LiveRamp Features
What are the features of LiveRamp?
Reporting
- Dashboards
LiveRamp Categories on G2
Filter for Features
Marketing Operations
ROI Tracking | Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs | Not enough data | |
Data Collection | Gathers data about the effectiveness, impact, and reach of marketing campaigns | Not enough data | |
Customer Insights | Collects and reports on data relating to customer journeys, preferences, and history | Not enough data | |
Multi-User Access | Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results | Not enough data | |
Spend Management | Includes features for budgeting, forecasting, and managing marketing investments | Not enough data | |
White Label | Offers a white labeling service for agencies or resellers to customize platform branding | Not enough data |
Campaign Activity
Campaign Insights | Analyzes historical and current marketing campaigns to inform future strategy | Not enough data | |
Reports and Dashboards | Creates reports and dashboards to analyze results of campaigns | Not enough data | |
Campaign Stickiness | Identifies which marketing campaigns resolved in open or closed opportunities | Not enough data | |
Multichannel Tracking | Collects marketing campaign performance data across multiple channels | Not enough data | |
Brand Optimization | Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback | Not enough data | |
Predictive Analytics | Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization | Not enough data |
Attribution Modeling
Single-Touch Attribution | Uses an attribution model that assigns credit to one touchpoint in the customer’s journey. | Not enough data | |
Multi-Touch Attribution | Uses an attribution model that assigns credit to all touchpoints in the customer’s journey. | Not enough data | |
Cross-Device Attribution | Tracks customer interactions across mobile and desktop. | Not enough data | |
Custom Attribution | Allows the user to create a custom attribution model. | Not enough data |
Marketing
B2B Attribution | Provides features for B2B marketers. | Not enough data | |
B2C Attribution | Provides features for B2C marketers. | Not enough data | |
Marketing Channels | Enables marketers to track multiple marketing channels. | Not enough data |
Reporting
Dashboards | Based on 10 LiveRamp reviews. Provides customizable dashboards that allow users to view and manage data. | 77% (Based on 10 reviews) | |
Data Visualizations | Displays attribution data through easy-to-interpret charts and graphs. | Not enough data | |
Custom Reporting | Allows users to build custom reports. | Not enough data |
