Hi there,
Thank you for taking the time to write your review. We value all client feedback and we are saddened to hear you have not had the best experience with our company.
I wanted to take the time to address your concerns, for you, and for anyone else taking the time to evaluate needls for their own business.
With respect to targeting - our system is fully automated. Clients do not need to do targeting themselves, but they are given the option to do so to supplement what our system does. Many of our clients do not touch the targeting at all and have received some fantastic ROI as a result. We do have some clients that choose to target themselves if they feel they want more control over their audience.
With respect to our fees, we clearly state on our website that we charge $100/m plus 10% of spend on our pricing page - needls.com/pricing. we sincerely apologize if this was not made clear. It was not our intention at all to hide any fees.
If there is ever an issue with your campaign we work to resolve it as soon as possible. As a startup, there will always be hiccups and we do our very best to ensure any issue is resolved swiftly. We also, in certain instances, compensate our customers if there is significant lost time by extending their renewal dates or adding credits to their account.
With respect to cancellation, we do our very best to respond ASAP. In the vast majority of instances we respond within 24 hours so it saddens us to hear that it took longer than that. We never aim to bill anyone after their cancellation request and have strict processes in place to ensure that does not happen. We treat our customers as we would like to be treated.
As far as your statistics not matching up to your website, this is a common issue that is faced by not only us, but Facebook as a whole. Attributing traffic from Facebook on your Google Analytics account is rarely accurate. We experience this ourselves with our own advertising and there are countless articles on the web discussing the same issue.
We have many happy customers generating some awesome results, as you'll notice from several of the other reviews here. Are we perfect? Absolutely not. Are we a platform that produces better results than Facebook directly, makes it simple to create effective campaigns and provides the automation and optimization tools that our clients need? Absolutely.
Again, thank you very much for taking the time to write your review and we hope that our prompt reply provides you and anyone reading this the confidence to leverage needls for their own business.