# Lefty Reviews
**Vendor:** Lefty  
**Category:** [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)  
**Average Rating:** 4.7/5.0  
**Total Reviews:** 87
## About Lefty
Lefty is an end-to-end influencer marketing platform designed to assist leading lifestyle brands in effectively managing their influencer programs. This comprehensive solution streamlines various aspects of influencer marketing, including talent discovery and qualification, relationship management, automated campaign reporting, performance measurement, and competitive benchmarking. By centralizing these functions, Lefty enables brands and agencies to optimize their influencer marketing strategies and achieve better results. Targeted primarily at lifestyle brands and marketing agencies, Lefty caters to a diverse audience that seeks to leverage the power of influencer partnerships. The platform is particularly beneficial for brands looking to enhance their visibility and engagement through authentic influencer collaborations. With its robust features, Lefty enables users to identify and connect with top-performing influencers, ensuring that campaigns resonate with their target demographics. This is especially crucial in the competitive landscape of lifestyle marketing, where brand authenticity and influencer credibility play significant roles in consumer decision-making. Key features of Lefty include a sophisticated talent discovery tool that allows brands to find influencers who align with their values and target audience. The platform also offers relationship management capabilities, enabling users to nurture and maintain connections with influencers over time. Automated campaign reporting simplifies the process of tracking campaign performance, providing brands with valuable insights into the effectiveness of their influencer partnerships. Additionally, performance measurement tools help brands assess the impact of their campaigns, while competitive benchmarking allows them to stay informed about industry trends and competitor strategies. Lefty stands out in the influencer marketing category by offering a holistic approach that integrates all necessary components for successful influencer collaborations. Its affiliation with The Independents group, a global marketing and communications collective, further enhances its credibility and reach. With offices in major cities around the world, including Paris, London, New York, and Tokyo, Lefty is well-positioned to support brands in navigating the complexities of influencer marketing on a global scale. By utilizing Lefty, lifestyle brands can not only streamline their influencer marketing efforts but also drive meaningful engagement and growth in their respective markets.



## Lefty Pros & Cons
**What users like:**

- Users appreciate the **ease of use** of Lefty, enjoying seamless functionality and efficient campaign management in one platform. (23 reviews)
- Users love the **comprehensive influencer management** capabilities of Lefty, simplifying processes and enhancing strategic planning. (19 reviews)
- Users value the **metrics tracking** capabilities of Lefty, enabling informed decisions and efficient campaign comparisons. (12 reviews)
- Users value the **in-depth campaign management** capabilities of Lefty, facilitating informed decisions and efficient execution. (11 reviews)
- Users highly value the **exceptional customer support** of Lefty, appreciating their quick and helpful assistance. (11 reviews)
- Users find Lefty to be an **extremely helpful platform** , simplifying workflows and enhancing the management of social media campaigns. (10 reviews)
- Time-saving (9 reviews)
- Intuitive (8 reviews)
- User Interface (8 reviews)
- Analytics (7 reviews)

**What users dislike:**

- Users find **pricing issues** with Lefty due to unnecessary features and restrictive tracking limits impacting overall value. (4 reviews)
- Users express frustration with **creator issues** in Lefty, particularly regarding limited search functionality and duplicated influencers. (3 reviews)
- Users find the **profile limitations** restrictive, complicating influencer tracking and requiring excessive manual input. (3 reviews)
- Users find the **complexity of the influencer discovery tool** overwhelming, making it challenging to filter effectively. (2 reviews)
- Users find Lefty to be **expensive** , but consider it a valuable investment for influencer management and tracking. (2 reviews)
- Users find the **inaccuracy of reporting numbers** on Lefty frustrating, as they prefer more precise metrics for niche profiles. (2 reviews)
- Initial Complexity (2 reviews)
- Insufficient Information (2 reviews)
- Update Issues (2 reviews)
- Campaign Management (1 reviews)

## Lefty Reviews
  ### 1. Good Customer Service, But Needs Reliability Improvements

**Rating:** 2.0/5.0 stars

**Reviewed by:** Denisse M. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 10, 2026

**What do you like best about Lefty?**

I like Lefty for its good customer service and the interactive interface. The initial setup was quite easy.

**What do you dislike about Lefty?**

Some talents' profiles on different social media are not taken into account by the platform and must be added manually. Same thing when adding new profiles to the directory, or to a campaign, you must make sure you are entering the handles of a social media or another but not both at the same time or it won't recognize them - everything has to be done manually, not very convenient.   Also, if you are expecting a social listening tool, this is not it. you don't have an overview of all the talents nor the contents talking about you, unless you have created manually a specific campaign.   Also, since using Lefty, the platform has glitched a few times, changing completely the data. Honestly, it is not very trustworthy.

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty to know the EMV our brand generates per month.

  ### 2. Effortless Campaign Management with Room for Improvement

**Rating:** 4.5/5.0 stars

**Reviewed by:** Meriah P. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 23, 2026

**What do you like best about Lefty?**

I like how Lefty is easy to navigate and provides detailed metrics, especially for audience insights and performance tracking. It's great that it makes finding and evaluating influencers quick and simple. The process for sending gifting is straightforward, and it's easy to create and manage campaigns, as well as view the results.

**What do you dislike about Lefty?**

I'd love to add a brand logo to the generated reports, and the landing page that gets shared with influencers is super basic when it should look more like a storefront. It doesn't always provide influencer emails. AI features could be more advanced, especially for creator recommendations. Influencer discovery could be more refined in terms of brand fit, and it doesn't track users who tag us unless they're already part of a campaign.

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty for tracking creator metrics and campaigns, sending gifts, and discovering creators. It’s easy to navigate, provides detailed audience insights, and simplifies finding influencers and managing campaigns.

  ### 3. In-Depth Influencer Insights, Needs Better Search Functionality

**Rating:** 4.5/5.0 stars

**Reviewed by:** Victoria H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 27, 2026

**What do you like best about Lefty?**

I like how Lefty allows us to dig deep into individual influencer profiles to understand their audience. It helps us track and compare collaborations between influencers and success metrics between campaigns or events. The ability to set up campaigns for every event or collaboration makes it easy to compare EMVs and impressions. We can make informed decisions on who to work with by identifying each influencer's direct support to a campaign and its results. The initial setup was simple, and the Account Manager was very helpful and attentive.

**What do you dislike about Lefty?**

When using the Directory, we typically search for very niche influencers, like Canadian-based influencers with a strong tie to nature, such as a beekeeper, and the directory tool doesn't allow for such specific searches or interests. We find this tool doesn't meet our needs when searching for specific influencer partners.

**What problems is Lefty solving and how is that benefiting you?**

Lefty helps us track influencer collaborations, access detailed statistics, and compare campaign results. We can make informed decisions by identifying influencer impact and comparing EMVs and impressions between events.

  ### 4. Saved Us Time, Streamlined Campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kristen N. | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 26, 2026

**What do you like best about Lefty?**

I love that Lefty really freed up our time by not having to track stories manually and kept everything cohesive by capturing content nicely, all in one link. The reporting features made it easy to measure our campaigns, and it provides metrics we might not otherwise be able to provide. It is a real time saver.

**What do you dislike about Lefty?**

There was a lot of manual input on our side to ensure that profiles were combined so that Instagram, TikTok, YouTube, for example, were all under one profile instead of separate profiles for people. That was a lot of time on our end to do that. I think Lefty just needs to do a better job at finding the profiles that match the person instead of relying on clients to do that for them.

**What problems is Lefty solving and how is that benefiting you?**

Lefty frees up my time by automating content tracking and providing nicely formatted content for clients. It makes it easy to measure campaigns with reporting features and allows us to offer metrics we might not otherwise provide.

  ### 5. Streamlined Talent Campaigns with Superb Automation

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sascha M.

**Reviewed Date:** January 26, 2026

**What do you like best about Lefty?**

I like how Lefty optimizes tracking and makes the process much smoother with automation. It ensures that every stakeholder, both globally and regionally, is using the same metrics and reporting, giving visibility on what's going on within regions. I find it helpful that it keeps everything in one place. The automation also makes things easier by pulling in insights automatically and avoiding the need to manually check creator or talent channels. The new feature that pulls in mentions outside of campaigns is super helpful.

**What do you dislike about Lefty?**

I think sometimes campaigns will automatically include posts that aren't related to the campaign, so I guess the option to be more specific with tracking. Also, the influencer slots can be quite limiting, especially when you have many teams working on the platform.

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty to optimize tracking, making it smoother and automated. It ensures all stakeholders use the same metrics and reporting, giving visibility to global stakeholders. Automation pulls in insights without manual checking, which streamlines our talent campaigns.

  ### 6. Lefty Streamlines Influencer Discovery and Reporting for Faster Campaign Results

**Rating:** 4.0/5.0 stars

**Reviewed by:** Caroline B. | Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 14, 2025

**What do you like best about Lefty?**

Its intuitive interface and targeted discovery features help me quickly find the perfect influencers for campaigns, while its effortless reporting saves me countless hours of scanning social media for placements and clearly demonstrates ROI to clients. With Lefty, we can move from strategy to impactful results faster, making it a game-changer for my team and our clients! I have experience with Tribe as well, and I prefer Lefty. I especially appreciate how you can even add in old IG stories that were missed manually. So helpful! Our team uses Lefty every single day to clip placements for our clients.

**What do you dislike about Lefty?**

The only thing I wish Lefty had more of was influencer emails -- I know the company is working on this, but that would definitely help us shift away from using other platforms (like Upfluence & Influencer Intelligence) as well. We often need to find influencer emails when we're curating lists, so we can reach out to them, so that would be a great addition to continue to work on expanding!

**What problems is Lefty solving and how is that benefiting you?**

Lefty is an indispensable tool for streamlining my workflow. We used to track social media posts manually, scrolling through feeds for hours on end, hunting for placements. With Lefty, all that work is done for us and we're able to spend so much more time working on other initiatives for our clients that help generate even more ROI!

  ### 7. Effortless Talent Forecasting, Seamless Global Use

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mandy K.

**Reviewed Date:** December 22, 2025

**What do you like best about Lefty?**

What I like best about Lefty is that it’s a truly complete tool for influencer teams. It brings everything together in one place — from talent discovery to forecasting and performance evaluation. The forecast feature in particular stands out, as it provides clear estimates of the results you can expect when working with specific talents, which makes planning much more strategic. The interface is intuitive and easy to use, which is crucial for a globally used platform, and the initial setup was seamless. On top of that, the Lefty team has been great to work with, making it one of the strongest tools on the market.

**What do you dislike about Lefty?**

There’s very little to dislike, but one area where Lefty could evolve further is in the use of AI to make discovering relevant talent even more intuitive and efficient. Smarter recommendations based on brand fit, past performance, and cultural relevance would be a great addition. Incorporating stronger social listening capabilities could also add value, helping teams identify emerging talents and trends earlier and connect influencer activity more closely to what’s happening in culture.

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty for influencer management, including talent search, campaign reports, and competitor analysis. It solves metric issues and enhances transparency and global alignment with its easy interface and forecasting capabilities for estimating talent collaboration results.

  ### 8. A clear and reliable tool to manage and track influencer campaigns

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 08, 2026

**What do you like best about Lefty?**

I particularly appreciate the quality of customer support, which is responsive, available, and truly attentive to needs. The interface is also very well designed: clear, intuitive, and pleasant to use on a daily basis, which facilitates the management of campaigns and the search for creators.

**What do you dislike about Lefty?**

I would like AI to be even more developed, for example, to better automatically identify the country or city where influencers are based, or to more easily detect which creators mention or tag us.

**What problems is Lefty solving and how is that benefiting you?**

Lefty effectively meets our needs for tracking influencer campaigns. The platform allows for easy centralization and tracking of content performance, including stories, in a clear and well-organized interface. This simplifies reporting, improves visibility on campaign results, and saves time on a daily basis.

  ### 9. Efficient Campaign Tracking with Superb Usability

**Rating:** 4.5/5.0 stars

**Reviewed by:** Anthony B.

**Reviewed Date:** November 25, 2025

**What do you like best about Lefty?**

I find Lefty to be an extremely easy platform to use, which greatly simplifies my workflow. The ability to extract reports is particularly valuable, as these super helpful report extractions provide insightful data for decision-making. I appreciate the responsiveness and flexibility of the Lefty team, who are always available to address any issues. The campaigns, directory, and reporting/analytics tools are very ergonomic and intuitive, contributing significantly to the platform's usability and efficiency. I love that Lefty frequently updates their tools and has an exciting upcoming roadmap, which keeps my team engaged and looking forward to new features. The initial setup of Lefty was very easy and quick, making the transition seamless. Overall, the combination of an intuitive interface, helpful tools, and excellent customer support makes Lefty an invaluable resource for managing VIP and Influencer campaigns effectively.

**What do you dislike about Lefty?**

I sometimes encounter technical bugs with Lefty, though they are fixed promptly once reported. Additionally, the data related to Chinese social platforms needs improvement. It would be beneficial if AI could be integrated to automatically recognize posts related to campaigns, reducing the need for manual input. Moreover, having a Social Listening tool would significantly enhance the platform's capabilities.

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty to monitor influencer campaign performance globally, seasonally, and quarterly. It streamlines results tracking, offering easy data extraction. The intuitive platform, with frequent updates, enhances team collaboration. The Lefty team is responsive and fixes bugs promptly.

  ### 10. Exceptional Discovery and Content Tracking Tools

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2025

**What do you like best about Lefty?**

The discovery tool is really helpful. And especially with events/seeding boxes, Lefty is very helpful with tracking content and downloading content. The casting lists are great for the client.

**What do you dislike about Lefty?**

Some features are not fully useful for us, that's why it is a pricy tool for us. We are working on getting the most out of Lefty as possible. new features like contracting would be very helpful.

**What problems is Lefty solving and how is that benefiting you?**

- With events, it's a lot of work to screenshot all the content that creators post of the brand. It's nearly impossible to screenshot everything. Lefty is solving that. 
- While calculating the PR-value of a seeding campaign or event, it saves time to download a list of content with following numbers, so we have a list of posts in a minute. 
- Sometimes you have no clue where to start searching for creators. The discovery tool saves time.

  ### 11. Effortless Campaign Management with Impressive Analytics

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica L.

**Reviewed Date:** February 13, 2026

**What do you like best about Lefty?**

I like how Lefty efficiently runs influencer marketing at scale, executing campaigns, tracking ROIs, and benchmarking performance all in one unified platform. The campaign planning feature stands out for enabling me to create campaigns, track posts, and automate reporting. I find it very user-friendly, and it significantly helps in automatically tracking and updating metrics like reach, impressions, likes, and comments, which is crucial for generating campaign reports, especially for the APAC region.

**What do you dislike about Lefty?**

Nothing

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty for tracking performance and analytics. It pulls in campaign posts and analyzes metrics like reach, impressions, and engagement. It helps to execute campaigns, track ROIs, and benchmark performance efficiently on a unified platform.

  ### 12. Essential Tool for Real-Time Influencer Campaign Insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Daniela C. | Brand Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 12, 2025

**What do you like best about Lefty?**

What I like about Lefty is that I feel it's essential for the software to estimate influencer metrics.
I like that it's software that reads stories, which is a plus for our work since we can negotiate more effectively with influencers regarding total content.
Our clients can see online how their campaigns are performing, and this is vital because it alleviates their anxiety. Often, they need more comprehensive online reporting and can't wait for the campaign to end to make decisions that can be addressed early on.

**What do you dislike about Lefty?**

It would be incredible if Lefty could see the saved and shared content of influencers, since this metric is relevant for calculating CPA and CPE costs, and to obtain this information we have to contact each influencer individually.
In Chile, people are very distrustful of software, and influencers believe that logging in could negatively impact their metrics.

**What problems is Lefty solving and how is that benefiting you?**

What I find most helpful is the daily pulse of the campaigns with our influencers, and it makes it very easy for us to use the final campaign CV to include it in our reporting.

  ### 13. Intuitive and Time-Saving for Influencer Campaigns

**Rating:** 5.0/5.0 stars

**Reviewed by:** Zachariah W.

**Reviewed Date:** January 26, 2026

**What do you like best about Lefty?**

I find Lefty incredibly useful for tracking influencer campaigns and events. It's very organized on the website and extremely intuitive to use. Creating campaigns is very easy, even when I have to do it manually, thanks to the ability to copy Instagram handles with multiple profiles at once. Lefty saves us a lot of time that we would otherwise spend tracking manually. The initial setup was very easy, and I really appreciate how intuitive the platform is.

**What do you dislike about Lefty?**

nothing!

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty to track influencer campaigns, saving us from manual tracking tasks. It's very organized, intuitive, and easy to create campaigns, even manually, saving us a lot of time.

  ### 14. Intuitive Interface and Easy Setup, Perfect for Social Media Tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Wan Ting C.

**Reviewed Date:** December 21, 2025

**What do you like best about Lefty?**

I like that Lefty is very intuitive and easy to use. The user interface is very friendly, making it a pleasant experience.

**What do you dislike about Lefty?**

If we can add the ability to copy and paste hashtags to Lefty for tracking, it would be great. As we need to key in hashtags one by one during campaign tracking, it might be tedious when there are a lot of hashtags to track. So being able to bulk upload hashtags will make the experience smoother. Also, being able to delete influencers from all campaigns would be a much appreciated feature.

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty for social media tracking and monitoring EMV and engagement rates, which helps quantify campaigns and track tagged stories we might have missed.

  ### 15. User-Friendly with Valuable Insights

**Rating:** 4.5/5.0 stars

**Reviewed by:** Erin G.

**Reviewed Date:** February 05, 2026

**What do you like best about Lefty?**

I use Lefty to track campaigns, discover new talent, and evaluate ROI at my PR Agency, and it streamlines reporting, calculates useful data and insights, and saves time in research and discovery. I like how user-friendly it is and how it clearly communicates data. The initial setup of Lefty was very easy.

**What do you dislike about Lefty?**

I don't find the outreach feature very useful. It feels like an extra step and I prefer to manage directly.

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty to streamline reporting, calculate useful data and insights, and save time in research and discovery.

  ### 16. Great tool for influencer tracking, but not ideal for long-term partnerships

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 01, 2025

**What do you like best about Lefty?**

We’ve been using Lefty since January 2025, mainly to track and monitor our influencer collaborations, create performance reviews, and upload content.

We’re an agency, and we manage these collaborations on behalf of our clients, who are brands in the lifestyle, interior, and fashion industries. We like the easy tracking per campain and the easy report upload tool

**What do you dislike about Lefty?**

What we dislike about Lefty is that there are many tools included that we actually don’t use or need, yet we still pay for them.

Also, we don’t work with influencers on short-term collaborations — we focus on long-term relationships, where influencers keep tagging our brands over time. Because of that, we need to track a large number of influencers, and the maximum tracking limit feels quite restrictive for us.

**What problems is Lefty solving and how is that benefiting you?**

tracking our influencer collaborations and put this in a report

  ### 17. Great tool that we are very happy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 07, 2025

**What do you like best about Lefty?**

Using lefty has been extremely helpful when it comes to tracking our EMV and monitoring our progress toward our social media marketing goals. It has made it much easier to stay organized and focused, especially when planning and executing events. What stands out is how intuitive and user-friendly Lefty is—making it a pleasure to use compared to other, more complex platforms. On top of that, the customer support team, is always quick to respond with helpful, solution-oriented suggestions. Overall, Lefty has become an essential part of our workflow whenever we have an event coming up.
Emily Casling has also been a great person to be working with since she is doing a great job in helping and cooperating with us!

**What do you dislike about Lefty?**

One small suggestion I have is to allow tracking of a greater number of influencers.

**What problems is Lefty solving and how is that benefiting you?**

Lefty has been extremely helpful in allowing us to visualize our digital growth.

  ### 18. Dynamic Service & Superb Support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Megan A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** February 25, 2026

**What do you like best about Lefty?**

I like Lefty for its dynamic services and their exceptional customer service team. It's an easy-to-use platform, and I really appreciate the readily available support for any questions or concerns I have. The initial setup was super seamless too.

**What do you dislike about Lefty?**

comparison reporting

**What problems is Lefty solving and how is that benefiting you?**

I use Lefty for capturing influencer content and it provides concrete reporting for influencer partnerships. The platform is easy to use, and the support team is readily available for any questions or concerns.

  ### 19. A Must-Have PR Tool That Simplifies Campaign Management

**Rating:** 5.0/5.0 stars

**Reviewed by:** Catherine W. | Founder, PR and Marketing Principal, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 15, 2025

**What do you like best about Lefty?**

It’s an incredible tool for PR professionals, helping to track, monitor, capture content, and report on campaigns with ease. It’s allowed us to focus on what truly matters while the platform handles the time-consuming work.

**What do you dislike about Lefty?**

There isn't anything to dislike about the platform.

**What problems is Lefty solving and how is that benefiting you?**

Lefty helps solve one of the biggest challenges in PR, managing multiple influencer campaigns efficiently. It streamlines everything from tracking and monitoring to content capture and reporting. By automating the time-consuming tasks, it’s allowed our team to focus on strategy, creativity, and building stronger relationships, ultimately making our campaigns more impactful and data-driven.

  ### 20. The most complete influencer marketing platform I've used so far

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kevin A. | Digital Strategy Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 10, 2025

**What do you like best about Lefty?**

Lefty brings together everything we were looking for in a modern influencer marketing platform.
From seamless creator discovery to smart casting workflows and built-in product seeding tools, it really covers the full scope.

The thing I appreciate the most is how easy it is to collaborate internally and externally. Sharing castings with clients or other teams feels effortless, and it makes the whole validation process faster and more transparent.

Another big plus: there’s a layer of insight that lets us spot early signs of content performance, even before creators are fully onboarded. That subtle edge really helps when planning campaigns.

The competitive analysis features are also super valuable, we now spend way less time manually tracking what other brands are doing, and way more time actually optimising our own strategy.

Also worth mentioning: the account managers and support team are genuinely great, responsive, helpful, and they really know the product.
And bonus point: implementation is quick. It was basically plug-and-play, usable from day one.

**What do you dislike about Lefty?**

I would say the lack of Shopify integration was a limitation, especially when managing product seeding and tracking conversions.
But since it’s have been added and it’s made the workflow way more seamless for my e-commerce customers.

**What problems is Lefty solving and how is that benefiting you?**

Lefty helps us solve several key challenges in our influencer marketing workflow.
Before using it, we were juggling between spreadsheets, screenshots, and endless email chains to manage castings and validate profiles with clients or internal teams.
Now, everything is centralized, we can share castings instantly, track decisions, and move much faster.

It also solves the problem of visibility: with competitive analysis and performance insights, we’re able to understand what’s working (and not) in any industry, and adjust campaigns accordingly before it’s too late.

For product gifting, having native product seeding tools means we’re no longer building that process from scratch every time, it’s integrated, trackable, and way more efficient.

Overall, it’s helped us save time, avoid mistakes, and make sharper, more data-driven decisions.

  ### 21. Perfect for discreet tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 05, 2025

**What do you like best about Lefty?**

Our agency works with many luxury brands where we are executing earned programs where influencer, talent, and KOLs are receiving a high price point product or exclusive experience, rather than a straightforward fee.  Many of the KOLs we work with are not open to opting-in to a platform to be tracked, so the tracking that does NOT require any opt-in and content capture + subsequent reporting with metrics is hugely valuable to us.  

The interface is also very easy to utilize and the way different campaigns are set up is great.

The personal touch of the support team is also a huge benefit, the Lefty team helps us onboard new team members, problem solve as issues arise and are very responsive.

**What do you dislike about Lefty?**

We would like to see more stats on profiles that are outside of the typical creator or influencer.  It would be helpful to have more accurate stats on chefs, interior designers, or talent within a specific niche.

**What problems is Lefty solving and how is that benefiting you?**

Lefty's tracking capabilities help alleviate staff hours on manual tracking and also allow us to provide our clients with comprehensive data that we are able to make informed strategic decisions.

  ### 22. Great customer support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 10, 2025

**What do you like best about Lefty?**

Lefty definitely takes some time getting used to but fortunately the Manager and team are very accomodating and always ready to take my calls and always available to answer any questions I might have whether on email or call. With their guidance, it's definitely become easier to use. It's easier to use once I had guidance and support from the team. After that, it's much streamlined and easy now to use

**What do you dislike about Lefty?**

There are a lot of buttons and tabs that it can be confusing, which to use first or which buttons are for what. It is definitely not the most intuitive nor user-friendly to use as I needed to do some onboarding several times. What's great though is that the team and manager is very friendly and approachable to clarify questions and doubts.

**What problems is Lefty solving and how is that benefiting you?**

It definitely helps me in reviewing campaigns I've created and monitoring influencers.

  ### 23. A straightforward but highly sophisticated influencer marketing tool

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** May 22, 2025

**What do you like best about Lefty?**

Excellent for tracking influencer mentions across Instagram (in-feed + Stories) and TikTok

Comprehensive metrics for vetting creators

Intuitive and user-friendly interface

Strong casting and forecasting tools

Ability to share castings via a visual URL—makes client collaboration easy

Generates clear, visually appealing reports

Support team is friendly and helpful

**What do you dislike about Lefty?**

The influencer discovery tool/database can be a bit overwhelming and challenging to filter effectively when searching for new influencers

We typically rely on social listening and manual search to identify talent, then use Lefty for vetting, tracking, and reporting

You're limited to monitoring a set number of influencers based on your plan—we often hit our cap, but work around it by pausing older campaigns

It’s a hefty investment, but one that’s ultimately worthwhile given the platform’s value and functionality

**What problems is Lefty solving and how is that benefiting you?**

Lefty helps strengthen our influencer marketing strategies and recommendations by providing the data we need to guide decision-making with confidence

It allows us to easily track and report on campaign performance, saving our team valuable time and improving efficiency

  ### 24. Lefty is a top-shelf influencer marketing platform especially for data capture

**Rating:** 5.0/5.0 stars

**Reviewed by:** Carla M. | Vice President and Managing Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 24, 2025

**What do you like best about Lefty?**

Our team has used Lefty since 2022 and it has become an invaluable tool for running our multiple influencer programs. The platform’s IG story capture capability sets Lefty apart from many of its competitors. We never have to worry about missing coverage. They also have excellent customer service, proactively reaching out to recommend ways to assess new creators and streamline our metrics tracking. When peers in the industry inquire, we always recommend Lefty.

**What do you dislike about Lefty?**

Lefty is a not inexpensive, but it's worth the investment.

**What problems is Lefty solving and how is that benefiting you?**

Lefty reduces the amount of time our team spends capturing content and metrics.

  ### 25. A key tool for daily influence

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lénaick  M. | International Influence Assistant, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 10, 2025

**What do you like best about Lefty?**

What I appreciate most about Lefty is its ease of use and the clarity of the data provided. The tool saves me valuable time on a daily basis and really makes managing my tasks easier. It is a true ally for organizing, tracking, and analyzing collaborations in a smooth and efficient manner. I am very satisfied with its daily use.

**What do you dislike about Lefty?**

The only small area for improvement would be the frequent disconnection when there are multiple users connected at the same time on the same account. This can interrupt ongoing work, but nothing that blocks daily activities.

**What problems is Lefty solving and how is that benefiting you?**

Lefty centralizes all information related to influence campaigns, which facilitates performance tracking, talent management, and coordination between teams. This allows me to gain efficiency, responsiveness, and have a clear and structured view of the actions taken.

  ### 26. Easiest way to ensure ROI results to my clients as a small business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Armin S. | Owner / PR Consultant as a profession, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 08, 2025

**What do you like best about Lefty?**

I love the fact that I can showcase the ROI both for organic gifting as well as paid influencer marketing for my clients. It makes it so much easier to communicate to marketing directors and brand managers once reporting is needed.

I also love the fact that the team is always ready to help me out if there are any bugs and/or issues. They're very fast and agile!

**What do you dislike about Lefty?**

I actually have no comments at the moment. I think all works well from my end. Having been using the new features that mush, as I don't have clients that need support on that level at the moment. But if and when, I'll let you know!

**What problems is Lefty solving and how is that benefiting you?**

Time efficiency, and saving administrative costs - with not having to hire an additional person that needs to track influencers performance and posting!

  ### 27. Amazing services

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** June 11, 2025

**What do you like best about Lefty?**

Lefty has honestly been one of the best decisions we’ve made for our influencer marketing strategy. We explored other platforms, but none came close to the balance Lefty offers between powerful features and ease of use. Everything from finding the right influencers to managing campaigns and reporting is smooth, intuitive, and actually enjoyable to use. Customer service is also  amazing. The team is fast to respond and go the extra mile to help us get the most out of the platform.

**What do you dislike about Lefty?**

Honestly, so far we have absolutely not seen any downside compared to other service we could have used in the past.

**What problems is Lefty solving and how is that benefiting you?**

Lefty helps us generate campaign in a much more efficient way than competitors and it is not only intuitive but extremely fast to use.
Adding 100s of profils in a click is game changer and the tracking is amazing.

  ### 28. Efficient Platform with Outstanding Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrea M. | Head of Influencer Marketing @PilotRoom, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 06, 2025

**What do you like best about Lefty?**

At the agency Lefty has been an invaluable tool for our influencer marketing efforts, especially in monitoring and reporting. The platform is intuitive and provides detailed insights that have significantly streamlined our workflow, saving us valuable time and making our campaign analysis much more efficient.

What truly sets Lefty apart, though, is its outstanding customer service—fast, responsive, and always ready to assist with any request. Their support makes the experience even smoother and more effective. Highly recommended!

**What do you dislike about Lefty?**

The reports are very comprehensive, but it would be great to have even more customization options to tailor them to our specific needs.

**What problems is Lefty solving and how is that benefiting you?**

Lefty is solving specific challenges in our influencer marketing efforts, particularly in monitoring and reporting. The platform automates and streamlines these processes, allowing us to save time by quickly accessing detailed insights and performance data for our campaigns. This has significantly improved our ability to analyze results without spending hours on manual tracking.

  ### 29. My experience with Lefty

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 10, 2025

**What do you like best about Lefty?**

Being able to see EMV for each campaigns for influencers highly helps us to speculate the achievements for each projects.
Also it is very nice to be able to see detailed profiles on social media, when considering casting.

**What do you dislike about Lefty?**

I have been only using campaigns and castings. I also love the competitor page but it is still unclear to me how I can utilize it for building strategies.

**What problems is Lefty solving and how is that benefiting you?**

To know detailed profiles. Being able to know engagements and each influencers' follower segments is highly helpful.

  ### 30. Friendly, Open-Minded, Helpful!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 16, 2025

**What do you like best about Lefty?**

The team. The Lefty team makes a difference - they are always friendly and supportive of what we, as client, wish to solve as a business issue. They are willing to listen patiently about the challenges that we face on influencer marketing, and support with creative solutions.
The functions are enough for any user that's starting influencer marketing, from discovering influencers, tracking campaign performance, to understanding competitors and smoothening work processes.

**What do you dislike about Lefty?**

The data processing capabilities are limited, e.g., the competitor ranking dashboards do not include IG stories which are crucial for the full picture.

**What problems is Lefty solving and how is that benefiting you?**

Campaign performance tracking
Campaign feature clipping 
KOL discovery
Competitor activity tracking 
SOV Ranking

  ### 31. Easy to use, great communication, precise and clear data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 23, 2025

**What do you like best about Lefty?**

User interface makes website easy to use and make efficiency of work super quick. As well as this, the communication from support was quick, easy and fulfilling.

**What do you dislike about Lefty?**

Only issue would be I use adding influencers links so much and it feels wrong clicking on top right, would make more sense for it to be top left.

**What problems is Lefty solving and how is that benefiting you?**

Being able to track influencers with ease and creates efficiency within my work.

  ### 32. All is perfect with Lefty

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Enterprise (> 1000 emp.)

**Reviewed Date:** May 14, 2025

**What do you like best about Lefty?**

Lefty is the easiest influencer marketing tool to use:
	•	Allows you to view posts and stories in record time
	•	Offers a wide range of KPIs and data
	•	Includes a dedicated section for competitive review

**What do you dislike about Lefty?**

Nothing, everything is perfect.
I have nothing to complain about regarding the platform.

**What problems is Lefty solving and how is that benefiting you?**

They are very quick to respond to all our requests: from campaign creation to results analysis, Lefty supports you every step of the way.

  ### 33. A complete software with improvements to come

**Rating:** 4.0/5.0 stars

**Reviewed by:** elhadji S. | International PR &amp; Influence Assistant Fragrances &amp; Art, Enterprise (> 1000 emp.)

**Reviewed Date:** May 16, 2025

**What do you like best about Lefty?**

The available figures and the intuitiveness of the application

**What do you dislike about Lefty?**

The estimation of likes when the creator does not wish to share them on Instagram

**What problems is Lefty solving and how is that benefiting you?**

The reporting of activations across all our markets

  ### 34. Best influencer platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas S. | Ceo, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 31, 2025

**What do you like best about Lefty?**

Clients love the results. So do we.
We’ve used a few influencer platforms in the past, but Lefty’s the one we’ve stayed with. Better creator fit, clearer reporting, smoother campaign flows. Our clients are seeing engagement go up and conversions follow. And we finally feel like we have the data to back up our recommendations. For us, it’s made influencer work feel like less of a gamble and more of a strategy.

**What do you dislike about Lefty?**

Nothing it answers all pur needs foe influencer management

**What problems is Lefty solving and how is that benefiting you?**

All my influencers management

  ### 35. Extremely effective and easy to use tool for influencer marketing!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Phoebe  C. | PR intern, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 16, 2025

**What do you like best about Lefty?**

I love the discovery feature which allows me to find appropriate influencers using a detailed filtration system. I also find the similar profiles tool really helpful in finding influencers who accurately represent our clients brand image and identity.

**What do you dislike about Lefty?**

It would be better if you could see stories posted before you start a campaign

**What problems is Lefty solving and how is that benefiting you?**

It's solving problem of wasted time caused by the lengthy influencer research process and streamlining our influencer scouting process in all levels of the organisation.

  ### 36. The Ideal Influencer Tool for Tracking and Streamlined Product Seeding

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 29, 2024

**What do you like best about Lefty?**

After testing various influencer tools, Lefty clearly stood out as the best fit for our needs. It allows us to monitor brand KPIs, such as impressions and EVM, for all influencer content without requiring partners to opt into the tool.

Another feature we love about Lefty is how it streamlines our product seeding strategy as an apparel brand. Influencers can easily select their preferred colour and size in just a few clicks, making the entire process much more efficient for us.

**What do you dislike about Lefty?**

It would be fantastic if Lefty offered more customization options for campaign tracking, especially the ability to add unique labels for each influencer within individual campaigns.

Additionally, we frequently encounter duplicated influencers within campaigns because they maintain separate accounts across various social media platforms. This could be challenging to address, as some influencers use different email addresses or phone numbers for each platform.

**What problems is Lefty solving and how is that benefiting you?**

- Content Tracking
- Reporting of Brand KPI's
- Product Seeding

  ### 37. Great Influencer Marketing Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Nerys d. | Insights Editor, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 03, 2025

**What do you like best about Lefty?**

Very granular about the sort of data and information you can get from each profile and campaign

**What do you dislike about Lefty?**

Wish it had social listening/sentiment analysis

**What problems is Lefty solving and how is that benefiting you?**

It helps me understanding how my campaigns and events performed

  ### 38. The best influencer marketing platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 10, 2025

**What do you like best about Lefty?**

The ease of the platform (quite intuitive), the analysis tools, the reporting possibilities, and the availability of the team (a big thank you to Alexia).

**What do you dislike about Lefty?**

You must type the exact name of the influencer in the search bar, otherwise they won't appear (which can be complicated when you don't have their Instagram or TikTok name in mind).

**What problems is Lefty solving and how is that benefiting you?**

Lefty accompanies me when I have questions about using the platform, about reporting, but also about understanding the KPIs.

  ### 39. Well-rounded influencer marketing tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 27, 2025

**What do you like best about Lefty?**

A well-rounded end-to-end tool answering to all influencer marketing needs, layered with innovative insights and analytic features. Highly recommend!

**What do you dislike about Lefty?**

not applicable, as have been finding the tool very useful.

**What problems is Lefty solving and how is that benefiting you?**

Lefty provides a measured framework and KPIs to all influencer marketing related needs. The key KPIs, further backed by audience metrics and benchmarking analytic tool provides a well-rounded performance review to help inform strategy.

  ### 40. Great tool with various features and fantastic support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sophie H. | PR Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 16, 2024

**What do you like best about Lefty?**

We like working with Lefty a lot, because it is simple and clear. The longer we use it and thanks to receiving regular trainings, we discover more options and features. It simplifies our work as a PR studio by putting together detailed casting lists, and groups of targets in order to rate and evaluate a campaign or certain profiles. We also appreciate the great service and availability of our direct contact person at Lefty. The insights one can look into are really helpful. On a daily basis we are able to track and monitor the social media coverage of our clients through Lefty and download the content pieces for our documentation.

**What do you dislike about Lefty?**

Lefty is quite a costintense tool, especially for us as a small entrepreneur studio.

**What problems is Lefty solving and how is that benefiting you?**

Tracking most of the talents we are working with. It makes it easy to share a list of suggestions with our clients including all relevant details. This way we do not need to put together various additional lists and transfer all information into different files.
Different clients can benefit from the casting list without using this tool. This makes it userfriendly also to external partners.

  ### 41. I cannot live without lefty ;)

**Rating:** 5.0/5.0 stars

**Reviewed by:** Justine Z. | Head of PR & Communication, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 14, 2024

**What do you like best about Lefty?**

Lefty is an incredible influencer platform that helps me on a daily basis with my PR-digital-influence tasks. I love the fact that all the stories and publications automatically register on the platform, the fact that I can source new talent using specific criteria, and the fact that I can export the data and insights from my campaigns for presentations.

**What do you dislike about Lefty?**

I would love to have also nano and micro influence profiles in the benchmark tool

**What problems is Lefty solving and how is that benefiting you?**

It is a game changer and helps me to track everything !! so practical

  ### 42. Lefty - a useful tool for digital strategies

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 23, 2025

**What do you like best about Lefty?**

I really like how the platform is intuitive and all the different parameters and ways to track and create campaigns.

**What do you dislike about Lefty?**

The only downside is not being able to integrate our ppt layout to the platform as the targets once exported will have to be edited again.

**What problems is Lefty solving and how is that benefiting you?**

The tracking and research of influencers.

  ### 43. Great platform for tracking influencer performance!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 28, 2024

**What do you like best about Lefty?**

It's really helpful to keep on top of social performance & results as well as amazing tool to research influencers in more detail.

**What do you dislike about Lefty?**

I haven't experienced any hurdles or dislikes as of yet.

**What problems is Lefty solving and how is that benefiting you?**

It helps us identify the success of certain activations as well as what profiles are better to work with than others (depending on KPI's).

  ### 44. Marchon business account on Lefty

**Rating:** 5.0/5.0 stars

**Reviewed by:** Giulia P. | PR Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 13, 2025

**What do you like best about Lefty?**

The simple usage, the effectiveness of campaigns and report, the very prompt and kind support received by our Project Manager Julia Belekhova.

**What do you dislike about Lefty?**

Nothing I dislike about the platform tools.

**What problems is Lefty solving and how is that benefiting you?**

The platform allows us to create campaigns and monitor the KPIs of the various projects activated during the year.

  ### 45. The Ultimate Influencer Marketing Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katrina A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** September 03, 2024

**What do you like best about Lefty?**

What I like most about Lefty is how it brings together all the tools needed for effective influencer marketing in one place. It covers every aspect of influencer management, from finding the right talent to tracking campaign results. The platform’s ability to automate tasks and measure performance in real time, along with its competitive benchmarking, makes it easy to adjust strategies and stay ahead. Plus, the user-friendly interface and excellent support team make it a reliable choice for managing successful influencer programs.

**What do you dislike about Lefty?**

One area for improvement with Lefty is that its extensive features can be a bit complex for new users or smaller brands who might not need everything it offers. However, with Emily’s hands-on support, navigating the platform becomes much easier, and her guidance helps to quickly overcome any initial learning curve. More in-depth tutorials or onboarding resources could further enhance the experience, making it even more accessible for everyone.

**What problems is Lefty solving and how is that benefiting you?**

Lefty solves the challenge of managing influencer marketing by bringing everything into one platform. It helps me save time and keeps campaigns organized from start to finish. With real-time tracking and competitive insights, I can easily adjust strategies to get the best results. Plus, it helps build strong relationships with influencers, leading to better outcomes for the brand.

  ### 46. Great Social Tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Luxury Goods & Jewelry | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 09, 2024

**What do you like best about Lefty?**

Lefty is a very helpful tool to help you curate an effective Social Media campaign. The stats and data about each talent can help you select the best profiles that can fit your campaign requirement, saving a lot of time from research to selection. Also, the "clipping" service is really the most interesting feature for us as you won't miss any coverage on your brand.

**What do you dislike about Lefty?**

Lefty is great but can be sometime a bit delayed in showing the latest published post of the talents who are part of your campaign. But this can easily be by apssed once you know it.

**What problems is Lefty solving and how is that benefiting you?**

The clipping portion is the reason we decided to move on with Lefty and this is a time savior. It also helps to see all that has been published when our brand is mentionned

  ### 47. The best influencer tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** February 20, 2025

**What do you like best about Lefty?**

We went on the look-out for the best influencer tool and after many talks we decided to choose Lefty. We never had to regret our decision as we believe Lefty is the best influencer tool at the moment. 
It is extremely user-friendly and has an amazing customer support who always answer our questions in no time.

**What do you dislike about Lefty?**

I couldn't really mention anything special.

**What problems is Lefty solving and how is that benefiting you?**

Lefty is providing us an amazing service to track content and stats from influencers and help us therefor to provide the best reports for our clients.

  ### 48. Great tool, very userfriendly, amazing support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Asmen K. | PR and Communication Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** February 05, 2025

**What do you like best about Lefty?**

The tool has all the important services and is perfect for anyone responsbile for the influencer management. Also their support is amazing and always available and super helpful.

**What do you dislike about Lefty?**

The costs could be a bit lower. Also the estimates could be a bit more accurate

**What problems is Lefty solving and how is that benefiting you?**

KPI tracking, discovery of new profiles, saving contents

  ### 49. Great tool for agencies!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 11, 2024

**What do you like best about Lefty?**

We recently started working with Lefty to help us track influencer content more efficiently across multiple clients, and it has really helped with our workflow. We love that it saves the content (stories included) from events, activations, product seeding, etc. We also love the ease with which we're able to report on our influencer campaigns now. 

On the customer support side, Danielle, our account manager, is great to work with and is always an email away to answer any questions and ensure we have what we need to be successful.

**What do you dislike about Lefty?**

The metrics on Lefty are only estimates, but know that's the trade-off for not making influencers repeatedly sign up for the platform.

**What problems is Lefty solving and how is that benefiting you?**

When tracking influencer content for events and tastings at restaurants, we've had to manually log and download any content we want to save. Because Lefty automatically does this when we add our influencers to a campaign, we're able to save time when tracking influencer content. 

Lefty has also given us the ability to create more in-depth reports at the end of campaigns.

  ### 50. Great platform and great support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2025

**What do you like best about Lefty?**

extremely easy to use, great support from the team

**What do you dislike about Lefty?**

not always very accurate and precise but easy to fix

**What problems is Lefty solving and how is that benefiting you?**

influence and casting report


## Lefty Discussions
  - [What is Lefty used for?](https://www.g2.com/discussions/what-is-lefty-used-for)

- [View Lefty pricing details and edition comparison](https://www.g2.com/products/lefty-lefty/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-22+18%3A51%3A55+-0500&secure%5Bsession_id%5D=c811f9ca-75e2-4e94-b1d0-08d19a8832c1&secure%5Btoken%5D=aca5251be17c80b92682559542cd70949576fe3621a1c6fda6d41e3ac4535b2b&format=llm_user)

## Lefty Features
**Influencer Marketing**
- Influencer Recruitment
- Influencer Scoring
- Audience Analysis
- Influencer Segmentation
- Influencer Collaboration
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Whitelisting
- Influencer Compensation
- Social Commerce
- E-Commerce Integration

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

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