Masset Reviews & Product Details

We've been looking for a tool like this for a while! Masset makes sharing marketing and sales content across your organization so much simpler. It's very easy to use and configure to your liking. I especially love the version controling capabilities, which allow users to report when an asset is outdated or request change. Our small marketing team produces a lot of content, and Masset makes it easier to distribute it internally with minimal effort. Review collected by and hosted on G2.com.

I wish I could integrate the tool with some of our other systems like HubSpot or Asana, but I know that the team is already aware and is working on a solution. I appreciate that the Masset team is always open to my feedback and keeps me in the loop about upcoming enhancements. Review collected by and hosted on G2.com.

It has made it so much easier for us to find and use/reuse all of the assets that we've generated.

The development team is very responsive - they help answer any questions we have and even update the product based on feedback.

Masset has become a core system and people all through the company now can find what they need self-service without bothering the creative team.

We're also able to host all of our assets in the system for our wholesale partners. Review collected by and hosted on G2.com.

Nothing in particular - the biggest challenge is just organizing assets to get them into the system. The actual bulk loading of assets is easy, but the preparation requires some effort. Review collected by and hosted on G2.com.

Masset has transformed how our sales team accesses and uses our marketing materials. Before using Masset, our articles, case studies, and graphics were often underutilized, gathering dust on a digital shelf. Now, thanks to Masset’s organized filtering capability and impressive AI features, finding the right asset is easy. My sales team is actively sharing these resources with leads, improving the ROI of our marketing efforts.

What truly sets Masset apart is their team along with the combination of powerful features. The ability to track and export usage analytics provides invaluable insights. Masset has an easy-to-navigate UX, Massetbot is a helpful addition, and the dark mode display is a nice touch. Plus, the team is incredibly responsive to feedback whenever I have suggestions. They genuinely care about improving the product. And they are constantly improving!

If you're looking for a solution to organize, share, and maximize the impact of your marketing materials, I highly recommend Masset. It's a game-changer! Review collected by and hosted on G2.com.

Masset is still fairly new so it is evolving. Review collected by and hosted on G2.com.

After struggling with clunky digital asset management systems that never quite fit our needs, Masset has been a game-changer for our team(s). Its intuitive design strikes the perfect balance between simplicity and functionality, making it effortless for everyone to adopt and use daily (and I mean daily). The platform’s recent AI enhancements make the time-consuming tasks like searching/finding assets much easier. The new public sharing feature will also become indispensable. It will allow us to securely collaborate with external partners/customers/prospects. No more chaotic email chains or version-control headaches.

What truly sets Masset apart is how it adapts to our workflow—flagging old content, requesting new materials, notification on change/update of assets, usage dashboard, content-level permissions, and many more features— let us tailor the experience for sales and marketing needs, while the AI-powered search function ensures no asset ever gets lost in the shuffle and the team can find what they need easily. And when we’ve needed support, Masset’s team has been exceptional. They are responsive, knowledgeable, and genuinely eager to help, whether solving a quick hiccup or brainstorming custom solutions.

In short, Masset is worth every penny. It’s the rare software our team actively enjoys using, and that alone speaks volumes. 10/10! Review collected by and hosted on G2.com.

Nothing I can think of at the moment. It is a great tool. Review collected by and hosted on G2.com.

Masset took us from a massive spreadsheet trying to track all our content into an organized, structured, and remarkably simple platform that solved a massive pain point for the content team. It has been adaptable to our growth, and my favorite part is that it's given our sales teams a specific place to go to get updated content. Having a central repository is huge, and solved the problem of "hey do we have anything for X?"

Masset has saved me countless hours, has made the content team into more of a revenue-driver, and has set us up as the experts in our field. Couldn't be more grateful! Review collected by and hosted on G2.com.

A salesforce integration (which I know is coming) is going to be a big deal and increase stickiness for Masset in our organization. Review collected by and hosted on G2.com.

It is so helpful for the sales team to be able to search for content based on buyer journey, title, and content type. We love using the AI-functionality to get he most use of our content. Review collected by and hosted on G2.com.

Nothing bad to say! We love everything about it! Review collected by and hosted on G2.com.

Masset makes organizing our marketing materials and utilizing them as an organization so much easier! Review collected by and hosted on G2.com.

There isn't anything that I dislike. They take feedback and make updates very quickly. Review collected by and hosted on G2.com.