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Oktopost Reviews & Product Details

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Oktopost?

Oktopost is super easy to use and someone who is new to social media could figure it out pretty quickly. The main function of Oktopost that I love is the social advocacy platform. It makes it super easy to create posts for your employees, share them out via email, and have your employees share your content to their social profiles with just a few clicks! Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Compared to its competitors it has limited functions for social media management. One thing that is greatly lacking is the ability to adjust the images and titles of articles that you link in posts. For example, if you have a blog you want to post on LinkedIn, you cannot change the "title" of the blog if you would like to call out something specific - a tactic I used to my advantage when I used Sprout Social. It also has more limited reporting capabilities compared to competitors and it's not as great of a tool for comparing your company's social profiles to that of your competitors. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

We manage our social media calendar with Oktopost and our social advocacy campaign. As I mentioned, this has been my favorite social media management tool for social advocacy because it makes it extremely easy for the end-user (your employees) to stay engaged on social with just a few minutes of time each week. Review collected by and hosted on G2.com.

Oktopost Overview

What is Oktopost?

Oktopost's social media management, social listening, and employee advocacy solutions enable B2B organizations to amplify their brand on social media and measure the real impact of this channel on the business. Oktopost allows marketers to better engage with customers and prospects, get actionable insights, and prove ROI. Integrating natively with all major marketing automation and CRM platforms – including Salesforce, Marketo, Eloqua, HubSpot, and Microsoft Dynamics 365 – Oktopost helps marketers leverage social data to improve customer experience and drive revenue growth.

Oktopost Details
Languages Supported
German, English, French, Japanese, Dutch, Portuguese, Spanish
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Product Description

Oktopost is a Social Media Marketing Platform designed for professional B2B marketers

How do you position yourself against your competitors?

Okotpost is the only platform that is designed for B2B marketers. With social lead tracking capabilities and integrations with marketing automation platforms like Marketo, Act-On, and Eloqua, Oktopost provides valuable data and metrics for professional B2B marketers.


Seller Details
Seller
Oktopost
Year Founded
2013
HQ Location
Ramat Gan, Israel
Twitter
@Oktopost
4,159 Twitter followers
LinkedIn® Page
www.linkedin.com
104 employees on LinkedIn®

🐙 Daniel K.
🐙K
Overview Provided by:
CEO at Oktopost

Recent Oktopost Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Very useful for company advertising"
Oktopost is easy to use, I have a user account and when I connect a list of advertisements come up. I just need to chose which one I want to publis...
Chris S.
CS
Chris S.Enterprise (> 1000 emp.)
5.0 out of 5
"Great platform, great team."
Having used multiple social media platforms in the past, Oktopost is the first that has been a joy to use from a UX and UI point of view. It's actu...
Limuel M.
LM
Limuel M.Mid-Market (51-1000 emp.)
4.0 out of 5
"Oktopost simplifies social media marketing and makes it effortless to sell products and services"
Since I regularlybuse Linkedin on my phone, I typically perform most of my tasks through its app. With Oktopost, sharing posts and content has beco...
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Oktopost Media

Oktopost Demo - Social BI
Tailor Oktopost's analytics to your needs and track social data that matters to your business.
Oktopost Demo - Post Console
Plan, create, approve, and schedule social content using a powerful suite of tools designed for B2B teams.
Oktopost Demo - Calendar
Get a real-time overview of all your scheduled and published content across multiple networks, teams, and campaigns.
Oktopost Demo - Inbox
Bring every mention, comment, and direct message from all networks and profiles into one unified inbox to ensure timely follow-ups.
Oktopost Demo - Employee Advocacy
Give your employee advocates an intuitive tool to easily discover, filter, recommend and share pre-approved company content to their personal social profiles, amplifying your company’s reach beyond corporate channels.
Oktopost Demo - Streams
Monitor mentions, keywords, customer discussions, competitor pages and more, with our robust social listening capabilities.
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Video Reviews

140 out of 141 Total Reviews for Oktopost

4.4 out of 5
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140 out of 141 Total Reviews for Oktopost
4.4 out of 5
140 out of 141 Total Reviews for Oktopost
4.4 out of 5

Oktopost Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for OktopostQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oktopost?

Oktopost is easy to use, I have a user account and when I connect a list of advertisements come up. I just need to chose which one I want to publish by selecting the date (now, specific date o random). Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I don't see a way to archive or delete messages that are obsolete Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

With Oktopost I connect my Linkedin profile to amplify content created by my company. The platform allows me to put in evidence specific topics, ensuring I use only see relevant pre-written social posts. Review collected by and hosted on G2.com.

Chris S.
CS
CMO
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Oktopost?

Having used multiple social media platforms in the past, Oktopost is the first that has been a joy to use from a UX and UI point of view. It's actually fun to build dashboards and run all of your social in one visually appealing place.

This is particularly important from an employee advocacy point of view—if a tool is hard or clunky to use, then employees won't use it, simple as that. Thankfully, Oktopost is quick and easy, and training is basically not needed as it's so intuitive.

Finally, the value-added support has been the best I've ever received from a B2B SaaS product (shout out to Grant!), and the team is equally comfortable talking at a strategic level as they are supporting with product questions and ideas. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Hard to find any downsides to be honest, as it's just street ahead of any other social media tools for B2B companies.

If I had to choose one at this point - then I guess it would be great to have people on the ground in other countries we're based (Germany for example) - but I'm sure that will come with time. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost connects what we're doing on social media, to how the business is benefiting from those efforts.

Whether it's connecting clicks to leads to pipeline, or understanding our reach and brand growth - Oktopost is key to it all. Review collected by and hosted on G2.com.

SK
Marketing Experiences and Engagement Associate
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oktopost?

Oktopost has singlehandedly let me launch a social program for ActionIQ at a scale the company has never seen in 6 years. And the fact that I can do that with one platform is remarkable as one person. And I leverage most, if not all, of my analytics and reporting from Oktopost. So as a one-stop shop, I'm finding a lot of success. There are aspects of the platform that ActionIQ doesn't leverage, but I think that's also a sign that Oktopost has multiple uses to fit different scales of company size/growth. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

For me, it's unfortunate how un-useful the Listening feature was for Oktopost and the only part of my current social program I had to leverage a separate tool for. I wish there wasn't a limitation or pay wall behind the amount of posts we could pull or queries we could have available to us. I also still don't leverage the tags feature because we aren't large enough for that to matter or need that level of granularity. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Well, as the only person running social media for the company with Oktopost being our primary platform, I'd say everything related to having a social presence. I know that's not very specific, but without it, we wouldn't have as robust a program as we do with the growth we've seen. Review collected by and hosted on G2.com.

RN
Digital Content Manager
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oktopost?

The social advocacy programme is fantastic, so easy for advocates (employees) to help grow our social presence and generate leads. I also really appreciate being able to turn on/off certain notifications meaning I am not distracted by irrelevant information, and I can quickly see when I need to approve posts. Furthermore, the calendar and social analytics are so simple to use and make keeping on top of data a straightforward task. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

There are limitations on tagging people/companies and you are unable to schedule PDFs via the tool, which results in manual publishing on social sites. However, I think these are also impacted due to AI the connection. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

It saves me so much time, and I am able to manage everything in one place. Review collected by and hosted on G2.com.

JM
Business Relationship Manager Marketing - IT
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oktopost?

I like the ability to quickly share messages without copy-pasting or sharing from other LinkedIn profiles. Having the Microsoft Teams integration has been super helpful; I am not getting lost in all of the tabs I have open. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

At first during integration, there seemed to be some hurdles around EU to US server / SSO handshaking. However, it was quickly resolved, and the customer success rep we have been working with, Nuala, has been a godsend! Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost ghost posting was a simple game changer for us at the firm. I look forward to when we have more people actively engaged in using the social advocacy application. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oktopost?

Oktopost makes scheduling social media campaigns extremely simple and easy to organize. The platform also makes it very easy to integrate employee advocacy. These features tend to be separated, and having them linked is very valuable. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

The Social BI functionality can be a little confusing at first, so there may be a slight learning curve. I also wish integration with Instagram was a little more simple and did not require a Facebook sign-in. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost is making it easy for me to plan, schedule, organize, and report on organic social media campaigns for my company. The additional integration of employee advocacy allows me to easily share content with our employees to increase engagement with our corporate content in a way that tends to be unique to individual platforms vs. being part of the same platform. Review collected by and hosted on G2.com.

Limuel M.
LM
Database Coordinator
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Oktopost?

Since I regularlybuse Linkedin on my phone, I typically perform most of my tasks through its app. With Oktopost, sharing posts and content has become a very effortless and productive process. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Although there is little to criticize about Oktopost, I am eager for the arrival of better and more advanced sharing features in the future. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Our operations are protected by quickly resolving day-to-day issues. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oktopost?

Oktopost gathers and presents data like no other tool I've used before. I'm a data nerd, but the folks at Oktopost take it to a whole other level with the amount of insights I can gather and share with key stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

I would love to see the ability to compare data from different time frames. As it stands, the data you can see in any given visualization are from one single time frame, but I often like to look at data year over year, for example, to report out how we've improved. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Leadership often wants to see, at a glance, how social media plays into our marketing strategy and feeds our sales pipeline. Oktopost gives me that information, which in turn, shows off the work that I do as a social media manager and proves my value on the team. Review collected by and hosted on G2.com.

Hasan C.
HC
Global Marketing Assistant
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oktopost?

Great analytics, great UI for both content authors and advocates, very comprehensive onboarding and helpful customer success team! Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

Analytics can be a bit fiddly to get up and running, but very insightful once working and the Oktopost team are on hand to help. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Ensuring company message is heard from individuals as well as the corporate account, and helping grow our brand! Review collected by and hosted on G2.com.

Clare C.
CC
Marketing Copywriter
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Oktopost?

The advocacy board is what sets Oktopost apart - you can manage a corporate social media strategy basically in one place. Review collected by and hosted on G2.com.

What do you dislike about Oktopost?

The platform is evolving (which is good!) but some of the UX stuff can occasionally be confusing. Review collected by and hosted on G2.com.

What problems is Oktopost solving and how is that benefiting you?

Oktopost lets me manage corporate social media posts, but also an employee advocacy programme in one place, and track everything together to get a full picture. Review collected by and hosted on G2.com.