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4.4 out of 5 stars
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MikMak Reviews & Product Details - Page 3

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MikMak Overview

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What is MikMak?

MikMak is the leading global platform for eCommerce acceleration for multichannel brands and provides analytics and eCommerce enablement software to help product manufacturers and CPG companies understand their consumers' online behavior, determine the best use of marketing dollars, and drive online sales.

MikMak Details
Product Website
Discussions
MikMak Community
Languages Supported
German, English, French, Spanish
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Product Description

MikMak Insights is a multichannel eCommerce analytics platform that helps brands develop and apply eCommerce strategies that work, with a complete understanding of consumers' online behavior and preferences, including attributable sales data, benchmark insights, and shopper demographic and psychographic insights. MikMak Commerce is a multi retailer eCommerce enablement solution that gives your consumers the power to choose where they want to shop, from wherever they are engaging with your brand.

Seller Details
Seller
MikMak
Company Website
Year Founded
2014
HQ Location
New York, NY
Twitter
@mikmaktv
970 Twitter followers
LinkedIn® Page
www.linkedin.com
142 employees on LinkedIn®
Description

We grow brands commerce-first, globally. Spanning 100 countries and 7000 Media & Retailer Partners Worldwide. Our brand, retailer, and consumer insights will guide and impact decision-making across your entire organization to drive real business results.

Lindsey G.
LG
Overview Provided by:
Lindsey Goetsch

Recent MikMak Reviews

Verified User
A
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Reliable!"
We use MikMak for our media plans and it's a great reliable platform! Wanted to give a shoutout to Asma Begum for always being super proactive and ...
Read more
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The best support from Asma Begum, always!"
Having Asma as our primary point of contact is amazing. Communication is great, with every question or concern addressed promptly and thoroughly. H...
Read more
DK
Donny K.Mid-Market (51-1000 emp.)
5.0 out of 5
"Amazing Support from Asma Begum!"
I can always count on Asma to provide exceptional support in a timely and efficient manner. Since she became our primary point of contact, we've ex...
Read more
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MikMak Media

MikMak Demo - MikMak Shopper Intelligence
Powered by an industry-exclusive partnership with LiveRamp, MikMak Shopper Intelligence combines the robust first-party data collected in MikMak Commerce experiences with invaluable consumer demographic and psychographic audience segments from Epsilon.
MikMak Demo - MikMak Benchmark Insights
MikMak Benchmark Insights provides on-demand eCommerce intelligence for your brand and category, allowing you to see how you stack up against the competition and better optimize your marketing spend from the moment you begin using the MikMak Platform.
MikMak Demo - MikMak Insights
Multichannel eCommerce analytics that help brands develop and apply eCommerce strategies that work, with a complete understanding of consumers' online behavior and preferences.
MikMak Demo - MikMak Commerce
Multi retailer eCommerce enablement that gives your consumers the power to choose where they want to shop, from wherever they are engaging with your brand.
MikMak Demo - MikMak partners with DoorDash
MikMak is the first eCommerce enablement and analytics platform to integrate directly with DoorDash. MikMak launched the first-of-its-kind integration for brands, enhancing shopper convenience and providing closed-loop sales attribution. Learn more at: https://www.mikmak.com/product-updates
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Play MikMak Video
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53 MikMak Reviews

4.4 out of 5
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53 MikMak Reviews
4.4 out of 5
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4.4 out of 5
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MikMak Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MikMakQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Kashmi J.
KJ
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MikMak?

Excellnt way to measure purchase intent in platforms Review collected by and hosted on G2.com.

What do you dislike about MikMak?

Complexity in cmapign bulding specifically 3.0 Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

It provide us insight into what are the retailers from each tactic our audiences are interested in. Review collected by and hosted on G2.com.

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JP
Small-Business(50 or fewer emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MikMak?

It's a great way to connect e-retailers with consumer in our propreties.

This helps to convert on the campains using our partners and have acess to all the KPI.

It's a win win partnership Review collected by and hosted on G2.com.

What do you dislike about MikMak?

on the ads the plugins for the e-retailres it's not so easy to implement with an IT Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

B2C and metrics Review collected by and hosted on G2.com.

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Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
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Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MikMak?

The ability to create custom landing pages helps boost the retrun on investment for our digital media campaings

The integration with branded websites to drive users to retailers where they are able to make a purchase

Industry emails that share insights about the platfrom and partners Review collected by and hosted on G2.com.

What do you dislike about MikMak?

Nothin at the moment, the team keeps pushing out new features so keep innovating Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

MikMak allowed us to take our digital media campaigns and boost the ability to create conversion campaigns where they previously werent possible with the landig pages Review collected by and hosted on G2.com.

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DR
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MikMak?

The most helpful tips about Mikmak are the marketing tools it has to offer. Review collected by and hosted on G2.com.

What do you dislike about MikMak?

The downsides of MikMak is that it isn't as compatible with some of my retail channels. Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

The business Problems MikMak has solved for us is tracking analytics through some of our e-commerce channels and helping us identify areas that need work. Review collected by and hosted on G2.com.

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Verified User in Food & Beverages
UF
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MikMak?

I like the variation of retailers that can be included. Review collected by and hosted on G2.com.

What do you dislike about MikMak?

It heavily prioritizes mass retailers, Amazon, and Instacart whereas Tasty Bite has a lot of distribution among natural retailers. Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

Making media shoppable and creating custom experiences for media targeting specific retailers. Review collected by and hosted on G2.com.

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Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MikMak?

Drives omni-channel growth for our business. Review collected by and hosted on G2.com.

What do you dislike about MikMak?

Direct sales metrics from MikMak are limited as we often use PIR as the KPI. Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

MikMak is allowing us to drive omni-channel growth and shorten the path to purchase. Review collected by and hosted on G2.com.

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Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about MikMak?

MikMak is generally very user friendly once you learn how to pull the specific report you're looking for! Very easy to setup experiences and requesting links. Arlene with customer support/ implementation has been amazing to work with on the back end. Review collected by and hosted on G2.com.

What do you dislike about MikMak?

Some lack of reporting features - in the sense that you can't have 2 dimensions for reports, etc. Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

Giving consumers the choice of retailers to purchase at. Review collected by and hosted on G2.com.

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Verified User in Consumer Goods
UC
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about MikMak?

The MikMak implementation team have consistently delivered experiences ahead of timelines. The team is incredibly responsive which has given me the flexibility to create and adjust experiences to ensure I have everything I need. Review collected by and hosted on G2.com.

What do you dislike about MikMak?

No notes on any downsides of using MikMak Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

Help consumers find local options on where they would be able to buy products Review collected by and hosted on G2.com.

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NP
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about MikMak?

Ease of implementation and customer support Review collected by and hosted on G2.com.

What do you dislike about MikMak?

I have no complaints at this time, thanks Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

I work agency side, so MikMak creates retailer experiences for my client Review collected by and hosted on G2.com.

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Tamera S.
TS
Assistant Video Investor
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about MikMak?

I like that the platform gives a lot of different ways to look at the data. You can look at it by platform, by demographic, by product, etc. Review collected by and hosted on G2.com.

What do you dislike about MikMak?

I dislike the process of making/editing a daily report. I tried to update a report that I previously made and couldn't figure out how, so I made a whole new report. Also, I wish we could look at the data and views recorded on individual sites. Some of our partners run across different sites so if we could see how individual sites are performing that would be super helpful. Review collected by and hosted on G2.com.

What problems is MikMak solving and how is that benefiting you?

MikMak tracks how many clicks and views we're receiving across our partners so we can report that out to our client and how partners are performing. Review collected by and hosted on G2.com.

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