Store locator software enables businesses to build maps demarcating their location or locations that can then be presented on their website. These tools allow businesses to rapidly build lists and maps of their locations from spreadsheets while also providing additional analytics on customer behavior and traffic. While store location maps can otherwise require coding experience and a significant amount of time to generate, store location software streamlines the process without any coding knowledge necessary.
The vast majority of store locator products are standalone, but some online reputation management software and local listing management software solutions include a store locator component as part of their offering.
To qualify for inclusion in the Store Locator category, a product must:
Allow business owners to manually enter or export location information to generate a map
Enable potential customers to narrow down locations based on designated filters
Provide businesses with analytics based on location interaction