Leadinfo Reviews & Product Details

Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today!

Product Website

Seller

Leadinfo

Discussions

Leadinfo Community

Languages Supported

Danish, German, English, French, Dutch, Portuguese, Spanish, Swedish

Overview by

Han Kleppe

Pricing

Pricing provided by Leadinfo.

Free trial

Free Trial

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(69)

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Leadinfo Media

Real-time insights in your leads in our intuitive inbox

Analyze your B2B website visitors to make better decisions.

Export your leads with our detailed information, e.g. for retargeting campaigns.

Leadbot is designed to boost website conversions by proactively engaging with anonymous visitors, offering instant contact options like WhatsApp, phone, email, or callback requests, and answering FAQs to turn browsing users into qualified leads.

Autopilot is a LinkedIn automation and multi-channel marketing tool that lets businesses automatically follow up with website visitors by creating custom campaigns combining personalized emails and LinkedIn actions (like connection requests, profile visits, or messages) to nurture leads and boost...

Short introduction to Leadbot, the feature within Leadinfo to better convert website visitors into potential buyers.

Short introduction to Autopilot, the feature within Leadinfo to automatically follow up with website visitors by creating custom campaigns combining personalized emails and LinkedIn actions.

Official Downloads

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eBook - The ultimate guide to generating leads that actually convert

Interactive Demo

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Amy M.

Global Head of Marketing | B2B Division

Small-Business (50 or fewer emp.)

2/25/2024

"Very helpful for knowing which companies to target for outreach"

4/5

What do you like best about Leadinfo?

VisitorQueue provides us with a lot of information about who's visiting our site - which let's us know which companies might be interested in our solution and we can therefore target the right personas in that company for prospecting. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Haven't found any dislikes. It does what is expected. Review collected by and hosted on G2.com.

What problems is Leadinfo solving and how is that benefiting you?

Visitor Queue helps us both on the marketing side, giving us info on what campaigns are working best and what the visitor flow is from page to page on the site. From the sales perspective, it gives us great insight into known customers/prospects that are active on our site, as well as which "unknown" prospects have visited our site so we can start targeted outreach to relevant personas in that org. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

4/16/2024

"Helpful, accurate daily updates"

5/5

What do you like best about Leadinfo?

Reports come at a good time and are easily forwarded to our sales team. The dashboard is interesting and accurate. We use Visitor Queue daily. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Not clear how pricing works and would expect additional benefits from a higher price tier. Could use some info on how to connect CMS like Hubspot to the system to send automated emails. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

10/9/2024

"It does what it says it does"

2.5/5

What do you like best about Leadinfo?

We use this through a third-party marketing company, but it's interesting to see who visited. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

I find the whole idea creepy and invasive. But I guess that's business nowadays... Review collected by and hosted on G2.com.

Rod C.

Small-Business (50 or fewer emp.)

2/28/2024

"Visitor Queue is a must have for any Marketing Dept."

5/5

What do you like best about Leadinfo?

Visitor Queue allows easy to manage, time saving overviews of who, what and when visited your website. I have used it at every company I have been with, from Aerospace to Fabrication. I am able to easily obtain quick info on every lead that comes by our website. I run two sites now and use VisitorQue on both! A must have! Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

Everything works very well!I would like to perhaps see some more Traffic Flow analytics. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services

Small-Business (50 or fewer emp.)

6/6/2024

"Love the visibility."

5/5

What do you like best about Leadinfo?

Love knowing about who visits our website and what they were up to. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

I don't have any specifically. My marketing team runs the software, it delivers actionable data to my inbox about website visitors. I mean I guess the data could always be better, but I suppose it can be difficult to determin who's on a website and information about the company, so I don't think I could expect much more. Review collected by and hosted on G2.com.

Verified User in Consulting

Small-Business (50 or fewer emp.)

12/29/2024

"Provide comapnies and time spent on your website"

4.5/5

What do you like best about Leadinfo?

Seeing companywho visited website that day. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

It would be great to see which person and contact info of who visited website. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

6/6/2024

"A fantastic analysis tool"

4.5/5

What do you like best about Leadinfo?

Visitor Queue is a great tool for marketing tasks, such as customer prospecting or analyzing how your website is doing. It gives you quality information and great insight. It´s really intuitive, so easy to use and export all the data you want. You can easily integrate it in your daily business routine. It´s so useful that I chek it out everyday. Give it a try, you won´t be disappointed! Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

You don´t know exactly who´s visiting your page, as it gives you information from their company in general, but i understand that this information is very difficult to get. Review collected by and hosted on G2.com.

Wim V.

Small-Business (50 or fewer emp.)

3/4/2024

"Interesting platform for B to B"

4.5/5

What do you like best about Leadinfo?

I found VQ when looking for a platform that could give me more details about who was visiting my site.

For those interested in business-to-business, it can be a valuable extra source of information. You would be surprised who is looking at your pages, and it will lead to sales with the proper strategy. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

This is not a solution for me because I meanly work business to a client. I was surprised which companies came to my site, but that is not the client I am after. For me, it was essential to get information about the location of my website visitors and more details about them, but because they are individuals, that information was not available. Review collected by and hosted on G2.com.

房

房佳 .

Small-Business (50 or fewer emp.)

3/31/2024

"Identification of customers visiting the company's website"

4/5

What do you like best about Leadinfo?

I know which companies are visiting my website so that I can proactively follow up with them. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

he problem on our side is that the plan we have signed up to has a limit on the number of customers. I intend to find out the benefits of VQ as we use it and upgrade it in the future. Review collected by and hosted on G2.com.

Tom J.

CEO

E-Learning

Small-Business (50 or fewer emp.)

9/1/2023

"(Edit: bad cancellation experience) Leadinfo has been helpful for lead targeting"

2/5

What do you like best about Leadinfo?

Leadinfo is easy to install via Google Tag manager and a breeze to use with a clear overview and intuitive UI. I particularly like the screen recording feature, which seeminly none of the competitors offer. Review collected by and hosted on G2.com.

What do you dislike about Leadinfo?

EDIT:

LeadInfo's cancellation policy left us feeling rather deceived. It was not made clear by the sales team or on the platform that there is a 1 month cancellation 'notice period', nor did we sign a contract confirming this (I guess it's in their T&Cs). There is a button to cancel on the platfrom, but this needs to be 'confirmed' by staff, who didn't reply until I followed up - at which point we were close to our monthly renewal date. They subseqeuntly told us we have to pay for an entire month of non-usage due to the notice period.

This is not a good experience and I haven't seen any other such platforms behaving in this way. Cancellation of subscription-based SaaS products should be clear and simple in my opinion.

Unfortunately, this experience has left us with the impression that the team may prioritize customer retention over providing transparent service and value for money.

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I suspect that the lead quality isn't as good as some of the competitors. There were multiple instances where a lead was identified as a random company, when in fact it was me. This wasn't the case on Snitcher or Albacross, who identified my compay successfully. Review collected by and hosted on G2.com.

What problems is Leadinfo solving and how is that benefiting you?

Leadinfo has helped us to optimise our website UI by analysing how users navigate the site and what leads them to convert via the screen recording feature. Though I don't have full confidence in the quality of company matching, it's also been helpful in verifying that targeting further up in the funnel is working. Review collected by and hosted on G2.com.

Response from Michiel Simons of Leadinfo

edit

We appreciate your candid feedback and are sorry to hear about your less-than-satisfactory experience with Leadinfo's cancellation policy and the accuracy of our lead identification.

We aim to maintain a minimal cancellation period to offer flexibility while ensuring service continuity. We understand that our policy regarding the 1-month notice period may not have been communicated as clearly as it should have been, and we're taking steps to make this information more transparent across all our channels.

Regarding lead identification, while we strive for accuracy and boast one of the highest success rates in the industry, we acknowledge that there can be hits and misses. The nature of identifying companies based on web activity means there will occasionally be inaccuracies. However, on average, we are among the most precise providers in the market.

Understanding your concerns and in a bid to make things right, we'd like to offer a fresh start. We would like to get into contact to make things right. If you are open for this, can you send a mail to support@leadinfo.com? This would give us an opportunity to address any issues and demonstrate the improvements we continuously make to our service and accuracy.