Leanplum Reviews & Product Details

We’ve been using Leanplum since 2013, and we’ve been really happy with it. We’ve seen their platform grow from just an A/B testing solution to a full-blown player management solution. The one-stop-shop approach with CRM, LiveOps, and Remote Configuration is pretty unique. It allows companies to run A/B tests across both messaging and the game UX — for example you can run a personalized sale in the store and match it with a behavior-triggered in-app message to promote it, all in the same variant. Their A/B testing is top notch with some pretty powerful reporting capabilities like significant changes and the ability to analyze across KPIs retroactively. All in all, a great platform! Review collected by and hosted on G2.com.

While we’ve been using the platform for 8 years, we do have new team members that occasionally need to get onboarded. They can benefit from better use case tutorials and self-onboarding tools. Review collected by and hosted on G2.com.

We've tried many marketing platforms dedicated to mobile apps, and Leanplum by far is the best we've had - it's straightforward and easy-to-use for marketers. Once the development phase is complete, the marketer has unlimited marketing oppurtunties - from single messaging campaigns to more complex chain/flow types of campaigns, including email, push, in-app messaging, and more.

On top of that, because Lenaplum started as a product optimization platform, they have unique features that enable you to run product A/B testing with ease - from replacing UI elements on the go or testing various pricing models. Review collected by and hosted on G2.com.

There isn't a perfect product, but Leanplaum is great for mobile app developers who run marketing websites. Leanplum team could improve features related to in-app messaging and brand assets hosting / email templates (shares assets), but these aren't anything that impact the experience in everyday use. Review collected by and hosted on G2.com.

Leanplum has a great framework out of the box to support Live Ops for games. They have been rock solid on executing their live campaigns around live ops including push notification, in app messaging, and remove configuration pieces.

For A/B it's one of the best out there where it's super easy to test different configurations quickly. Review collected by and hosted on G2.com.

Analytics is not their strongest trait, it's limited and can be slow. We supplement this with being able to export our data (which they make easy) into our our datawarehouse and visualization tools. Review collected by and hosted on G2.com.

Leanplum is our de-facto CRM for communicating with our users. We use it across a variety of channels and types of campaigns, both calendar-based and automated. However, Leanplum is not just a messaging platform — with the variables we can A/B test UI components and gradually roll out new features. This would typically require a separate tool, but Leanplum is pretty unique in the market to offer both messaging and product A/B testing under the same umbrella. Comes in handy to have things fully integrated when you have a small growth team looking to iterate quickly. Review collected by and hosted on G2.com.

I’d like to see more out-of-the-box analytics. Review collected by and hosted on G2.com.

We've been using Leanplum since 2017, and by far is the best CRM tools. It's easy-to-use for marketers also for the beginners. Besides, they do feature updates frequently, so it helps us to run the campaign with fresh ideas.

Especially the Recency & Frequency feature that is useful for targeting to spesific use cases.

On top of that, Leanplum analytics were a very useful! Very recommended! Review collected by and hosted on G2.com.

Leanplum is great but sometimes we're facing the analytics issue. However, when we're facing those issue, we can easily contact their team and always get a prompt response. Review collected by and hosted on G2.com.

We've been using Leanplum for over 3 years, something that we like outside of their advanced A/B Testing and Experimenting capability is their Customer Support & Success Team that has always been ready 24/7 to handle our inquiries, and their steady platform with super minimal downtime. Their strong suit is their user-friendly interface design combined with always developing new features that help us to increase our ROI Review collected by and hosted on G2.com.

We'd like to have an automated segmentation & RFM analysis, instead of doing it manually, and we would also like to have actionable Funnel to Funnel analysis with churn propensity scoring Review collected by and hosted on G2.com.

Leanplum is great for mobile app engagement. Unlike other tools that are more Email- or Web-centric, Leanplum is just built for mobile. While they do have a solid email offering, it's meant to be a complementary channel in a mobile-first multi-channel portfolio with push, in-app messaging, app inbox, and the ability to manipulate the product experience. That last part comes in handy, especially when working on optimizing the onboarding experience or rolling out new features that require communication. Their analytics were a very pleasant surprise, especially around A/B test reporting -- statistical confidence, ability to analyze across all KPIs retroactively. Overall, A+ product built for growth teams that specialize in mobile. Review collected by and hosted on G2.com.

It appears that Leanplum has recently specialized in mobile gaming, subscription apps, and on-demand apps. We are neither of those, but we still find the product to be excellent. However, I'd imagine we are missing out on having valuable facetime with their product team around those key areas of focus. Review collected by and hosted on G2.com.

You can make changes in the running campaigns and publish which is very practical. Review collected by and hosted on G2.com.

I think they have the option on the audience tab like "copy / duplicate" and also we should able to change the audience name whenever we like. Review collected by and hosted on G2.com.

Agile team, they really take customer feedback to heart. For example, they were super quick to add an SDK kit for Apple’s ATT. Their technical support is also top-notch — super responsive and helpful. The product has evolved over the years into a multi-channel engagement platform, but I really like the fact that they started as an A/B testing solution. You can really tell that testing & analytics are core to their DNA. Review collected by and hosted on G2.com.

Our top channels are push notifications and in-app messages, which work great. We haven’t done much with App Inbox, so I’m not sure if that maybe could use some help. Review collected by and hosted on G2.com.

Used Leanplum at my previous job, and I loved it. Leanplum truly is a one-stop-shop for mobile engagement. They have top-notch CRM capabilities with the ability to build journeys across all mobile channels, including push, email, in-app messaging, app inbox. Our product team also did feature rollouts using Leanplum’s variables. All functionality works off of a unified user profile, which is a dream come true for any CRM marketer. Review collected by and hosted on G2.com.

Nothing big stands that I can recall at this time. Review collected by and hosted on G2.com.