Kekeli B.

Business Development Associate

Small-Business (50 or fewer emp.)

5/21/2021

"Great Data insight"

5/5

What do you like best about Mixpanel?

Mixpanel is first of all easy to understand and offers great insights into user behaviour within your app. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

I would like a small preview button to see more details about a person within a pop-up and not necessarily having to take me to another page. A mobile app that could alert you of certain user behaviours on the go would also be great so I can act fast. Review collected by and hosted on G2.com.

Recommendations to others considering Mixpanel:

If you want to know how your users are behaving and what is moving the needle within your application then Mixpanel is a perfect choice for all data geeks. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Its helping me realize user behaviour and map out certain patterns. I can somehow tell which user is about to turn into a paying subscriber through the data. Review collected by and hosted on G2.com.

Mixpanel Reviews & Product Details

Mixpanel is the decision analytics platform built for fast-moving teams. By combining intuitive self-serve reporting, enterprise-ready scale, and seamless integrations with your data stack, Mixpanel helps product, marketing, and growth teams align faster, uncover what matters, and take confident action. With innovations like AI Copilot, Metric Trees, and Mixpanel Mirror, teams get clarity without complexity—no SQL or re-tagging required. Unlike legacy BI tools or bundled platforms, Mixpanel delivers a powerful, flexible system of insight that works with your stack, not against it. Trusted by companies like Uber, McDonald’s, Zola, and Ro, Mixpanel powers decisions across acquisition, engagement, retention, and monetization. Whether you're growing a startup or scaling an enterprise, Mixpanel helps you turn data into impact—fast.

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English, French, Indonesian, Korean, Portuguese, Spanish, Chinese (Traditional)

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Mixpanel Demo - Know how your metrics are trending with Dashboards

Monitor all of your product's key performance indicators in real time, all in one place, and share updates with your team.

Mixpanel Demo - See how important metrics trend over time with Insights

See how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.

Mixpanel Demo - Understand who converts and why with Funnels

Build funnels on the fly and analyze differences in conversion rate by any user attribute or behavior. Locate steps in your funnel that cause friction and understand which users convert best.

Mixpanel Demo - Identify important user paths with Flows

Find top user flows to see where people get stuck, and discover actions users take before, after, or between key events.

Mixpanel Demo - Create and analyze behavioral cohorts with Explore

Group your users based on actions they did or didn’t take in your product, and zoom in on users that qualify for your cohorts. Use cohorts across any Mixpanel report to see how results differ for various user segments.

Mixpanel Demo - See which users stick around with Retention

Find out how often users return and visualize feature stickiness. Slice and dice retention data to identify user groups that retain best and understand what causes churn.

Mixpanel is an analytics tool that enables you to capture data on how users interact with your digital product. You can then analyze this data with simple, interactive reports that let you query and visualize the data with just a few clicks

Learn how Wise uses measurable observation to build products with Mixpanel.

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hardik b.

Full Stack developer

Small-Business (50 or fewer emp.)

1/21/2026

"Powerful, Fast Event-Based Insights with Clear Funnels and Segmentation"

5/5

What do you like best about Mixpanel?

What I like most about Mixpanel is how clearly it shows user activity. I can see what users are doing step by step, like where they click, where they stop, and what features they actually use. It helps me understand real behavior instead of guessing. I also like that once things are set up, the dashboard updates on its own, so I don't need to check data manually again and again. The charts are easy to read even for someone who is not a data expert. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

One thing I don't like is that it takes time to understand everything at the start. The setup can feel confusing, especially when tracking events for the first time. Some features are hidden inside menus, so it's not obvious where to click. Also, the pricing can feel high when the data grows, which makes you think twice before tracking too many events. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel solves the problem of not knowing how users actually use your product; traditional analytics show traffic but don't explain behavior. It benefits me by helping identify why users drop off, not just where. This makes it easier to improve onboarding and core features. Mixpanel helps teams make data-driven decisions instead of relying on assumptions or opinions. It improves feature prioritization. When I see which features are used and which are ignored, I can focus development effort better. For product teams, it reduces guesswork; every change can be measured with real user data. It also helps align teams. Product, engineering, and marketing all look at the same data and speak the same language. Mixpanel helps improve retention; by understanding repeat usage and churn signals, I can take action before users leave. It saves time in the long run. Instead of building custom reports, insights are available quickly through built-in tools. It helps catch small issues early, like a button nobody clicks or a step users keep skipping, before they become bigger problems. It makes release reviews easier, because after shipping a feature, I can quickly see whether people are actually using it or ignoring it. It helps justify the decision to the stakeholder since I can show real numbers and user behavior instead of personal opinions. I reduce unnecessary development work because data clearly shows what is not worth building or improving. It helps compare user behaviors over time, so I can see whether changes actually improved the product or made things work. It supports better experimentation, as A/B tests and feature changes can be measured without extra tooling. It builds long-term confidence in product decisions, because choices are based on patterns and trends, not onetime feedback. It helps spot unexpected user behavior, like users using a feature in a way we didn't plan, which can open new product ideas. It makes post-release analysis easier because I can clearly tell what worked and what didn't without digging through raw logs. It supports smarter long-term planning, since trends over weeks or months show where the product is really heading, not just short-term spikes. Review collected by and hosted on G2.com.

Tobias S.

Sr. BI Manager

Mid-Market (51-1000 emp.)

2/3/2026

"Clear Event-Based Analytics with Powerful, Intuitive Funnel Analysis"

4.5/5

What do you like best about Mixpanel?

Mixpanel stands out for its clear, event-based analytics and very strong funnel analysis. Funnels are easy to build, compare, and explore, and switching between views (e.g. funnel steps, conversion rates over time) is fast and intuitive. Event tracking has been stable since 2023, and metrics are consistently defined across analyses and experiments, which makes results easy to compare and trust. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Complex analyses and more advanced A/B test setups can be difficult to implement, and they don’t scale well without significant ongoing effort. The insights you can get are largely limited to the data you send through events, which makes it harder to do deeper or more flexible analysis later. On top of that, some key experiment features are only available on the Enterprise plan, which reduces accessibility and can drive up costs. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel solves the problem of understanding user behavior and conversion funnels in a clear, event-driven way. It makes it easy to analyze how users move through key product flows, identify drop-offs, and track conversion rates over time. This reduces analysis effort, speeds up insights, and enables more consistent decision-making based on clearly defined, trusted metrics. Review collected by and hosted on G2.com.

Radhika R.

Full Stack developer

Small-Business (50 or fewer emp.)

1/17/2026

"Clear, Flexible User Behavior Insights Beyond Page Views"

4/5

What do you like best about Mixpanel?

Mixplanel really shined when it comes to understanding how users actually interact with a product. What i like best is how easy it makes tracking user behavior beyond just page views. You can clearly see what users are doing, where they drop off, and which features are actually being used. The reports are flexible and detailed, but still easy to understand, even if you are not a data expert. Being able to slice data by events, cohorts and funnels helps make better product decisions instead of relying on assumptions. Overall, it turns raw data into clear insights that are actually useful for improving the product. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Mixplanel can feel a bit overwhelming at first, especially if you are new to product analytics. There are a lot of features and options. so it takes some time to understand how to set up events properly and get the most out of the platform. Another downside is pricing. As data volume grows, costs can increase quickly, which can be challenging for smaller teams or early stage products.While the dashboards are powerful, some advanced insights still require a learning curve to intercept correctly it is very capable, but no always beginner friendly Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel solves the problem of not really knowing how users interact with your product beyond surface level metrics. Instead of just tracking page views or installs, it helps you understand user behavior in detail what features people use, where they drop off and what keeps them engaged. For me, this is beneficial because it turns guesswork into data backed decisions. I can see what is working, what is not, and why, which helps prioritize features and improvements more confidently. It saves time, reduces assumptions and makes product and growth decisions much more intentional and focused. Review collected by and hosted on G2.com.

Gordon P.

VP Product

Small-Business (50 or fewer emp.)

1/12/2026

"Unmatched Simplicity and Power for User Analytics"

5/5

What do you like best about Mixpanel?

In my experience, MixPanel stands out for its unique blend of simplicity and power. Whenever we want to uncover new insights from our user data, MixPanel makes the process straightforward and allows us to quickly analyze and break down the data to discover patterns that might otherwise go unnoticed. The platform frequently introduces new features and regularly updates its user interface. While frequent changes can be frustrating in some products, MixPanel manages to add new capabilities without making the user experience more complicated. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

I don't think there are any real downsides about using MixPanel. Understanding user analytics does require some learning, but MixPanel does a pretty good job of helping you learn what you need to know to use the product effectively. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

MixPanel primarily helps us gain insights into user journeys as they complete common tasks. Additionally, we rely on MixPanel to build dashboards that we share with our resellers. Since our product is white labeled, our resellers are interested in actionable data to inform their marketing investment strategies. On a daily basis, we often generate ad-hoc MixPanel reports to determine whether recent changes to our product have led to shifts in user behavior. Review collected by and hosted on G2.com.

Sanket P.

Software engineering

Small-Business (50 or fewer emp.)

1/10/2026

"Insightful Analytics and Lightning-Fast Reports"

5/5

What do you like best about Mixpanel?

What I like best about Mixpanel is how clearly it shows what users are actually doing inside the product. Instead of just page views or basic traffic numbers, Mixpanel focuses on real actions like sign-ups, clicks, feature usage, and drop-offs. This gives Mic better insight into user behavior. Another thing I really like is how fast and interactive the reports are. Funnels, retention charts, and breakdowns update quickly so I can explore data without waiting for long report loads. From a backend developer point of view, the event-based model makes sense. i can send event from apps, background jobs, or services, not just the frontend This fits well with microservices and backend-heavy products. I also like that Mizpanel lets me slice and filter data easily. I can break events by user type, plan, country, or any customer property without writing SQL every time. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

One thing I dislike about Mixpanel is that the learning curve can be steep at the beginning. If events are not planned and named properly from day one, the data can become confusing later. Another downside is pricing. As data volume grows, costs can increase quickly, especially for high-traffic or event-heavy systems. You need to be careful about what you track. The UI, while powerful, can sometimes feel overwhelming. There are many options and charts, and it takes time to understand which report is best for which question. Debugging tracking issues can also be tricky. if an event is missing or sent incorrectly, finding the root cause sometimes requires digging through logs and dashboards, and long-term historical analysis can be limited depending on the plan, which can affect deeper thread analysis. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel solves the problem of not knowing how users really interact with a product. Traditional analytics often show traffic numbers but don't explain why users stay, leave, or fail to convert Mixpanel focuses on actions and flows, which helps understand real user behavior. From a backend developer perspective, Mixpanel helps connect backend events with user outcomes. For example, I can track when an API succeeds or fails and see what impact it has on user retention or conversion. This makes data more meaningful and tied to real system behavior. Another big benefit is better decision-making. Instead of guessing which feature matters, I can see usage patterns. Clearly this helps product and engineering teams prioritize work based on actual data, not assumptions. Mixpanel also helps with finding dropoffs, and bug funnels clearly show where users stop progressing if many users fail at a specific step. It often points to a UX issue or a backend problem that needs fixing. It improves collaboration between teams. Product engineering and business teams can all look at the same data and discuss improvements using facts instead of opinions. Another important benefit is experimentation and validation. When new features or changes are released, Mixpanel helps measure their impact quickly. This reduces risk and speeds up iteration. Mixpanel also supports scalability in analytics. As the product grows, I don't need to rebuild the reporting system from scratch. Events and properties can evolve over time. It also reduces the need for custom analytics queries. Instead of writing complex SQL or building the dashboard manually, many insights are available directly through the UI. For me the biggest benefit is clarity. Mixpanel turns raw event data into clear insights that help improve product quality and backend reliability. Another benefit I get from Mixpanel is confidence while making backend changes. When I refactor APIs, change flow, or optimize performance, I can clearly see if those changes affect user behavior. If something breaks silently, Mixpanel helps catch it early by showing drops in key events. Also, Mixpanel helped me explain technical impact to nontechnical people instead of talking about logs or server metrics. I can show clear charts like users stopped after step 3 or feature usage increased after release. This makes discussions with product managers and stakeholders much easier and more practical. Review collected by and hosted on G2.com.

Jorge Z.

Junior Data Scientist

Mid-Market (51-1000 emp.)

5/30/2023

"Intuitive enough for beginners, powerful enough for data teams"

5/5

What do you like best about Mixpanel?

What I appreciate most about Mixpanel is its easy learning curve. Most of our collaborators are able to uncover data insights without needing to write any code, which really helps promote data democratization within our company. Additionally, Mixpanel’s support team is excellent and consistently available to assist with any issues that arise. Last but not least, it is now available in many languages (including spanish and french), so all our collaborators can use it now Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

There's only one thing I keep struggling with in Mixpanel: The 'Import Schema' option to edit properties information as a batch. When trying to upload a CSV, it doesn't recognize the values.

There are also other importing options liek Avo, mParticle and Segment, although we don't use them in my company. The other option is to manually update each property. Review collected by and hosted on G2.com.

Ana P.

Photographer

Photography

Mid-Market (51-1000 emp.)

2/11/2026

"Powerful Data Visibility and Deep Filtering for Clearer Insights"

4/5

What do you like best about Mixpanel?

I love being able to actually see the data and filter down to even the smallest details, so I can browse through events and specific information and get a clearer sense of how my ambassadors and activities are flowing every single day. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Sometimes finding the right data can be confusing due to the immense number of options available; however, after a short learning curve, it becomes much easier to navigate and get to what you need. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel helps me understand where to focus, which activities worked (or didn’t), where we lost POC, and what impact certain actions have within our community and among our customers. As a result, it helps me support creators in making better content, and it also helps all of us analyse more concretely what works and what doesn’t. Review collected by and hosted on G2.com.

Manu Y.

Full stack developer

Mid-Market (51-1000 emp.)

11/28/2025

"Essential Debugging Tool That Takes the Guesswork Out of Issue Tracking"

5/5

What do you like best about Mixpanel?

It is a lifesaver for debugging. When a user reports an issue, I can look up their profile and see their exact "User Flow"—literally the step-by-step actions they took right before things went wrong. It takes the guesswork out of reproducing bugs. It's also great for verifying that people are actually clicking the new buttons I shipped. The integration part is really easy : just add a helper class that calls the Mixpanel SDK, and that's it, The service is now implemented to use by just calling a helper function from all over my application . Mixpanel also handles event syncing flawlessly in case if the device is offline. I use this product daily/frequently to debug my applications. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

You have to be really strict with how you name events in your code. If you aren't careful, the data gets messy and hard to read. Also, finding a specific user to debug can be annoying if you don't have their unique ID handy; the search function could be a bit smarter. Their Customer support is not that good, very lengthy process of communication. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mixpanel mainly solves the headache of reproducing bugs. Instead of guessing, I can verify the exact "User Flow" to see the steps a user took immediately before an issue occurred. It’s also handy for confirming that users are actually engaging with the new buttons I’ve shipped. The biggest benefit for me is the simplicity; integration was just a matter of creating a helper class for the SDK, allowing me to trigger events easily from anywhere in the code. It even handles offline syncing automatically, so I never worry about data loss. Review collected by and hosted on G2.com.

Joy Li Ming Y.

Ops

Enterprise (> 1000 emp.)

2/4/2026

"Deep Insights with Mixpanel but Some Speed Bumps"

4.5/5

What do you like best about Mixpanel?

I find Mixpanel really helpful for understanding the end-to-end view of how our users interact and shop with our platform. It provides insights in an easy and democratized way for diagnosing problems with data. Mixpanel completes the picture where our BI tools fall short, notably helping us understand our users much better, including their path to churn. I appreciate Mixpanel's continuous upgrades to their product suite and their commitment to gathering real user research to ensure their B2B product meets industry standards. I love how Mixpanel includes experimentation on the platform, which allows us to better analyze different cohorts of experiment users without needing to cross-reference multiple platforms. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

I think the load time sometimes is really long, which I understand because there's lots of data on it. The data governance can also be a little bit messy, tedious, and confusing. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

I use Mixpanel for product analytics and user behavior research. It helps us understand user interactions, diagnose problems with data, and complete the picture where our BI tools fall short. We also appreciate the built-in experimentation to analyze user cohorts without cross-referencing multiple platforms. Review collected by and hosted on G2.com.

Andrey M.

CEO

Small-Business (50 or fewer emp.)

11/12/2025

"Support Needs Improvement"

2.5/5

What do you like best about Mixpanel?

Their focus is exclusively on analytics, unlike Amplitude, which I find too broad. I appreciate having statistical significance displayed directly in the reports. The idea of alerts is also excellent, although unfortunately, they do not function as intended. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

The support experience has been terrible. As a paying customer, we've been waiting for two weeks for a response to resolve a critical bug affecting alerts, but have yet to hear back. It feels like they simply don't care, and in the meantime, we're dealing with false positive alerts on a daily basis.

Additionally, there's a significant issue with the user merging feature. Its implementation is far inferior compared to what Amplitude offers. Review collected by and hosted on G2.com.