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Masset Reviews & Product Details

Verified User in Computer Software
EC
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Masset?

Masset makes organizing our marketing materials and utilizing them as an organization so much easier! Review collected by and hosted on G2.com.

What do you dislike about Masset?

There isn't anything that I dislike. They take feedback and make updates very quickly. Review collected by and hosted on G2.com.

What problems is Masset solving and how is that benefiting you?

Masset allows us to keep our marketing assets updated and allows our team to find all of those assets in the same place. Review collected by and hosted on G2.com.

Masset Overview

What is Masset?

Imagine a sales enablement platform, but built for the entire GTM team. Masset empowers B2B companies to find the right content for the right person at the right time, ensuring sales, marketing, and the entire GTM team have seamless access to the assets/content they need—exactly when they need them. With a powerful yet intuitive platform, Masset streamlines asset management, simplifies content distribution, and optimizes performance tracking. Whether it’s marketing collateral, sales playbooks, or customer-facing resources, Masset delivers a secure and scalable solution that keeps teams aligned, reduces friction, and maximizes content ROI. When your GTM team is fully aligned, deals move faster, engagement improves, and revenue grows—Masset makes it happen.

Masset Details
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Masset Community
Languages Supported
English
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Product Description

Masset enables B2B companies to find the right content for the right person at the right time. By providing a powerful platform that streamlines asset management, distribution, and performance tracking, Masset ensures your teams and partners have seamless access to the most relevant resources exactly when they need them. Whether it's marketing collateral, sales enablement tools, or operational documents, Masset delivers a secure, user-friendly solution that saves time, reduces overhead, and maximizes ROI from your content investments. Empower your teams with Masset and transform the way you manage and leverage your assets.


Seller Details
Seller
Masset
Year Founded
2022
HQ Location
Lehi, US
LinkedIn® Page
www.linkedin.com
2 employees on LinkedIn®
Description

Content generates leads, progresses pipeline, closes deals, improves customer relationships and enables employees to achieve their goals.


Benjamin A.
BA
Overview Provided by:

Recent Masset Reviews

Christine P.
CP
Christine P.Mid-Market (51-1000 emp.)
5.0 out of 5
"Super useful tool for digital asset management and sales enablement"
We've been looking for a tool like this for a while! Masset makes sharing marketing and sales content across your organization so much simpler. It'...
Savannah A.
SA
Savannah A.Mid-Market (51-1000 emp.)
5.0 out of 5
"We LOVE it"
It is so helpful for the sales team to be able to search for content based on buyer journey, title, and content type. We love using the AI-function...
Jamie B.
JB
Jamie B.Mid-Market (51-1000 emp.)
5.0 out of 5
"A content game changer"
It has made it so much easier for us to find and use/reuse all of the assets that we've generated. The development team is very responsive - they...
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6 out of 7 Total Reviews for Masset

5.0 out of 5
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6 out of 7 Total Reviews for Masset
5.0 out of 5
6 out of 7 Total Reviews for Masset
5.0 out of 5
G2 reviews are authentic and verified.
Christine P.
CP
Marketing Content Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Masset?

We've been looking for a tool like this for a while! Masset makes sharing marketing and sales content across your organization so much simpler. It's very easy to use and configure to your liking. I especially love the version controling capabilities, which allow users to report when an asset is outdated or request change. Our small marketing team produces a lot of content, and Masset makes it easier to distribute it internally with minimal effort. Review collected by and hosted on G2.com.

What do you dislike about Masset?

I wish I could integrate the tool with some of our other systems like HubSpot or Asana, but I know that the team is already aware and is working on a solution. I appreciate that the Masset team is always open to my feedback and keeps me in the loop about upcoming enhancements. Review collected by and hosted on G2.com.

What problems is Masset solving and how is that benefiting you?

Before, we struggled with our team members not knowing where to access the high volume of marketing content we produce or not knowing if they were using the most up-to-date version. Masset makes it much easier for us to distribute our marketing content across the organization. I like that different teams can go into Masset and find exactly what they need quickly. Review collected by and hosted on G2.com.

Jamie B.
JB
VP Sales and Marketing
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Masset?

It has made it so much easier for us to find and use/reuse all of the assets that we've generated.

The development team is very responsive - they help answer any questions we have and even update the product based on feedback.

Masset has become a core system and people all through the company now can find what they need self-service without bothering the creative team.

We're also able to host all of our assets in the system for our wholesale partners. Review collected by and hosted on G2.com.

What do you dislike about Masset?

Nothing in particular - the biggest challenge is just organizing assets to get them into the system. The actual bulk loading of assets is easy, but the preparation requires some effort. Review collected by and hosted on G2.com.

What problems is Masset solving and how is that benefiting you?

Being able to quickly surface existing creative assets to use for sales and marketing. Also helps us know where our content gaps are. Helps us focus our creative teams time on what we need most instead of trying to find past projects. Review collected by and hosted on G2.com.

Nicole D.
ND
Marketing Manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Masset?

Masset has transformed how our sales team accesses and uses our marketing materials. Before using Masset, our articles, case studies, and graphics were often underutilized, gathering dust on a digital shelf. Now, thanks to Masset’s organized filtering capability and impressive AI features, finding the right asset is easy. My sales team is actively sharing these resources with leads, improving the ROI of our marketing efforts.

What truly sets Masset apart is their team along with the combination of powerful features. The ability to track and export usage analytics provides invaluable insights. Masset has an easy-to-navigate UX, Massetbot is a helpful addition, and the dark mode display is a nice touch. Plus, the team is incredibly responsive to feedback whenever I have suggestions. They genuinely care about improving the product. And they are constantly improving!

If you're looking for a solution to organize, share, and maximize the impact of your marketing materials, I highly recommend Masset. It's a game-changer! Review collected by and hosted on G2.com.

What do you dislike about Masset?

Masset is still fairly new so it is evolving. Review collected by and hosted on G2.com.

What problems is Masset solving and how is that benefiting you?

Masset helps my marketing and sales teams find what we're looking for faster. Masset simplifies sharing through effortless asset managment. Review collected by and hosted on G2.com.

Mehmet D.
MD
Founder
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Masset?

After struggling with clunky digital asset management systems that never quite fit our needs, Masset has been a game-changer for our team(s). Its intuitive design strikes the perfect balance between simplicity and functionality, making it effortless for everyone to adopt and use daily (and I mean daily). The platform’s recent AI enhancements make the time-consuming tasks like searching/finding assets much easier. The new public sharing feature will also become indispensable. It will allow us to securely collaborate with external partners/customers/prospects. No more chaotic email chains or version-control headaches.

What truly sets Masset apart is how it adapts to our workflow—flagging old content, requesting new materials, notification on change/update of assets, usage dashboard, content-level permissions, and many more features— let us tailor the experience for sales and marketing needs, while the AI-powered search function ensures no asset ever gets lost in the shuffle and the team can find what they need easily. And when we’ve needed support, Masset’s team has been exceptional. They are responsive, knowledgeable, and genuinely eager to help, whether solving a quick hiccup or brainstorming custom solutions.

In short, Masset is worth every penny. It’s the rare software our team actively enjoys using, and that alone speaks volumes. 10/10! Review collected by and hosted on G2.com.

What do you dislike about Masset?

Nothing I can think of at the moment. It is a great tool. Review collected by and hosted on G2.com.

What problems is Masset solving and how is that benefiting you?

Masset fixed our messy asset chaos. Saves time. Game-changer! Review collected by and hosted on G2.com.

Bronson D.
BD
Content Manager
Computer Software
Mid-Market(51-1000 emp.)
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Validated Reviewer
Review source: Organic
What do you like best about Masset?

Masset took us from a massive spreadsheet trying to track all our content into an organized, structured, and remarkably simple platform that solved a massive pain point for the content team. It has been adaptable to our growth, and my favorite part is that it's given our sales teams a specific place to go to get updated content. Having a central repository is huge, and solved the problem of "hey do we have anything for X?"

Masset has saved me countless hours, has made the content team into more of a revenue-driver, and has set us up as the experts in our field. Couldn't be more grateful! Review collected by and hosted on G2.com.

What do you dislike about Masset?

A salesforce integration (which I know is coming) is going to be a big deal and increase stickiness for Masset in our organization. Review collected by and hosted on G2.com.

What problems is Masset solving and how is that benefiting you?

Masset solved our need to find a tool to organize, update, get usage metrics on, and disseminate our content to our teams. It is our central repository and the data supports that it has helped us shorten our time-to-close rate and our win rate. Review collected by and hosted on G2.com.

Savannah A.
SA
Vice President, Marketing
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Masset?

It is so helpful for the sales team to be able to search for content based on buyer journey, title, and content type. We love using the AI-functionality to get he most use of our content. Review collected by and hosted on G2.com.

What do you dislike about Masset?

Nothing bad to say! We love everything about it! Review collected by and hosted on G2.com.

What problems is Masset solving and how is that benefiting you?

Keeping content organized, sales usage of content, keeping content updated, using AI to best use content. Review collected by and hosted on G2.com.