Leadinfo Reviews & Product Details

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

Product Website

Seller

Leadinfo

Discussions

Leadinfo Community

Languages Supported

Danish, German, English, French, Dutch, Portuguese, Spanish, Swedish

Overview by

Han Kleppe

Pricing

Pricing provided by Leadinfo.

Free trial

Free Trial

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Leadinfo Integrations

(69)

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Leadinfo Media

Real-time insights in your leads in our intuitive inbox

Analyze your B2B website visitors to make better decisions.

Export your leads with our detailed information, e.g. for retargeting campaigns.

Leadbot is designed to boost website conversions by proactively engaging with anonymous visitors, offering instant contact options like WhatsApp, phone, email, or callback requests, and answering FAQs to turn browsing users into qualified leads.

Autopilot is a LinkedIn automation and multi-channel marketing tool that lets businesses automatically follow up with website visitors by creating custom campaigns combining personalized emails and LinkedIn actions (like connection requests, profile visits, or messages) to nurture leads and boost...

Short introduction to Leadbot, the feature within Leadinfo to better convert website visitors into potential buyers.

Short introduction to Autopilot, the feature within Leadinfo to automatically follow up with website visitors by creating custom campaigns combining personalized emails and LinkedIn actions.

Official Downloads

(1)

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eBook - The ultimate guide to generating leads that actually convert

Interactive Demo

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Verified User in Computer Software

Small-Business (50 or fewer emp.)

8/30/2025

"Visitor Queue is working well for us thus far"

4.5/5

What do you like best about Leadinfo?

Ability to view who has visitor our website and be able to marry that to our TAM and in addition, see behaviours that enable us to fine tune outbound marketing plans. Good to send direct to the sales team without re-keying. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Having to open an account to respond to this survey in an already busy day! And it would be good to get an email for the domain name visit - although we know that's a tough call. Review collected by and hosted on G2.com.

Steve P.

Head of sales

Small-Business (50 or fewer emp.)

9/8/2025

"A poistive expericne with a good product that does what is say"

4/5

What do you like best about Leadinfo?

Effective tracking of website visitors including company detail and suggested contact details. Easy to use and implement. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Limited in integration and contacts offered were not as strong as some of the competition Review collected by and hosted on G2.com.

Harry Z.

CEO

Small-Business (50 or fewer emp.)

7/25/2025

"Love the transparency and insights"

5/5

What do you like best about Leadinfo?

We tested several tools to track website visitors and chose VisitorQueue. Super happy with the experience and ease of use. The easy setup and connection to Slack and everyday updates to the #websitevisitor channel is giving the team a nice motivation boost! Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

We are still looking for a solution to automatically find the right person at the companies visiting the website... Review collected by and hosted on G2.com.

Joshua H.

Owner

Small-Business (50 or fewer emp.)

2/16/2025

"Visitor Queue's free option is a fantastic introduction to tracking visitors to your website!"

4/5

What do you like best about Leadinfo?

The most helpful aspect of Visitor Queue is its easy-to-use, intuitive dashboard that displays crucial information from your connected site, including a visual representation of website traffic and a list of most recent visitors. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

I will qualify my "dislike" of Visitor Queue by first saying that, in the space of website visitor tracking services, companies like Visitor Queue use a variety of data sources to build a picture of the "most likely" identity of an IP address. In other words, there is no guarantee that 100% of IPs will be accurately identified. So my primary dislike of Visitor Queue is the uncertainty with respect to data reliability, although I have no reason to believe their data accuracy is any worse than other companies in the space. Review collected by and hosted on G2.com.

Verified User in Computer Software

Small-Business (50 or fewer emp.)

3/29/2023

"Deanonymization has become very inaccurate now"

1/5

What do you like best about Leadinfo?

The UI has been better than before, but still needs improvement Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

The accuracy of deanymoization is not at all right. We have called the prospects identified many times but they have never heard about us Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

8/12/2025

"Good Introductory Lead Identification Tool"

4/5

What do you like best about Leadinfo?

Visitor Queue was an affordable lead identification tool that was easy to implement on our site. It includes some basic functionality that we need, such as Slack integration and the ability to get email notifications.

I like the ability to add multiple Users to the account. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

There's a lot of low-quality leads. Integration with Google Analytics seems to require a "Pro" account.

I think there could be improved segmentation functionality to help identify the most valuable leads. Review collected by and hosted on G2.com.

Pat K.

Chief Marketing Officer

Small-Business (50 or fewer emp.)

8/21/2025

"Great Business Development Tool"

5/5

What do you like best about Leadinfo?

I like the insight into who is on my website and how long they are on the site. Simple and easy. Nothing further required for us. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Understanding who is interested in my services is crucial when you add timing into the equation. Review collected by and hosted on G2.com.

Ian P.

Business Development Specialist

Small-Business (50 or fewer emp.)

2/20/2025

"It does exactly what is advertised with loads of additional information and lots of filters."

4.5/5

What do you like best about Leadinfo?

I really like having the website link attached to the company visiting so you can visit their site and quickly learn about them to figure out whether it is worth a follow up. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

I dislike all the junk prospects (visitors that do not need follow up) and I wish the filters with visitor queue were more general. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

7/21/2025

"Good enough is good enough"

3.5/5

What do you like best about Leadinfo?

It does the basics well enough and doesn't cost the world. It was easy implement, I've not had to use customer support yet, and I use it on a weekly basis but my team use it daily. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

The quality for the enrichment of data coming from it - not really, but it seems all the products out there are equally bad at this as they all seem to operate off the same out-of-date data. Review collected by and hosted on G2.com.

Scott L.

CTO

Small-Business (50 or fewer emp.)

7/12/2025

"Good, but inconsistent"

1.5/5

What do you like best about Leadinfo?

Very easy to set up. Very Google Ads like. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Inconsistent data. I got a lot of data that I knew to be incorrect. At the same time, I received several records that were spot on and it helped up push for a meeting with a vendor. Review collected by and hosted on G2.com.