# Leanplum Reviews **Vendor:** Leanplum **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.2/5.0 **Total Reviews:** 97 ## About Leanplum For app-first companies, Leanplum, a CleverTap company is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. Leanplum combines multi-channel Lifecycle Marketing with the ability to A/B test the Product Experience for a complete, end-to-end personalization of the mobile journey. Break down organizational silos and eliminate point solutions to enable rapid growth. Founded in San Francisco, Leanplum a CleverTap company has offices across North America, Europe, and Asia, and has received more than $125 Million in funding from leading Silicon Valley venture capital firms. Leanplum a CleverTap company has also been recognized as one of Fortune's Best Companies to Work For and Entrepreneur's Best Entrepreneurial Companies in America. ## Leanplum Reviews ### 1. Easy CRM Basics, but Email Sending Issues and Unresolved Support **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Leanplum?** Simple to use CRM platform with all the basics **What do you dislike about Leanplum?** We encountered sending issues that weren't rectified by support, meaning we we sending to fewer customers than planned and needed to do hot fixes for each campaign **What problems is Leanplum solving and how is that benefiting you?** It's a good CRM platform that sits above entry level systems for email & push ### 2. Great program with excellent features **Rating:** 4.5/5.0 stars **Reviewed by:** Caleb S. | Product Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2022 **What do you like best about Leanplum?** The main page displays all past and upcoming campaigns making it easy to find any information. **What do you dislike about Leanplum?** The only (very minor) downside is that sometimes campaigns will not fire on their own when scheduled to do so and often require manual fixes. Very difficult to set up review prompts especially via Android. **What problems is Leanplum solving and how is that benefiting you?** Leanplum allows us to save time and effort by keeping all of our campaigns together and easy to set up and edit. ### 3. Terrible support and average tool **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 25, 2022 **What do you like best about Leanplum?** The tool is excellent for the company's basic needs - send visually appealing emails, analyze the basic metrics, and work with filters to get the audiences you wish. **What do you dislike about Leanplum?** First of all, I feel that Sales reps tricked us into buying the tool while promising aspects that do not exist and cannot be developed. After confronting this situation with proof - LeanPlum representatives were just sad but even did not say sorry. The support is really terrible - no attention to your problem; you always will get a bunch of links to read, which even do not solve the issue. Asking to jump on a call or show around the solution is not helping. They avoid and usually ignore this request. The tool is missing a folding system for the campaigns and audiences, it can get very messy, you need to think about taxonomy. Also, simple campaigns are not possible to do, as they have minimum triggers developed, and if you want something at least a bit smarter - you need get your developers. In general, if you do not have a dev team eager to help you - do not buy this tool. **What problems is Leanplum solving and how is that benefiting you?** Only basic needs of email sending, just to get the newsletters out. ### 4. An amazing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Hunter B. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2022 **What do you like best about Leanplum?** Leanplum gives power to the product team to manipulate the game as they wish. You can communicate and change your player experience at the drop of a hat in an easy-to-use customer experience. **What do you dislike about Leanplum?** Leanplum right now needs to work on its response time. Segmentation can take an additional launch of the game to become active, which presents a problem when trying for something that must be instant. The UI/UX for the campaigns must also be improved. **What problems is Leanplum solving and how is that benefiting you?** I'm solving the problem of requiring a build to update my game. I push out content and limited time events via a series of adjustable variables from the server, on top of AB testing to find the best scenarios and messaging to inform my players of changes. ### 5. my expirence is awesome, showing the accurate datas for use. thanks leanplum!! **Rating:** 5.0/5.0 stars **Reviewed by:** Pratyush R. | search engine optimization, Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2022 **What do you like best about Leanplum?** its data accuracy as well as varity of specification to check locations, sending instant pushup notification to people in bulk. **What do you dislike about Leanplum?** it won't be able to capture duplicate data, and shows error, while searching for particular device locations. **What problems is Leanplum solving and how is that benefiting you?** location capturing which helps me out to compare out the device for duplicacy ### 6. True customer targeting within TD Bank app **Rating:** 5.0/5.0 stars **Reviewed by:** Richard J. | Enterprise (> 1000 emp.) **Reviewed Date:** December 09, 2019 **What do you like best about Leanplum?** The ability to create custom messages with incredible flexibility and target them to customer behavior. Our business partners are lining up to have campaigns for their products within the app since we have rolled it out. We have run a number of awareness campaigns to help with Voice of the Customer concerns for mobile deposit as well as targeted messages informing customers who use specific products about how to avoid problems with their accounts. **What do you dislike about Leanplum?** It is a little awkward to figure out how to target a test device. Setting up rules takes a bit of work to know that you are targeting the correct group. It is a little difficult to work with nested campaigns. **What problems is Leanplum solving and how is that benefiting you?** We are trying to increase customer engagement with our features and preemptively inform customers of issues within our platform to reduce call volume and make it easier for them to self service issues. ### 7. Great tool with a lot of functionalities with a even greater support team **Rating:** 5.0/5.0 stars **Reviewed by:** Angelika R. | Senior CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2021 **What do you like best about Leanplum?** We use Leanplum to address our customers on all channels: In-App Messages, Web Pop-Ups, Push and E-Mail. The tool is potent with many great functionalities that help you orchestrate your marketing activities from one platform. It is pretty easy to set up multi-channel campaigns and edit e-mail templates. Moreover, the analytics section, in this case, is excellent and very useful for deep dive into data. Email functionalities are good, especially the content management for templating is straightforward and flexible. I love it! The support service is outstanding! You will always have very well-trained customer support on our site that answers very specifically to your questions. There is nothing such as pre-written general answers to your concern. It always feels like you are working in a team on a specific issue. **What do you dislike about Leanplum?** If you are very focused on e-mail marketing, Leanplum has some debts that they need to work on, such as state of the art "subject-line testing" or "deliverability reports on one-click", "or some centralized content editing." The reporting section in certain aspects is not helpful for our specific reporting aspects. I guess for the "general" customers with everyday needs it works well. **What problems is Leanplum solving and how is that benefiting you?** We are communicating very specifically over all channels with our customers. Thanks to the real-time data processes, we can address our customers with messages in particular situations on our website or in our apps which helps to make our content more relevant to our customers. Moreover, we have drawn a lot of benefits from our data-driven life-cycle campaigns. ### 8. Lacks some features **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** April 25, 2022 **What do you like best about Leanplum?** Email builder is pretty similar to other similar tools and email builders I've used in the past. Pretty easy to send emails and push notifications out. Their customer support is easy to reach, quick to respond, and very helpful. **What do you dislike about Leanplum?** It lacks some functionality like static audience lists, clear email performance reports (for example, no unsubscribe rate data), and most importantly, conversion attribution. **What problems is Leanplum solving and how is that benefiting you?** We're able to send emails, push notifications, and in-app messages to our app users. Our marketing team is able to drive engagement to our app using these features. ### 9. A social marketing company that will help you advertise your brand more effectively **Rating:** 4.5/5.0 stars **Reviewed by:** Akina E. | Sales And Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2021 **What do you like best about Leanplum?** This software is adept at handling consumer data and personalization. The event setup method in Leanplum is efficient and straightforward. Leanplum provides a range of measures to assess how incidents impact consumer cooperation with the product. If you fully integrate with SDK submit point-by-point affiliation and product buy instances, Leanplum will give you remarkable client and financial data. Leanplum's crusade preparation practice is both normal and creative. **What do you dislike about Leanplum?** The cloud-based version is difficult to use, the interface functionality is limited. It is helpful but not much user-friendly. Before using the app, Leanplum must be learned and understood. When one lies of code is incorrect, the program constantly crashes. **What problems is Leanplum solving and how is that benefiting you?** Leanplum is excellent at handling customer details and integration. You may portion on a variety of platform and custom areas. The domain style and section nearby administrator support are genuinely best in class, allowing you to split the summaries or details is whatever manner you need. ### 10. All-in-one engagement platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 13, 2021 **What do you like best about Leanplum?** With Leanplum we are managing our entire user lifecycle — from onboarding and activation to re-engagement of dormant users. We use a full breath of channels like push notifications, email, in-app messaging, and app inbox, which allows us to coordinate and orchestrate our communication without spamming our users with the same message across different channels. When launching new features, we also tend to set up feature flags in Leanplum and do coordinated rollouts with messaging. Leanplum truly is an all-in-one engagement platform. **What do you dislike about Leanplum?** Judging from the latest updates, Leanplum is definitely doubling down on the mobile channels. However, I was pleasantly surprised to see that their Web SDK now supports Google Tag Manager. Leanplum can do a lot more there — automatic event tracking, more web templates, etc. **What problems is Leanplum solving and how is that benefiting you?** What benefits have you realized? We’ve experimented with our boarding experience and seen an increase in D1 retention. We’ve also set up a multi-channel re-engagement drip campaign with 50+ actions, which is one of our most successful campaigns to date. ### 11. The all in one mobile platform **Rating:** 5.0/5.0 stars **Reviewed by:** Yuliyan Y. | Lead Optimisation Capabilities and Implementation Manager, Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Leanplum?** The platform offers powerful AB testing capabilities along with marketing messaging campaigns. It is simple to use yet very comprehensive, proving helpful even for the not very tech-savvy marketers as well as for your developers. Customer service is prompt, very professional and helpful. They never disappoint. The product evolves constantly. **What do you dislike about Leanplum?** Product changes sometimes seem to be slow, not affecting the use of the service, but for the keen technical user, it is apparent. **What problems is Leanplum solving and how is that benefiting you?** We are AB testing all features we introduce in our mobile apps. Every hypothesis is put to the test. We also leverage the powerful, zero development effort, in-app messages and Push notifications to keep users aware of news and changes. ### 12. One-stop-shop for CRM, LiveOps, and Remote Configuration with powerful behavioral segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Sébastien B. | COO & Co-Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2021 **What do you like best about Leanplum?** We’ve been using Leanplum since 2013, and we’ve been really happy with it. We’ve seen their platform grow from just an A/B testing solution to a full-blown player management solution. The one-stop-shop approach with CRM, LiveOps, and Remote Configuration is pretty unique. It allows companies to run A/B tests across both messaging and the game UX — for example you can run a personalized sale in the store and match it with a behavior-triggered in-app message to promote it, all in the same variant. Their A/B testing is top notch with some pretty powerful reporting capabilities like significant changes and the ability to analyze across KPIs retroactively. All in all, a great platform! **What do you dislike about Leanplum?** While we’ve been using the platform for 8 years, we do have new team members that occasionally need to get onboarded. They can benefit from better use case tutorials and self-onboarding tools. **What problems is Leanplum solving and how is that benefiting you?** In terms of lifecycle marketing, we’ve used in-app messages to run contests and encourage players to participate in order to build up our community. When running LiveOps events in our city builder games, we saw a significant lift in participation when announcing those events using personalized push notifications & in-app messages. In Snoopy’s Town Tale, we used segmentation to identify players that regularly participate in our monthly events but never purchase. We used special discount offers and enhanced game packs to encourage those players to make their first purchase. **Official Response from Momchil Kyurkchiev:** > Hi Seb, it's Momchil here, the co-founder of Leanplum. Thanks for all your support over the years. I still remember Dec 2013 when I first met you in Paris. We barely had 5 employees at the time. It's been amazing to see how far our companies have come along. Congrats on your new round, and best of luck! ### 13. Best marketing platform for mobile app **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 28, 2021 **What do you like best about Leanplum?** We've tried many marketing platforms dedicated to mobile apps, and Leanplum by far is the best we've had - it's straightforward and easy-to-use for marketers. Once the development phase is complete, the marketer has unlimited marketing oppurtunties - from single messaging campaigns to more complex chain/flow types of campaigns, including email, push, in-app messaging, and more. On top of that, because Lenaplum started as a product optimization platform, they have unique features that enable you to run product A/B testing with ease - from replacing UI elements on the go or testing various pricing models. **What do you dislike about Leanplum?** There isn't a perfect product, but Leanplaum is great for mobile app developers who run marketing websites. Leanplum team could improve features related to in-app messaging and brand assets hosting / email templates (shares assets), but these aren't anything that impact the experience in everyday use. **What problems is Leanplum solving and how is that benefiting you?** User outreach is critical for mobile apps, as the first interaction can be short and end there, so email marketing and push notification, along with in-app marketing experience, can help a lot with user acquisition, onboarding, and retention. Leanplum helps us a lot with exactly that - allowing you to freely create various campaigns around these fields (acquisition, onboarding, and retention), along with easy-to-use and straightforward analytics tools that add another layer to your marketing efforts. ### 14. Great tool for Live Ops! **Rating:** 5.0/5.0 stars **Reviewed by:** Larry H. | Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Leanplum?** Leanplum has a great framework out of the box to support Live Ops for games. They have been rock solid on executing their live campaigns around live ops including push notification, in app messaging, and remove configuration pieces. For A/B it's one of the best out there where it's super easy to test different configurations quickly. **What do you dislike about Leanplum?** Analytics is not their strongest trait, it's limited and can be slow. We supplement this with being able to export our data (which they make easy) into our our datawarehouse and visualization tools. **Recommendations to others considering Leanplum:** Leanplum is a great out of the box solution for those looking for an A/B solutions, player lifecycle management, and running in game live events. **What problems is Leanplum solving and how is that benefiting you?** Our primary use case for Leanplum has been using it for Live Ops management around the areas of push notification, remote configuration, and in-app messages. With these we're able to run robust live events inside the campaign as well as pretty sophisticated A/B. **Official Response from Momchil Kyurkchiev:** > Thanks for all your support, Larry! You've really done magical things with our platform, pushing the envelope of what's possible, and always keeping us on our toes. Internally, we actually refer to you as our Gaming PM who doesn't work at Leanplum :). ### 15. Messaging & Product A/B testing together **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Leanplum?** Leanplum is our de-facto CRM for communicating with our users. We use it across a variety of channels and types of campaigns, both calendar-based and automated. However, Leanplum is not just a messaging platform — with the variables we can A/B test UI components and gradually roll out new features. This would typically require a separate tool, but Leanplum is pretty unique in the market to offer both messaging and product A/B testing under the same umbrella. Comes in handy to have things fully integrated when you have a small growth team looking to iterate quickly. **What do you dislike about Leanplum?** I’d like to see more out-of-the-box analytics. **What problems is Leanplum solving and how is that benefiting you?** All our new features are gated with Leanplum variables. We have dozens of active automations for onboarding, activation, and reactivation. We’ve measured a double-digit lift in engagement using Leanplum’s global holdback capabilities. ### 16. Best CRM tools! **Rating:** 5.0/5.0 stars **Reviewed by:** Nesya P. | Channel Communication Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Leanplum?** We've been using Leanplum since 2017, and by far is the best CRM tools. It's easy-to-use for marketers also for the beginners. Besides, they do feature updates frequently, so it helps us to run the campaign with fresh ideas. Especially the Recency & Frequency feature that is useful for targeting to spesific use cases. On top of that, Leanplum analytics were a very useful! Very recommended! **What do you dislike about Leanplum?** Leanplum is great but sometimes we're facing the analytics issue. However, when we're facing those issue, we can easily contact their team and always get a prompt response. **What problems is Leanplum solving and how is that benefiting you?** Our primary use case for Leanplum has been using it for Marketing promotion around the areas of push notification, inbox notification and in-app messages. With these channel we're able to run the marketing campaign really well. ### 17. Top of the line Customer Support & Success Team, and strong A/B Testing Mobile Marketing Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2021 **What do you like best about Leanplum?** We've been using Leanplum for over 3 years, something that we like outside of their advanced A/B Testing and Experimenting capability is their Customer Support & Success Team that has always been ready 24/7 to handle our inquiries, and their steady platform with super minimal downtime. Their strong suit is their user-friendly interface design combined with always developing new features that help us to increase our ROI **What do you dislike about Leanplum?** We'd like to have an automated segmentation & RFM analysis, instead of doing it manually, and we would also like to have actionable Funnel to Funnel analysis with churn propensity scoring **What problems is Leanplum solving and how is that benefiting you?** A/B Testing which product suits our customer best, & utilizing events parameters to get a sense of our users behavior to create tailored offerings ### 18. All-in-one growth platform for marketing & product teams **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** October 22, 2021 **What do you like best about Leanplum?** Leanplum is great for mobile app engagement. Unlike other tools that are more Email- or Web-centric, Leanplum is just built for mobile. While they do have a solid email offering, it's meant to be a complementary channel in a mobile-first multi-channel portfolio with push, in-app messaging, app inbox, and the ability to manipulate the product experience. That last part comes in handy, especially when working on optimizing the onboarding experience or rolling out new features that require communication. Their analytics were a very pleasant surprise, especially around A/B test reporting -- statistical confidence, ability to analyze across all KPIs retroactively. Overall, A+ product built for growth teams that specialize in mobile. **What do you dislike about Leanplum?** It appears that Leanplum has recently specialized in mobile gaming, subscription apps, and on-demand apps. We are neither of those, but we still find the product to be excellent. However, I'd imagine we are missing out on having valuable facetime with their product team around those key areas of focus. **What problems is Leanplum solving and how is that benefiting you?** Our biggest challenge is around operational excellence. In the past, we needed a lot of help from the engineers, which was hampering our experimentation velocity. With Leanplum we're able to run faster and be more self-sufficient. In terms of metrics, optimizing retention is #1. We've seen a double-digit lift through a series of experiments that we're measuring using a global holdback. ### 19. Good one **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** June 28, 2022 **What do you like best about Leanplum?** You can make changes in the running campaigns and publish which is very practical. **What do you dislike about Leanplum?** I think they have the option on the audience tab like "copy / duplicate" and also we should able to change the audience name whenever we like. **What problems is Leanplum solving and how is that benefiting you?** Multi-platform communication ### 20. Nimble, growth-oriented **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Leanplum?** Agile team, they really take customer feedback to heart. For example, they were super quick to add an SDK kit for Apple’s ATT. Their technical support is also top-notch — super responsive and helpful. The product has evolved over the years into a multi-channel engagement platform, but I really like the fact that they started as an A/B testing solution. You can really tell that testing & analytics are core to their DNA. **What do you dislike about Leanplum?** Our top channels are push notifications and in-app messages, which work great. We haven’t done much with App Inbox, so I’m not sure if that maybe could use some help. **What problems is Leanplum solving and how is that benefiting you?** We’ve almost doubled our push notification opt-in rate by testing different contextual triggers for the ask. This means that all our messaging campaigns have better reach and higher impact. We’ve increased our app ratings from the upper 3s to the mid-4s by asking our loyal users to rate us. We were able to determine our ATT opt-in rate using custom in-app messages before the actual release of iOS 14.5. ### 21. Great product **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Leanplum?** Used Leanplum at my previous job, and I loved it. Leanplum truly is a one-stop-shop for mobile engagement. They have top-notch CRM capabilities with the ability to build journeys across all mobile channels, including push, email, in-app messaging, app inbox. Our product team also did feature rollouts using Leanplum’s variables. All functionality works off of a unified user profile, which is a dream come true for any CRM marketer. **What do you dislike about Leanplum?** Nothing big stands that I can recall at this time. **What problems is Leanplum solving and how is that benefiting you?** Built a portfolio of campaigns to cover all stages of the customer lifecycle. Lots of automated campaigns for cross-sells, upsells, etc. First, we focused on onboarding and were able to increase D1 retention and push opt-in by double digit percent. Next, we focused on ways to activate customer behavior across our different set of products. Did lots of coupon drops as well with significant uplift in revenue measured via holdouts. ### 22. Checks all the boxes, does everything it promises but fails your intuitive **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Mental Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Leanplum?** Managing variables and a/b tests are excellent and trustworthy. **What do you dislike about Leanplum?** The a/b test analytics are perfectly adequate, but you cannot dig deep if you want to. You have to use another analytics tool to make more comprehensive decisions. It is sufficient for making comments on the overall situation, though. **What problems is Leanplum solving and how is that benefiting you?** We are using a/b tests and variables for setting remote configurations and doing experiments. We also use it for customer engagement, and it has been quite adequate so far. ### 23. Leanplum helped us achieve our goals **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Leanplum?** Leanplum helped us (a gaming studio running a live game) achieve our goal in highlighting in-game offers to data-defined player segments. Without Leanplum, we would not be able to highlight key offers that exist in our store, automate in-game messages, and segment our user base to strategic audiences. Their tech support and customer success response time are world-class and their product team truly takes our priorities into consideration when creating their product roadmap. **What do you dislike about Leanplum?** Not a dislike per se, but there are still a few work-in-progress features that have not been released such as "multiple-parameter targeting" on events that would truly scale our lifecycle operations to another level of complexity. I am excited to get my hands on those features once they release. **What problems is Leanplum solving and how is that benefiting you?** Leanplum has helped our team automate our in-game lifecycle operations through the automated triggering of messages. Furthermore, Leanplum has allowed our team to segment our users for targeted messages - a capability we did not have prior. Lastly, Leanplum has enabled our team to show interstitial messages that can call out key offers in our in-game store through interstitial messaging. These new capabilities have led to a 20% increase in offers messaged through Leanplum. ### 24. Powerful multi-channel CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Leanplum?** We replaced our ESP with Leanplum as our business had shifted more and more to mobile. In addition to sending email, Leanplum powers our push notifications and in-app messages. With our ESP we couldn’t merge user profiles across mobile and web, and with Leanplum this comes out of the box. We also had issues with customer service - getting anything fixed with our old ESP required service upsells with professional services. Leanplum’s support, on the other hand, is top-notch. It’s a modern tool with self-service documentation and made easy to use. **What do you dislike about Leanplum?** Uploading a product catalog requires working with support. More self-service tools would be great. **What problems is Leanplum solving and how is that benefiting you?** With Leanplum we run a large portfolio of one-off & automated campaigns, e.g. welcome series, cross sells, cart abandonment, and re-engagement campaigns. Our goal is to increase LTV. We’ve been able to show a 50% lift using a global holdout. ### 25. Friendly interface and awesome customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Leanplum?** The clean and straightforward interfaces have helped users with campaign setting-up. Yes, it is a trivial matter but I do appreciate the overall ease of use especially when one has multiple launches at a time. **What do you dislike about Leanplum?** It would be awesome if LP provides users with the ability to design and customize the comms' templates up to a certain extent, allowing one to be creative. Likewise, looking forward to the timeframe-specific (morning/nighttime only) campaigns in the near future. **What problems is Leanplum solving and how is that benefiting you?** To maintain constant communications with the userbase, while keeping them engaged with the services provided. Different campaign formatting and interactive audience insights allow fellow marketers to gauge the impact of every launched campaign. ### 26. One stop shop **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2021 **What do you like best about Leanplum?** Leanplum is a great service to manage just about everything in the game, without requiring the development of a backend for the game. It can enable almost everyone in a game studio to engage with the game to make it better. From marketing to game designers, to developers/QA. Very good documentation and UI. One sneaky feature is that it also has analytics - tied to all other features of Leanplum. A super-powerful feature. **What do you dislike about Leanplum?** Leanplum is only as good as the team and the integration. To manage campaigns and game balancing does require a solid integration with the game and a team focused on using Leanplum. A basic integration of Leanplum will not even scratch the surface of the power the tool offers. That said, integration is as easy as it could be. **What problems is Leanplum solving and how is that benefiting you?** Managing games remotely without needing to redeploy. The variables Leanplum offers allow just about any game feature to be tweaked. The variables can also be targeted to certain users which is cool for A/B tests and for cutting off bugs in the game from users. ### 27. Easy to use marketing automation tool for app based companies **Rating:** 4.0/5.0 stars **Reviewed by:** Bram P. | Senior CRM Marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 12, 2021 **What do you like best about Leanplum?** The integration into your systems (app) is really easy. The tool can connect with a lot of other tools like Segment, Amplitude, etc.. Super essential for your growth strategy. The drag&drop editor for e-mail allows non-tech people to build e-mails and customize them in an easy way. I would definitely recommend the tool if your business is centralized around an app. **What do you dislike about Leanplum?** The analytics tab can be improved. Currently it is not really intuitive to use and it is hard to find the answers you want to find as a marketeer. **What problems is Leanplum solving and how is that benefiting you?** Improving our funnel performance (acquisition, activation, retention to referral). Also increasing our app store rating. ### 28. Best-in-class player management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Leanplum?** Leanplum is more than just a messaging platform. It's full player management that also enables best-in-class LiveOps and remote configuration. The biggest issue with platforms like these is the integration cost, and Leanplum has done a tremendous job here to seamlessly plug into our existing backend and data pipelines. On the client side, they have full Unity Native support, not just a wrapper SDK. All of this enables us to unleash the full potential of our data for behavioral segmentation & triggering without additional coding. **What do you dislike about Leanplum?** Composition experience can be improved - we’ve seen their new drag & drop editor for in-game popups and can't wait to get our hands on it. **What problems is Leanplum solving and how is that benefiting you?** We used to show the same offer to everyone. With Leanplum we've been able to personalize the player journey and get a 15% lift in player LTV. ### 29. LeanPlum review **Rating:** 5.0/5.0 stars **Reviewed by:** Colleen W. | Director of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Leanplum?** LeanPlum allows us to segment our customers and reach them with multichannel messages based on their user attributes and in-app actions. It's really helped us to better segment our users to upsell and retain them—all in one tool instead of separate tools for email, push notifications, and in-app messages. **What do you dislike about Leanplum?** Currently, we're not able to track link clicks from app deeplinks when we send emails. **What problems is Leanplum solving and how is that benefiting you?** We're able to send cohesive campaigns across email and push notifications to users based on different attributes. Previously, we used two different systems for emails and push notifications that couldn't work together. ### 30. Well-rounded solution for CRM communication **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Leanplum?** Leanplum is an all-in-one solution for push notifications, in-app messaging, and email. We chose it over our existing push-only provider and ESP because we couldn’t orchestrate messages across different channels. We have a native mobile app as well as as Web app, so it was also important for us to have support for multiple platforms in a unified user profile. **What do you dislike about Leanplum?** We’re waiting on the drag & drop editor for in-app messages. This will be a game-changer for us because it will eliminate the need for engineering involvement. **What problems is Leanplum solving and how is that benefiting you?** We used to spam our users with the same message across different channels. With Leanplum, we can send out a push notification only if the email wasn't opened. Prior to Leanplum, we didn’t do as much A/B testing. Leanplum has enabled us to be much more data-driven. ### 31. Great product, highly recommended **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2021 **What do you like best about Leanplum?** Leanplum is our de-facto CRM for everything email, push, and in-app popups. Our PMs are also using variables for product A/B testing to roll out new features, etc. It’s a great cross-team collaboration tool that’s designed to help streamline growth. My favorite part about Leanplum is that it was started as an experimentation platform, so A/B testing is the core unit of work in the platform. It’s a must-have for any serious growth team. **What do you dislike about Leanplum?** They could do a better job with Web personalization. While they do have a Web SDK, I’d love to see more out-of-the-box templates. **What problems is Leanplum solving and how is that benefiting you?** Leanplum is the lifeblood of everything CRM & experimentation. We’ve tuned our onboarding experience by setting up welcome drips and also tuned our onboarding experience. We use it to progressively roll out new features and communicate them to our customers, etc. ### 32. Great product to scale engagement campaigns and amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** Luca M. | Owner (Side Project), Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Leanplum?** Leanplum is a one-stop-shop solution for companies looking to implement an integrated marketing communication strategy. 1. Great support service - someone is always available to answer questions and solve tech issues 2. Easy to use interface and, A/B testing functionality **What do you dislike about Leanplum?** The analytic part of the tool could be improved a bit, although this is not a key feature of Leanplum, it would be a nice-to-have add-on. Having said this, we are generally very happy with the solution. **What problems is Leanplum solving and how is that benefiting you?** We suggest our partners to integrate Leanplum to solve their users' engagement and retention issues while creating complex automated communication strategies ### 33. Great CRM tool for hacking growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Leanplum?** Leanplum is a cross-channel CRM tool for personalized communication. Very flexible segmentation and A/B testing. My favorite part is the A/B test reporting, where you can apply statistics, slice + dice results, and evaluate across hundreds of metrics retroactively. Our previous tool had limited reporting, triggering was hard, segmentation required a lot of effort, and there was no email out of the box. **What do you dislike about Leanplum?** They're not very good at getting their message out, and the price was a little bit much for us at first, so me and my team wasted a lot of time on other tools. **What problems is Leanplum solving and how is that benefiting you?** We improved our new feature onboarding, in coordination with Product. We implemented behavioral segmentation using recent purchasing data to personalize our discounts, which significantly increased overall revenue. ### 34. Multi-channel CRM built for subscription apps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2021 **What do you like best about Leanplum?** Leanplum has done a great job lately focusing their efforts around mobile, and subscription in particular. To my knowledge, there isn’t another mobile engagement platform out there that puts a spotlight on subscription apps like they do. While their core strength is on the app engagement channels like push and in-app popups, we’re also pretty happy with their email offering — it’s the orchestration with all the other channels that makes the difference. **What do you dislike about Leanplum?** Not much. Pretty happy with the solution so far. Maybe more self-help materials online, although their technical support line has been very responsive. **What problems is Leanplum solving and how is that benefiting you?** We are using Leanplum for all CRM activities - email newsletter, onboarding funnel with push + in-app popups, dormant user reactivation. We’ve seen a double-digit percent increase in retention & activation of our core engagement loop. ### 35. One cohesive solution for CRM, product config testing, and LiveOps **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Leanplum?** We chose Leanplum for the CRM, segmentation, and a/b testing capabilities across both the messaging layer as well as the product config through variables. This has enabled us to reach market-leading LiveOps capabilities. **What do you dislike about Leanplum?** We’d like to see a calendar view of our LiveOps activity across both config changes and messaging, but I know they are already working on it. **What problems is Leanplum solving and how is that benefiting you?** Prior to Leanplum, we lacked operational efficiency with new content requiring a new client release (several days). With Leanplum, we’re able to easily release, segment, and test new live events. We schedule all LiveOps activities through Leanplum and have seen a 5-10% lift in player ARPU. We’ve also been able to personalize our CRM by targeting players holistically across all channels. ### 36. Great tool for mobile CRM and 5-star customer support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Leanplum?** - Friendly UI and easy to use when building single campaigns. - Good for cross-channel communications, personalization, segmentation, and A/B testing, which is essential for CRM. - Great customer support along the integration and onboarding of the team in how to use the tool to its fullest potential. **What do you dislike about Leanplum?** Custom graphic options not 100% responsive. Campaign builder was introduced a bit too early and has not been quite helpful yet. The reporting dashboard could also be improved. **What problems is Leanplum solving and how is that benefiting you?** Leanplum has been a great support for our communications as it doesn't require any client release. Also, mobile campaigns, namely push and in-app messages, are easy to set up, monitor and replicate. ### 37. Best support Team and flexible customer engagement campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2021 **What do you like best about Leanplum?** 1. Best support service - quick reply and professional answer 2. Provide very flexible campaigns, including A/B testing and very easy to use 3. Various customer engagements (emails, push notifications, webhooks, etc.) **What do you dislike about Leanplum?** We have some suggestions on some functions, and we hope the Leanplum product team can consider them carefully and add them to the platform. **What problems is Leanplum solving and how is that benefiting you?** We are using Leanplum to solve customer engagements, and it helped increase user retention and gain more user acquisition. ### 38. Great lifecycle marketing tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Leanplum?** It’s easy to use. Leanplum is a one-stop-shop for building audiences and multi-channel message delivery. It’s a significant improvement over our previous setup using different tools for different channels. The audience builder is very slick - both flexible and easy to use. **What do you dislike about Leanplum?** Setting up a global holdback can be a chore, would be great to have it out of the box. **What problems is Leanplum solving and how is that benefiting you?** Leanplum is used for push, inbox messages, and email. Our primary focus is around bringing users back. We’ve been able to attribute statistically significant increase in D1 and D7 retention as well as revenue. ### 39. All-in-one CRM platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** November 22, 2021 **What do you like best about Leanplum?** Leanplum has an all-in-one approach to CRM, bringing the product and marketing teams together. This makes Leanplum the best place to see everything that’s currently running that affects the user experience in realtime. You can do sophisticated multi-channel marketing with A/B testing and advanced orchestration. Leanplum’s A/B testing is best in class with the ability to really understand the downstream impact of your tests. **What do you dislike about Leanplum?** I’d like to see more metrics in the analytics. **What problems is Leanplum solving and how is that benefiting you?** Lifecycle marketing, winback campaigns, product A/B testing made easy. We’ve seen a 5-10% uplift in engagement & retention. ### 40. Easy to use with a great support team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Leanplum?** Really happy with the communication from both our rep as well as senior management. We have been able to provide feedback on features we'd love to see and then see those features realized. **What do you dislike about Leanplum?** I would love if there were an integration for SMS campaigns - this is something we'd love to use from one centralized platform, but that Leanplum currently does not offer **What problems is Leanplum solving and how is that benefiting you?** Leanplum helps us reach our many users across multiple channels. We can easily creat both triggered and scheduled campaigns to keep our users engaged and ultimately help monetization. ### 41. LP has helped us validate product features, run sales and streamline our CRM process! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Leanplum?** Easy UI and tons of features that are very helpful once you ramp up. **What do you dislike about Leanplum?** Constant changes that overlap with existing UI making it confusing, the inability to delete old variables. **What problems is Leanplum solving and how is that benefiting you?** Sales & CRM processes, product market fit for new feature. customer engagement has definitely gone up with LPs help. ### 42. My experience with Leanplum **Rating:** 5.0/5.0 stars **Reviewed by:** Liliana Isabel C. | Supply Operations Assistant, Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Leanplum?** Is very user-friendly, you can discover on your own how it works. **What do you dislike about Leanplum?** Sometimes it is a little bit slowly so you have to wait until the page charges. **What problems is Leanplum solving and how is that benefiting you?** With Leanplum I'm able to communicate important messages (promos, relevant info, etc) to the user of the company. ### 43. Great support team, robust platform with advanced segmentation features and CRM functions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 08, 2021 **What do you like best about Leanplum?** Helpful support staff, CSMs who are informative and thoughtful. I rely on Leanplum to execute complex automated and ad hoc CRM campaigns. **What do you dislike about Leanplum?** Expect some delays when loading audience estimates and complex segments or performance dashboards. **What problems is Leanplum solving and how is that benefiting you?** Deploying advanced campaigns that fit our brand and cross-functional marketing strategy. ### 44. Customer engagement with Leanplum **Rating:** 5.0/5.0 stars **Reviewed by:** Noureddine T. | CEO **Reviewed Date:** November 22, 2021 **What do you like best about Leanplum?** 1- The ease at which we reach our customers and increase their engagement 2- A/B Testing **What do you dislike about Leanplum?** Nothing is missing from the product which is wholesome **What problems is Leanplum solving and how is that benefiting you?** Better customer reach and engagement ### 45. Multi-channel advertising operations to help achieve engagement and revenue purposes **Rating:** 4.0/5.0 stars **Reviewed by:** Emily R. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** March 23, 2021 **What do you like best about Leanplum?** This program can handle user data and segmentation well. Leanplum's event setup process is intuitive and powerful. Its A/B test function is also very powerful, and the split test analysis view is very helpful. More, this program also pushes notifications and its team is very collaborative **What do you dislike about Leanplum?** This platform synchronization API is not powerful enough. More, there is very little developer documentation at the time of installation. Sometimes its user interface may take a while to load after logging in. Also, the search area of the "Users" screen may be a bit confusing. The web-based dashboard of this program is difficult to use. **What problems is Leanplum solving and how is that benefiting you?** This program allows us to slice lists or data in any way we want. The program also provides multiple types of analysis to understand how events affect customer interactions with products. This platform also provides a variety of health plans and brings many benefits. ### 46. App growth expert **Rating:** 5.0/5.0 stars **Reviewed by:** Mick R. | Founder and CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2021 **What do you like best about Leanplum?** their support service is responsive and excellent **What do you dislike about Leanplum?** having to do the development integration work **What problems is Leanplum solving and how is that benefiting you?** getting a clear insight of our users ### 47. Good for automation and for incrementalism testing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Photography | Mid-Market (51-1000 emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Leanplum?** Holdout test feature on single/multiple sends campaingns **What do you dislike about Leanplum?** There are some limitation on automatic camping triggering, so the logic behind must be not too much complex **What problems is Leanplum solving and how is that benefiting you?** We semplified our marketing automation excution and added many in app personalization features like on boarding messages ### 48. Easy to use and great value! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2021 **What do you like best about Leanplum?** Ease of setting up campaigns and messages. Multi-channel marketing capabilities. in-app popups out of the box! **What do you dislike about Leanplum?** Analytics module loadtimes can be long if you have a large number of campaigns. **What problems is Leanplum solving and how is that benefiting you?** Multichannel messaging to our customers has helped us improve revenue. ### 49. Leanplum is one of the most user friendly platforms. You can easy drive there any campaign you need. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2021 **What do you like best about Leanplum?** The constant growth of the platform and unstoppable work on the new features. **What do you dislike about Leanplum?** Sometimes it is hard to prove any bugs that you experiance **What problems is Leanplum solving and how is that benefiting you?** We're working with push notifications mostly to grow our DAU and reengage users. Benefits: really flexible logic of push notifications set up. ### 50. Flexibility of app communications **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** November 18, 2021 **What do you like best about Leanplum?** The possibility and flexibility of integrating a new communication format AB functionality, specialty for easy implementation and UX Audience UX **What do you dislike about Leanplum?** Having to run different campaigns for each stream **What problems is Leanplum solving and how is that benefiting you?** CRM flow communications Push, email, and inappropriate communications App mailbox ## Leanplum Discussions - [When was Leanplum founded?](https://www.g2.com/discussions/when-was-leanplum-founded) - 2 comments - [What is Leanplum used for?](https://www.g2.com/discussions/what-is-leanplum-used-for) - 2 comments - [View Leanplum pricing details and edition comparison](https://www.g2.com/products/leanplum/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-25+08%3A47%3A45+-0500&secure%5Bsession_id%5D=4f2f6dc4-ce03-47e1-81d9-90641a2e7ce2&secure%5Btoken%5D=ad4f6eef34aae0b0181dc07f64a0717affaf35a0a11741ce40cd08c1df8d3bbd&format=llm_user) ## Leanplum Features **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Engagement** - Coupons and Promotions **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top Leanplum Alternatives - [CleverTap](https://www.g2.com/products/clevertap/reviews) - 4.6/5.0 (629 reviews) - [Braze](https://www.g2.com/products/braze/reviews) - 4.5/5.0 (1,658 reviews) - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (813 reviews)