Adobe Marketo Engage Reviews & Product Details

I like the robustness and flexibility it offers for marketing automation. The advanced segmentation, campaign personalization, and integration with other Adobe tools and CRMs like Salesforce make it very powerful. Additionally, the detailed analytics help measure performance and optimize strategies in real time. Review collected by and hosted on G2.com.

The interface can feel a bit outdated and not as intuitive as other platforms. Also, the learning curve is high, so it requires quite a bit of time to get the most out of it. Additionally, the support could be faster and more efficient in resolving technical issues. Review collected by and hosted on G2.com.

I have been use Marketo now for over fice years and I have seen just how far the tool has come since beginning my working career. It is fasinating just how quickly Adobe adapts and changes with current trends. The layout makes it easy to use and navigate. Their customer support is quick to respond and help out with any issues you may encounter. Also, Marketo being integrated to Salesforce makes working with the two process campaigns and lead acceleration smoothly. Review collected by and hosted on G2.com.

I have not encountered much negatives with this tool personally. I would say becasue in my company we do not utilize EVERY tool it has to offer so there could be some tools that we do not use that other users have issues with. Review collected by and hosted on G2.com.

I've been using Adobe Marketo Engage for several years, and it's features and functionaility never let me down. From a simple automated flow, through to it's analytics and revenue explorer features, it's a great easy to use tool for my company. Its customer support and success team are always on hand to help and advise on best practices when needed. Review collected by and hosted on G2.com.

Some features within Adobe Marketo Engage could have improved functionality, but the platform is constantly being improved, so i look forward to seeing the next releases. Review collected by and hosted on G2.com.

I like the seamless integration with Adobe tools and third-party platforms, making it super convenient and marketing work more consistent. I love the ability to customize campaigns and tailor them to the target audience. I used it now and then for my film marketing and even so, I'm still finding new features to make it more worth while like advanced analytics and multi-channel automation. The investment in time is necessary, but when you get into a groove, the fruits of your labor are worth it. Implementation was pretty find once I got going. Review collected by and hosted on G2.com.

If you're new to marketing automation (like i was), this could definitely be a daunting tool. Especially the learning curve. Over the course of 7 months I used it about biweekly. It wasn't easy to use at first, especially as a team of one. Customer support can be time consuming so I turned to youtube a lot for help. Also the abundance of features can be overhwhelming. Review collected by and hosted on G2.com.

I like how customizable the interface is and how much I'm able to execute based on a vision. I appreciate its reliability and it's easy integration with Salesforce CRM. Review collected by and hosted on G2.com.

The UI is very old and clunky. The support is less than stellar - it often takes at least 48 hours to even get a response from a support agent. There's also a lack of free learning resources, as well as a lack of free certifications. There's not a lot of chance for self-starters to upskill unless they have finical support from their company. Review collected by and hosted on G2.com.

The IT Support is the best aspect of AME. Any time we have a problem, the team is ready and eases our ability to move forward with our projects. We appreciate their customer support undoubtedly. The UE is also very easy to use. Personally, our team at my company provided in-house training and that made it very easy to learn the system. It also helps that the interface itself is easy to learn as well. Review collected by and hosted on G2.com.

I feel like some of the Marketo competitors have better data integration. I understand that will happen with time but I would be weary of that when selecting Marketo over other industry leaders. Review collected by and hosted on G2.com.

I've been using Marketo for over 7 years, before Adobe purchased them, and I expected there to be more enhancements to the platform when Adobe did takeover, such as AI-powered suggestions and ehanced reporting. I use marketo on a daily basis running email marketing campaigns. I report on campaign and audience performance regularly, and I wish there were some things I could report on in Marketo that simply aren't available. Marketo needs to have better integrations with the major CRM's to better track revenue without having to navigate to outside sources and learn more systems. Review collected by and hosted on G2.com.

Inability to trigger email journeys based off of product-usage for my B2B SaaS org. Some competitors can do this, but they're systems are so much worse. We even have an open API and Marketo still can't trigger off of desired events. It forces us to have marketing campaigns in 2 different systems. Review collected by and hosted on G2.com.

The custom messaging and imagery provided by Marketo Engage was able to provide content that is most suitable across channels. Using AI as a tool to forecast which content will convert best is a huge time saver! Review collected by and hosted on G2.com.

There are a number of gaps around revenue, database size, team sizes, tech stack, product mix, and roles/responsibilities. While saving money is important, any organization using this technology will need to have the resources in place to execute properly. Review collected by and hosted on G2.com.

I appreciate the flexibility that Marketo provides and the overall functionality for email deployment. I also enjoy the nurture engagement functionality. Review collected by and hosted on G2.com.

I would like some enhanced reporting options. Specifically having a heat map for email link reporting. It's challenging to read a link performance report with just a list of long links. Review collected by and hosted on G2.com.

Marketo Engage is an essential part of running our business. We joke that is was built by marketers for marketers so much of the features are intuitive and help with the day to day workflows of marketing automation. The customer support is responsive and is extremely helpful when we are looking to resolve challenges or implement new features. Review collected by and hosted on G2.com.

Marketo Engage reporting could be improved. It would be great to see more options with building out reports. Also, an improved Email Editor and Landing Page Editor would help with some of the challenges that our team faces with getting campaigns out the door. Review collected by and hosted on G2.com.