--- title: Mixpanel Reviews meta_title: 'Mixpanel Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1370 reviews by the users' company size, role or industry to find out how Mixpanel works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1370 scale: '5' date_modified: '2026-07-17' parent_category: name: Conversion Rate Optimization Tools url: https://www.g2.com/categories/conversion-rate-optimization-tools --- # Mixpanel Reviews **Vendor:** Mixpanel **Category:** [Product Analytics Software](https://www.g2.com/categories/product-analytics) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,370 ## About Mixpanel Mixpanel's product intelligence turns data clarity into innovation. Trusted by more than 29,000 companies, including Workday, Pinterest, LG, and Rakuten Viber, Mixpanel’s AI-first product analytics help teams accelerate adoption, improve retention, and ship with confidence. Powering this is an industry-leading platform that combines product and web analytics, session replay, experimentation, feature flags, and metric trees. Mixpanel delivers insights built for the AI era. ## Mixpanel Pros & Cons **What users like:** - Users find Mixpanel's **ease of use** exceptional, allowing quick setup and intuitive tracking of customer journeys. (96 reviews) - Users appreciate the **real-time event tracking** of Mixpanel, enabling immediate insights into user interactions and journeys. (81 reviews) - Users appreciate the **real-time tracking and versatility** of Mixpanel, enhancing deep user behavior analysis effortlessly. (59 reviews) - Users find Mixpanel to be **intuitive and easy to use** , enhancing their experience with powerful features and support. (44 reviews) - Users appreciate the **comprehensive reporting** of Mixpanel, enabling efficient analytics and data-driven decision-making across teams. (33 reviews) - Helpful (30 reviews) - Users appreciate the **ease of use** of Mixpanel, finding it simple to learn and effective for data analysis. (30 reviews) - User Interface (30 reviews) - Capabilities (29 reviews) - Easy Setup (29 reviews) **What users dislike:** - Users find the **learning curve steep** , making initial setup and event tracking challenging for beginners. (37 reviews) - Users face a **steep learning curve** with Mixpanel, struggling without comprehensive onboarding for its complex features. (37 reviews) - Users find the **steep learning curve** and overwhelming UI of Mixpanel challenging, complicating their overall experience. (22 reviews) - Users find Mixpanel **expensive** , as high costs arise from managing events, leading to budget concerns and inefficiencies. (22 reviews) - Users find the **complexity of Mixpanel** overwhelming, especially lacking proper onboarding for effective usage and feature access. (20 reviews) - Users find the **difficult learning curve** of Mixpanel's features overwhelming, often requiring extensive time and effort to master. (20 reviews) - Users find **data management issues** problematic, facing challenges with deleted data, costs, and report inconsistencies. (18 reviews) - Missing Features (17 reviews) - Complex Features (15 reviews) - Users find the **interface not intuitive** , struggling with complex features and recent pricing changes impacting usability. (14 reviews) ## Mixpanel Reviews ### 1. Clean Dashboards and Powerful Features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2025 **What do you like best about Mixpanel?** Clean dashboards and extensive functionality **What do you dislike about Mixpanel?** Still sometimes require inputs from developers to make changes **What problems is Mixpanel solving and how is that benefiting you?** Figuring out customer funnels, where gaps are, where opportunities are, allowing metric deep dives ### 2. Is a very intuitive, simple, an complete tool for usage analytics of a SaaS **Rating:** 5.0/5.0 stars **Reviewed by:** Bryan N. | PM, Enterprise (> 1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Mixpanel?** Custom dashboards and reports, exports to excel **What do you dislike about Mixpanel?** Sometimes the cohorts module has inconsistency and some delay. **What problems is Mixpanel solving and how is that benefiting you?** It helps me to track my metrics and product objectives in a very complete way. ### 3. The insights from data collected are very useful and helps us in decision making **Rating:** 5.0/5.0 stars **Reviewed by:** Bulama Y. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2025 **What do you like best about Mixpanel?** The data points that can be collected and tracked and viewed **What do you dislike about Mixpanel?** A bit wide and complicated when learning for a start **What problems is Mixpanel solving and how is that benefiting you?** Learning how users use our apps ### 4. Love the dashboards **Rating:** 4.5/5.0 stars **Reviewed by:** Krishna K. | Full Stack Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 29, 2025 **What do you like best about Mixpanel?** Active users count. We use it for counting unique users visiting our app **What do you dislike about Mixpanel?** Sometimes understanding the filters in project become complex **What problems is Mixpanel solving and how is that benefiting you?** It helps us to track active users on our app ### 5. Intuitive, user friendly and constant improvements **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Mixpanel?** - constant user experience improvements - intuitive analytics **What do you dislike about Mixpanel?** - occasional errors (data not available, graphs not available in boards) - board/charts organization can be a bit messy **What problems is Mixpanel solving and how is that benefiting you?** - understanding feature adoption - monitoring platform activation - monitoring user behavior through events ### 6. mixpanel is easy to use and set up dashboards **Rating:** 5.0/5.0 stars **Reviewed by:** Jojo M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Mixpanel?** Mixpanel is easy to use and set up dashboards. As a react developer, their libraries are striaght forward. **What do you dislike about Mixpanel?** Mixpanel should have more AI integration options **What problems is Mixpanel solving and how is that benefiting you?** Understanding customer retention ### 7. Straightforward deep analytics for your product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Small-Business (50 or fewer emp.) **Reviewed Date:** September 08, 2025 **What do you like best about Mixpanel?** Being able to breakdown user journey and deep dive on workflows were my favorite **What do you dislike about Mixpanel?** We had some event listeners that were not precisely captured but I am not sure if it was Mixpanel the problem **What problems is Mixpanel solving and how is that benefiting you?** Analyzing user journey and workflows with analytics to deep dive ### 8. Mixpanel makes my work in data as a Product Manager really enjoyable **Rating:** 4.0/5.0 stars **Reviewed by:** Dom L. | Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** I find mixpanel a very intuitive and scaleable product experience. It can used as simply or as complex as the use case sees fit. This makes it a relatively low barrier for usage. Mixpanel is critical for measuring the impact of our experimentation framework and provides a lot of great insights into our work and where to go next **What do you dislike about Mixpanel?** I find a few of the report types a little confusing and unituitive. For example, the funnel report can give different starting values to the same event in a metric report. I've discussed with Mixpanel support and they were able to help me but it would be good if product helped with this a bit better. **What problems is Mixpanel solving and how is that benefiting you?** We use Mixpanel to measure the success and impact of our experiments we're running in our product area. We've gotten very good at delivering small changes and Mixpanel reports make it easy to copy/paste previously used one, alter a few variables and boom we're good to go. They're easily shareable and comsunable by a wide range of stakeholders. I dont think I would be as successful as a PM in experimentation without the depth of analysis that Mixpanel offers ### 9. Product Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2025 **What do you like best about Mixpanel?** The go to solution to make some quick study **What do you dislike about Mixpanel?** The search engine is not that relevant The funnel is complicated **What problems is Mixpanel solving and how is that benefiting you?** Have quantitative data to take the best product decisions ### 10. MIxpanel - Great tool for understanding user journey **Rating:** 4.5/5.0 stars **Reviewed by:** Niklas N. | Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2024 **What do you like best about Mixpanel?** Intuitive, easy to use and powerful features. In my role I use mixpanel very frequently. I have also reached out to the customer support and have had very meaningful exchanges. **What do you dislike about Mixpanel?** I think the mixpanel documentation can be a bit lacking. Further, I would love some more statistical models implemented directly in mixpanel when analyzing A/B test for example. Moreover, the group analytics -- whilst being really good overall -- is lacking some features (experiment application, lookup tables, etc.) which hinder my workflow somewhat. I'd also like the ability to multi-select boards for deletion in the sidenav on the left. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel is giving me tools to understand the user journey and investigate user behaviour in a clear and consice way. ### 11. One of the best tracking and visualization tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2025 **What do you like best about Mixpanel?** UI/UX is very easy to use. Comes with a lot of customizations like lexicon setup and events can be set up too. **What do you dislike about Mixpanel?** Bit expensive. Limitations on data loading while using a lot of filter values. **What problems is Mixpanel solving and how is that benefiting you?** Tracking retail Funnel is easy with mixpanel ### 12. Great **Rating:** 5.0/5.0 stars **Reviewed by:** Raviteja B. | Product manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2025 **What do you like best about Mixpanel?** the userphase was really good - easy to make charts **What do you dislike about Mixpanel?** nothing that i can think of at the moment **What problems is Mixpanel solving and how is that benefiting you?** understanding user behaviour ### 13. Insightful and robust **Rating:** 5.0/5.0 stars **Reviewed by:** Matheus S. | UX/UI Designer Júnior, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2024 **What do you like best about Mixpanel?** Mixpanel stands out for its robust feature set and ease of use. The platform provides detailed analytics, which allows us to track user behavior and make informed decisions. The interface is intuitive and makes it easy to navigate and extract valuable insights. The ease of implementation is another strong point. Setting up Mixpanel was straightforward and quick. The customer support is exceptional, responsive, knowledgeable and quick. Additionally, Mixpanel has a startup plan (eligible startups get their first year free)! **What do you dislike about Mixpanel?** While Mixpanel offers a rich array of features, the sheer number of them can sometimes be overwhelming, especially for new users. It can take some time to fully grasp all the functionalities and leverage them effectively. **What problems is Mixpanel solving and how is that benefiting you?** One of the problems it solves is the need for detailed insights about user interactions and behavior with our product. this allow us to understand our user better, identify trends and make data-driven decisions. To give more examples, it helps us pinpoint exactly where users drop off, which features are most popular, and how different segments of our user base interact with our product. ### 14. Its been great for a product team from day 0 **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** July 07, 2025 **What do you like best about Mixpanel?** ability for non-technical people to be useful **What do you dislike about Mixpanel?** more powerful querying capability would be nice **What problems is Mixpanel solving and how is that benefiting you?** Optimizing user funnels and understanding the user ### 15. Could be useful, but too hard to tell.. **Rating:** 0.0/5.0 stars **Reviewed by:** Leon C. | Head of Commercial, Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2024 **What do you like best about Mixpanel?** It was quite easy to open an account and get SOME data in there. **What do you dislike about Mixpanel?** The support is non existant, same from sales - added several requests to meet or get support but heard back nothing. There also needs to be no way to create reports based on company data, everything is based on the user which essentialy makes the product useless for our busniess. It doesn't make sense that this would be the case, so most likely I just dont know how to find it. But due to the lack of support, I guess I'll never know. **What problems is Mixpanel solving and how is that benefiting you?** At the moment it's causing more problems that it solves. ### 16. Amazing experience for product analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Enterprise (> 1000 emp.) **Reviewed Date:** July 22, 2025 **What do you like best about Mixpanel?** Very easy to set up and to start using. It's basically where I start all my workdays. **What do you dislike about Mixpanel?** Some features seem a little redundant (like funnels and flows), which can make it harder than necessary to ramp up. **What problems is Mixpanel solving and how is that benefiting you?** It's a comprehensive solution for advanced analysis on multiple interfaces and environments. ### 17. Used for tracking monthly active users **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Capital Markets | Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2025 **What do you like best about Mixpanel?** The dashboard is so much descriptive. I have created cohorts which are fantastic **What do you dislike about Mixpanel?** Sometimes, jql query looks very complicated to filter out the relevant content **What problems is Mixpanel solving and how is that benefiting you?** It helps me to find how many unique user are visiting my app on daily, weekly or monthly basis ### 18. it is really easy to use, with so much visualization features **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** January 23, 2025 **What do you like best about Mixpanel?** Mixpanel's event-based tracking makes it easy to understand user interactions with your product or app, such as clicks, purchases, and feature usage. It offers a granular level of insight. **What do you dislike about Mixpanel?** While Mixpanel is feature-rich, new users may find it overwhelming, especially if they lack experience with analytics tools. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel allows businesses to track how users interact with their product, from feature usage to transaction flows, and you can improve retention strategies by identifying what keeps users engaged and addressing the causes of churn. ### 19. The more we use it the happier I am with it **Rating:** 4.0/5.0 stars **Reviewed by:** Yaara G. | Product Team Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Mixpanel?** For product managers, it's a powerful tool and is easy to use with even a little analytics experience. One year in - it already become a key tool for the product team. Customer Support at Mixpanel is wonderful, especially as a power user. **What do you dislike about Mixpanel?** Our experience of implementation is that you need to give it time. Each project is different. Ours, we understood, was more complicated than most. We had iterations of understanding how to set up the project in a way that would count the users correctly. Also, like other tools, there's an issue of "waiting for the data". Let's say there's a new event we need to add, a new property, or something was developed incorrectly. Now, to get the data, we wait for a release cycle and a couple of weeks to collect data before we can start analyzing. **What problems is Mixpanel solving and how is that benefiting you?** User tracking and adoption - where they are coming from, how they use us, etc ### 20. MixPanel makes it incredibly easy to cut through data and uncover trends from our user base **Rating:** 5.0/5.0 stars **Reviewed by:** Jack L. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 07, 2024 **What do you like best about Mixpanel?** It's incredibly intuitive and easy to learn. Within minutes we were able to set up meaningful events and easily track our customers journey. **What do you dislike about Mixpanel?** Without proper SE's, it can be hard to properly track. With the right team behind you, this isn't an issue though. **What problems is Mixpanel solving and how is that benefiting you?** MixPanel helps us easily make sense of our user journey and where our users face the most friction. With this data, we can easily implement change and make our apps UI/UX more user friendly. ### 21. A very dynamic tool that let's you explore data fast **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** June 10, 2024 **What do you like best about Mixpanel?** Ability to quickly analyze data Responsiveness Lot's of features and options, power users can thrive with the options allowed (I consider myself one in my company) **What do you dislike about Mixpanel?** 1. The worst issue: Difficult to handle non-time reports (e.g. x-axis is some segment and not a timeline) If this will be fixed, we'll be much more motivated to abandon Looker and move solely to Mixpanel 2. I suggest allowing global filters for selected reports within a dashboard. This would enable changing the filter value to update only relevant reports, without manually saving each one. - For example, when creating a dashboard for an A/B test, some reports may include pre-test data while others contain actual test data. At present, I need to set a global filter on the dashboard and then manually enter each report to tap "save" for the relevant reports, subsequently canceling the global filter. This process is time-consuming and could be streamlined significantly. **What problems is Mixpanel solving and how is that benefiting you?** Easily and quickly modeling and analyzing data, without much overhead (like in, say, Looker) Instant access to live, reliable data ### 22. Product analytics for dummies and for experts as well **Rating:** 5.0/5.0 stars **Reviewed by:** Érick C. | Analista de Marketing de Produto, Small-Business (50 or fewer emp.) **Reviewed Date:** August 27, 2024 **What do you like best about Mixpanel?** Mixpanel is easy to set up if your product already has a structured event-based track. It can get data from a data warehouse, through integrations with other software, or directly from your product, implemented with the SDK. Once you get the data in, gaining insights from it is even easier. Even non-technical personnel can make dashboards and effortlessly cross events with different cohorts. Its templates make it painless to get from 0 to one. **What do you dislike about Mixpanel?** Mixpanel is only a medium. You need to do your homework and get a deep understanding of your user behaviors, what actions they do on your product, and structure it into events to Mixpanel to be able to track it correctly. The learning curve of this process is steep, which is not directly related to the tool, but it does not make it easier and you might see yourself over-dependent on developer resources. **What problems is Mixpanel solving and how is that benefiting you?** Get a deeper understanding of how our users are interacting with our product. ### 23. A good platform for product analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** From an end-user perspective, Mixpanel is very simple to use and, with a little practice, becomes very intuitive. Furthermore, the way in which the format of the available reports was structured makes it much easier to construct product analyses. I know that I haven't yet mastered the full power of the product, for instance I only discovered the "Mixpanel Apps" because a colleague actively told me about the functionality. But with what I currently know about the product and the features I use is possible to make informed decisions. Now I use Mixpanel almost everyday. **What do you dislike about Mixpanel?** The process of implementing the tool is not extremely complex, but I missed greater technical support. We are currently experiencing issues with the way we are counting and calculating some user data, which will likely result in considerable adjustments to the way we integrate with the platform. I believe this could have been avoided if we had had access to more information and more help when implementing the software. **What problems is Mixpanel solving and how is that benefiting you?** Until we integrated with Mixpanel, we didn't have another product and user data analysis tool. With its implementation, we are changing the way we prioritize the product roadmap based on data analysis. ### 24. Excellent For Funnel Analysis **Rating:** 4.5/5.0 stars **Reviewed by:** Edwin R. | Senior Product Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** One of the most impactful updates Mixpanel released recently in 2024 is the reason it is here to stay within our rotation of product analytics tools, and that was the ability to build funnel reports and include conversion rate metrics within the context of tables. We use this feature update so widely to report on different conversion funnels that we need to split out by many dimensions. This has been immensely helpful for our E-Commerce team, our video engineering teams, our marketing teams, and our monetization teams who want to observe overall conversion but also want to view these metrics at multiple levels of aggregation and granularity. It has been immensely helpful and saves significant time in comparison to building out these reporting metrics manually. **What do you dislike about Mixpanel?** The custom properties interface is buggy at times. Activating the drop-down to select properties requires multiple presses of the dot symbol (.). You can't use the "hold property constant" feature on funnels with custom properties. This would be very useful due to different product events having different structures of data. Some events may have "propertyA" at the root level (Example.propertyA) but other events may have the property nested within an object (Example.detail.propertyA). I would like to be able to create a custom property that can then be held constant in a funnel. The (not set) value is not selectable as a property value in filters. This would be helpful in reporting when we want to filter to a time before a property was introduced or in filtering for multiple values on a property including (not set). I wish there simpler built-in regex functions that product managers would be able to use. Not many project managers I work with understand Regex, so I typically have to come in to help design custom properties that require some understanding of Regex filters. **What problems is Mixpanel solving and how is that benefiting you?** Conversion rates and funnel reporting are the most impactful reports we're able to generate with mixpanel at the moment ### 25. Mixpanel made capturing metrics for our mobile app very straightforward **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** I was impressed with how many reports/dashboards I had available to me as soon as we starting capturing events in our mobile app. It was as if it already understood our data without me having to massage it at all, so I was able to immediately begin gaining insights from the reports. **What do you dislike about Mixpanel?** We've had a handful of instances where metrics captured in the mobile app while the user was offline (no internet connection) didn't make it to the central repository. It's only happened a couple of times, so it's not enough of a problem that we have spent any time digging into it. **What problems is Mixpanel solving and how is that benefiting you?** It's allowing us to monitor the usage of our mobile application (number of active users, new user signups, number of data submissions, etc.) without us having to build the infrastructure accomplish that. We are also publishing exceptions from our app so it's helping us to identify issues more quickly and be able to proactively address problems before our customers even tell us about them. ### 26. Mixpanel - an excellent analytics platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** I like the freedom it gives me as a Product Manager to easily tap to data about my products usage and get significant insights. For me, as a PM, it means that I can easily come to discussions where I need to state my opinion about a certain direction the product should go with and that provides baseline for the discussions. In addition, as someone who also manages PMs, it creates the same discussion for products I want to get oversight on. This help us align OKRs and objectives across the entire company and product team. **What do you dislike about Mixpanel?** There are some pesky UI bugs and sometimes we have bugs in the data and I feel like we are getting moderate support for them asking us to go through many tedious steps on our own instead of helping us out figuring them out. A few months back I approached with several bugs and I got referenace to a lot of articles to read to try and resolve them and that wasn't extremely helpful, some of these bugs still persist. **What problems is Mixpanel solving and how is that benefiting you?** I can easily enage anyone in my company with data about our product analytics and it benefits since it leads to data-drive discussion and not gut-feeling discussions. Therefore, it supports out decision making process. ### 27. Intuitive powerful insight **Rating:** 5.0/5.0 stars **Reviewed by:** Stefan F. | Senior Product Insights Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Mixpanel?** Mixpanel is an intuitive platform that enables all business stakeholders to access and generate power behavioural analytics. Advanced analysis is made readily available and easy to compile quickly. **What do you dislike about Mixpanel?** As a large org with hundreds of mixpanel users, we are challenged with coordinating and minimising "recreating the wheel" versus encouraging full autonomy. **What problems is Mixpanel solving and how is that benefiting you?** Behavioural analysis. Customer journeys and job to be done measurement ### 28. Great product that I use daily **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** I really enjoy using Mixpanel to check which areas of our product our clients are engaging with. During the early adoption phase, this is extremely valuable information and often something our clients also want to see. I also find it very useful for analysing areas of our platform that clients are not using and giving them actionable insights based on this. I can get this information very quickly once I am used to using the platform. **What do you dislike about Mixpanel?** When first starting with Mixapnel, it can be a little difficult to navigate the product but once used to it, it is easy. **What problems is Mixpanel solving and how is that benefiting you?** Within our product, we are not able to see how often our clients are using the product in general and specific areas. Mixpanel allows us to do this which is very helpful for spotting which clients may be at risk and those where we can help drive adoption. ### 29. Mixpanel gives us more insight into the customer journey **Rating:** 4.0/5.0 stars **Reviewed by:** Phil W. | Performance Marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about Mixpanel?** Ease of use, user interface is also great! The data visualization if great from a marketerer's perspective. Gives the insights that you want for funnel analysis. **What do you dislike about Mixpanel?** Can be a little clunky when setting up, need to make sure it is 100% correct before using, otherwise you will have a false read in data. **What problems is Mixpanel solving and how is that benefiting you?** Understanding user journey as they go through your funnel. The ability to easily see where users are dropping off before chechout is important to understand the problem and then coming up with a solution for it. ### 30. Understand your product in real time! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 26, 2024 **What do you like best about Mixpanel?** I love the fact you can breakdown and understand your product inside and out using real-time actioins users are taking in your platform. **What do you dislike about Mixpanel?** I think there is a learning curve on how to utilize it completely and efficiently. While it is generally easy to use, it definitely calls for an education phase before really being effective with it, and that's considering everything is configured correctly for your individual platform. **What problems is Mixpanel solving and how is that benefiting you?** This helps solve our need for product analytics and understanding product launches, engagement, north star metric, etc. ### 31. One of the most intuitive and versatile analytics software ever? **Rating:** 5.0/5.0 stars **Reviewed by:** Aryan B. | UX Associate, Mid-Market (51-1000 emp.) **Reviewed Date:** October 27, 2024 **What do you like best about Mixpanel?** Its super easy to understand , super easy to use . setting it up was easy . and has a ton of options to analyse with. i used it everyday and UI is just too good . **What do you dislike about Mixpanel?** Having one feature could have been better and that is a live data feed or visual labelling. **What problems is Mixpanel solving and how is that benefiting you?** Getting the right data to make right decisions quickly ### 32. Overall amazing but... **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea G. | Head of Product, Mid-Market (51-1000 emp.) **Reviewed Date:** December 10, 2024 **What do you like best about Mixpanel?** The flexibility is excellent; you can create everything you need using the predefined UI components without writing custom code. **What do you dislike about Mixpanel?** At times, it is slow, causing board updates to fail. **What problems is Mixpanel solving and how is that benefiting you?** Consolidating all metrics in one location for company-wide sharing. ### 33. TruckX elevating with Mixpanel Support **Rating:** 4.0/5.0 stars **Reviewed by:** Meghana C. | Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2024 **What do you like best about Mixpanel?** Here at www.TruckX.com , Mixpanel's real-time insights and deep data analytics help our Marketing team to evaluate our strategies, and communicate with our customers more successfully to manifest our brand as the Best ELD and Fleet Management Platform for US trucking fleets. **What do you dislike about Mixpanel?** It is very data-filled, and you really do need to look up resources and spend time to navigate the user interface. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel gives us insights into user behaviour so that we can develop and market our products accordingly, leading to greater levels of user satisfaction and conversions. Best ELD Compliance Software and great customer service is really what our team at TruckX stands for. ### 34. Mixpanel: The Go-To Tool for Advanced User Behavior Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** What I like best about Mixpanel is its powerful event-based tracking, which provides deep insights into user behavior. The Funnels and Cohorts features are excellent for understanding user journeys and identifying trends. It’s also easy to navigate, making it accessible for teams of all sizes to create custom dashboards and reports tailored to their needs. **What do you dislike about Mixpanel?** What I dislike about Mixpanel is that it can take some time to fully master, especially when setting up more advanced tracking. The pricing might also be a bit high for smaller teams. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us understand user behavior in detail, allowing us to identify trends, optimize user journeys, and make data-driven decisions. This has led to improved product engagement and more targeted marketing efforts, ultimately driving better business outcomes. ### 35. Mixpanel review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2024 **What do you like best about Mixpanel?** Great product to easily and frequently gather and share knowledge input with my co-workers. **What do you dislike about Mixpanel?** Sometimes, the usage of particular functionalities is not intuitive. Also building multiple boards is sometimes not optimal as I cannot nest them and build structures. **What problems is Mixpanel solving and how is that benefiting you?** Learning about adoption and retention of our digital product. The flow diagrams are perfect for taking an explorative dive into how the users worfklows look like. ### 36. Mixpanel allows you to break silos and bring everyone on the same page. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2024 **What do you like best about Mixpanel?** Anyone can use it to understand how their product is performing. The level of granularity allows exploration of each specific feature or customer journey within the product. Whether it’s the churn rate or the type of feature a specific persona has used, it covers everything. **What do you dislike about Mixpanel?** We use it to record and store user responses so it can be a bit difficult to export raw data from a large sample of survey. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel brings everyone in the organization to the same level of understanding about the product's health. Having direct user feedback in the same dashboard is really helpful for understanding how many people are using the product and why they either like it or don't. ### 37. Truly Amazing and all worthy experience **Rating:** 5.0/5.0 stars **Reviewed by:** Animesh J. | Associate Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2024 **What do you like best about Mixpanel?** The filters and the color schema which makes it easier to use and visualise data, I use it almost daily, and its having great customer support faced some issue and was resolved quickly and the implementation and integration is too easy. **What do you dislike about Mixpanel?** Nothing as such, but it can be made more intutive at places. **What problems is Mixpanel solving and how is that benefiting you?** I got to the know the ad placeholder issue post an update as ad impression and revenue went down. ### 38. A Data Analyst's review of Mixpanel after 2 years of usage **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** August 23, 2024 **What do you like best about Mixpanel?** 1.) Easy to use and comprehend for non technical users. 2.) The documentation is well made. Examples shown are simple and can be understood by non technical users. 3.) UI is appealing and easy to navigate. 4.) Good filter logic. in SQL, if you apply a filter via a WHERE clause, it will remove records with nulls. That is not the case in Mixpanel which is preferred. **What do you dislike about Mixpanel?** 1.) Can't select colours for each metric in Insights report 2.) I use custom events a lot. The following would be good: a.) It would be nice if i could export the entire event list into a CSV, as I need to note down the list of events for a custom event for documentation purposes as they change usually when new app features are released or existing app features are updated. This means the list of events will change, so I need to know when a change was made to the list and what that change was. b.) Order the list of events alphabetically c.) Version history (if it is too much, perhaps you can create different saves for a custom event, so then you can see what the list of events were at a specific datetime) d.) At Lexicon page, create an export function for the Definition for each custom event 3.) For Funnel reports: Regarding the measurement for 'Conversion Rate' > 'Uniques' : It would be good to state if the user can attempt the funnel again. For instance, if the criteria is set to 1 hour, and the first time user did A, the user did not convert, but then the user did A again on another day and completed the funnel, does this user get included in the funnel? IIRC the answer is no, but might be helpful to edit the description that appears when you hover over 'Uniques'. So assuming the answer is no, then the description could be: "Count a single entry per user (user only enters the funnel on first attempt)". Also just to clarify, there are some funnels i want to create where i only want to count the user once if user is succesful and it doesn't matter how many times the user attempts the funnel. 4.) Create another layer of segmentation to group Boards together. Basically a folder that can store one or more boards. 5.) For Insights reports: Allow labelling of Y axis. It may not be obvious to some non technical users to comprehend what the Y axis is referring to. A simple editable text box where the axis can be labelled will be good. **What problems is Mixpanel solving and how is that benefiting you?** We use Mixpanel to 1.) Analyze, monitor and improve user engagement (DAU,MAU) - Every Monday of the week, we run through Insight reports for high level engagement like average DAU for the week, and the engagement for important events. We view these stats by user segments (B2B/B2C). 2.) Analyze, monitor and improve conversion rates - When we make app changes, we use Mixpanel to monitor changes. Usually a board is created for a given project. Being able to create notes to share important details and make the reports in the board easier to comprehend are crucial capabilities to facilitate the presentation of analytics especially for non technical users i.e. making it fully self servicable so that a technical person doesn't have to waste time explaining how to comprehend the board to non technical users. 3.) Test events during QA stage of a Sprint. Whenever we add new screens or make changes to existing screens, we will test for event triggers using Mixpanel. 4.) Knowing how long users spend on various app features. This is where the custom event capability is handy as we can group various events for a given feature into a single event. ### 39. Mixpanel has helped me level up my career **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2024 **What do you like best about Mixpanel?** As a product manager, Mixpanel helped me dive deep into users' problems, enabling me to create features and products that impacted people's lives. **What do you dislike about Mixpanel?** I found Mixpanel to be less useful when analyzing pre-signup or login data, as it often has some issues in this area. **What problems is Mixpanel solving and how is that benefiting you?** Mixpanel helps us identify customer drop-offs in various user journeys, which, as a product manager, provides me with a plethora of user problems to work on. ### 40. Very good **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel A. | Launcher, Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2024 **What do you like best about Mixpanel?** The way you can create and target a specific group **What do you dislike about Mixpanel?** The language is some how complicaed and canbe confusing at times **What problems is Mixpanel solving and how is that benefiting you?** Interacting with specific customer base ### 41. Mixpanel is your user behavior inspector. **Rating:** 5.0/5.0 stars **Reviewed by:** Romain G. | Full stack developer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2024 **What do you like best about Mixpanel?** It allows you to analyze your user behavior without any limitations. Plus, it is super easy to start doing analysis. **What do you dislike about Mixpanel?** A little downside is that it is mainly advertised to be used in the front end, but you might be blocked by some web services that will hide the user's actions. It is much more reliable if you set it up in the backend. **What problems is Mixpanel solving and how is that benefiting you?** It is our only solution to track specific actions from our platform users. Our product team is often limited by quantitative questions that are hard to answer. And the only product we find to answer those is mixpanel. ### 42. A killing for front end analytic tools **Rating:** 5.0/5.0 stars **Reviewed by:** Poomiphat C. | P, Mid-Market (51-1000 emp.) **Reviewed Date:** October 01, 2021 **What do you like best about Mixpanel?** Easy of implementation. Very flexible of report creation which supports most of our analytic needs on ecommerce website **What do you dislike about Mixpanel?** During my first 3-4 hours of exploring. It's interface is quite difficult to understand. But after that you'll love it **What problems is Mixpanel solving and how is that benefiting you?** Performance of AB testing results. Funnel analysis which can be visualized extremely easy. Self served analytics, effortless to get insights ### 43. Simple and efficient **Rating:** 5.0/5.0 stars **Reviewed by:** Asaf B. | Senior Software Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** The simple stuff is easy and straight forward, you can make very useful graphs quickly **What do you dislike about Mixpanel?** some of the more complex stuff is hard to understand how to do for example "returning users" **What problems is Mixpanel solving and how is that benefiting you?** Ive been able to track the usability of my app, mainly after i release new features and track how they change that useability ### 44. Inisght for early startups **Rating:** 4.0/5.0 stars **Reviewed by:** João Pedro C. | Growth Marketing , Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2024 **What do you like best about Mixpanel?** Good and acessible price, easy insights and easy implementation **What do you dislike about Mixpanel?** Few options of charts and different types of insights. **What problems is Mixpanel solving and how is that benefiting you?** We are a early startup trying to improve Activation and Retention rate. Mixpanel help us to understand what users are doing and help us to make easy tests to improve main metrics. ### 45. Mixpanel is a great tool for analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Mixpanel?** Things are very easy UI wise and it is very robust. There is a lot of flexibility available in terms of what all things you can analyse **What do you dislike about Mixpanel?** Taking data dumps out of mixpanel is a pain and not really intuitive **What problems is Mixpanel solving and how is that benefiting you?** Helping with all kinds of analytics like : how many sessions are happenings, what is the activity at an individual user level ### 46. Good Product **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Sports | Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Mixpanel?** Quick to get insights from MixPanel's charts and functionality. **What do you dislike about Mixpanel?** It's pretty costly to leverage mixpanel as the community of users grows. **What problems is Mixpanel solving and how is that benefiting you?** User analytics to determine how customers are using the product. ### 47. a delightful, straightforward experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Research | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2024 **What do you like best about Mixpanel?** being able to review all kinds of data on mixpanel is great! i particularly like the data visualization created by it. it is easy to use and i utilize it daily. **What do you dislike about Mixpanel?** if integration with your product at the back end isn't done right the data can be misleading. **What problems is Mixpanel solving and how is that benefiting you?** allows us to deal several different factors at the same time but helping us build dashboards and tracking data over time. ### 48. Great analytics platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Mixpanel?** Great UX combined with powerful features **What do you dislike about Mixpanel?** Really nothing to complain about. Better than all other providers for my use case **What problems is Mixpanel solving and how is that benefiting you?** we are getting full business and product observability ### 49. Exceptional Support and Expertise: A Mixpanel Experience Highlighted by Ashley's Outstanding Service **Rating:** 5.0/5.0 stars **Reviewed by:** Piam K. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2024 **What do you like best about Mixpanel?** I recently had the opportunity to use Mixpanel for our analytics needs, and I'm thoroughly impressed by both the platform and the support team. A standout experience was with Ashley, their support engineer, who went above and beyond in assisting us. She demonstrated not only deep expertise but also a remarkable commitment to solving our specific challenges. Ashley's proactive approach, coupled with clear and helpful guidance, made our experience exceptionally positive. It's rare to encounter such dedicated and effective customer support. Mixpanel, thanks to professionals like Ashley, has proven to be an invaluable asset to our team. **What do you dislike about Mixpanel?** A touch more expensive then I would want, but worth it. **What problems is Mixpanel solving and how is that benefiting you?** We need to know how our customers use our product, how they move through our sales funnel. What parts are sticky and where we fail them. ### 50. Great tool for Customer Success for showing product usage to clients, could be simpler to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Mixpanel?** Very visual, engaging and colourful graphics. Lots of flexibility when wanting to see usage for different areas of the platform. **What do you dislike about Mixpanel?** Sometimes it can be hard to get to what I want to see. While there is a lot of granularity available, it can be hard to understand the options of how to show the data you want to see. **What problems is Mixpanel solving and how is that benefiting you?** Shows me clearly product usage by clients ## Mixpanel Discussions - [C](https://www.g2.com/discussions/mixpanel-c) - 1 comment, 1 upvote - [Can I use mixpanel with for real-time data?](https://www.g2.com/discussions/can-i-use-mixpanel-with-for-real-time-data) - 1 comment, 1 upvote - [What is Mixpanel used for?](https://www.g2.com/discussions/what-is-mixpanel-used-for) - 2 comments - [Is mixpanel free?](https://www.g2.com/discussions/is-mixpanel-free) - 4 comments - [What can mixpanel do?](https://www.g2.com/discussions/what-can-mixpanel-do) - 1 comment - [View Mixpanel pricing details and edition comparison](https://www.g2.com/products/mixpanel/reviews?page=6§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+07%3A42%3A53+-0500&secure%5Bsession_id%5D=0c4780af-22e4-4333-a711-79a6207090d5&secure%5Btoken%5D=af7d648fa97e0a29d865c44c620e7144b0934818cabb42041948084b30cd4662&format=llm_user) ## Mixpanel Integrations - 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Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Agentic AI - E-Commerce Analytics** - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Platform Infrastructure - Product Analytics** - Cross System integrations - Alerts - Integrations **AI driven optimization - Product Analytics** - User scoring - Adaptive learning - Automated insights - Autonomous task execution **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Mixpanel Alternatives - [Heap by Contentsquare](https://www.g2.com/products/heap-by-contentsquare/reviews) - 4.4/5.0 (1,074 reviews) - [Fullstory](https://www.g2.com/products/fullstory/reviews) - 4.5/5.0 (1,032 reviews) - [Glassbox](https://www.g2.com/products/glassbox/reviews) - 4.9/5.0 (788 reviews)