, so it looks like the emails are coming from me. It's great that all my communications, whether email or website, appear unified rather than being split across different platforms. Review collected by and hosted on G2.com.
The initial setup of Omnisend was kind of hard for me because I haven't really done email before. I had to ask my LLM a lot about how to set things up, how to connect things, and the meaning of individual segments. It would've taken me much longer if I hadn't been working with an LLM. Also, during the initial setup, I felt the existing flows are more optimized towards e-commerce. For my art shop, it would have been helpful to have more guidance specific to my needs along the initial user journey. Even though I use Claude for assistance, without it, the setup would have been a pretty large lift. Review collected by and hosted on G2.com.
I use Omnisend for my email marketing on my Shopify store, and it allows me to set up and execute all of my email marketing needs. I'm able to set up automations, campaigns, and pop-up forms for my website, which is super helpful. One of the things I really like about Omnisend is the customer support. My questions are answered quickly, and any setup issues are easily fixed. The support team is very responsive and thorough, and I can review previous chats if I need to. This makes my email marketing run smoothly and efficiently. Also, the initial setup was easy, and I didn't have many issues with it. Review collected by and hosted on G2.com.
The verification process for my domain name took a few days and was confusing to set up. The directions for this process need to be clarified. When I first attempted to get verified, it was denied without any reason given, and it took over a week to be notified that it was complete. I feel that the directions for verification need to be updated and made easier to understand for new users. Review collected by and hosted on G2.com.
We're glad Omnisend is covering your email marketing end-to-end and that our support team has been there when you needed them. Quick, thorough help makes a real difference when you're running a store. Thanks for flagging the domain verification experience, that shouldn't have been confusing or slow, and we take that feedback seriously. We're working to make the process clearer and faster for everyone setting up.

I use Omnisend to send emails for our events, making it easier for people to attend. I think it solves the time problem as it’s easier to send emails, and you can also clean contacts. I like Omnisend for having the ability to fully edit templates and give admin access. I can send multiple emails with campaigns without them getting mixed up. For example, I can get a ready template by just editing the text a bit, which makes my email template ready to send - it's way easier. I can give admin access to copy other templates from other Omnisend accounts. The initial setup was pretty easy, we had no problems, and I would recommend Omnisend, more like 10 out of 10 because it's pretty easy. Review collected by and hosted on G2.com.
I think for me at first it was hard to make a template from zero. It was like a website building thing-like. But then I managed to learn it. I'm actually a graphic designer so I thought it would be easy, but I struggled a bit. Review collected by and hosted on G2.com.
A 10/10 recommendation means a lot, thank you! It's great to know the template system and campaign tools are helping you coordinate event emails efficiently and keep everything organized. We appreciate you sharing the honest feedback about the initial learning curve. It's designed for flexibility, which sometimes means a bit more upfront work. Sounds like once you got the hang of it, you've been able to move quickly and manage multiple audiences with ease.

Cost! I am paying a fraction of what I used to pay with a previous platform. Review collected by and hosted on G2.com.
So far, after 20 days, no issues. If I absolutely have to write something, I wish the crop tool was a little user-friendlier in their template builder. But not anything worth mentioning. Review collected by and hosted on G2.com.
Thanks for sharing this! Sounds like you're getting the value and support you need without the price creep. Your feedback on the template crop tool is noted, we appreciate you taking the time to mention it, even if it's minor 😊

I really like Omnisend's easy-to-navigate user interface and the great support. The UI makes it super simple to get around and understand the features. It's easy to set up, and although I had some issues on my end, it was very straightforward with Omnisend. Review collected by and hosted on G2.com.
Nothing major, I would say a better process for verifying a domain as when it fails the details can be very hard for a new comer to understand what they need to change. If these 2 records have omnisend show this as a means of more of a direction on the fix needed Review collected by and hosted on G2.com.
Really appreciate you highlighting the ease of use and our support! We hear you on domain verification, it's one of those technical pieces we're continuously refining to be more intuitive. Keeping your member and client communication simple and effective is what helps you stay focused on what matters most.
Omnisend has been awesome. It's quick to set up, and they've already done a lot of hard work for you, so you just need to put in a little time depending on what you're trying to accomplish. The automations are great. It helps me capture emails from visitors on my Shopify store and automatically handles things like abandoned cart emails. Everything is really easy to navigate, and the layout is user-friendly, even for a beginner. Setting it up was super easy, thanks to all the pre-loaded templates for pop-up ads and their email automations. Review collected by and hosted on G2.com.
I haven't run into any major issues yet since i"m still early in using it. there's a lot of features available, so it can tale a little time to explore everything. Review collected by and hosted on G2.com.
Thanks for the detailed feedback! Sounds like the pre-built automations and templates are doing exactly what they should, making email marketing simple so you can focus on growing your store. We're here to support you as you explore more features and scale up.
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Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
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