LinkedIn Marketing Solutions Reviews & Product Details

For most B2B segments, your audience is completely within LinkedIn, so their marketing solutions are useful as the audience is qualified Review collected by and hosted on G2.com.

Very poor level of data, tools, connectors, integrations. Review collected by and hosted on G2.com.

I like the ease of use and the comparison feature. Review collected by and hosted on G2.com.

Nothing, does the job for me. Maybe more in-depth social media features and competitor spying tools. Review collected by and hosted on G2.com.

Nothing about the new reporting on Linkedin campaign manager and getting proper insights of our campaign performance was a hassle that should have been simple and easy to access. Review collected by and hosted on G2.com.

Everything on the campaign reporting, after spending a comparatively higher budget, we did not get any performance data which has made us stop us spending money on this platfrom. Review collected by and hosted on G2.com.

Easy to share available post of company on LinkedIn Review collected by and hosted on G2.com.

Nothing, everything is perfect and well managed Review collected by and hosted on G2.com.

It has great feature of specific audience targeting, or domain targeting. During its use at Youthville serviced hostels, we specifically targeted the owners, principals, deans and Vice Chancellor's of various colleges to spread awareness regarding the 5 star hostel facility available in their college areas for reaching out to potential students.

LinkedIn Marketing solutions connected us with the top colleges within Pune and Mumbai region.

Lead generation was very good for our product. Review collected by and hosted on G2.com.

The Cost per click or overall costing is way higher when compared with the other popular platforms such as Google Ads, Ads by Facebook. Their campaign and cost per click is lower.

Also, during this campaign on LinkedIn Marketing solutions, our business development team found that the Setup which we used for re Targeting audience of the past and advertising which was more towards luxurious/sophisticated was complex. Review collected by and hosted on G2.com.

The user base and professinal audience on the linkedIn makes it unique and one of a kind Review collected by and hosted on G2.com.

Interface or linkedIn can be changed and features that attract regular use of platform will make it even better Review collected by and hosted on G2.com.

Ability to target specific companies / members in our industry Review collected by and hosted on G2.com.

Not much at all...at times they can be very busy but no complaints --- we all are these days

It's worth it!! Review collected by and hosted on G2.com.

There are several advantages to using LinkedIn's marketing solutions, such as:

1. Precise targeting: LinkedIn has a vast amount of professional user data, allowing for more precise audience targeting. It is possible to direct ads based on demographic information, job titles, industry sectors, skills, among others.

2. Professional reach: LinkedIn is a business and professional-focused social network, meaning ads have a targeted reach to a more qualified audience. This is especially useful for B2B (business-to-business) companies that want to attract other professionals or companies as clients.

3. Engagement and interactivity: LinkedIn offers interactive features, such as groups, company pages, and sponsored ads, which allow for greater engagement with the target audience. Users can share, comment, and like content, which can help increase brand visibility and generate valuable interactions.

4. Access to influential professionals: LinkedIn is a platform where many influential professionals and thought leaders are present. This means LinkedIn's marketing solutions can help the company reach and engage with key people in its sector, which can lead to strategic partnerships, collaborations, or business opportunities.

5. Detailed metrics and analysis: LinkedIn offers a variety of metrics and analyses to track the performance of ads and campaigns. It is possible to monitor the number of views, clicks, interactions, and conversions, allowing for optimization of the marketing strategy based on the results obtained.

6. Retargeting possibility: LinkedIn also offers the option of retargeting, that is, directing ads to people who have already interacted with the brand previously. This can increase the effectiveness of campaigns, as it reaches an audience that has already shown interest in the company or its products/services.

However, it is important to highlight that LinkedIn's marketing solutions may have a higher cost compared to other social media platforms, due to its professional nature and qualified audience. Therefore, it is necessary to evaluate the available budget and expected return before investing in this marketing strategy. Review collected by and hosted on G2.com.

One negative point in using LinkedIn's marketing solutions is the cost. LinkedIn's marketing solutions, such as sponsored ads and lead generation campaigns, can be expensive, especially for small businesses with limited budgets. This can make it difficult for these companies to compete with larger companies that have more financial resources to invest in LinkedIn marketing.

Another disadvantage is the limited targeting. Although LinkedIn offers targeting options to direct ads based on criteria such as geographic location, job title, and industry, the targeting may not be as refined as on other digital marketing platforms, like Facebook. This can result in lower effectiveness in delivering ads to the desired target audience.

Additionally, the reach can be limited. LinkedIn has a smaller number of users compared to other popular social networks, such as Facebook and Instagram. This means that the potential reach of marketing campaigns on LinkedIn may be smaller compared to other platforms.

Finally, the professional nature of LinkedIn can limit the creativity and diversity of ad formats. LinkedIn is a platform focused on business and professionals, which may restrict the ability to create more creative and interactive ads that are possible on other social networks more geared towards entertainment and consumption.

Therefore, although LinkedIn can be an effective platform for B2B marketing and reaching a specific professional audience, it is important to consider these negative points and disadvantages before investing in LinkedIn marketing solutions. Review collected by and hosted on G2.com.

Targeting for B2B campaigns can't be beat, by far the best way to reach any B2B audience.

While rates can be very expensive, but given B2B campaigns generally yield higher value so this often results in better ROI. Review collected by and hosted on G2.com.

The manager is pretty bad. Campaign hierarchy / structure is ok, but lacks ability to day part campaigns. Review collected by and hosted on G2.com.

This is the best Application to apply for jobs and get your company into market and keep people aware of your business. Review collected by and hosted on G2.com.

Its just that we need to be a premimum member to connect to many people or tallk to them. Review collected by and hosted on G2.com.