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Moz Pro Reviews & Product Details - Page 44

Moz Pro Overview

What is Moz Pro?

Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With Moz Pro, you get: • Access to site tracking where you can learn how your site health, link building, and keyword performance impact your SEO success • Research Tools that analyze your competitors’ efforts, optimize your keyword research and show you new opportunities for link building outreach • A wealth of resources for learning SEO and inbound marketing

Moz Pro Details
Product Website
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English
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Product Description

Moz is an authority in online search with powerful SEO and Local Search platforms to help marketers improve the position of their brands, business locations and competitive rank in search results. Moz's platforms are powered by world-class quality data, both robust and fresh enough to serve as the foundation upon which critical business decisions are made. For both large enterprises looking to gain an edge in the increasingly complex and ever-changing world of search or agencies seeking an SEO platform to accelerate client growth, Moz has a solution. Check it out at www.moz.com.

How do you position yourself against your competitors?

Built by industry experts with the mission of removing SEO complexity, Moz Pro is an all-in-one, easy-to-operate toolset to help SEOs at any scale who want to increase traffic to their website. With 43.8 trillion links and 1.25 billion keyword suggestions, this platform is powered by robust and fresh enough world-class data to help inform your critical business decisions.

Moz Pro offers hands-on support and actionable insights, in-depth keyword research, link profile analysis, competitor data, performance tracking, and customizable reporting.


Seller Details
Seller
Moz
Company Website
Year Founded
2004
HQ Location
Seattle, WA
Twitter
@moz
549,395 Twitter followers
LinkedIn® Page
www.linkedin.com
350 employees on LinkedIn®
Description

Moz is a leading provider of search engine optimization (SEO) software and tools, designed to help businesses improve their online visibility and drive organic traffic. Founded in 2004, Moz offers a suite of products including keyword research, link building, site audits, and rank tracking, all aimed at enhancing SEO strategies. The company is renowned for its data-driven insights and community-driven approach, providing resources such as the Moz Blog and the Moz Academy for ongoing learning in SEO best practices.


Miro M.
MM
Overview Provided by:

Recent Moz Pro Reviews

Apurva S.
AS
Apurva S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Identify Website Issues"
I like the best about Moz Pro is its website keywords rank tracking feature which is more similar with the ranking which we track on google. It id...
Verified User
E
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Good product with very simple intro for SEO"
It's simplicity and it's course for SEO. I made keyword research really easy and the initial success manager call, that taught us how to use the pr...
Janette S.
JS
Janette S.Small-Business (50 or fewer emp.)
5.0 out of 5
"I love Moz, it's a really useful bit of kit."
I really enjoy the keyword research and rank-tracking

Moz Pro Pricing

Exclusive savings on Moz Pro through G2 Deals

Save up to 25% on Moz Pro - the ultimate all-in-one solution for SEO success.

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Unlock savings of up to 25% on your first-year subscription to a Moz Pro annual plan! Seize this exclusive offer by simply subscribing through our dedicated landing page, and watch your discount be seamlessly applied at checkout.

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Moz Pro Media

Moz Pro Demo - Keyword Explorer
Keyword research is the bedrock of SEO. With a research tool like Keyword Explorer, you can figure out what keywords people are searching, what keywords you're already ranking for, the demand for certain searches, and the strength of other sites competing for your target keywords. Keyword Expl...
Moz Pro Demo - Page Optimization
Ensuring that your pages are correctly optimized for your target keywords is a basic and essential part of on-page SEO. With Page Optimization reports in Moz Pro we'll score your pages out of 100 and provide a to-do list of recommendations in order of priority to help improve your score. You c...
Moz Pro Demo - Rankings
Tracking your keyword rankings is the best way to learn how well you're performing in the organic search results for your target keywords over time. If you are trying to increase traffic to your site, you may start by updating your content, creating more content or improving your on-page optimiza...
Moz Pro Demo - Site Crawl
Running regular site audits is essential for keeping on top of any major issues that could be damaging your site's visibility. When you set up your Campaign, our friendly bot, Rogerbot, will crawl your site every week seeking out any issues that may impact your rankings, or the ability of search ...
Moz Pro Demo - Link Research with Link Explorer
Links (also called backlinks or inbound links) are created when one page links to another; you can think of them like votes that pass visitors and link equity to your site from other pages on the web. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a...
Moz Pro Demo - Custom Reports
Custom SEO reports are a great way to communicate your work to your colleagues and clients. With Moz Pro, you can build customized reports with ranking, link, optimization, and site crawl data. Schedule your reports to run automatically, and email them to stakeholders on a regular basis.
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Video Reviews

569 Moz Pro Reviews

4.3 out of 5
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569 Moz Pro Reviews
4.3 out of 5
569 Moz Pro Reviews
4.3 out of 5

Moz Pro Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Moz ProQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Scott E.
SE
Search Engine Optimization Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

I really like the ability to access all the tools, then import new suggestions into the existing campaign. Another great feature is the ability to assign seats to other users. Tools are unmatched with Moz Pro Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Not being able to restrict a newly assigned user seat to a particular campaign so they can't see all the other campaigns in our account. I think they're working on that though Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

It's a great platform for tracking SEO and overall online presence and progress. Great for beginners on up to advanced and the tools are especially helpful Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We need to track the efficiency and profitability of SEO for our clients, so MOZ Pro includes all this data in one platform. We are able to pull in myriad data for key indicators like traffic and links without having to go into all the other platforms. Plus, the reporting is cool. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

The MOZ bar is fantastic for quick research on a site. Checking out links, seeing the DA of any given page is incredibly useful both for evaluating your own web property or other websites. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Every time I turn on my computer I have to sign back in, no matter how many times I click "Remember me." It sounds little, but it can be annoying when I cam trying to quickly evaluate a site and have to open a tab, sign in and reload everything. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

OpenSite Explorer is a huge benefit. It allows us to see backlink profiles, evaluate keywords and look at what others are doing as a benchmark. Review collected by and hosted on G2.com.

Lauren S.
LS
Lead Online Marketing Specialist
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

"Spam Score" analysis. It's a small feature but it' is kind of nice.

This uses 17 unique signals to determine how likely a site is to get penalized/banned by Google. Domain Authority, though not necessarily an authority on a website's quality, it's a nice indicator to keep in mind for competitor links, combined with Domain Authority and Page Authority. You can't take any one of these too seriously, but it's nice to have a basic metric to keep in mind.

On page optimization grader is cool. However, a lot of tools have basic functions on this and makes it not worth the while. I would say this is a step above other tools in this regard. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

The Open Site Explorer link tool is actually not very accurate. I've used it for about 2 years. At this point, it's not working that well for us: there will be many links it doesn't pick up that Google's Search Console will, and that Ahrefs will. It seems like it's way behind on picking up links.

The "Link Opportunities" does not do a very good job of finding mentions. I have found some when the tool finds none. In my somewhat-limited experience with it.

Also, the Keyword Explorer, though cool, doesn't provide enough keywords to make it worth the cost. As a Moz Pro subscriber, Standard, it's $99 a month. 5 Keyword Reports. The next level up has 30 full keyword lists, which is good.

The Standard plan tracks 300 keywords, which is not even remotely enough for a semi-serious SEO professional to make it your main rank-tracking software. The highest showed plan on their pricing is 7,500 keyword rankings for $599. That's way more than you can get for more keywords on other rank tracking services, like SEranking. Yes, there are other tools you get when paying for MOZ. But all of these SEO software tools have multiple features. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

This is fine if you're just starting off and need some tools in minimal quantities. But if you're a serious professional with dozens of clients and campaigns, I think you'll find you've outgrown this tool. $99/month for a basic package is not bad. But the link research tool is only semi-effective. The Keyword Explorer is cool but doesn't provide you with enough if you have dozens of campaigns, without costing a lot more than $99/month. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

Overall I would suggest this for someone who's perhaps starting off and can't spring for pricier, more in-depth tools. I think this is a good basic starter tool, but once you get more serious, have tons of clients and campaigns, and can afford to pay for several different tools, I think you might find you've outgrown this.

This helps with minimal backlink research, Domain Authority and other MOZ website indicator calculations, keyword research, etc.

However it feels a bit like a dilettante tool in that I haven't seen it do any one thing excellently, rather it does a number of things to an okay degree. Subpar to other tools that focus on those areas. Like Ahrefs for link building, SEranking for rank tracking, etc. Review collected by and hosted on G2.com.

Raphael R.
RR
Head Of Strategy
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

Easy to use, accurate data, helpful insights, extremely flexible and has a friendly interface. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

I haven't found anything that I disliked about it. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Go for it. MOZ is by far the best SEO software in the market. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

Tracking and monitoring rankings for clients as well as discovering numerous opportunities to optimize both on and off-site elements. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

The keyword explorer tool in Moz Pro is extremely helpful in streamlining the keyword research process. It's helpful in that as you search for terms, it also pulls long lists of alternatives that may be better opportunities for our website. The keyword explorer is also robust in terms of the feedback it's able to give you on the terms you are actively searching. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Sometimes it can be less than intuitive to navigate, only because there are several places to perform keyword searches that depend on what pieces of information you are looking to see in the results. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

As we look for new ways that we can optimize our website, Moz Pro allows us to see our current standings and areas where we could improve our SEO and our search rankings. I use Moz to quickly move through the keyword research process, giving me a better sense of direction for our content and allowing me to identify topic areas that we could benefit from exploring further. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

The ability to easily track rankings, view available link oppurtunities and focus on critical site errors. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Not sure how accurate the link profiles for a website are Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

If you're serious about organic traffic you need this Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

Mainly the ability to analyse our keyword performance and see which areas we need to improve upon Review collected by and hosted on G2.com.

Lindsey M.
LM
Director, US Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

Moz is great for snapshot information. Where pages are, how many are ranked, etc. Campaigns were easy to setup and you can create them in a hierarchy that works. The rank tracker and crawl reports are also helpful in tracking and solving issues for SEO. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

It is tough to get trending data, and when you export the reports you get a lot more detailed information, but that is not displayed in a visual within the tool. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

You can't change the admin on the account after it is setup. Support gave me an option for a work-around, but it would be nice to be able to hand off the account if someone leaves. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

Improve our SEO rankings across many pages within certain keywords. Track the ranking of our top keywords and watch for trends upward or downward to address any decreases. Solving technical SEO issues where needed. Being able to track issues. Review collected by and hosted on G2.com.

Thor J.
TJ
Web Marketing Manager - Inbound Marketing
Construction
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

Moz Pro offers a great Keyword Explorer tool that allows you to understand all keywords you may or may not use and how easy or difficult they may be to rank for down the line. They are entirely committed to expanded their search phrases and attributes they provide for SEO marketers. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Moz is a bit pricey for a smaller business. We pay around $90 a month to have the software available to us. I think Moz is great for SEO companies that would use the tool day after day, but it can be a little steep for a company that is doing their own in-house SEO management. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Moz Pro is a great tool for SEO companies or smaller SEO people that will use this tool day after day. It is very useful when starting up a SEO campaign or building a new site.

It was also a good way to find new keywords and phrases that didn't pop up using Google Adwords Keyword Planner. It is my belief that Moz does the best job at providing insider information on how people search the internet and how other website are attacking the world wide web. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We have been using Moz to compute and analyze keywords in our industry's spectrum. We have been able to find longer tail phrases that are easy to rank for in a short amount of time, equaling more visitors and leads in the past few months.

They are able to update your list of keyword rankings on a weekly basis helping you understand where your website is working and not working. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

Moz has really started to ramp up and improve its tools - the keyword feature is much improved and stands up to competitors. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Well, a T-Rex is a dinosaur and Moz is kind of a dinosaur at times - especially with how they do link tracking. They update links every few months (or so) and have left out less "important" links in the past. In other words, I wouldn't suggest using them to track links to your site. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Moz has some great features and is really starting to focus on updating their tool. Their content is world-class and indispensable. SEMRush and AHREFS are strong competitors. I use SEMRush as my every day tool and am currently demoing AHREFS. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We use Moz to identify problems or areas for improvement on our site. We use their site auditing tools to alert of us of problems with 404, duplicate content, server errors, etc. They're started to offer more content idea tools as well. Review collected by and hosted on G2.com.

Verified User in Internet
AI
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

The platform is very easy to use, and comes with fantastic support that will hold your hand through what you are trying to accomplish. Also the newsletter packs a punch. It is so comprehensive and covers all sort of details related to the industry as well as examples of hurdles and solutions from real SEO experts. Harry's webinars are also out of this world. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Sometimes i feel the information to be really overwhelming, and needs maybe to be broken down into more sections or more detail. But that is just something i am writing because this section of the review is mandatory. Te information provided is just fine Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Just go for it. The details and insights you will get will set ahead in your SEO strategy, saving you hundreds of hours to get the same data if you were to do it manually. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

Great tool for SEO competitive analysis. You can track your progress and match it against your competitors to see what area you need to focus on. It breaks down the tools categories based on search engine criteria. Review collected by and hosted on G2.com.