LiveRamp Reviews & Product Details - Page 4

With technology constantly evolving, LiveRamp is essential for tracking campaigns without having to rely on cookies. It is easy to use as well. Review collected by and hosted on G2.com.

It may take a while to learn the platform. Review collected by and hosted on G2.com.

It's compatible with most martech platforms Review collected by and hosted on G2.com.

Can be very expensive. Need to pay every month regardless of usage and overage pricing is expensive if data records exceed monthly caps. Review collected by and hosted on G2.com.

LiveRamp helps us easily access for data onboarding. Easy to use. User friendly

Transfer of information is trusted and secure. It is also user friendly environment Review collected by and hosted on G2.com.

Nothing much to mention.. they're doing a great job Review collected by and hosted on G2.com.

LiveRamp does a great job of having up-to-date integrations for a lot of platforms that allows us to upload and share audiences with various partners. The audiences are easy to upload, its fairly user friendly. Review collected by and hosted on G2.com.

Sometimes audiences can take a little while to update on the user's end who is receiving the audience. It has taken up to 72 hrs for audiences to be uploaded to a vendor's FB account. Review collected by and hosted on G2.com.

Ease of use for data onboarding, user-friendly platform, and trusted safety of information being transferred. Review collected by and hosted on G2.com.

Delay/time required to onboard audiences, but depending on the audience size and backend matching that takes place this is understandable to provide accurate data. Review collected by and hosted on G2.com.

Data Analytics Suite helps to combine data sets across and automate cleansing Review collected by and hosted on G2.com.

Not anything I dislike specifically but would like some visualization ability Review collected by and hosted on G2.com.

They have a good product for monetising site traffic Review collected by and hosted on G2.com.

You need to keep up to date with privacy laws to work with them, so this does require you to maintain your CMP. Review collected by and hosted on G2.com.

1. Great customer support

2. Platform is very intutive to use

3. Very comprehensive DataStore Review collected by and hosted on G2.com.

1. Time to onboard 1st Party segments sometime can be slow for some campaigns.

2. Provide more documentation on how the first data push and also refresh frequencies. Share best practices Review collected by and hosted on G2.com.

I enjoy the technology that LiveRamp provides to enable me to help my clients and stay in control of their identity processes, while also enjoying personalized customer service to sort out all of the unique use cases that come my way. Review collected by and hosted on G2.com.

There are some limitations to the platform such as audience size limitations and other surprises that make understanding our data more difficult. It is not always easy to get these issues resolved. Review collected by and hosted on G2.com.

I like the access Liveramp provides to the countless destinations we can push our audiences to within their Data Store. Review collected by and hosted on G2.com.

I dislike how cumbersome the process is to push a custom audience of ours to an end destination account. We have to first send the file to an SFTP folder, then wait for the file to ingest (which can take a day or two, and there appears to be no rhyme or reason for the delays), then we have to download the custom audience to a CSV folder and make alterations, and then reupload that file. I was actually attending a presentation today where the presenter talked about how the next step in the field of data transportation is the removal of manual processes, such as uploading CSV files. I really wish this process could be changed. Once I upload that CSV, I have to wait again, another day or two, and again no rhyme or reason as to why the delay takes however long it does, and then push the file to our clients seat in the destination (Which is usually the easiest part of the process, though walls/information we didn't know we needed to collect from the client, such as when you push to DataXu you need a custom pixel ID to push the audience, there is no way to know that information up front, you only find out when you push an audience, but I digress.) I wish this process was made easier and less manual. Review collected by and hosted on G2.com.