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Mixpanel Reviews & Product Details - Page 100

Mixpanel Overview

What is Mixpanel?

Mixpanel is revolutionizing the way companies understand and leverage product analytics to drive tangible business outcomes. Mixpanel is more than just an analytics tool for 9,000+ companies; it's a strategic partner that empowers companies to harness the full potential of their data. By breaking down data silos, providing actionable insights, and fostering a data-driven culture, Mixpanel helps businesses of all sizes achieve their goals and stay ahead in today's competitive landscape. The Challenge of Disconnected Data: In today's data-driven landscape, companies are inundated with information from various sources. However, this data is often siloed, making it difficult to see the complete picture of how product and marketing decisions impact the bottom line. This disconnect hinders teams from making informed choices that drive customer acquisition, retention, and growth. Mixpanel's Solution: Complete, Self-Serve, and Correct Data: Mixpanel solves this with a comprehensive platform that unifies product and marketing analytics with other critical business data. This holistic view allows companies to trace the full impact of their strategies, from initial user interactions to revenue generation. Complete Data: Mixpanel integrates with a wide range of data sources, ensuring that all relevant information is captured and accessible in one central location. This eliminates the need for manual data wrangling and provides a single source of truth for teams across the organization. Self-Serve Access: Mixpanel's intuitive interface empowers teams to explore data independently, without relying on technical resources. This democratization of data access accelerates decision-making and fosters a data-driven culture throughout the company. Correct Data: Mixpanel prioritizes data accuracy and consistency, ensuring that everyone is working with the same reliable information. This eliminates confusion and builds trust in the insights derived from the platform. For more information, visit: www.mixpanel.com

Mixpanel Details
Product Website
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Product Description

Mixpanel helps businesses deeply understand user behavior and drive intelligent action with the leading user analytics solution.


Seller Details
Seller
Mixpanel
Company Website
Year Founded
2009
HQ Location
San Francisco, CA
Twitter
@mixpanel
22,779 Twitter followers
LinkedIn® Page
www.linkedin.com
473 employees on LinkedIn®
Description

Mixpanel is a leading product analytics software company, currently helping the world answer 81 million product questions every year. Our pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms.


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Overview Provided by:

Mixpanel Integrations

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Verified by Mixpanel

Recent Mixpanel Reviews

DE
David E.Small-Business (50 or fewer emp.)
3.5 out of 5
"Excellent Analytics, But New Pricing Creates Challenges"
Mixpanel is a solid alternative to Amplitude, offering a simpler, more user-friendly interface. It provides an excellent experience for event track...
AQ
Alexandre Q.Small-Business (50 or fewer emp.)
5.0 out of 5
"Most intuitive platform to slice and dice business data"
The platform is very flexible when it comes to analyzing data from different angles, whether it's churn, conversion rate, or user paths. It also ke...
Verified User
I
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"A must have for product analytics"
As a developer, I find it easy to use Mixpanel for collecting events. Viewing the collected events on their web app is also a very good experience....
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Mixpanel Media

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Video Reviews

1,145 Mixpanel Reviews

4.6 out of 5
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1,145 Mixpanel Reviews
4.6 out of 5
1,145 Mixpanel Reviews
4.6 out of 5

Mixpanel Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MixpanelQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Verified User in Computer Software
AC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

Total flexibility, great support, powerful tools, constantly innovating Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Some buggy areas of the dashboard, data can be used in so many ways that you can't make a product to fit them all. A bloody good effort though! Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

UX problems, investor metrics, general trends, reporting on campaigns etc. the list goes on! Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mixpanel?

The tools gives you the ability to Understand every user's journey, Analyze each interaction across the full customer journey . Allows us to customize the costumer funnel Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Problem differentiating between 'real' and 'spam' clicks sometimes. It can treat bot as if it was a user.

It's not easy to compare two different funnels to one another Review collected by and hosted on G2.com.

Recommendations to others considering Mixpanel:

Its a very good tools. But you need to consider 2 things

1. it's pricey, especially if you are a startup

2. you really need to frill down to it and learn about all features. it's not the most intuitive Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

It give the option to understand and adjust the user overall flow in the system. Allows for segmentation Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

Customer support is amazing—they are super responsive and always get back to me right away with answers and/or assistant. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

It's not the most intuitive app I've used. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

I'm able to use Mixpanel for marketing attribution, which helps us understand the return on the money we're spending. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Mixpanel?

As a product manager, I really love having Mixpanel as a complementary tool to Google Analytics. It allows me to further evaluate and more easily setup flows to track against and understand to inform decisions. Once you have Mixpanel setup on your site it's really easy as a non-development to have anyone go in and walk through the tutorial to setup *any* flow to track KPIs on which makes adoption easy and data accessible. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

A lot of the basic items I listed, such as the easy flow setup, is hidden. It would be great if there was an easy to use tutorial on the site for anyone to start at anytime or breeze through a quick doc on common use cases. Some of the best features of Mixpanel are hidden while others are just bloated and confusing. The UI alone could really use some UX improvements so a user can more quickly understand, right off the bat, the difference between utilizing Insights, Segmentation and building out actionable and beneficial Dashboards. Review collected by and hosted on G2.com.

Recommendations to others considering Mixpanel:

Take their tutorial session which is ~1 month. Worth it to learn more. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Understanding user adoption on features and usage of current UI elements/workflows. Review collected by and hosted on G2.com.

VJ
Sr. Software Engineer
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

Session recordings are the most likely things in mix panel Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

i don't dislike any thing from mix panel all are good.

JQl should be more usable. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

End user experience is the first priority for us.

We are seeing how our clients are interacting with our website Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
AN
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Mixpanel?

The segmentation and complex funnel analysis that can be setup for variable date ranges. Being able to quickly redefine multi-step funnels with vastly different completion times has been valuable to quickly gaining insights on what changes have been the most beneficial to our product and marketing. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Limits to cohort analysis when not on enterprise plans Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Measuring KPIs has been our biggest use of mixpanel. We've been able to effectively test changes to our processes and see if they've had positive/negative impacts to our funnel analysis. Review collected by and hosted on G2.com.

AD
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Mixpanel?

Mix panel is a very useful tool. Without which we cant imagine how we can engage the client. Slicing and dicing the data is easy and we can get deep insightus Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Nothing every feature is usefull and it is suitable for our requirements Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Tracking the user engagment Review collected by and hosted on G2.com.

Verified User in Retail
UR
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Mixpanel?

Mixpanel covers all basic analytics use cases out of box! Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Campaign creation should allow more features. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Mobile app analytics has been easy with Mixpanel. Tracking key metrics as well as basic analysis such as retention, cohorts has been super easy! Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Mixpanel?

Everyday, i get all details about my apps through this sites. It's better than GA. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Team, can you provide something new ???? Review collected by and hosted on G2.com.

Recommendations to others considering Mixpanel:

Team, Can you provide an option to download zip file of my app analysis Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

I think there should be weekly analytics. Review collected by and hosted on G2.com.

Verified User in Medical Devices
AM
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about Mixpanel?

Best mobile sdk for analytics.

Easy to understand user interface for funneling.

Love the Insights and segmentations. Review collected by and hosted on G2.com.

What do you dislike about Mixpanel?

Most of the time the live view is very slow to load the live data. Review collected by and hosted on G2.com.

What problems is Mixpanel solving and how is that benefiting you?

Understanding our user behavior.

Focusing and prioritizing our development team on most popular pages. Review collected by and hosted on G2.com.