Data Import & Export Tools	Based on 847 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Ability to input, modify and extract data from the application in bulk through a structured file.	80% (Based on 847 reviews)
Integration APIs	Based on 798 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications.	79% (Based on 798 reviews)
Breadth of Partner Applications	Based on 727 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product.	81% (Based on 727 reviews)

Platform

Customization	Based on 831 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. System provides sufficient customization to meet business requirements	77% (Based on 831 reviews)
Workflow Capability	Based on 821 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.	79% (Based on 821 reviews)
User, Role, and Access Management	Based on 849 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.	84% (Based on 849 reviews)
Internationalization	Based on 571 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Enables users to view and transact business with the same content in multiple languages and currencies.	77% (Based on 571 reviews)
Sandbox / Test Environments	Based on 574 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment.	72% (Based on 574 reviews)
Performance and Reliability	Based on 833 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.	77% (Based on 833 reviews)
Output Document Generation	Based on 531 Adobe Marketo Engage reviews. Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application.	76% (Based on 531 reviews)
Optimization	Based on 104 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Optimizes marketing campaigns for mobile devices.	85% (Based on 104 reviews)
Integrations - Mobile Marketing	Based on 101 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Integrates advertising/campaigns into mobile applications, games, and mobile browsers.	84% (Based on 101 reviews)
Internationalization	Based on 97 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Facilitates global text message and mobile marketing campaigns.	83% (Based on 97 reviews)

Email Marketing

Building and Personalizing Emails	Based on 1660 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically	83% (Based on 1,660 reviews)
Sending Outbound Emails	Based on 1649 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending.	87% (Based on 1,649 reviews)
Manage Email Deliverability	Based on 1626 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.	81% (Based on 1,626 reviews)
Automated Email Responses	Based on 1559 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores	85% (Based on 1,559 reviews)

Online Marketing

Landing Pages and Forms	Based on 1608 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information.	78% (Based on 1,608 reviews)
Dynamic Content	Based on 1428 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects.	78% (Based on 1,428 reviews)
A/B Testing	Based on 1481 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion.	79% (Based on 1,481 reviews)
Mobile Optimized	Based on 1483 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages.	74% (Based on 1,483 reviews)
Search Tracking and Optimization	Based on 1249 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords.	74% (Based on 1,249 reviews)

Lead Management

Marketing Lead Database	Based on 1262 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history.	85% (Based on 1,262 reviews)
Data Quality Management	Based on 1160 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Data quality consists of deduplication, cleansing, and appending your marketing database.	79% (Based on 1,160 reviews)
Segmentation	Based on 1535 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information.	82% (Based on 1,535 reviews)
Lead Scoring and Grading	Based on 1497 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization.	82% (Based on 1,497 reviews)
Lead Nurturing	Based on 1553 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps.	84% (Based on 1,553 reviews)
Online Behavior Tracking	Based on 1446 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks.	80% (Based on 1,446 reviews)
Automated Alerts and Tasks	Based on 1460 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device.	83% (Based on 1,460 reviews)
CRM Lead Integration	Based on 1501 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Sync lead, contact, account, and opportunity information with your CRM system.	82% (Based on 1,501 reviews)
Segmentation	Based on 265 Adobe Marketo Engage reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.	84% (Based on 265 reviews)
Predictive Scoring	Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 238 Adobe Marketo Engage reviews.	80% (Based on 238 reviews)
Account Identification	As reported in 246 Adobe Marketo Engage reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.	81% (Based on 246 reviews)
Segmentation	Based on 287 Adobe Marketo Engage reviews. Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.	86% (Based on 287 reviews)
Predictive Scoring	Automatically scores prospects based on behavior and engagement levels. 274 reviewers of Adobe Marketo Engage have provided feedback on this feature.	81% (Based on 274 reviews)
Account Identification	Based on 273 Adobe Marketo Engage reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.	83% (Based on 273 reviews)
Segmentation	Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 334 Adobe Marketo Engage reviews.	84% (Based on 334 reviews)
Predictive Scoring	Based on 300 Adobe Marketo Engage reviews. Automatically scores prospects based on behavior and engagement levels.	80% (Based on 300 reviews)
Account Identification	Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales. 309 reviewers of Adobe Marketo Engage have provided feedback on this feature.	82% (Based on 309 reviews)

Campaign Management

Program Management	See feature definition	Based on 1513 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI.	83% (Based on 1,513 reviews)
Event / Webinar Marketing		Based on 1410 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar.	84% (Based on 1,410 reviews)
Calendaring		Based on 1108 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR.	72% (Based on 1,108 reviews)
Budgeting		Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. 861 reviewers of Adobe Marketo Engage have provided feedback on this feature.	70% (Based on 861 reviews)

Social

Social Listening	Based on 663 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores.	73% (Based on 663 reviews)
Social Sharing	Based on 715 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions.	75% (Based on 715 reviews)
Social Campaigns	Based on 702 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets.	76% (Based on 702 reviews)
Social Media Engagement	Based on 671 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails.	75% (Based on 671 reviews)
Social Media Advertising	Based on 632 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time	75% (Based on 632 reviews)

Reporting & Analytics

Basic Reporting	Based on 1552 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives.	77% (Based on 1,552 reviews)
Web Analytics	Based on 1328 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity.	72% (Based on 1,328 reviews)
ROI Analytics	Based on 1147 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward.	72% (Based on 1,147 reviews)
Revenue Analytics	Based on 1077 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline.	72% (Based on 1,077 reviews)
SEO / Keyword Analytics	Based on 927 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors.	69% (Based on 927 reviews)

Lead Intelligence

Market Insights	As reported in 238 Adobe Marketo Engage reviews. Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.	82% (Based on 238 reviews)
Account-level Insights	Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 242 reviewers of Adobe Marketo Engage have provided feedback on this feature.	80% (Based on 242 reviews)
Lead Analysis	As reported in 254 Adobe Marketo Engage reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.	81% (Based on 254 reviews)
Market Insights	Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. 275 reviewers of Adobe Marketo Engage have provided feedback on this feature.	83% (Based on 275 reviews)
Account-level Insights	Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. This feature was mentioned in 269 Adobe Marketo Engage reviews.	81% (Based on 269 reviews)
Lead Analysis	As reported in 289 Adobe Marketo Engage reviews. Prioritizes leads through lead scoring, market insights, account-level insights, etc.	83% (Based on 289 reviews)
Market Insights	Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 292 Adobe Marketo Engage reviews.	82% (Based on 292 reviews)
Account-level Insights	Based on 297 Adobe Marketo Engage reviews. Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.	82% (Based on 297 reviews)
Lead Analysis	Prioritizes leads through lead scoring, market insights, account-level insights, etc. 310 reviewers of Adobe Marketo Engage have provided feedback on this feature.	84% (Based on 310 reviews)

Marketing Campaigns

Omni-Channel Tracking	Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. This feature was mentioned in 219 Adobe Marketo Engage reviews.	82% (Based on 219 reviews)
Revenue Planning	Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 193 Adobe Marketo Engage reviews.	80% (Based on 193 reviews)
Media Attribution	As reported in 212 Adobe Marketo Engage reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.	80% (Based on 212 reviews)
Opportunity Timeline	Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 212 Adobe Marketo Engage reviews.	80% (Based on 212 reviews)
Customization	Allows for custom report types to match the goals of a company. 244 reviewers of Adobe Marketo Engage have provided feedback on this feature.	81% (Based on 244 reviews)
Journey Analytics	As reported in 105 Adobe Marketo Engage reviews. Provides tools to analyze every stage of the customer journey to customize an account-based funnel.	84% (Based on 105 reviews)
Omni-Channel Tracking	Provides tracking across multiple digital advertising channels, such as video, mobile, and social media. 255 reviewers of Adobe Marketo Engage have provided feedback on this feature.	83% (Based on 255 reviews)
Revenue Planning	As reported in 237 Adobe Marketo Engage reviews. Helps allocate marketing budget based predicted amount of incoming revenue.	81% (Based on 237 reviews)
Media Attribution	Based on 246 Adobe Marketo Engage reviews. Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.	83% (Based on 246 reviews)
Opportunity Timeline	As reported in 253 Adobe Marketo Engage reviews. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.	83% (Based on 253 reviews)
Customization	As reported in 275 Adobe Marketo Engage reviews. Allows for custom report types to match the goals of a company.	83% (Based on 275 reviews)
Omni-Channel Tracking	Based on 287 Adobe Marketo Engage reviews. Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.	84% (Based on 287 reviews)
Revenue Planning	Helps allocate marketing budget based predicted amount of incoming revenue. This feature was mentioned in 272 Adobe Marketo Engage reviews.	81% (Based on 272 reviews)
Media Attribution	Assists in the attribution of marketing budget by identifying successful campaigns and initiatives. 272 reviewers of Adobe Marketo Engage have provided feedback on this feature.	81% (Based on 272 reviews)
Opportunity Timeline	Based on 286 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.	81% (Based on 286 reviews)
Customization	Allows for custom report types to match the goals of a company. This feature was mentioned in 314 Adobe Marketo Engage reviews.	83% (Based on 314 reviews)

Campaign Execution

Website Personalization	Provides tools that dynamically serve content, messaging, and calls-to-action. 295 reviewers of Adobe Marketo Engage have provided feedback on this feature.	82% (Based on 295 reviews)
Prioritized Accounts	Helps determine which accounts have the highest/lowest opportunity to convert. 282 reviewers of Adobe Marketo Engage have provided feedback on this feature.	81% (Based on 282 reviews)
Trending Accounts	Helps determine the direction of each individual account and how to engage through specific content. 272 reviewers of Adobe Marketo Engage have provided feedback on this feature.	81% (Based on 272 reviews)
Email Campaigns	Based on 134 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Connects sales emails with cross-sell/upsell marketing campaigns across multiple channels.	90% (Based on 134 reviews)

Analysis

Application Attribution	Based on 98 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Attributes app installs to the marketing campaigns and media sources that drove it.	85% (Based on 98 reviews)
Campaign Analysis	Measures impact and effectiveness of mobile marketing campaigns. This feature was mentioned in 108 Adobe Marketo Engage reviews.	87% (Based on 108 reviews)
Uninstall Tracking	Based on 75 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Measures user-level uninstall insights.	83% (Based on 75 reviews)
Custom Dashboards	Based on 84 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Creates custom data views to suit every team member's needs.	84% (Based on 84 reviews)

Campaigns

Proximity Marketing	Collects geo-location data on mobile users to customize relevant campaigns. 94 reviewers of Adobe Marketo Engage have provided feedback on this feature.	84% (Based on 94 reviews)
Push Notifications	Based on 94 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Pushes notifications or text messages to mobile devices	82% (Based on 94 reviews)
Bulk SMS	Provides templates for mass mobile messaging campaigns 92 reviewers of Adobe Marketo Engage have provided feedback on this feature.	82% (Based on 92 reviews)
Two-Way Text Messaging	Based on 90 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Facilitates two-way text messaging to encourage consumer engagement and loyalty	82% (Based on 90 reviews)
Email Campaigns	Based on 89 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Personalizes and optimizes email mobile marketing campaigns.	87% (Based on 89 reviews)
Audience Segmentation	Based on 89 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Identifies the most granular audience segments based on actions, inactions, and user properties.	85% (Based on 89 reviews)

Engagement

Coupons and Promotions

Based on 85 Adobe Marketo Engage reviews and verified by the G2 Product R&D team. Sends out coupons and promotions to reward and entice mobile device users.

83%

(Based on 85 reviews)

Data Availability - Marketing Account Intelligence

Technographic Data Availability

Does this product offer the technographic data that you require? Technographic data includes identifying a company's technology, hardware, and software used 14 reviewers of Adobe Marketo Engage have provided feedback on this feature.

85%

(Based on 14 reviews)