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Mediaocean Reviews & Product Details

Mediaocean Overview

What is Mediaocean?

Mediaocean is powering the future of the advertising ecosystem through technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. With over $200 billion in annualized spend managed through its software, Mediaocean uses AI and machine learning to control media investments, optimize creative assets, and improve business outcomes, The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people globally for everything from planning, buying, ad serving, and creative personalization to campaign analysis, optimization, invoices, and payments. Visit www.mediaocean.com for more information.

Mediaocean Details
Product Website
Languages Supported
English
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Product Description

Mediaocean is the mission-critical platform for omnichannel advertising. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments

How do you position yourself against your competitors?

Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies to deliver impactful omnichannel marketing experiences. From Prisma to Flashtalking, we deliver unparalleled transparency, control, and workflow efficiencies.


Seller Details
Company Website
Year Founded
1967
HQ Location
New York, NY
Twitter
@TeamMediaocean
10,103 Twitter followers
LinkedIn® Page
www.linkedin.com
1,176 employees on LinkedIn®
Description

Mediaocean is powering the future of the advertising ecosystem with technology solutions that empower brands and agencies ​to deliver impactful omnichannel marketing experiences. With over $
00 billion in annualized media spend managed through its software, Mediaocean uses AI and machine learning to control media investments and optimize business outcomes. The company’s advertising infrastructure and ad tech tools are used by more than 100,000 people to power campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments.


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Recent Mediaocean Reviews

CS
Claudia S.Small-Business (50 or fewer emp.)
4.0 out of 5
"Say goodbye to invoicing headaches"
In fact, I like Mediaocean’s campaign management feature very much as it offers everything that I would need. Another way it gets the job done beca...
EB
Eduardo B.Small-Business (50 or fewer emp.)
4.0 out of 5
"This powerful tool helps automate scheduling and billing processes"
Where Mediaocean stands out is that it can actually save a lot of time and make a lot of things that are boring to do with media planning much easi...
Kamilah P.
KP
Kamilah P.Enterprise (> 1000 emp.)
4.5 out of 5
"Mediaocean review"
I like the simplicity of entering in time and the way things are coded with ease for recording time.
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Video Reviews

251 Mediaocean Reviews

4.2 out of 5
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251 Mediaocean Reviews
4.2 out of 5
251 Mediaocean Reviews
4.2 out of 5

Mediaocean Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for MediaoceanQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
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CS
Systems Optimization Analyst
Information Technology and Services
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Mediaocean?

In fact, I like Mediaocean’s campaign management feature very much as it offers everything that I would need. Another way it gets the job done because it enables us to plan, implement and monitor all our advertising campaigns in one hub which gets us at least a day during the week. It also has impressive financial management features, so comparing media costs and payments work has been made easier. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

However, there are two aspects for which the molecule could be improved. First of all, using the reporting feature sometimes produces some lags, which can be quite annoying when working with quick data. Moreover, the interface should be friendlier and more explicit as there are moments when one feels searching for some features, hoping that they are in a simpler mode of access. Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

Before, we had difficulty in dealing with several campaigns that we run on different channels primarily due to duplications and resource waste. There are no such problems with Mediaocean as it offers an opportunity to sort campaigns and discover the efficiency of the action quickly. Moreover, there is the actualization of the finance tools has enhanced the accuracy and hastened the handling of invoices hence reducing our time spent on many plans and Friday administrative work. Review collected by and hosted on G2.com.

EB
Senior Account Executive
Food & Beverages
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Mediaocean?

Where Mediaocean stands out is that it can actually save a lot of time and make a lot of things that are boring to do with media planning much easier such as announcements and billing. It also minimizes the risk of making mistakes on the data which would had been inputted manually. Also, it has great analytics capabilities that give us a perfect picture to help adjust campaigns in real time. It has without doubt saved time and also time free from errors in the different process that we undergo. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

Mediaocean has its layout and functionality quite complex especially to those who are not much acquainted with it. It is not the friendliest of system, and this can prove to slow down your learning curve. In this case for our team means that more time is spent in efforts to understand how to properly work in the platform as opposed to time spent creatively strategizing in carrying out the campaign. An enhanced interface can without a doubt enhance or add to the outlook making the entire affair more productive. Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

The problem of managing campaigns in different channels has been addressed by Mediaocean in that all is done under one roof. This is less complicated when it comes to the monitoring of ad spend as well as the results that have been generated.. The centralization of data through this software has made my team save a lot of time on manual work and adjust for the best strategies. Therefore, our campaigns are now more efficient and effective than they used to be. Review collected by and hosted on G2.com.

Saurav S.
SS
Digital Marketing Specialist
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Mediaocean?

The best part about Mediaocean is that it helps us to keep track of all our campaigns budgets and spends, whether the campaign is digital or print. The input of campaign details are pretty simple and easy. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

One thing I dislike is that when you want to change a few entries in the platform then sometimes it becomes very difficult due to the glitches. Other than that I have not faced any issue with the platform. Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

The main problem which we are able to solve with mediaocean is that we are able to track our overall campaign spends accurately and that we are billed correctly. Also we are able to upload all invoices in mediaocean which help other team members to keep track of everything happening.

Also, the support team is amazing. They come with all different king od resources so that you can do best with the platform. Review collected by and hosted on G2.com.

VD
Senior Advertising Manager
Marketing and Advertising
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Mediaocean?

What I find especially beneficial in Mediaocean are the strong media functionalities and media optimization abilities. The platform makes tracking and management of all our media campaigns easy since it is single window. There is data integration with analytics and CRM systems which enables one to track the progress and fine tune the campaigns with real-time data. Thus, the sophisticated features in media planning have enhanced our efficiency in handling complex media campaign kinds. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

Mediaocean can be quite intricate to navigate, especially when it comes to its initial setup and training. Our team faced some issues that were evident with new teams, thus making our campaign management slightly slow during this period. Also, the system can be somewhat resource consuming sometimes, and it might slow down occasionally, particularly when dealing with billions of records. They have made an influence in our effectiveness in respect to the onboarding processes as we have experienced a need for more resources for troubleshooting and support. Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

Mediaocean effectively solves the problem of media campaign management across the channels by providing a single platform on media planning and buying. This has turned out to be very helpful for our team in particular as it has eased and streamlined the management affairs and the ability to track the progress as it happens in real time. The integration performance with the analytic tools has enhanced optimization solutions that have helped in the enhancement of media management. Review collected by and hosted on G2.com.

Anthony S.
AS
Programmatic Associate
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Mediaocean?

I am able to create Prisma shells, input the total budget, and view the allocation of the planned amount across each month. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

Sometimes the server becomes glitchy or processes too slowly. Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

Mediaocean solves several key problems by providing a centralized platform for managing advertising campaigns, Mediaocean helps streamline operations, improve transparency, and enhance efficiency. Review collected by and hosted on G2.com.

Jasper B.
JB
Content Creator
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mediaocean?

I've been using Mediaocean for the past year to manage my agency's advertising operations, and it has been a game-changer. Mediaocean's platform offers a comprehensive suite of tools that streamline media buying, campaign management, and financial reconciliation. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

One thing I dislike is that there are some glitches on the platform, but nothing that can actually cause big issues. Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

Mediaocean benefits me by simplifing media buying, campaign management, and financial reconciliation by automating tasks and showing real-time stat tracking. This boosts my agency's efficiency, accuracy, and transparency, saving time and improving decision-making and campaign performance. Review collected by and hosted on G2.com.

Ethen H.
EH
Marketing Specialist
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Mediaocean?

Is a great platform when you have multiple media streams, and they have integrated workflows and APIs for media buying. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

Is a pretty good platform, don't have any bad things to say Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

Help with organizing when using in an agency. As you can manage all media through a single platform and have a standardized workflow. Review collected by and hosted on G2.com.

Verified User in Consulting
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mediaocean?

The ease of use, accessibility and simple to use platform that allows me to do my customer support role in a quick and efficient manner. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

In my opinion, there are some features that can be streamlined, a little nitpicky things. Sometimes when trying to export file, it may take some time to download, and the reports are quite linear. Extra details is always helpful! Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

As previously mentioned, it solves the need for me to constantly check multiple social media platforms. The all-in-one inclusive platform allows me to hop on to one simple to use platform, and complete all my necessary work there. It saves me a lot of time, and allows me to focus my time on other projects. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mediaocean?

What I like most about Mediaocean is the fact that it has it's very own media outles to advertise your campaigns on, not being restricted to social media and google. And the easy intergration features Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

I can't say that their is anything that I particularly dislike about Mediaocean. I will just say that I would prefer if they would still allow you to create an account even if they can't find your business from the email you provide Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

Mediaocean is allowing me to broaden my scope of adverstising by giving me access to their very extensive reach through their vast and varied platform Review collected by and hosted on G2.com.

Verified User in Computer Software
TC
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Mediaocean?

The user interface feels outdated and unintuitive. Navigating through the system can be cumbersome, and it often requires multiple clicks to accomplish simple tasks. This slows down the workflow and can be frustrating for new users. Review collected by and hosted on G2.com.

What do you dislike about Mediaocean?

Nothing as such that I can think of as now Review collected by and hosted on G2.com.

What problems is Mediaocean solving and how is that benefiting you?

While Mediaocean provides a comprehensive set of tools for media planning and buying, the user experience is hampered by an outdated interface, performance issues, and high complexity. For a platform of this cost, one would expect a more streamlined and efficient user experience. Unless significant improvements are made, I would recommend exploring other options that offer better value and user-friendliness. Review collected by and hosted on G2.com.