---
title: Omnisend Reviews
meta_title: 'Omnisend Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 1232 reviews by the users' company size, role or industry
  to find out how Omnisend works for a business like yours.
aggregate_rating:
  rating_value: 4.6
  review_count: 1232
  scale: '5'
date_modified: '2026-07-21'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# Omnisend Reviews
**Vendor:** Omnisend  
**Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)  
**Average Rating:** 4.6/5.0  
**Total Reviews:** 1,232
## About Omnisend
Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick &amp; insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email &amp; SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization &amp; targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/



## Omnisend Pros & Cons
**What users like:**

- Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. (202 reviews)
- Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. (115 reviews)
- Users commend the **excellent customer support** from both AI and human representatives at Omnisend. (109 reviews)
- Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. (108 reviews)
- Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. (98 reviews)
- Intuitive (90 reviews)
- Easy Setup (85 reviews)
- Integrations (71 reviews)
- Features (70 reviews)
- Easy Integrations (65 reviews)

**What users dislike:**

- Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. (60 reviews)
- Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. (60 reviews)
- Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. (40 reviews)
- Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. (33 reviews)
- Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. (33 reviews)
- Limitations (29 reviews)
- Users find the **learning curve challenging** , with complexities in workflow duplication and understanding automations versus forms. (28 reviews)
- Users feel there are **limitations in email customization options** , making design and integration challenging without coding skills. (27 reviews)
- Template Issues (25 reviews)
- Users find the **email editor unintuitive** and suggest improvements for features and customization options. (24 reviews)

## Omnisend Reviews
  ### 1. Effortless Setup, Powerful Newsletter Tools

**Rating:** 4.5/5.0 stars

**Reviewed by:** Santa V.

**Reviewed Date:** November 19, 2025

**What do you like best about Omnisend?**

I really like the Omnisend platform for its excellent options for newsletter automation and pop-ups. Using these features, I can efficiently inform my webpage customers about different offers through pop-ups, enhancing customer engagement and communication. The integration with Shopify works seamlessly, providing a streamlined operation for my e-commerce activities. Additionally, Omnisend's initial setup was very easy, supported by good help, making the onboarding process smooth and hassle-free. Overall, these aspects contribute to a positive experience with Omnisend, which motivates me to highly recommend it with a strong rating of 9 out of 10.

**What do you dislike about Omnisend?**

SMS option could be cheaper.

**What problems is Omnisend solving and how is that benefiting you?**

I like Omnisend for its newsletter automation and pop-up options, which I use to inform customers about offers. It's easy to set up with good support.

**Official Response from Matija Lesko:**

> Thank you for the thoughtful feedback. We’re glad Omnisend’s newsletter automations, pop-ups, and seamless Shopify integration are helping you engage customers and streamline your ecommerce workflow. We appreciate your note about SMS pricing — it’s an area we’re continuously reviewing to ensure strong value as you grow your audience and communication channels.


  ### 2. Omnisend: User-Friendly, Effective Pop-Ups, and Outstanding Support, But Needs B2C CRM Integration

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Omnisend?**

What I truly value about Omnisend is the ease it brings to attracting clients online. The pop-ups stand out as especially effective and are thoughtfully designed. On top of that, the KPIs are displayed in a manner that is straightforward and easy to grasp.

**What do you dislike about Omnisend?**

I would really like to see a CRM designed for B2C or retail businesses like ours. Since we operate not only an online store but also have physical locations in malls, it would be fantastic to manage all our customer information in a single, unified platform.

Also im a little lazy doing the email marketing campaigns

**What problems is Omnisend solving and how is that benefiting you?**

One of the main issues that Omnisend addresses is the management of pop-ups and the automatic checkout builder. The accuracy of these features is impressive. Before switching to Omnisend, we used Mailchimp, but our experience with it was extremely disappointing.

**Official Response from Matija Lesko:**

> Thank you for sharing such thoughtful feedback. We’re glad Omnisend is helping you attract customers more easily and providing clarity with KPIs. Your suggestion about a unified B2C CRM is incredibly valuable — we recognize how important this is for omnichannel businesses like yours. We’re committed to helping you grow, and your input helps shape our roadmap.


  ### 3. Effortless Templates and Powerful Segmentation Tools

**Rating:** 5.0/5.0 stars

**Reviewed by:** Avitals A. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Omnisend?**

The templates are easy to use, and I like the segmentation tools. On the rare occasions I've needed tech support, they were prompt and helpful. I've been using it for a few years, and they are developing new tools all the time.

**What do you dislike about Omnisend?**

I haven't found anything to dislike. Every tools can improve, of course, but Omnisend seems to be rolling out new features all the time.

**What problems is Omnisend solving and how is that benefiting you?**

It helps me keep in contact with my customers, and see which ones seem to be falling off the cliff.

**Official Response from Matija Lesko:**

> Thank you for the thoughtful feedback. We’re glad the easy-to-use templates, powerful segmentation, and prompt support have helped you stay connected with customers and keep your marketing moving efficiently. It’s great to hear that the new tools we’re rolling out continue to support your long-term growth and give you visibility into customers who may need re-engagement.


  ### 4. Very happy with my decision to use Omnisend over Klayviyo

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2025

**What do you like best about Omnisend?**

I’ve had my Shopify store for about three years now. In the beginning, I used Klaviyo because everyone recommended it. There’s no doubt it’s a very powerful and robust platform. However, as someone just starting out and having to learn so many things at once, it wasn’t worth it for me to keep my Klaviyo subscription — it was simply too expensive.

About four to five months ago, I switched to Omnisend, and I’ve been really happy with it. The support is fantastic, and their tutorial videos are clear and easy to follow, which makes it very beginner-friendly. I also really like the overall vibe of the company — they feel approachable and down-to-earth.

Right now, Omnisend meets all my needs perfectly. I keep getting updates about new features, so I feel confident that as I scale, they’ll continue to grow and add even more value. The pricing is fair, and at this point, I don’t see myself switching to any other platform in the future.

**What do you dislike about Omnisend?**

I think because I had previously used Klaviyo and learned how to navigate an email platform, I didn’t have any issues getting started with Omnisend. So far, there’s nothing I don’t like about it.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend makes email marketing simple and affordable. Other platforms felt overwhelming and expensive when I was starting out, but Omnisend is beginner-friendly with easy-to-use tools and clear tutorials. It saves me time, reduces stress, and lets me create professional, automated campaigns without the high costs.

**Official Response from Matija Lesko:**

> Thank you for such a thoughtful review. We’re grateful you made the switch and are finding value in Omnisend’s user-friendly platform, fair pricing, and responsive support. It’s especially encouraging to hear how we’re supporting your growth now — and that you feel confident in our ability to scale with you. We’re committed to staying approachable while continuing to innovate, so you always have what you need to succeed.

  ### 5. Advanced Automation Workflow That Delivers Results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sahar N. | Email &amp; SMS Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 13, 2026

**What do you like best about Omnisend?**

The automation workflow is highly advanced, offering a wide range of alternatives and options, as well as incorporating AI into the automation process.

**What do you dislike about Omnisend?**

Some types of fonts are missing, and the direction of Arabic text is not handled correctly.

**What problems is Omnisend solving and how is that benefiting you?**

There are certain font types that are not available, and the handling of Arabic text direction is not accurate.

**Official Response from Matija Lesko:**

> Thank you for sharing your feedback. We’re glad Omnisend’s advanced automation workflows and AI-driven features are supporting your results. We also appreciate your notes regarding font availability and Arabic text direction, feedback like this helps us better understand localization needs as businesses scale globally.

  ### 6. Great for beginners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Julie Z. | Wellness Coordinator, Higher Education, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about Omnisend?**

What I like best about Omnisend is how easy it is to use. It is very intuitive. I was able to add my contacts, select a template, and send out my first email campaign within minutes.

**What do you dislike about Omnisend?**

Sometimes, as with any technology, there are glitches. Sometimes the photos don't load properly, for example. However, the Omnisend team is very responsive.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend is helping me reach my community and invite new members into the Empower Possible community. As a Founder, I have a lot of tasks on my "to do" list. Creating an email campaign is important and it is a task I look forward to accomplishing because it is easy to see the impact of the newsletter with the analytics I recieve through Omnisend.

**Official Response from Matija Lesko:**

> We’re thrilled Omnisend has been easy to pick up and has helped you send campaigns quickly while balancing all the other tasks on your plate as a founder. Hearing that you look forward to email marketing because of the simplicity and clear analytics is exactly what we hope for. Thank you for noting the occasional photo glitches too — our team is always here to respond quickly and help smooth things out. It means a lot to be part of how you grow your community.


  ### 7. Effortless Automations and Tracking Make Omnisend a Standout

**Rating:** 4.5/5.0 stars

**Reviewed by:** Joshua B. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2025

**What do you like best about Omnisend?**

Ease of use.  Automations and campaigns are extremely easy to set up - even with little experience in design.  The tracking is incredibly helpful as well.

**What do you dislike about Omnisend?**

There are always things you'd like to see, but overall there is nothing that I currently dislike about Omnisend.

**What problems is Omnisend solving and how is that benefiting you?**

Currently, our biggest issue is staying in touch with our customers and Omnisend has given us a tool that makes that incredibly easy.  Setup and Integration we're a breeze and have allowed us to reach our customers like never before.

**Official Response from Matija Lesko:**

> Thank you for the thoughtful review. We’re glad Omnisend’s simple setup, easy automations, and clear tracking tools are helping you stay connected with your customers and run campaigns more effectively. It’s great to hear the platform is supporting your continued growth and making day-to-day marketing feel easier.


  ### 8. Helps keep everything flowing!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica  S. | Small Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 23, 2025

**What do you like best about Omnisend?**

I really appreciate how simple it was to set up and connect to my store. There are plenty of features available, even with the free plan, and I like being able to check my statistics frequently. Integrating it with my BigCartel website was straightforward and only took about 20 minutes. I also enjoy the platform's appearance and overall style. The customer support team is quick to respond and very helpful.

**What do you dislike about Omnisend?**

Setting up all of the links within the automated emails was a bit tricky.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend sends out abandoned cart emails and reminders when customers view products, which has helped me capture additional sales that I might have missed if I weren't using Omnisend.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. We’re glad the setup with BigCartel was seamless and that Omnisend is already helping you recover additional sales. We’ll keep working to make automation setup (like linking in emails) even simpler, so you can focus on growing your store while we handle the rest.

  ### 9. Omnisend: Best Value for Money, Excellent WooCommerce Integration

**Rating:** 5.0/5.0 stars

**Reviewed by:** Battaglia's P.

**Reviewed Date:** October 16, 2025

**What do you like best about Omnisend?**

I appreciate Omnisend for its seamless integration with WooCommerce, which greatly enhances my e-commerce operations. The automation and A/B testing capabilities are excellent, facilitating efficient email marketing. The integration with Facebook Lead Ads is a big plus, saving me costs associated with other tools like Zapier. Additionally, Omnisend offers better value for money compared to other email marketing tools I've used, such as MailerLite and Klaviyo.

**What do you dislike about Omnisend?**

I would like Omnisend to offer an improved capability to track forms and the orders generated by people who join these forms. It would be valuable to differentiate between forms that lead to substantial conversions versus those that attract mainly window shoppers.

**What problems is Omnisend solving and how is that benefiting you?**

I find Omnisend improves WooCommerce integration and simplifies automation with effective AB testing, greatly aiding my email marketing. It saves costs by integrating with Facebook ads, eliminating the need for Zapier.

**Official Response from Matija Lesko:**

> Thank you for the detailed feedback. We’re glad Omnisend is delivering strong value, seamless WooCommerce integration, and helpful automation tools to support your growth.
If you have a moment, we’d love for you to reach out to our support team and share more about your use case of form-to-order tracking. Hearing the specifics of what you’re trying to achieve helps us better understand your needs — and possibly build around them. We’re excited to keep supporting your success!


  ### 10. Very pleased! I like it way more than Constant Contact!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Brandyn G. | Director of Communications, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2025

**What do you like best about Omnisend?**

I like how truly customizable each element is on the campaigns. With other platforms you have alot of limitation to your visuals, but with omnisend I can customize every element. Integration is simple too, the embedded code on my website was super simple and blends in super well again points for customization!

**What do you dislike about Omnisend?**

I will say the platform is mostly geared for sellers rather than general communications. We are a nonprofit so my focus is less sale and more relaying information, so it would be nice if i could tailor the marketing from omnisend more to my specific needs. but still very pleased in general.

**What problems is Omnisend solving and how is that benefiting you?**

Communications with subscribers and my donor base for my nonprofit.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. We’re glad Omnisend’s customization and simple integrations are helping your nonprofit communicate effectively with your donors and subscribers. While Omnisend is widely used in ecommerce, many customers also find it valuable for more general communication needs. We’d encourage you to get in touch with our support team to share your specific needs — your feedback helps us continue improving for different types of organizations. We truly appreciate your trust and are glad you’re pleased with the results.


  ### 11. Very satisfied with the Omnisend.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 22, 2025

**What do you like best about Omnisend?**

I design and plan campaigns using Omnisend twice a week. Compared to other similar tools, Omnisend makes it easy and intuitive to prepare and schedule campaigns. Everything is well-structured, simple to implement, and the overall experience of designing campaigns is very pleasant.
I like the interface—it’s clean, user-friendly, and comfortable to work with. I also enjoy the drag-and-drop feature in the layouts. I’ve even successfully integrated custom HTML code, which worked well. Another feature I appreciate is the ability to review performance after each campaign. 
What I value most, however, is the customer support: whenever I had an issue, the chatbot or the support team resolved it quickly and efficiently.

**What do you dislike about Omnisend?**

I would appreciate the ability to combine different elements from various templates, as well as a wider range of templates that include engaging examples of code integrations. I would also like to see more design options for text and button settings.

**What problems is Omnisend solving and how is that benefiting you?**

Staying in touch with customers, building trust, and keeping them informed about special discounts, new product launches, and campaigns are essential. Thanks to our email campaigns, we’ve achieved higher sales performance.

**Official Response from Matija Lesko:**

> Thank you for sharing such detailed feedback. We’re glad to hear Omnisend helps you design and launch campaigns easily, track results, and stay connected with your customers in a way that drives growth. We also appreciate your suggestions on templates and design options — this kind of input helps us improve and continue supporting your success.


  ### 12. Templates and Analytics Make Email Campaigns Effortless

**Rating:** 5.0/5.0 stars

**Reviewed by:** Che'Naomi D. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 15, 2025

**What do you like best about Omnisend?**

I love the templates, I love that i don't have to make a email from scratch everytime I have something to send out. I also love all of the analytics and the clickmap.

**What do you dislike about Omnisend?**

Nothing really. Everything I need to do i can pretty much do or figure it out.

**What problems is Omnisend solving and how is that benefiting you?**

Sending newsletters are easy, creating segments and tagging them, wheew. Thats a problem I wasnt able to figure out with other platforms.

**Official Response from Matija Lesko:**

> We appreciate this feedback. Having flexible templates and clear analytics can remove a lot of friction, so it is good to hear those features stand out for you. It is especially encouraging that segmentation and tagging feel easier than on other platforms. We are glad to be a reliable part of your email marketing efforts.

  ### 13. Simple Interface, Effective Automations

**Rating:** 5.0/5.0 stars

**Reviewed by:** taha b. | Propriétaire

**Reviewed Date:** November 15, 2025

**What do you like best about Omnisend?**

I really appreciate the simple interface of Omnisend, which makes navigating and using the product user-friendly. The quick support is also a strong point, as it ensures that my concerns are addressed promptly. The forms are very easy to use, which simplifies lead capture, and the automations are extremely quick to set up. This particularly helps me finalize cart abandonments, thus effectively improving my conversion rates. The initial setup of the product is also notably quick and easy, which simplifies the adoption of Omnisend into my daily workflows.

**What do you dislike about Omnisend?**

I think it would be beneficial to slightly reduce the prices.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend allows me to send SMS campaigns, capture leads, automate quickly, and finalize abandoned transactions.

**Official Response from Matija Lesko:**

> Thank you for the thoughtful feedback. We’re glad the easy interface, fast support, and quick-to-build automations are helping you streamline lead capture and recover abandoned carts more efficiently. We appreciate your note on pricing — we’re always working to offer strong value as your marketing needs grow.


  ### 14. Perfect for Growing and Converting Our ecomm Audience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tristan J. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2025

**What do you like best about Omnisend?**

Omnisend is super easy to use which makes it quick to get campaigns out. The automations are a huge time-saver and actually help bring in sales. I really like how simple it is to create forms and landing pages that look good and match our brand. And the support team has been amazing every time we've needed help.

**What do you dislike about Omnisend?**

You can't set a solid background colour on landing pages, it has to be an image. It's not a big issue, but it feels like an easy feature to add. Also, there doesn't seem to be a way to use a custom domain for landing pages, which would be really useful.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend gives us better segmentation and performance than something like Shopify Email, which means more targeted emails and better results. It's also more affordable than Klaviyo, so we're getting great features without the high price tag. Overall, it's become a solid sales channel for our brand.

**Official Response from Omnisend Support:**

> We really appreciate your feedback! It’s awesome to hear Omnisend makes campaign creation smooth and automation a true time-saver for your team. Thanks for sharing your ideas on landing page improvements — we’ll keep innovating with this in mind. Helping brands like yours grow easily and affordably is exactly why we’re here!



  ### 15. The best email software for ecommerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 22, 2024

**What do you like best about Omnisend?**

Omnisend offers incredible value for the price, their plans are very generous for what you pay. The email design editor is powerful AND flexible, making it easy to create beautiful and conversion driven campaigns. Their customer support is outstanding, even through the chatbot, honestly I can’t remember the last time I needed to talk to a human. Plus, it’s super easy to create great-looking and high-performing popups, both functionally and visually.

**What do you dislike about Omnisend?**

I’d love to see more native integrations with CRMs, support for RSS campaigns, and the ability to automate tasks like unsubscribing inactive contacts automatically. It would also be helpful to be able to duplicate automations between different stores, even if they’re not on the same platform.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps us clearly see which actions drive ROI. We can distinguish not just between different popups, but also between their versions thanks to A/B testing. It also shows exactly how much revenue each campaign and each automated flow generates.

Being able to see where every customer is in their lifecycle is amazing. It allows us to send the right messages to the right people, which increases customer lifetime value with ease. Plus, with split paths to test different approaches, we can boost not only sales but also engagement.

**Official Response from Omnisend Support:**

> Thanks for the awesome review! 😊 We’re thrilled that Omnisend is hitting the mark for lead generation and email marketing. We’re also taking notes on your wishlist of features—rest assured, we’re always working on making things even better. In the meantime, We’ll keep it simple and intuitive while you keep crushing those reports! 

  ### 16. Effortless Mass Messaging with Multimedia

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brittany C. | Relationship Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** January 15, 2026

**What do you like best about Omnisend?**

I like that Omnisend is easy to use. I also like how I can add photos and videos to my messages, which helps to not make my SMS messages so plain. Plus, I like that I can schedule them to go when I want them to.

**What do you dislike about Omnisend?**

Nothing

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend allows me to send mass SMS messages without individually sending texts. It's easy to use and I can add photos and videos to my messages, making them less plain. Scheduling messages is also a great feature.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. We’re glad Omnisend’s fast SMS delivery and easy setup are helping you send campaigns efficiently and reach your audience at the right moment. Speed and reliability are key to effective communication as your marketing scales.


  ### 17. Effortless Automation

**Rating:** 5.0/5.0 stars

**Reviewed by:** Danielle R. | Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 01, 2025

**What do you like best about Omnisend?**

It's so easy to use. Very user friendly. It amazes me everything that I can do with automation so I don't even have to think about it.

**What do you dislike about Omnisend?**

Over and over again I have wished that there was an ability to put polls in emails and that might not be an omnisend restriction ... but I wish it were possible.

**What problems is Omnisend solving and how is that benefiting you?**

It enables me to reach all of my customers with ease, and sends personalized emails that I don't actually have to remember to send myself (because I never would remember).

**Official Response from Matija Lesko:**

> We appreciate your thoughtful feedback and are thrilled that Omnisend’s automation has simplified your marketing and helped you reach customers with ease. Your suggestion about adding polls is valuable — we’re always exploring new ways to enhance engagement and help you build stronger customer relationships.

  ### 18. Email Marketing That Feels Amazing!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Aleksandar P. | Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 21, 2025

**What do you like best about Omnisend?**

I like best how straightforward everything feels. Automations literally run themselves once set up, and templates already look professional without additional tweaks. They have amazing webinars, and their support was very fast whenever I had a question. Integration was pretty simple and straightforward.

**What do you dislike about Omnisend?**

Honestly, I can’t think of anything I dislike about Omnisend. I’ve used many email platforms, but none of them has been as easy to learn and use as Omnisend.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend makes email marketing much easier. The automations save a lot of time, the targeting helps connect better with customers, and the reports show what’s working well. It’s also very affordable, which is an important factor too.

**Official Response from Matija Lesko:**

> We appreciate your thoughtful feedback. It’s great to hear that Omnisend’s automations, templates, and reporting are making email marketing both easier and more effective for you. We’re also glad our webinars and support team have been helpful — supporting your growth and efficiency will always be our focus.


  ### 19. Empowers Email Campaign Automation with Top-Notch Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jakub P. | Founded AcquireCommunity.com

**Reviewed Date:** February 15, 2026

**What do you like best about Omnisend?**

I use Omnisend for email campaigns for my Shopify store, and it simplifies a lot of things. I find the automation of processes, like welcoming new clients, particularly intuitive. I also appreciate the support, as I talked with them immediately and they fixed a problem right away.

**What do you dislike about Omnisend?**

They could have more implementations like Lovable, Base22, not just Shopify, etc.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend simplifies my email campaigns, automates welcoming new clients, and offers intuitive and quick support.

**Official Response from Matija Lesko:**

> Really appreciate you highlighting the automation and support experience! Knowing our team was able to help you immediately is exactly what we're aiming for. We appreciate the feedback on integrations, it helps us understand what would make the biggest impact for stores like yours. Here's to smoother campaigns and better results ahead.

  ### 20. Effortless Email Marketing with Omnisend

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jolanta H.

**Reviewed Date:** November 20, 2025

**What do you like best about Omnisend?**

I find Omnisend extremely easy to use, which enhances my productivity when handling marketing emails. I particularly enjoy the convenience and simplicity of creating emails, as Omnisend provides user-friendly email templates that make this process very straightforward. This intuitive interface is invaluable for efficiently informing clients about our latest news. Additionally, once our programmers set up automatic emails connected to our CMS, managing these email flows became effortless, further simplifying our communication tasks.

**What do you dislike about Omnisend?**

I find it challenging to create automatic email flows in multiple languages with Omnisend. The process could be made easier to better accommodate different languages.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps me easily create marketing emails and templates to inform clients about our news, simplifying communication.

**Official Response from Matija Lesko:**

> Thank you for the thoughtful feedback. We’re glad Omnisend’s intuitive templates and easy setup are helping you create emails more efficiently and streamline communication through automated flows. We appreciate your note about building multilingual automations — supporting global communication is important, and this is an area we’re actively working to improve so you can scale your outreach more smoothly.


  ### 21. The best tool for email marketing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nicolás A. | Media Buyer, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about Omnisend?**

Omnisend offers excellent integration with Shopify and all the solutions of any other tool.

**What do you dislike about Omnisend?**

The standard plan may fall short regarding the limit of allowed shipments. Sometimes it is necessary to upgrade the plan to be able to make all the shipments planned for a month. Especially during seasons like Black Friday or Christmas.

**What problems is Omnisend solving and how is that benefiting you?**

Great customization for sending automated emails with different conditions based on Shopify data.

It is very intuitive, which means there is no long learning curve for anyone who wants to use it in the team.

**Official Response from Matija Lesko:**

> Thank you for sharing such thoughtful feedback! We’re delighted to hear that Omnisend’s Shopify integration and automation tools are helping you create personalized, data-driven campaigns with ease. We truly appreciate your input on standard plan limitations — our team is always exploring ways to make Omnisend even more flexible and valuable for growing businesses like yours. We’re so glad Omnisend is supporting your team’s growth and success!

  ### 22. Intuitive and Cost-Effective Email Marketing Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sherbil A. | GVI International Strategic Partner at Gold Ventures Investment

**Reviewed Date:** December 19, 2025

**What do you like best about Omnisend?**

I like that Omnisend is simple and has a chatbot I can work with anytime I need something. Everything is straightforward without any complications, which I appreciate a lot. The user experience overall is really good.

**What do you dislike about Omnisend?**

I find it kind of a little bit annoying that there isn't an option to set a specific email template as default, which means I have to go and change it every single time.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend simplifies email automation and offers great value for price, unlike my previous software. It's easy to use with straightforward features, enhancing my ecommerce site's client capture and conversion.

**Official Response from Matija Lesko:**

> Thank you for the feedback. We’re glad Omnisend’s simplicity, support, and overall user experience are helping you automate email marketing efficiently and get strong value for your ecommerce business. While a default template option isn’t available, email templates can be saved and reused to streamline your workflow. If you’d like guidance on this, our support team is always just a message away.


  ### 23. User-Friendly and Affordable for Beginners and Established Users

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paul W. | Co-Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 25, 2025

**What do you like best about Omnisend?**

Very user-friendly and affordable for people who are just starting or are established.

**What do you dislike about Omnisend?**

Omnisend is working on getting better every day, but it still falls a little short on some integration or analytic capabilities. Not worth avoiding due to these concerns, though.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend solves the need for an omnichannel marketing platform for our clients. Their robust platform allows us to build our retention systems to nurture our clients customers and increase LTV.

**Official Response from Matija Lesko:**

> Thank you for your review. It’s great to hear Omnisend provides the ease of use and affordability your clients need, while also giving you the tools to build effective omnichannel retention strategies. Your feedback on integrations and analytics is appreciated — we’re continually strengthening these areas to support long-term customer growth.

  ### 24. Great partner, super easy to work with

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lukas D. | Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 03, 2025

**What do you like best about Omnisend?**

What we like best about Omnisend is how easy it is to use and how smoothly it works for both us and our clients. The platform saves time, makes email marketing super clear, and always delivers results. Plus, the partnership support is great – whenever we or our clients need help, Omnisend is quick to respond and really helpful.

**What do you dislike about Omnisend?**

Overall, everything works really well and we are happy with Omnisend. The only thing we’d love to see is more updated newsletter design templates, additional features, and a bit more flexibility when creating newsletters.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps us and our clients solve the problem of managing email marketing in a simple and effective way. It saves time by automating campaigns, makes it easy to create newsletters without needing advanced design skills, and helps reach the right audience with the right message. This means better results for our clients and a smoother workflow for us

**Official Response from Matija Lesko:**

> Thank you so much for the kind words and thoughtful feedback! We’re over the moon to hear Omnisend is helping you and your clients streamline marketing and hit the right audiences with ease. Your feedback on design flexibility is valuable, and we’re committed to evolving the platform to meet your needs. Thanks for trusting us to support your growth.

  ### 25. Switch from Klaviyo Today

**Rating:** 5.0/5.0 stars

**Reviewed by:** Trevor A. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 24, 2023

**What do you like best about Omnisend?**

The best thing about Omnisend is their pricing structure. It has saved my clients hundreds of dollars on a monthly basis when switching them over from Klaviyo.

**What do you dislike about Omnisend?**

There really isn't anything to dislike about Omnisend. It does everything Klavio does, has a much better UI that our clients love, and their customer service is top notch.  I haven't found anything that I dislike about Omnisend.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend is helping all of my clients save money, and with those savings, our clients are extremely happy with us. They also love the UI

**Official Response from Matija Lesko:**

> Thank you for this incredible feedback! We’re so glad to hear that switching from Klaviyo has helped your clients save significantly — while still getting the performance, ease of use, and support they need. Empowering growth without the heavy costs is what we strive for, and we’re honored to be your go-to platform. Here’s to continued success together!


  ### 26. Simply Perfect for the Email Segment

**Rating:** 4.0/5.0 stars

**Reviewed by:** Simona T.

**Reviewed Date:** November 21, 2025

**What do you like best about Omnisend?**

I mainly use Omnisend for newsletters and I like how easy it is to use. It allows me to easily send different emails to specific segments. I appreciate the simplicity of the design, which makes building a customized newsletter really simple. I also really like the creation of segments, as it allows me to create different variants. Furthermore, the initial setup process of Omnisend was simple.

**What do you dislike about Omnisend?**

Reports could also be improved in the standard plan

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend simplifies sending emails to specific segments and creating personalized newsletters thanks to its ease of use.

**Official Response from Matija Lesko:**

> Thank you for the detailed feedback. We’re glad Omnisend’s ease of use, product-showcasing tools, and automated flows are helping you simplify your marketing and reach shoppers who don’t complete their orders. We also appreciate your note about support knowledge — ongoing training is a priority for us, and feedback like yours helps us continue strengthening the team so we can better support your growth.


  ### 27. Effortless Email Marketing with Inspiring Templates

**Rating:** 5.0/5.0 stars

**Reviewed by:** Gary W. | Jack of all trades, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2025

**What do you like best about Omnisend?**

I like Omnisends ease of use and that it’s very good at making sending emails to customers, particularly with the pre-made templates for inspiration.

**What do you dislike about Omnisend?**

It’s not a personal dislike but I’m sad about the review process getting deleted. Emails being sent asking for reviews is key for my business.

**What problems is Omnisend solving and how is that benefiting you?**

One stop shop to send out all my email marketing to my customers. And to think Iv only started this process and not unlocked its full potential.

**Official Response from Matija Lesko:**

> Thank you for your feedback. We’re glad Omnisend’s ease of use and template options help you communicate with customers more efficiently. We understand the impact of changes to the review process and appreciate you sharing how important it is for your business — we’re committed to supporting your growth as you continue exploring the platform’s full potential.


  ### 28. The Most User-Friendly Email Marketing with Stellar Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Helen B.

**Reviewed Date:** December 15, 2025

**What do you like best about Omnisend?**

I use Omnisend for email marketing for my creative small business, and I find it incredibly user-friendly and found it so easy to set up. I love how it offers fun ways to get subscribers, like a spin the wheel. Creating and scheduling emails is smooth and hassle-free. I really love the analytics as they provide me with great insights into what my audience is doing within my emails.

**What do you dislike about Omnisend?**

I wish there was Instagram DM automation

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend automates my email marketing, helps get subscribers through fun methods like spin the wheel, and simplifies creating and scheduling emails.

**Official Response from Matija Lesko:**

> Really glad to hear Omnisend has been easy to set up and use for your business. It is great that the signup tools and smooth scheduling help you stay consistent, and that the analytics give clear insight into how subscribers engage. Thanks also for sharing the note on Instagram DM automation. We appreciate the thoughtful feedback and are glad Omnisend supports your day-to-day efficiency.


  ### 29. Easy marketing automation tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Piotr . | Vice president, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 13, 2025

**What do you like best about Omnisend?**

Very good user experience, helpful and fast support, ease configuration. Many options of filtering. Easy integration with prestashop  and quality of integration its fast and doesn't affect speed of shop.

**What do you dislike about Omnisend?**

Creating forms for landing pages is unavailable.

**What problems is Omnisend solving and how is that benefiting you?**

It helps with smooth communication with client subscribed to newsletter. We are discovering new way to increase sale with segmented group of clients. Help us set groups of client and send well personalized messages to improve sales.

**Official Response from Matija Lesko:**

> Thank you for taking the time to share this detailed feedback. It’s great to hear the user experience, support responsiveness, filtering options, and smooth Prestashop integration are all helping streamline your marketing work. We also appreciate your note about landing page form creation — feedback like this helps guide what we improve next. Most importantly, we’re glad Omnisend is helping you communicate smoothly with your subscribers, build stronger segments, and deliver more personalized messages that support your sales growth. Thanks for choosing Omnisend to help you stay connected with your customers.

  ### 30. All-in-One Email, SMS & Push in One Platform

**Rating:** 4.0/5.0 stars

**Reviewed by:** Akash  P. | Affiliate Marketer, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 28, 2026

**What do you like best about Omnisend?**

Omnisend combines email, SMS, and push notifications in a single platform, so you don’t need separate tools for different channels.

**What do you dislike about Omnisend?**

SMS is powerful, but pricing varies by region, and costs can climb quickly if you send lots of texts.

**What problems is Omnisend solving and how is that benefiting you?**

Most online stores struggle to bring customers back after the first sale.
Solution: Automated post-purchase emails & SMS (thank you messages, product recommendations, reorder reminders).
Benefit: Higher customer retention + more revenue from existing buyers.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. We’re glad Omnisend’s all-in-one approach helps you manage email, SMS, and push notifications in one place and drive stronger post-purchase engagement. Supporting customer retention and repeat revenue is a key part of how we help ecommerce businesses grow.


  ### 31. Great returns for ecommerce customers, and easy to use interface.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Megan J. | Customer Success Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 17, 2025

**What do you like best about Omnisend?**

The platform offers low fees and an intuitive interface that is simple to learn and use. We have experienced excellent results with e-commerce automations after implementing Omnisend for both WordPress and Shopify integrations. The customer support has been outstanding. We regularly recommend this product as our preferred solution for all our ecommerce clients.

**What do you dislike about Omnisend?**

Limited cellular/ sms support in South africa.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend is solving ecom automations for our customers, and giving them good returns for a low fee. The interface is also easy to use for standard mailers.

**Official Response from Matija Lesko:**

> Thank you for your thoughtful review and continued trust in recommending Omnisend to your e-commerce clients. We’re thrilled to hear our automations and ease of use are delivering strong returns. We’ve taken note of your feedback on SMS support in South Africa and truly appreciate you flagging it as we work on broadening access.

  ### 32. Effective Automation, Needs Better Customization

**Rating:** 3.5/5.0 stars

**Reviewed by:** Patrice C.

**Reviewed Date:** December 21, 2025

**What do you like best about Omnisend?**

I like the features such as the push notifications and the email boost. It's nice that it sends out to customers to allow notifications from us, and if they don't open the email the first time, it boosts like a couple of days later.

**What do you dislike about Omnisend?**

I think the backend is kind of plain and the templates for emails don't allow for a lot of customization. It wasn't easy at all and Omnisend didn't provide much hands-on guidance.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps automate my email marketing, sending notifications and boosting unopened emails after a few days.

**Official Response from Matija Lesko:**

> Thank you for sharing your feedback. We’re glad features like push notifications and email boost are helping you automate follow-ups and stay connected with customers more effectively. We appreciate your notes about template customization and onboarding guidance, understanding where more flexibility or clarity is needed helps us continue improving the experience as your marketing grows.


  ### 33. Everything is perfect

**Rating:** 5.0/5.0 stars

**Reviewed by:** Esra G. | Digital Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2025

**What do you like best about Omnisend?**

Whenever I don't understand something, I can find solutions in support articles. If I can't find a problem there, I can handle it all with the chatbot. Beyond AI support, the other real support staff are also very attentive and focused on solving the problem. With Omnisend, I can do everything.

**What do you dislike about Omnisend?**

Email design could be made a little more aesthetically pleasing. Sometimes I have to use HTML/CSS code because I can't design the email I want.

**What problems is Omnisend solving and how is that benefiting you?**

I can reach everyone I want, from my users who abandoned their cart to my users who only subscribed to my newsletter.

**Official Response from Matija Lesko:**

> Thank you for your feedback. We’re happy to hear that Omnisend helps you reach every segment of your audience and that our support — both articles, AI, and staff, has been valuable to you. We’ve noted your input on email design flexibility and will continue improving so you can create exactly what you need with less effort.

  ### 34. excellent service for newsletter campaigns

**Rating:** 4.5/5.0 stars

**Reviewed by:** Gion S. | merchant, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 29, 2025

**What do you like best about Omnisend?**

Since I have my e-commerce site, Omnisend has helped me a lot to make myself known to my customers, very intuitive and customizable, I have tried other services but I have always returned to Omnisend because it is the most complete

**What do you dislike about Omnisend?**

maybe the price, the free version helps you a lot to make yourself known to customers, then when they become many, you have to activate a plan because the number of users and emails to send increases

**What problems is Omnisend solving and how is that benefiting you?**

It allows me to increase the number of customers and communicate discounts and offers to them

**Official Response from Matija Lesko:**

> Thank you for your thoughtful feedback. We’re glad Omnisend is helping you connect with your customers, increase your reach, and communicate offers effectively. We understand pricing is a consideration as your list grows, and we’re committed to providing features and support that match the value of your growing business. Your success is at the heart of what we do.


  ### 35. Seamless Shopify Integration with Awesome Sales Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Samuel Essien Digital Marketing Growth Hacking L. | Digital Marketing Executive, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 19, 2025

**What do you like best about Omnisend?**

It integrates seamlessly with Shopify. It even tracks user activity and reports sales. It is easy to use and has many features. Awesome.

**What do you dislike about Omnisend?**

I honestly don't know any downsides of using it. It is awesome.

**What problems is Omnisend solving and how is that benefiting you?**

In the past, I had to track user activity on my site manually. With Omnisend, things are much easier for me. Now, I can measure more in less time. Omnisend saves me time.

**Official Response from Matija Lesko:**

> Thank you for the positive review. We’re glad the seamless Shopify integration, user activity tracking, and easy-to-use features are helping you work more efficiently and gain clearer insight into what drives your sales. It’s great to hear Omnisend is saving you time and supporting your ongoing growth.

  ### 36. Efficient Email Automation, Needs Better Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** patricia l.

**Reviewed Date:** November 22, 2025

**What do you like best about Omnisend?**

I really appreciate how Omnisend is user-friendly and automates everything. It significantly saves me time, keeps all my tasks organized, and enhances my ability to connect with customers more efficiently. I specifically value the automation workflows and email templates, which are essential features for my email marketing needs. Switching from Klaviyo to Omnisend was easier because Omnisend is more user-friendly, providing a seamless setup experience.

**What do you dislike about Omnisend?**

The customer service could be more organized. It’s challenging to resolve issues when each person provides different incorrect advice.

**What problems is Omnisend solving and how is that benefiting you?**

I find Omnisend user-friendly and automated, saving me time and organizing my email marketing. It enhances my customer connections efficiently.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. It’s great to hear that Omnisend’s automation workflows and intuitive setup have made your email marketing more efficient, especially after switching from Klaviyo. We also appreciate your honest feedback about support. Ensuring consistent, accurate guidance is a priority for us, and we’re strengthening our processes to provide a smoother experience as you scale.


  ### 37. Affordable and Easy to Start, but Missing Some Key Features and Integrations

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Furniture | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 16, 2026

**What do you like best about Omnisend?**

Cheaper alternative to Klaviyo. Fairly easy to set up and get started.

**What do you dislike about Omnisend?**

Missing features and integrations that are available on Klaviyo and other ESPs.

**What problems is Omnisend solving and how is that benefiting you?**

Email marketing and SMS marketing.

**Official Response from Matija Lesko:**

> Thanks for the honest feedback! We're glad the pricing and setup experience worked well for you. We know feature depth matters, especially when comparing platforms, and we're constantly evolving our capabilities based on feedback like yours. If there are specific integrations or features you'd find most valuable, our team would genuinely appreciate hearing about them. We're here to support your email and SMS efforts as we continue building.

  ### 38. User-Friendly Automation with Intuitive Tools, Minor Analytics Delays

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 01, 2025

**What do you like best about Omnisend?**

I really like how easy it is to build automated flows without needing to code or hire extra help. The email editor is intuitive, the templates look professional, and the segmentation tools make it simple to send relevant content that actually converts.

**What do you dislike about Omnisend?**

Sometimes the analytics take a bit of time to load, and it would be great if A/B testing and automation reports were a bit more detailed — but overall, it’s one of the most user-friendly platforms I’ve tried.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps me save time and stay consistent with my email marketing. I can easily automate welcome flows, post-purchase sequences, and campaigns without needing an agency or extra tools. It keeps everything — from signup forms to segmentation — in one place, which means I can focus on growing sales instead of managing tech. It’s made my communication with customers smoother and my revenue more predictable.

**Official Response from Matija Lesko:**

> Thank you for the thoughtful feedback. We’re glad Omnisend helps you streamline your marketing, save time, and stay consistent while focusing on growth. We appreciate your note about analytics and reporting — we’re continuously improving these areas to better support data-driven decisions. Your success is what drives us forward, and we’re honored to be part of your journey.


  ### 39. Seamless Shopify Integration and Great Templates, but Needs More Email Customization

**Rating:** 5.0/5.0 stars

**Reviewed by:** Robert H. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about Omnisend?**

I love how easy it integrates with Shopify. I love the setup and ease of the user interface. I was very impressed with the templates that were available "right out of the box." I love the reporting which shows me how much is made from each email. I have not used it yet, but I am excited to use the dynamic email feature.

**What do you dislike about Omnisend?**

I would like a little more control over what the email templates look .

**What problems is Omnisend solving and how is that benefiting you?**

They are solving the problem of allowing me to send emails to my clients with dynamic content, sale items, and useful information. I also use the wheel of fortune to provide discounts for my first time shoppers.

**Official Response from Matija Lesko:**

> Thank you for your feedback — we’re glad Omnisend’s Shopify integration, user-friendly interface, and ready-to-go templates are working well for you. It’s great to hear the reporting helps you track performance clearly.

We appreciate your input on email customization. It’s an area we’re continuing to improve, and your feedback is valuable as we shape future updates.

Thanks again — we’re excited for you to explore dynamic content and are here to support your continued growth. 

  ### 40. It’s very easy to learn how to use the tool with all its features.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mariano M. | Especialista en marketing digital, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2025

**What do you like best about Omnisend?**

The best thing about Omnisend for me is the form creation and how they connect with the website, whether through popups or shortcodes. It’s very easy to create any template depending on what you need.

**What do you dislike about Omnisend?**

The downside, I think, is that there are too many features and different panels. Still, once you learn them, everything is easy to use, but at the beginning it’s a bit hard to find what you need.

**What problems is Omnisend solving and how is that benefiting you?**

Email automation for people who want to schedule an audit with me.

**Official Response from Matija Lesko:**

> Thanks for your thoughtful review. It’s great to hear Omnisend is helping you manage form creation and email automation effectively. We know the platform has a lot to offer, and we appreciate your note on the initial learning curve — it’s something we’re always working to simplify. Supporting your business growth with smart, effective tools is what we’re here for.

  ### 41. Excellent platform with fast support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 16, 2025

**What do you like best about Omnisend?**

I’ve been using Omnisend for over a year now, and it’s been a great experience. The platform is easy to use and has everything I need for email marketing. What really stands out is their fast and friendly support - any time I’ve had a question or issue, the team responds quickly and helps resolve it right away. I definitely recommend it!

**What do you dislike about Omnisend?**

So far, I’ve been fully satisfied with Omnisend.

**What problems is Omnisend solving and how is that benefiting you?**

It has helped me to stay connected with my audience without spending hours on manual work. The templates save a lot of time, and everything is simple to set up, I can focus more on creativity and less on technical details.

**Official Response from Matija Lesko:**

> Thank you for your continued trust over the past year. We’re glad Omnisend is helping you streamline your marketing while staying focused on what matters most — your audience and creativity. We’re here to support your continued growth every step of the way.


  ### 42. Easy setup and integration with shopify. I had my fist email campaign sent within one hour of setup.

**Rating:** 4.0/5.0 stars

**Reviewed by:** Ray C. | REALTOR®, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 24, 2025

**What do you like best about Omnisend?**

I’ve found Omnisend to be really easy to set up and use, even as a first-time user. The platform feels intuitive and is packed with features—even the free version offers plenty to work with. I especially like how simple it is to build out templates and forms; you don’t need to be super technical to create something professional.

**What do you dislike about Omnisend?**

What I don’t love is the AI support. It tends to loop you around without giving you a real solution. I ran into a verification issue and, after going in circles, eventually just gave up. A human touch here would make a big difference.

**What problems is Omnisend solving and how is that benefiting you?**

keeps my email on brand and saves me time with setup so i can get more mail sent out.

**Official Response from Matija Lesko:**

> Thank you for highlighting how quickly you were able to set up and send your first campaign. We’re glad Omnisend’s templates, forms, and intuitive design are saving you time and helping you keep your emails on brand. We also appreciate your honest feedback on AI support — finding the right balance between automation and a human touch is important, and your input helps us improve. Supporting your growth will always be our focus.

  ### 43. Excellent & constantly improving ESP

**Rating:** 5.0/5.0 stars

**Reviewed by:** Indrė Ona B. | Agency Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 17, 2025

**What do you like best about Omnisend?**

I have to say - Omnisend customer support is one of the best you'll be able to find. Fast, proactive, will help you find a solution in minutes. 
Love the new interface, reporting system, amazing price and quality balance.

**What do you dislike about Omnisend?**

I lack the ability to delay emails in automations until a specific date, but can work around with campaigns setup. 
Would love to have instant mobile version preview while editing.

**What problems is Omnisend solving and how is that benefiting you?**

This is one of the main email service providers I use for my clients to achieve best results.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience and feedback. We’re glad Omnisend continues to deliver the results and reliability you need for your clients, and we’re especially proud that our support team has made a strong impression. We’ve noted your suggestions on automation delays and mobile previews — these insights help us shape a better platform for everyone. We look forward to continuing to support your success.


  ### 44. Absolutely Love This Software!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 21, 2025

**What do you like best about Omnisend?**

One of the things I appreciate most about Omnisend is how much valuable analytics it offers. Those insights make it easier to understand customer behavior and make smarter, data-driven business decisions.

**What do you dislike about Omnisend?**

I find that there are too many pop-ups when logging into Omnisend, which can interrupt the workflow. Additionally, there have been a lot of platform updates and changes lately, making it a bit challenging to keep up with the new interface.

**What problems is Omnisend solving and how is that benefiting you?**

Omnisend helps me automate email marketing and customer communication, saving time and ensuring consistency. The integrated analytics and reporting tools make it easy to understand performance and optimize campaigns based on real data.

**Official Response from Matija Lesko:**

> Thank you so much for the kind words — we’re thrilled to hear Omnisend’s analytics are helping you make smarter, data-driven decisions. That’s exactly what we aim to empower with every campaign. We also appreciate your honesty about the pop-ups and recent interface updates. We’re constantly improving the platform, and your feedback helps us strike the right balance between innovation and ease of use.

  ### 45. Great product but needs a little work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Reginald A. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2025

**What do you like best about Omnisend?**

I appreciate the range of options Omnisend provides for generating leads and building a new email list.

**What do you dislike about Omnisend?**

The Facebook integration does not work ever. I have not had a chance to integrate Facebook no matter how many times I have tried. I have not found a way to automatically create automations that send emails automatically to keep our store at the top of mind for customers.

**What problems is Omnisend solving and how is that benefiting you?**

I am not aware of any problems that Omnisend is currently solving, but I do realize that they add new features all of the time.

**Official Response from Matija Lesko:**

> Thank you for sharing your feedback. We’re glad Omnisend’s lead-generation tools are helping you grow your email list. We’re sorry to hear about the challenges with Facebook integration and automations — our support team would be happy to take a closer look and help get everything working properly. Please feel free to reach out via the in-app chat or at support@omnisend.com so we can assist.


  ### 46. Versatile Templates and Daily Webinars Make Omnisend Stand Out

**Rating:** 4.5/5.0 stars

**Reviewed by:** Leslie M. | Account manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 18, 2025

**What do you like best about Omnisend?**

Omnisend gives you options for webinars daily as well as having multiple templates to use.

**What do you dislike about Omnisend?**

Omnisend no longer offers reviews, which was actually one of the main reasons I decided to sign up for the service in the first place.

**What problems is Omnisend solving and how is that benefiting you?**

This tool enables us to send emails to all of our customers simultaneously.

**Official Response from Matija Lesko:**

> Thank you for the feedback. We’re glad the daily webinars and wide range of templates are useful for your team. We understand your disappointment about reviews no longer being available — this was a difficult decision, and we’ve shifted our focus toward strengthening the full omnichannel experience across email, SMS, and other touchpoints to help you drive more consistent customer engagement. We appreciate you sharing what mattered most to you.


  ### 47. Effortless Store Switching and Templates, But Pricey

**Rating:** 4.0/5.0 stars

**Reviewed by:** Marie-Blanche D. | Graphiste indépendant, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 31, 2025

**What do you like best about Omnisend?**

That we can switch between stores and copy paste flows and templates.

**What do you dislike about Omnisend?**

It is a little expensive. The email builder is not as easy to use as the one in Yotpo. It would be nice to be able to drag items in the layout.

**What problems is Omnisend solving and how is that benefiting you?**

THe way we can switch between store and copy paste the flows and campaigns are game changer.

**Official Response from Matija Lesko:**

> We’re grateful for your honest feedback and happy to know Omnisend helps you manage multiple stores efficiently. The ability to reuse flows and campaigns is designed to give you time back to focus on growth. We appreciate your insights on pricing and usability — our team is continuously working to deliver more value with every update.


  ### 48. Great Platform, but has its' faults

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sarah G. | Entrepreneur, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 17, 2025

**What do you like best about Omnisend?**

Chat availability 110% 👍🏻👍🏻👍🏻👍🏻👍🏻

Patience (I was pretty difficult at times due to 'what do I dislike about Omnisend'  110% 👍🏻👍🏻👍🏻👍🏻👍🏻

Follow the sun chat 110% 👍🏻👍🏻👍🏻👍🏻👍🏻

I got £75 back in sales as soon as my automations were set up 👍🏻👍🏻👍🏻👍🏻👍🏻

After reading my 'what I don't likes', you might ask why I stayed with them. Well after my initial experience, I did shop around. Of all the email marketing companies out there, not one of them has it all, so you could say Omnisend has more positives weighed up with cost and willingness to agree to a discount to ease my frustrations. 

I did end up in tears yesterday when my payment went though without me entering my card details, but I am assured that today Thursday 17th August 2025, it will be adjusted as per, Kosta, the managers promise.

Update: Kosta has resolved the issues to my 100% satisfaction. Many thanks to all involved.

**What do you dislike about Omnisend?**

I moved to Omnisend after a Partner migrated me there due to frustrations with customer service availability and abandoned cart automation faults on another platform. 

Omnisend have some massive faults, and they are as follows: 

1) Complicated pricing structure. I get that you gauge pricing by subscribers, but you have an unnecessary way of going about your pricing making it complicated for the user (who is not an expert remember). Whether you agree or disagree, I'm just telling you about *my* experience.  

2) When I first paid for a plan, it became apparent that the pricing was misleading. It states clearly it is $14 a month. It states that this is a 30% discount, but what it doesn't make it easy to understand is that it doesn't stay at $14, you should be clearer about what the price actually goes up to. So I asked for a refund, they refused at first but decided the now bear with a sore head customer would be best off with the refund, so thank you for that.

3) I was given a discount code - following this experience - to use (I wasn't told I couldn't use it in the traditional way ie entering it in as a coupon at the checkout), so when I clicked the upgrade button, it took a payment WITHOUT ME EVEN PUTTING MY CARD DETAILS IN (this is really bad and you should change this immediately), meaning there was no way for me to put my coupon in. 

Needless to say ..... (see what I like about Omnisend) ...

**What problems is Omnisend solving and how is that benefiting you?**

Automated workflows to increase revenue.

**Official Response from Omnisend Support:**

> Thanks so much for your candid and thoughtful review. We know the start wasn’t smooth, and we truly appreciate you sticking with us while we worked things through. It’s rewarding to hear that our team’s patience, around-the-clock support, and follow-through made the difference. We’re actively working to simplify areas like pricing and checkout flow — and your feedback is helping shape those improvements. We’re committed to making sure the positives only grow from here.

  ### 49. Easy to Use, Feature-Rich, and Free to Start

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 03, 2026

**What do you like best about Omnisend?**

Easy to use, easy to understand, and its features, you can start for free.

**What do you dislike about Omnisend?**

SMS is more expensive than some platforms, but no problem i use email more

**What problems is Omnisend solving and how is that benefiting you?**

I own my business in Nigeria, a lot of features are often not available to us, i am glad omnisend is different.

**Official Response from Matija Lesko:**

> Thank you for sharing your experience. We’re glad Omnisend is easy to use, accessible, and available where many tools aren’t, giving you the flexibility to start for free and grow at your own pace. Supporting businesses globally with reliable email marketing tools is a big part of helping long-term growth, wherever you’re based.

  ### 50. Effortless Integration and Outstanding Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Silvia A. | Ecommerce Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2025

**What do you like best about Omnisend?**

Simple to use, innovative, simple connection with Shopify

**What do you dislike about Omnisend?**

The customer care is not will instructed and they do thing without asking

**What problems is Omnisend solving and how is that benefiting you?**

A platform easy to use and easy to integrate, with a lot of feature and that does not cost a lot.

**Official Response from Matija Lesko:**

> Thank you for sharing your thoughts. We’re pleased that Omnisend’s simplicity, innovative tools, and Shopify connection are making your marketing easier to manage. We also appreciate your feedback on support, clarity and communication are priorities for us, and we’ll keep working to make every interaction a positive one as your business grows.


## Omnisend Discussions
  - [Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?](https://www.g2.com/discussions/is-there-a-way-like-drip-tracking-pixel-to-track-my-squarespace-website-activity-in-omnisend) - 2 comments, 1 upvote
  - [How to unsubscribe properly](https://www.g2.com/discussions/how-to-unsubscribe-properly) - 1 comment, 1 upvote
  - [How do I create landing pages with products on it?](https://www.g2.com/discussions/how-do-i-create-landing-pages-with-products-on-it) - 1 comment, 1 upvote
  - [Whats the best way to use the Lifecycle stage map?](https://www.g2.com/discussions/51972-whats-the-best-way-to-use-the-lifecycle-stage-map) - 1 comment, 1 upvote
  - [Can I use the spin to win feature to increase sales?](https://www.g2.com/discussions/51486-can-i-use-the-spin-to-win-feature-to-increase-sales) - 1 comment, 1 upvote

- [View Omnisend pricing details and edition comparison](https://www.g2.com/products/omnisend/reviews?page=4&section=pricing&secure%5Bexpires_at%5D=2026-07-21+06%3A31%3A50+-0500&secure%5Bsession_id%5D=3d69639b-f73a-4987-bc09-8917196c3fd4&secure%5Btoken%5D=4ef8861a072848df9cd1826b6e1b161a53ba8d853e30b7174b14223d9b635487&format=llm_user)
## Omnisend Integrations
  - [Appstle](https://www.g2.com/products/appstle/reviews)
  - [Attentive](https://www.g2.com/products/attentive/reviews)
  - [Big Cartel](https://www.g2.com/products/big-cartel/reviews)
  - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews)
  - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews)
  - [Customers.ai](https://www.g2.com/products/customers-ai/reviews)
  - [Ecwid](https://www.g2.com/products/ecwid/reviews)
  - [Facebook](https://www.g2.com/products/facebook/reviews)
  - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews)
  - [Google Ads](https://www.g2.com/products/google-ads/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Workspace](https://www.g2.com/products/google-workspace/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [Loox](https://www.g2.com/products/loox/reviews)
  - [Make](https://www.g2.com/products/integromat-by-celonis-make/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [PrestaShop](https://www.g2.com/products/prestashop/reviews)
  - [Re:amaze](https://www.g2.com/products/re-amaze/reviews)
  - [Recharge Subscriptions](https://www.g2.com/products/recharge-subscriptions/reviews)
  - [Sendtric](https://www.g2.com/products/sendtric/reviews)
  - [Shopify](https://www.g2.com/products/shopify/reviews)
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews)
  - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews)
  - [Sitejet](https://www.g2.com/products/sitejet/reviews)
  - [Slack](https://www.g2.com/products/slack/reviews)
  - [Squarespace](https://www.g2.com/products/squarespace/reviews)
  - [Triple Whale](https://www.g2.com/products/triple-whale/reviews)
  - [Typeform](https://www.g2.com/products/typeform/reviews)
  - [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews)
  - [Wix Studio](https://www.g2.com/products/wix-studio/reviews)
  - [WooCommerce](https://www.g2.com/products/woocommerce/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews)
  - [Yotpo](https://www.g2.com/products/yotpo/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)

## Omnisend Features
**Email Marketing**
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses

**Online Marketing**
- Landing Pages and Forms
- Dynamic Content
- A/B Testing
- Mobile Optimized
- Search Tracking and Optimization

**Administration**
- Template Creation
- Preset Template Availability
- Custom Unsubscribe
- Email Segmentation
- Detailed Server Logs
- Notifications

**Campaigns**
- Customize
- Scheduling
- Retarget
- Segmentation
- Triggered Notifications

**Templates**
- Text and Themes
- Stock Images
- Proofing
- Mobile Responsive

**Text Messaging**
- Bulk SMS
- Two-Way Text Messaging
- Text Scheduler
- Automatic Replies
- Automatic URL Shortening
- MMS Marketing
- Personalization
- Transactional SMS

**Design and Customization**
- Pre-Designed Templates
- Pop-Up Types
- No-Code Customization
- Mobile Optimized

**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library

**Lead Management**
- Marketing Lead Database
- Data Quality Management
- Segmentation
- Lead Scoring and Grading
- Lead Nurturing
- Online Behavior Tracking
- Automated Alerts and Tasks
- CRM Lead Integration

**Integrations**
- Webhooks
- Event Tracking API
- Mail Send API
- Spam Filter Testing

**Analytics**
- Campaign Performance
- Audience Insights

**Edit**
- Pre-Made
- Build
- HTML

**Campaigns**
- Targeting
- Triggered Campaigns
- A/B Testing
- Analytics

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO

**Campaign Management**
- Program Management
- Event / Webinar Marketing
- Calendaring
- Budgeting

**Platform**
- Custom Tracking Domain
- Multiple Domains
- Dedicated IP
- Documentation
- Sender Reputation Management
- Tracking & Reporting
- Enterprise Scalability
- Performance and Reliability

**Logistics**
- Analytics
- Issues
- Integrations
- Shareable Link

**Optimization**
- A/B Testing
- Personalization
- Rich Notifications
- Integrations

**Integrations**
- CRM/Email Integrations
- WCM Integrations
- E-Commerce Integrations
- Social Media Integrations

**Integrations**
- E-Commerce Integration
- Email Marketing Integration
- Domain Integration

**Social**
- Social Listening
- Social Sharing
- Social Campaigns
- Social Media Engagement
- Social Media Advertising

**SMS Platform**
- Reporting
- Automation
- Short Codes
- API Integration

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Generative AI**
- AI Text Generation

**Generative AI**
- AI Text Generation

**Agentic AI - Push Notification**
- Autonomous Task Execution
- Adaptive Learning
- Proactive Assistance

**Agentic AI - Vulnerability Scanner**
- Autonomous Task Execution
- Proactive Assistance

**Reporting & Analytics**
- Basic Reporting
- Web Analytics
- ROI Analytics
- Revenue Analytics
- SEO / Keyword Analytics

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - SMS Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Email Template Builder**
- Autonomous Task Execution
- Cross-system Integration

**Platform**
- Customization 
- Workflow Capability
- User, Role, and Access Management
- Internationalization
- Sandbox / Test Environments
- Performance and Reliability
- Output Document Generation

**AI Automation - SMS Marketing**
- AI SMS

**Agentic AI - Marketing Automation**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**AI Content Generation - SMS Marketing**
- AI SMS

**Integration**
- Data Import & Export Tools
- Integration APIs
- Breadth of Partner Applications

## Top Omnisend Alternatives
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,188 reviews)
  - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - 4.5/5.0 (2,465 reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews)

