MaaxMarket Features
What are the features of MaaxMarket?
Email Marketing
- Building and Personalizing Emails
- Sending Outbound Emails
- Manage Email Deliverability
- Automated Email Responses
Online Marketing
- Landing Pages and Forms
- Dynamic Content
- Mobile Optimized
- Search Tracking and Optimization
Lead Management
- Marketing Lead Database
- Online Behavior Tracking
Social
- Social Sharing
- Social Campaigns
Reporting & Analytics
- Basic Reporting
- Web Analytics
- SEO / Keyword Analytics
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Technology Glossary Features
View definitions of the features and discover new technology terms.
MaaxMarket Categories on G2
Filter for Features
Integration
Data Import & Export Tools | Ability to input, modify and extract data from the application in bulk through a structured file. | Not enough data | |
Integration APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | Not enough data | |
Breadth of Partner Applications | To what extent are there partner applications readily available for integrating into this product? Partner applications typically provide complementary, best of breed functionality not offered natively in this product. | Not enough data |
Platform
Customization | System provides sufficient customization to meet business requirements | Not enough data | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. | Not enough data | |
Sandbox / Test Environments | Allows administrators to easily develop and test changes to the CRM deployment. After changes are made admins can easily migrate the changes into the "live" or "production" environment. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Output Document Generation | Allows administrators to create templates that enable users to quickly generate dynamic documents in various formats based on the data stored in the application. | Not enough data |
Email Marketing
Building and Personalizing Emails | Based on 14 MaaxMarket reviews and verified by the G2 Product R&D team. Create and design emails with an editor; manage templates; personalize dynamically | 82% (Based on 14 reviews) | |
Sending Outbound Emails | Based on 14 MaaxMarket reviews and verified by the G2 Product R&D team. Create targeted lists, schedule and manage bulk email sending. | 87% (Based on 14 reviews) | |
Manage Email Deliverability | Based on 14 MaaxMarket reviews and verified by the G2 Product R&D team. Ensure inbox delivery. Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring. | 86% (Based on 14 reviews) | |
Automated Email Responses | Based on 14 MaaxMarket reviews and verified by the G2 Product R&D team. Set up automated nurturing emails based on events, online activities, and lead scores | 85% (Based on 14 reviews) |
Online Marketing
Landing Pages and Forms | Based on 14 MaaxMarket reviews and verified by the G2 Product R&D team. Build customized landing pages and lead capture forms for specific marketing campaigns to maximize conversion and to capture the right qualifying information. | 73% (Based on 14 reviews) | |
Dynamic Content | Based on 12 MaaxMarket reviews and verified by the G2 Product R&D team. Dynamically customize emails, forms, and landing pages for specific segments of customers and prospects. | 78% (Based on 12 reviews) | |
A/B Testing | Test alternate versions of emails, landing pages, and forms. Learn what works, maximize response rates, and increase conversion. | Not enough data | |
Mobile Optimized | Based on 13 MaaxMarket reviews and verified by the G2 Product R&D team. Support mobile-optimized emails, online forms, and landing pages. | 78% (Based on 13 reviews) | |
Search Tracking and Optimization | Based on 13 MaaxMarket reviews and verified by the G2 Product R&D team. Track performance of keywords and links in major search engines. Measure search rankings and performance. Improve page-level SEO with tools to diagnose and improve page performance. Integrate with Google AdWords. | 77% (Based on 13 reviews) |
Lead Management
Marketing Lead Database | Based on 12 MaaxMarket reviews and verified by the G2 Product R&D team. A marketing lead database is the system of record for your most important marketing asset: your leads and contacts. Includes a view of all marketing interactions between each prospect and your company, including website visits, email clicks, scoring changes, and data updates/history. | 78% (Based on 12 reviews) | |
Data Quality Management | Data quality consists of deduplication, cleansing, and appending your marketing database. | Not enough data | |
Segmentation | Based on 10 MaaxMarket reviews and verified by the G2 Product R&D team. Segment your database and build list of target leads and contacts. Filter on demographic and company attributes (title, company size, location) as well as behavioral filters and CRM information. | 78% (Based on 10 reviews) | |
Lead Scoring and Grading | Automatically qualify and score leads based on demographics as well as prospect online behaviors, including recency and frequency. Assign your own weights to determine lead scores for prioritization. | Not enough data | |
Lead Nurturing | Based on 10 MaaxMarket reviews and verified by the G2 Product R&D team. Automate drip marketing campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. | 80% (Based on 10 reviews) | |
Online Behavior Tracking | Based on 13 MaaxMarket reviews and verified by the G2 Product R&D team. Track which emails a prospect opens and clicks, what web-pages they visit, what keywords they use, even what they say on social networks. | 85% (Based on 13 reviews) | |
Automated Alerts and Tasks | Based on 10 MaaxMarket reviews and verified by the G2 Product R&D team. Create tasks automatically and provide real-time sales alerts over email, RSS or mobile device. | 88% (Based on 10 reviews) | |
CRM Lead Integration | Sync lead, contact, account, and opportunity information with your CRM system. | Not enough data |
Campaign Management
Program Management | See feature definition | Based on 11 MaaxMarket reviews and verified by the G2 Product R&D team. Manage marketing campaigns and programs across multiple channels, including online ads, video campaigns, mobile, virtual events, and social media. Create and optimize program assets such as landing pages, emails, campaigns, and lists. Track program objectives, results, and costs to assess the program ROI. | 89% (Based on 11 reviews) |
Event / Webinar Marketing | Streamline the entire event process, including personalized invitations, registration, reminders, and post-event follow-up. Integrate with online meeting tools like WebEx, Adobe Connect, GoToWebinar. | Not enough data | |
Calendaring | Based on 11 MaaxMarket reviews and verified by the G2 Product R&D team. Maintain a marketing calendar across multiple groups. Manage the calendar for the entire marketing department, from promotions to content to PR. | 77% (Based on 11 reviews) | |
Budgeting | Manage all aspects of marketing investments, including assigning top-down budgets to various groups and divisions, planning marketing spending across programs, tracking open-to-spend, ensuring budget compliance, coordinating work-flows and permissions, and reconciling plans with actual invoices. | Not enough data |
Social
Social Listening | Monitor what leads and contacts say on sites such as Facebook, Twitter, YouTube, LinkedIn, blogs, and online communities. Incorporate into your lead and customer DB and use social insights to segment prospects. Trigger campaigns, and update lead scores. | Not enough data | |
Social Sharing | Based on 12 MaaxMarket reviews and verified by the G2 Product R&D team. Add intelligent social share buttons to your campaigns and content. Track who is sharing your content and driving conversions. | 88% (Based on 12 reviews) | |
Social Campaigns | Based on 12 MaaxMarket reviews and verified by the G2 Product R&D team. Schedule automated posts to one or more social accounts; use or integrate with URL shortening services; and measure likes, comments, replies, and retweets. | 82% (Based on 12 reviews) | |
Social Media Engagement | Based on 10 MaaxMarket reviews and verified by the G2 Product R&D team. Social apps including polls, sweepstakes, and referral programs can enhance audience engagement. Include these on your website, landing pages, Facebook pages, and emails. | 87% (Based on 10 reviews) | |
Social Media Advertising | Amplify brand and community stories; Reach customers by social profile and activity; Optimize social ad campaigns in real-time | Not enough data |
Reporting & Analytics
Basic Reporting | Based on 14 MaaxMarket reviews and verified by the G2 Product R&D team. Access pre-built and custom reports and dashboards to measure leads by source/campaign/month, email performance, landing page performance, and web and social activity. Create report subscriptions that can automatically send updates to your team and executives. | 85% (Based on 14 reviews) | |
Web Analytics | Based on 14 MaaxMarket reviews and verified by the G2 Product R&D team. Track which pages prospects and customers visit and how often they come back. Capture the history in database for lead scoring and sales intelligence. Use anonymous company look-up to identify anonymous visitors. Send alerts to sales reps of which of their prospects and customers web activity. | 89% (Based on 14 reviews) | |
ROI Analytics | Measure leads, prospects generated, pipeline, revenue, investment, and ROI by marketing channel or program. The result is that you can see which marketing investments are generating the greatest return and get visibility into how marketing budget should be allocated going forward. | Not enough data | |
Revenue Analytics | Analyze how leads flow through the funnel by measuring stage to stage conversion rates and velocity. Allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity as it moves through the pipeline. | Not enough data | |
SEO / Keyword Analytics | Based on 12 MaaxMarket reviews and verified by the G2 Product R&D team. Monitor and track how you rank for relevant keywords on major search engines and compare your overall performance to competitors. | 78% (Based on 12 reviews) |
Communication
Pop-up Chat | Enables a popup chat window on company websites to encourage interaction between website visitors and designated company representatives. | Not enough data | |
Notifications | Delivers notifications to both sides of the conversation. | Not enough data | |
Targeted Emails | Sends automated emails to further engage clients and potential clients. | Not enough data | |
In-App Messaging | Allows for live chat to be enabled within the app for customer help. | Not enough data | |
Co-Browsing | Allows agents to join a customer's browser session and navigate through the website with them. | Not enough data |
Internal Use
Customization | Allows users to customize chat colors, text, logos, and branding. | Not enough data | |
Conversation Archiving | Archives conversations in a separate location for later reference. | Not enough data | |
Lead Development | Enables employees to denote potential customers. | Not enough data | |
Knowledge Base | Establishes a knowledge base for employee reference during conversations. | Not enough data | |
Team Inbox | Provides a central location for help requests, helping employees respond sooner. | Not enough data | |
Customer Profiles | Allows for the creation of profiles for contacts and customers. | Not enough data |
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
SEO Auditing & Monitoring
SEO Alerting | Delivers instantaneous notifications to alert users to significant issues or changes that could compromise a website's SEO health. | Not enough data | |
SEO Auditing | Evaluates a website's overall SEO health and recommends actions to correct potential issues or improve content. | Not enough data | |
SEO Change Tracking | Maintains a full record of changes to website content or infrastructure, and provides access to historical snapshots or backups. | Not enough data | |
Technical SEO | Provides an SEO web crawler that consistently monitors and identifies technical issues within a website. | Not enough data |
SEO Content & Rankings
Link Building | Provides tools for backlink analysis and identifies relevant link building opportunities. | Not enough data | |
Keyword Research | Suggests related keywords for a given search term and provides metrics such as keyword volume, difficulty, and competition. | Not enough data | |
SERP Rank Tracking | Tracks organic rank for targeted keywords and reports on current and historical metrics for average position, visibility, share of voice, traffic, etc. | Not enough data | |
Localization | Provides keyword ranking data based on geographic location and device type. | Not enough data | |
Content Insights | Offers tools to optimize SEO content such as long-tail keywords, audience insights, content intelligence, or an AI writing assistant. | Not enough data |
SEO Reporting
Competitor Analysis | See feature definition | Provides competitor data on key metrics such as backlinks, SERP rankings, organic search traffic, domain strength. etc. | Not enough data |
Data Visualization | Displays rankings and key metrics visually, such as through charts or graphs | Not enough data | |
Custom Reports | Enables users to build customized SEO reports | Not enough data | |
White Label | Enables users to add their own branding to SEO reports | Not enough data |
