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Moz Pro Reviews & Product Details - Page 36

Moz Pro Overview

What is Moz Pro?

Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With Moz Pro, you get: • Access to site tracking where you can learn how your site health, link building, and keyword performance impact your SEO success • Research Tools that analyze your competitors’ efforts, optimize your keyword research and show you new opportunities for link building outreach • A wealth of resources for learning SEO and inbound marketing

Moz Pro Details
Product Website
Languages Supported
English
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Product Description

Moz is an authority in online search with powerful SEO and Local Search platforms to help marketers improve the position of their brands, business locations and competitive rank in search results. Moz's platforms are powered by world-class quality data, both robust and fresh enough to serve as the foundation upon which critical business decisions are made. For both large enterprises looking to gain an edge in the increasingly complex and ever-changing world of search or agencies seeking an SEO platform to accelerate client growth, Moz has a solution. Check it out at www.moz.com.

How do you position yourself against your competitors?

Built by industry experts with the mission of removing SEO complexity, Moz Pro is an all-in-one, easy-to-operate toolset to help SEOs at any scale who want to increase traffic to their website. With 43.8 trillion links and 1.25 billion keyword suggestions, this platform is powered by robust and fresh enough world-class data to help inform your critical business decisions.

Moz Pro offers hands-on support and actionable insights, in-depth keyword research, link profile analysis, competitor data, performance tracking, and customizable reporting.


Seller Details
Seller
Moz
Company Website
Year Founded
2004
HQ Location
Seattle, WA
Twitter
@moz
549,535 Twitter followers
LinkedIn® Page
www.linkedin.com
350 employees on LinkedIn®
Description

Moz is a leading provider of search engine optimization (SEO) software and tools, designed to help businesses improve their online visibility and drive organic traffic. Founded in 2004, Moz offers a suite of products including keyword research, link building, site audits, and rank tracking, all aimed at enhancing SEO strategies. The company is renowned for its data-driven insights and community-driven approach, providing resources such as the Moz Blog and the Moz Academy for ongoing learning in SEO best practices.


Miro M.
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Overview Provided by:

Recent Moz Pro Reviews

Apurva S.
AS
Apurva S.Mid-Market (51-1000 emp.)
4.5 out of 5
"Identify Website Issues"
I like the best about Moz Pro is its website keywords rank tracking feature which is more similar with the ranking which we track on google. It id...
Verified User
E
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Good product with very simple intro for SEO"
It's simplicity and it's course for SEO. I made keyword research really easy and the initial success manager call, that taught us how to use the pr...
Janette S.
JS
Janette S.Small-Business (50 or fewer emp.)
5.0 out of 5
"I love Moz, it's a really useful bit of kit."
I really enjoy the keyword research and rank-tracking

Moz Pro Pricing

Exclusive savings on Moz Pro through G2 Deals

Save up to 25% on Moz Pro - the ultimate all-in-one solution for SEO success.

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Unlock savings of up to 25% on your first-year subscription to a Moz Pro annual plan! Seize this exclusive offer by simply subscribing through our dedicated landing page, and watch your discount be seamlessly applied at checkout.

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Moz Pro Media

Moz Pro Demo - Keyword Explorer
Keyword research is the bedrock of SEO. With a research tool like Keyword Explorer, you can figure out what keywords people are searching, what keywords you're already ranking for, the demand for certain searches, and the strength of other sites competing for your target keywords. Keyword Expl...
Moz Pro Demo - Page Optimization
Ensuring that your pages are correctly optimized for your target keywords is a basic and essential part of on-page SEO. With Page Optimization reports in Moz Pro we'll score your pages out of 100 and provide a to-do list of recommendations in order of priority to help improve your score. You c...
Moz Pro Demo - Rankings
Tracking your keyword rankings is the best way to learn how well you're performing in the organic search results for your target keywords over time. If you are trying to increase traffic to your site, you may start by updating your content, creating more content or improving your on-page optimiza...
Moz Pro Demo - Site Crawl
Running regular site audits is essential for keeping on top of any major issues that could be damaging your site's visibility. When you set up your Campaign, our friendly bot, Rogerbot, will crawl your site every week seeking out any issues that may impact your rankings, or the ability of search ...
Moz Pro Demo - Link Research with Link Explorer
Links (also called backlinks or inbound links) are created when one page links to another; you can think of them like votes that pass visitors and link equity to your site from other pages on the web. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a...
Moz Pro Demo - Custom Reports
Custom SEO reports are a great way to communicate your work to your colleagues and clients. With Moz Pro, you can build customized reports with ranking, link, optimization, and site crawl data. Schedule your reports to run automatically, and email them to stakeholders on a regular basis.
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Video Reviews

569 Moz Pro Reviews

4.3 out of 5
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569 Moz Pro Reviews
4.3 out of 5
569 Moz Pro Reviews
4.3 out of 5

Moz Pro Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Moz ProQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Biotechnology
UB
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

It's very comprehensive and spits out relevant keywords for SEO. I like it's analytical capabilities as well. It's great for campaigns and for writing educational pages. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

It's not very different from other softwares and sometimes I find inconsistency in the data it spits out. It's also not very user friendly . Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

It's a great tool to start with but do not base your SEO implementation based on Moz pro alone. Please use other tools and softwares to make sure that the keywords match. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We are trying to recreate our SEO pages for digital marketing in order to get more clicks on our website and also to move up in the Google search results. Review collected by and hosted on G2.com.

SF
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Moz Pro?

Moz is great because it crawls your site constantly and gives you the info you need for success. This is from a development side and a content management side. If you need to edit 404 errors it will let you know and will also give you input if you need to beef up content for a targeted keyword. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

I do wish that Moz Local and Moz Pro were more seamless. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Very user-friendly and easily navigated. We use this program to keep on top of not only our website but Google Algo updates. We couldn't be happier with the price point or with the return on investment here. We are able to separate different locations into different campaigns to have scalable views to see where we need to improve. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

It’s like having another person on my team. There’s always a fresh crawl for me to dive into and there have been plenty of times that it has brought errors to my attention I was unaware of. Review collected by and hosted on G2.com.

Chad B.
CB
Solutions Director
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

I love that I'm able to accurately track historical data with Moz, and compile that data in easy to read reports. I'm able to keep data on hand for all of my clients, and easily organize the information. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

I do wish the navigation was easier and more user-friendly. Overall, this tool is a great weapon to have in your back pocket (especially when working on SEO/SEM for clients). Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

This is a great tool to use, but ensure this isn't the only analytical tool you have. I'd recommend using SEM RUSH, SpyFu, and Alexa along with this tool to get the best insight on your site's data. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We track the historical data for our site's and our clients' sites rankings of keywords and search terms. This allows us to more easily direct efforts on what we should be targeting with our digital marketing efforts. Review collected by and hosted on G2.com.

Chad M.
CM
CEO
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Moz Pro?

A lot of people approach SEO like it is magic or that if you just cheat well enough - you'll show up first in the search engines. This isn't true, particularly with all of the intelligent updates Google has made over the years. The simple fact is that SEO is a methodical process and Moz Pro helps keep that process in sight. I love how simple it is to track keyword performance, to see your pages are ranking - and how well SEO has been implemented - and tons of other features. Moz Pro takes what could be a complicated system to implement and twists it into something that is simple. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

The only thing I don't like is how tracked keywords count as an additional keyword for each location you track that keyword. For some accounts we manage, the keywords being tracked can add up quick if they have a couple locations and upgrading the account might not fit the company's size. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Moz Pro requires some time to do things right - as does SEO done correctly. Make sure you set aside enough time to be able to spend time with this. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We use Moz Pro for our website and the websites of our clients. In all cases that we've used Moz, we have been able to rank our clients extremely well in the search engines. And this is what our clients wanted. Instead of being a company that only offers results for long-tail keywords that nobody will ever search for - we're able to put our clients in front of their customers. Review collected by and hosted on G2.com.

Andrew S.
AS
Marketing Operations Manager
Consumer Services
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

I really enjoy the Keyword Explorer functionality. It helps us make informed decisions on which keywords to include in blog posts, etc. as opposed to relying on our intuition Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

I've seen better iterations of Moz's Open Site Explorer. It's definitely not bad, but our site has a lot of secure links that Moz can't really analyze. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

If you've got the budget, I'd definitely consider it. They've got tons of information on their site that simply explains SEO in general without beating you over the head by promoting their product as the best. Rand Fishkin (Founder, CEO) has been doing this for a longer time than most. It definitely shows when you use Moz. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We're learning which phrases to emphasize in our organic content, when to emphasize them, and gaining a much better online presence because of this Review collected by and hosted on G2.com.

🚀 Eric S.
🚀S
Founder
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

The new keyword explorer is the best feature in the Moz Pro subscription. They recently just upgraded it and it is really, really great. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Open Site Explorer is pretty weak compared to other tools with the same capabilities. For the price point it doesn't have the same power as Ahrefs or SEMRush. It seems like Moz is stagnant and isn't keeping up with current industry trends. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

If you're just starting out in SEO and looking at monitoring the technical aspects of your site and keyword research, then this is great for you. However, if you're an experienced SEO person, then you probably want to go with a more versatile tool that can do more for you. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We used Moz for keyword research and to monitor site problems. It was a good starter tool for us as we got into the SEO game. We are planning on switching though. Review collected by and hosted on G2.com.

George A.
GA
Content Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

Domain authority and keyword optimization of specific pages. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Keyword discovery and semantic grouping are not as sophisticated as Ahrefs. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

I would hesitate to recommend Moz Pro as your only paid SEO measurement tool. It works great in conjunction with Ahrefs--if you have both, you can triangulate keyword data between the two (for example, they will give wildly different stats for monthly search volume and keyword difficulty). However, if you have the budget for only one, I would have to recommend Ahrefs. It's a more analytical tool, less intuitive, but also does *much more* in suggesting keywords that are related to keywords you already know about. Moz suggests keywords, but they are often irrelevant or related only in that they contain the same words. Moz does not seem to understand the real semantic content behind a group of related keywords as well as Ahrefs. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

Tracking domain authority and rankings for keywords which we believe we should be ranking for. Review collected by and hosted on G2.com.

LM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

The keyword explorer tool is great along with their new additions that enable you to better understand what keywords competitors are optimizing. The overall UX of the platform is easy and intuitive. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Its hard to call out a specific dislike. Overall i have been very happy with the value we get out of the tool for the price point. One area of improvement could be with the backlink analysis feature. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Great tool for businesses of all sizes. It is able to meet the needs of our company and provides the same value than other SEO tools that costs thousands/month Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

It helps streamline our SEO efforts and easily measure progress. Additionally, it has made it much easier to identify new keyword and optimization opportunities. Review collected by and hosted on G2.com.

Verified User in Computer Networking
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

We like to use Moz to get accurate data about our keyword rankings. The presentation of the keyword rankings in the reports are impressive to clients and let's us know if we are on the right track with our optimizations. At any given time we can see the ranking of keywords we are tracking and up to 3 competitors. We also like the backlink data which we find to be a lot more accurate and useful. Not all links show up but when they do you know the links are good. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

A bit pricey but you get what you pay for. The cheapest plan they have is for $99 per month so you need to have at least 5 sites to make it worth it. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Cost is an issue you have to shell out a good amount each month. Probably you could find all this data for free through other programs but its worth the convenience to pay Moz to do it for you. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

We try to up sell SEO services to clients but we need accurate data to do the work and we also need a professional way to show reports to clients so they can see the progress of the campaign. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Moz Pro?

Moz is leading the entire SEO industry with its own metrics, Domain Authority, MozRank and MozTrust scores. Therefore, their product has become a must-have for many SEO managers. Besides that, it's actually useful. The ability to accurately track historical data across multiple geographies and devices - is amazing and highly useful for SEO. Review collected by and hosted on G2.com.

What do you dislike about Moz Pro?

Their user interface experience isn't as easy as expected. Also, it is almost impossible to do some basic things like tracking rankings of a list of competitors, using the same keyword list that you're optimizing for. For that to happen, you'll have to duplicate the list into different campaigns, which is not the right way to do it. Review collected by and hosted on G2.com.

Recommendations to others considering Moz Pro:

Their rank tracking capabilities are amazing. Better than most competitors in the space. As for tracking backlinks - others are doing a better job at it. Review collected by and hosted on G2.com.

What problems is Moz Pro solving and how is that benefiting you?

Optimizing web pages for better crawlability, indexing, and relevancy. Improving overall SEO for better rankings, organic traffic, and conversions. Review collected by and hosted on G2.com.