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1,145 Mixpanel Reviews
Overall Review Sentiment for Mixpanel
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1. Instant reflection of the user's movement on the platform
2. Error classification is very helpful in identifying user friction areas.
3. Quick integration time Review collected by and hosted on G2.com.
1. Data, when exported, doesn't show up in all the fields
2. Flow reports screen looks a bit unorganised. To extract the data is always confusing.
3. No quick-to-user tutorials or reach-out to support. Review collected by and hosted on G2.com.
As a project manager, I have used Mixpanel that is a comprehensive tool that is centered on tracking events and user profiles. The dashboard offers a very intuitive interface that includes a graphical viewer that presents complex data in easy-to-read form. This has been useful in mobile app analysis, especially in heat map illustrations showing users interactions. Review collected by and hosted on G2.com.
We’ve had a few instances where server-side integration protocol seemed lagging, which slightly affected the operations tempo. Furthermore, some parts of the documentation feel a little outdated, and some sections of it have proven to be confusing, and I needed tech support to go around those few confusing aspects. Review collected by and hosted on G2.com.
Once you're used to the setup of mixpanel and it's possibilities, it's a very powerful tool to generatre valuable insights about your product and its usage by your customers. It helps us every day to understand problems, to support decision making and prioritizing ressources. Review collected by and hosted on G2.com.
With some features (like cohorts) it's hard to keep a good overview if you're using it extensively. There is no possibnility to group chorts into projects or similar, it gets very messy after time. Some filters in the reports don't save reliably and I always have to adjust the report again, which is annoying.And I can't find a public roadmap or similar to know what changes or new features are coming next, would be great to have some insight here. Review collected by and hosted on G2.com.
The funnel provides you with the ability to create segments target audiences, automate campaigns and send notifications. It's a method, for organizing events tailored to each page or activity and monitoring user engagement. Involvement in customizing various aspects that the organization prioritizes is crucial. Seamless integration with the customer success representative, from their team is effortless. Review collected by and hosted on G2.com.
Mixpanel can be a bit challenging for beginners to grasp and navigate initially.
The customer support system of Mixpanel is not up, to par. Doesn't provide assistance.
The subscription fees, for Mixpanel are quite costly. Review collected by and hosted on G2.com.
The reports are so intuitive I can pull together insights in seconds. I also love the Lookup table functionality. It allows us to add to the data without needing to involve engineering. Often as I'm building a report, I will find I would like to tweak the data in some way - such as trimming down the language code. In the past, with other platforms, this would have required an engineering change to modify the event. But with lookup tables, I can supplement the data on my own, and it applies retroactively to all my data! Extremely powerful! Review collected by and hosted on G2.com.
We were really looking forward to being able to tie a users journey across the enrollment process to conversion into an MAU. Unfortunately, once we got to implementation it became apparent that Mixpanel's architecture assumes each device is only used by one user. Our platform supports multiple users per device. This has left us unable to track any of the automatic events and we've had to remove all unauthenticated events. Mixpanel is attempting to work with us to find an alternative solution but we havent reached one yet. Review collected by and hosted on G2.com.
Boards on Mixpanel are an invaluable view/tool for me. They keep essential product metrics front and center, allowing me to conveniently access acquisition and retention reports. By monitoring the interactions of our top OneTap users, I can gain valuable insights and make informed decisions. Review collected by and hosted on G2.com.
When it comes to analytics tools, Mixpanel truly stands in a league of its own. I haven't come across any other tool that even comes close to offering the same level of functionality and insights. Mixpanel is simply unparalleled. Review collected by and hosted on G2.com.
These are some of the aspects that I appreciate about Mixpanel. It's important to note that my preferences may vary depending on individual needs and requirements. I highlight some of the features and benefits that I appreciate about Mixpanel:
Mixpanel focuses on individual user behavior and allows me to track and analyze user interactions at a granular level. This user-centric approach provides deeper insights into how users engage with my app and helps me understand their preferences and needs.
This flexible platform allows me to tailor the analytics to my needs. I can define custom events and properties based on my app's unique features and track the metrics that matter most to my business.
Real-time data and analytics allow me to monitor user activity as it happens. This real-time visibility is valuable for tracking campaign performance, identifying issues promptly, and making timely adjustments to improve user experiences.
Emphasis on user behavior analysis enables me to identify patterns, trends, and anomalies. By understanding how users navigate through my app and which actions lead to desired outcomes, I can optimize user flows, improve conversion rates, and enhance user retention.
With Mixpanel, I can conduct A/B tests to compare different app variations and measure their impact on user behavior. This experimentation capability empowers me to make data-driven decisions and iterate on my app's design and features to optimize user engagement and conversion rates.
Cohort analysis: Mixpanel's cohort analysis allows me to group users based on common characteristics or behaviors. This helps me understand how different user segments perform over time, identify trends, and evaluate the effectiveness of my marketing efforts.
Cross-platform tracking: Mixpanel supports tracking user interactions across multiple platforms, including mobile apps and websites. This cross-platform tracking provides me with a holistic view of user behavior, allowing me to understand how users engage with my app across various devices and touchpoints. Review collected by and hosted on G2.com.
Exporting raw data from Mixpanel can be restrictive. While Mixpanel provides pre-built reports and dashboards, extracting granular data for further analysis or integration with other tools may be limited in certain scenarios.
It's expensive, especially for smaller businesses or startups with limited budgets.
Mixpanel can be complex to set up and configure, especially for users unfamiliar with analytics platforms. Review collected by and hosted on G2.com.
The feature of Mixpanel is straightforward to understand a lot of data points. It helps us track our user activity daily, find insights, make reports and support our leader level to make the best decision.
Mixpanel also offers a significant number of integrations with marketing tools, which increases the effectiveness of our company marketing campaigns, the exactness of user segmentation, so that increasing the user conversion rate. Review collected by and hosted on G2.com.
Mixpanel might be a little expensive for small and growing companies. The user interface can not be familiar to non-technical users, but it is still more beautiful than other software and has been improved over time with continuous updates. Review collected by and hosted on G2.com.
the experience:
easy to use, tooltips are helpful, the knowledgebase is fantastic,responsive community, and Mixpanel curses are great
the value:
Mixpanel allows us to make data-driven decisions, know instead of speculate or assets. it allow us to measure ourselves and improve accordingly
the customization :
data collection is reliable and covers all that we need, based on our needs. we can also edit, change and adjust events and properties on the code level but also with Mixpanel UI, meaning the Mixpanel environment grows and develops side by side with our product. Review collected by and hosted on G2.com.
1. unknown unknown - hard to examine flow of events to understand users behavior. it's easier to analyze conversion rates of pre-defined events
2. it's tough for us to understand when users get value from our platform - what event is a monovalent sign of success
3. measuring time spent
4. ad blockers interfering with data collection
5. integration with Salesforce/Google sheet
6. onboarding new people in the company - very hard to make people use, and generally understand how to use independently (it requires understanding Mixpanel UI, but also understanding the way our events are called and tracked). . Review collected by and hosted on G2.com.
