Best Software for 2025 is now live!
Save to My Lists
Paid
Claimed

OMNA from Stirista Reviews & Product Details

Verified User in Broadcast Media
UB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about OMNA from Stirista?

Stirista takes the time to get to know you and your product or brand, and creates a bespoke solution that best fits you and your goals. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

Stirista often focuses on the big picture and hitting your long term goals. This leaves room for improvement in communication of the process along the way and how they go about executing your plan. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

Creating a marketing plan that grows our business Review collected by and hosted on G2.com.

Response from Sierra Roces of OMNA from Stirista

Thank you for sharing your experience. We understand the importance of clear communication and will work on improving our process to better meet our clients needs.

OMNA from Stirista Overview

What is OMNA from Stirista?

The OMNA Identity Graph is a comprehensive audience intelligence platform updated every second. From connecting CTV viewership data across devices to knowing where and how to communicate your message best, OMNA enables accurate and predictive audience targeting that leaves guesswork and outdated data in the past. This is possible through our major component graphs: - Our ABM Graph helps B2B marketers have access to high value audiences at work or home - Our Viewership Graph connects CTV viewership data across all devices in the home to IP addresses matched with linear TV Data for comprehensive household viewership - Our IP/Device Graph ties webs of connected devices to an individual

OMNA from Stirista Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

The OMNA Identity Graph is a comprehensive source of just about everything you could ever want to know about your marketing audiences. Who they are as a consumer, where they work, how they spend their money, what devices they use, and even where they go throughout the day. People move around more than ever on more devices than ever. 90-day updates might as well be trapping your marketing in the 90’s. It's only accurate for a few seconds before the next update. OMNA updates every second, keeping up with your audiences as they move across devices and physical locations.

How do you position yourself against your competitors?

Real-time updated data: OMNA updates every second, allowing you to keep up with your audiences as they move across devices.

Getting what you need, not what we want you to need: Our large amount of identifiers and graphs make up the strongest data backbone in industry which can be used to supplement and enhance your existing dataset. If you do not need each one of our graphs right now, we offer our component graphs individually.

Omni-channel activation and delivery: In addition to assisting in existing data enhancement and audience segmentation, we also help you reach your audiences with our omni-channel activation and delivery. This includes email marketing and digital activation solutions (i.e. CTV, Display Ads).


Seller Details
Seller
Stirista
Company Website
Year Founded
2009
HQ Location
San Antonio, Texas
Twitter
@STIRISTA
2,034 Twitter followers
LinkedIn® Page
www.linkedin.com
159 employees on LinkedIn®
Description

Stirista is a data-driven marketing company that specializes in providing customer acquisition and engagement solutions. Utilizing its extensive database and advanced analytics, Stirista helps businesses optimize their marketing strategies through audience targeting, data enhancement, and identity resolution. The company focuses on delivering measurable results across various channels, including digital, email, and social media, to drive growth and improve customer relationships. For more information, visit their website at [stirista.com](https://www.stirista.com).


Tom Z.
TZ
Overview Provided by:

Recent OMNA from Stirista Reviews

Verified User
U
Verified UserSmall-Business (50 or fewer emp.)
3.5 out of 5
"I appreciate the data offerings that they have"
They have some available files that either aren't available elsewhere, or certainly difficult to find anywhere else. Charlotte is very helpful.
KC
Kurt C.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great Process and Awesome Team to Work With"
The accuracy of OMNA is very good. Very good quality.
Verified User
C
Verified UserMid-Market (51-1000 emp.)
5.0 out of 5
"Great Data Sourcing Partner"
Helpful insights and on-time delivery create strong solutions for our clients. The Stirista team is always helpful in brainstorming on new ideas an...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

OMNA from Stirista Media

OMNA from Stirista Demo - Stirista OMNA Overview
Comprehensive Audience Intelligence
OMNA from Stirista Demo - Adstir Campaign
Adstir Campaign
OMNA from Stirista Demo - Adstir Reporting
Adstir Reporting interface

Official Downloads

Answer a few questions to help the OMNA from Stirista community
Have you used OMNA from Stirista before?
Yes

25 out of 26 Total Reviews for OMNA from Stirista

4.6 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.

OMNA from Stirista Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OMNA from StiristaQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about OMNA from Stirista?

They have some available files that either aren't available elsewhere, or certainly difficult to find anywhere else. Charlotte is very helpful. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

I'm not a huge fan of the count process, with respect to the automation. It's impersonal & not super helpful when it removes the original request & or any interactions thereafter. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

It's able to provide counts for companies that use particular tech choices & that's popular with my clients. Review collected by and hosted on G2.com.

SR
Project Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about OMNA from Stirista?

All of Stirista's products are easy to use and intuitive. Our company uses AdStir and the VIG dashboard and we love the flexibility these products give us. If something comes up, the Stirista team is quick to respond and troubleshoot. The Stirista team is always open to having collaborative conversations to explore their products and our business goals. We use these producst daily and we are always amazed at how effortless and quick the products are. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

We wish we could use other channels (Pinterest, LinkedIn) through the Stirista products. That is the only "complaint." Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

We previously used a third-party provider to serve display ads on behalf of our clients. With Stirista's dashboard, AdStir, we have eliminated this extra step in our process and now have complete control over display ads internally in our company. AdStir has allowed our company to streamline our processes and increase our productivity and be more flexible to our client needs. Review collected by and hosted on G2.com.

Response from Sierra Roces of OMNA from Stirista

Thank you for sharing your experience! We're glad our products have integrated well into your workflow. Your feedback on additional channel support is noted.

Verified User in Marketing and Advertising
CM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about OMNA from Stirista?

Helpful insights and on-time delivery create strong solutions for our clients. The Stirista team is always helpful in brainstorming on new ideas and ways to work together! Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

Nothing to dislike about working with the team at Stirista! Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

We create audience solutions for our clients with the input from the team at Stirista. The team helps me come up with new data sourcing ideas that work for us and our clients. Review collected by and hosted on G2.com.

Response from Sierra Roces of OMNA from Stirista

Thank you for the glowing review! We're thrilled that OMNA from Stirista is providing helpful insights and timely solutions for your clients.

KC
Programmer
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about OMNA from Stirista?

The accuracy of OMNA is very good. Very good quality. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

No dislikes at this point. Very happy with the service. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

Helping identify individuals at a great match rate. Review collected by and hosted on G2.com.

Response from Sierra Roces of OMNA from Stirista

Thank you for your feedback and we are happy to hear you are enjoying our products and services!

Verified User in Banking
UB
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about OMNA from Stirista?

I have been very impressed with the level of data they are able to provide both prior to ordering a campaign and in the various reporting stages of each campaign. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

I have not found anything that I dislike about OMNA from Stirista yet. I work with many vendors and can usually pinpoint something that they are missing that another vendor might have, but I have yet to come across a lack of anything at this point. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

With our clients we need to be able to identify the target audience and reach them with a relevant message in order for them to take an action such as learning more about our client, signing up for an account or buying something. With OMNA from Stirista, we know we are reading the right audience. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about OMNA from Stirista?

The team at Stirista is the differentiator. They have vast experience and develop innovative targeting to reach the audience. I upgraded to managed services and they were always available when I needed them. The team made the service VERY easy to use and implement. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

Their email service requires html coding and designing. Since the service isn’t template driven like a mailchimp/constant contact, we never got it off the ground. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

Reaching our target audience in ways that would be cost prohibitive using traditional media. Review collected by and hosted on G2.com.

Response from Sierra Roces of OMNA from Stirista

Thank you for your response. We're thrilled to hear that our team provided you with innovative targeting and excellent support and I will pass along your feedback regarding our email services!

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about OMNA from Stirista?

I like the people who are part of my team the best. They are personable, make excellent recommendations, and are always there to support our needs. I also am a very big fan of the quick responses to emails. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

There is nothing that I dislike. The people are amazing, the service is great. I love how the team looks at the files we send to make sure that everything looks correct. It is an added level of quality control that I greatly appreciate. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

Stirista solves problems by sending out emails to our consumers. It is a great way to keep in touch with our consumers and keep up engagement as well as sending out engaging emails to keep our advocates interested in our issues. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about OMNA from Stirista?

I love how you can send a customer data file and get a modeled audiene, how we can upload an audience and also run a look- alike. The platform is very stable and responsive. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

A lot of the reporting, match back, etc. is still done manually. I think that some updates could be done to add automation to modernize the approach. I would love to be able to see predictive modeling to share with clients about how campaigns/segments might perform. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

To be able to target individuals with digital campaigns that match the ideal persona for our clients is critical. We have found that the quality of data in OMNA is very reliable. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about OMNA from Stirista?

The support team is very nice and helpful. The platform which is very easy to use. We use Adstir. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

Its unpredictability. Sometimes our campaigns are set up properly but do not meet the goals. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

NA Review collected by and hosted on G2.com.

Response from Sierra Roces of OMNA from Stirista

We appreciate your praise for our support team and platform ease. We understand your concerns about unpredictability and are constantly striving to improve campaign performance. Thank you for taking the time to share!

Verified User in Marketing and Advertising
IM
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about OMNA from Stirista?

Expansive data set meeting our data needs and implementation/integration was easily facilitated. The team is well versed in their product and the industry at large. Review collected by and hosted on G2.com.

What do you dislike about OMNA from Stirista?

Overall no complaints, improvements were made when feedback was provided. Review collected by and hosted on G2.com.

What problems is OMNA from Stirista solving and how is that benefiting you?

Stirista provides a wealth of data and IDs that help to piece together a fragemented identity space. Review collected by and hosted on G2.com.