Lefty Features
What are the features of Lefty?
Influencer Marketing
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration
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Influencer Marketing
Influencer Recruitment | Based on 32 Lefty reviews. Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience. | 83% (Based on 32 reviews) | |
Influencer Scoring | Utilize a proprietary algorithm to score influencers and asssess their authority within your target market. 31 reviewers of Lefty have provided feedback on this feature. | 84% (Based on 31 reviews) | |
Audience Analysis | See feature definition | Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests. 33 reviewers of Lefty have provided feedback on this feature. | 88% (Based on 33 reviews) |
Influencer Segmentation | Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership. This feature was mentioned in 31 Lefty reviews. | 84% (Based on 31 reviews) | |
Influencer Collaboration | Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications. 33 reviewers of Lefty have provided feedback on this feature. | 83% (Based on 33 reviews) | |
Content Approval | As reported in 31 Lefty reviews. Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work. | 81% (Based on 31 reviews) | |
Campaign Analytics | As reported in 34 Lefty reviews. Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work. | 92% (Based on 34 reviews) | |
Reporting and Dashboards | Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders. 34 reviewers of Lefty have provided feedback on this feature. | 92% (Based on 34 reviews) | |
Data Importing and Exporting Tools | As reported in 32 Lefty reviews. Import and export lists of influencers and brand advocates with detailed profiles and contact information. | 89% (Based on 32 reviews) | |
Influencer Whitelisting | Allows brands direct access to advertise through influencers' social media accounts, with the influencer's permission. This feature was mentioned in 25 Lefty reviews. | 81% (Based on 25 reviews) | |
Influencer Compensation | Based on 26 Lefty reviews. Provides features for compensating influencers for their work. | 81% (Based on 26 reviews) | |
Social Commerce | As reported in 26 Lefty reviews. Supports social commerce capabilites such as shoppable content. | 78% (Based on 26 reviews) | |
E-Commerce Integration | Integrates with e-commerce platforms, which can allow access to product catalogs, product samples, and sales tracking. 24 reviewers of Lefty have provided feedback on this feature. | 77% (Based on 24 reviews) |
