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Later Social Reviews & Product Details - Page 7

Later Social Overview

What is Later Social?

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more!

Later Social Details
Languages Supported
English, Spanish
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Product Description

Visually curate, plan, and manage your social media with Later. Gather on-brand UGC content directly from the platform while planning, scheduling and auto-publishing across social. Features like Best Time to Post and Hashtag Suggestions help you drive growth and extend each while optimizing your social presence.


Seller Details
Year Founded
2014
HQ Location
Boston, MA
Twitter
@latermedia
37,925 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
Description

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform. Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. As your trusted partner and go-to source for social media advice, we’ll help you create an engaged community for reliable performance and repeatable growth.


Janine J.
JJ
Overview Provided by:

Recent Later Social Reviews

Isabel L.
IL
Isabel L.Small-Business (50 or fewer emp.)
5.0 out of 5
"I love all the great features that Later Social offers."
Later is user-friendly and suitable for both beginners and experienced users, making it the ideal platform for all your social media scheduling needs.
Maria M.
MM
Maria M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great software to schedule social media posts"
The ease of use is one of the best features. You can easily schedule social media posts and make any necessary edits. We schedule all our posts in ...
neil f.
NF
neil f.Small-Business (50 or fewer emp.)
4.0 out of 5
"Later.com allows us to manage our social media quickly and easily"
I like the fact that I can have someone on my team manage the uploads of our social media without me or Hannah having to log in and do the work dir...
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Later Social Media

Later Social Demo - Visual Planner
Maintain the perfect aesthetic by visually planning and scheduling your Instagram posts
Later Social Demo - Collect Media
Add content to your Later Library directly from website. You can also add content from your Instagram mentions and tags, or through a custom hashtag search.
Later Social Demo - Linkin.bio
Drive traffic and sales from Instagram through a dedicated link in your bio. Followers can easily find content and shop your feed on your unique landing page.
Later Social Demo - Schedule Instagram Stories
Easily storyboard and schedule your Instagram Stories right from your desktop.
Later Social Demo - Analytics
Monitor and optimize your performance on social with detailed analytics for Instagram, Twitter and Pinterest.
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Video Reviews

307 Later Social Reviews

4.5 out of 5
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307 Later Social Reviews
4.5 out of 5
307 Later Social Reviews
4.5 out of 5

Later Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Later SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Monique K.
MK
Social Media Manager and Retoucher
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I love that Later is "approved" by instagram, meaning scheduled posts won't be hidden and considered posted by a third party app by Instagram and will still show up in people's feeds. it is also super easy to schedule posts and drag and drop media in, add locations, hashtags, and link in bio. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The only downside is that carousel posts with multiple images do not auto publish. you still have to open Later and hit post and download images to your phone to post them. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I usually need to schedule 2 months of posts ahead of time for my client and Later makes it fast and easy to do so. I can see my media library and used and unused images easily. There is also a great tool to find popular relevant hashtags. Review collected by and hosted on G2.com.

Kimberly O.
KO
Children's Ministry Assistant Director
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I love being able to have my team schedule multiple posts ahead of time. We have one log in and my 3 person team is able to go in and schedule the posts that their assigned. I also really like the analytics, they are far more detailed than the insights shared via Facebook or Instagram. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

We've had a hard time getting our scheduled videos to actually post to our platforms. I don't know why that is, we've reached out to the developers and are still awaiting a response. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later is helping us to stick to our content marketing plan. Scheduling posts ahead of time takes the anxiety out of social media marketing and allows us as creatives to enjoy the creation process! Review collected by and hosted on G2.com.

Francesca C.
FC
Marketing Coordinator
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I like the interface and the media gallery a lot, and their newsletters are really informative and helpful. The way they advise the times to post is pretty great, and also it helps to see everything laid out in a calendar form. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The fact that it cannot automatically publish instagram posts with multiple images/slides makes it a bit behind FB Creator Studio, Hootsuite and Buffer. It's a thing of the past to have to manually publish such posts - so I hope they fix that soon. Also, to a new user it's unclear how to share to multiple platforms - and other services have the option to search tag accounts on the respective sites while also slightly changing the caption to suit each site. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I'm able to schedule with my team in a way that makes sure we arent stepping on each other's toes. It is helpful to be able to see what our week has looked like in social posts, esp when I'm not the only one posting. Review collected by and hosted on G2.com.

Sukhpreet K.
SK
Lead Organic Marketing - Digital Marketer (SEO, PPC, Analytics)
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

One can Plan, analyze, and publish your content in a few clicks on various social media platforms, especially Instagram stories. Also link in Bio is very useful. Moreover, hashtag suggestions are very helpful. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Need to add some more features to the basic account like swap images with existing ones, hashtag suggestions, Audience insights etc Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Ease to schedule posts in one place, check the calendar and re-schedule the post as per need/ user behavior. Save time and can be used efficiently. Review collected by and hosted on G2.com.

Samantha C.
SC
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I love that I can auto post and schedule posts in later for my social media. Previewing and curating have never been funner or easier as they are using this service! Review collected by and hosted on G2.com.

What do you dislike about Later Social?

To pair to mul;tiple acct, you have to pay for service but it is a minimal fee at least. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I am able to post one post/picture across multiple social media platforms at a time, saving time and having fun while doing it! Review collected by and hosted on G2.com.

A. Rahema M.
AM
Director
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Organic
What do you like best about Later Social?

Nothing now. They have moved most features in my subscription to more expensive tiers, and even then it didn't function very well. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

They continue to remove and change features without updating clients. Support is all via email. It has so many glitches. Sometimes it autopost other times it doesn't. Also, avoid a yearly plan. With all the issues I was having I asked for a refund and they said it was beyond 30 days so that wasn't possible (I didn't see a 30 cancellation policy when signing up for the year). If you do it monthly, you can just cancel the next month if it isn't working for you, but I'm out 150 dollars on an app that I barely use due to glitches. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I am trying to figure out why my account will no longer connect to Facebook :/ Review collected by and hosted on G2.com.

Verified User in Photography
UP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Later Social?

Later provides a centralized console and tools for managing multiple social media platforms, in ways that save precious time, simplify the process, and allow me to focus on content rather than logistics. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

One, the system has grown to be too many things for too many people and platforms. It has become difficult to stay on top of what the system offers and how best to benefit from its features. Two, as social media platforms increase their baked-in features (e.g. you can now post to Instagram directly from your computer), the value of Later decreases, but the plans change to essentially increase the cost. Three, in cases in which I've identified reproducible bugs, it has taken a good deal of time for support to acknowledge the issue and many weeks for a fix. (e.g. Instagram carousel photos would randomly reorder themselves.) Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Being as efficient as possible when sharing content to social media platforms to multiple accounts. That's made the process more efficient and better overall since I can spend more of the limited time I have to devote to social media into the content and less on the logistics. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Scheduling feature and how user friendly it was to use Review collected by and hosted on G2.com.

What do you dislike about Later Social?

that it did not offer google my business scheduling Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

scheduling multiple social media channels at once, very beneficial and keeps my life a lot easier Review collected by and hosted on G2.com.

Eszter D.
ED
Director Of Ecommerce
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Later has a very user-friendly interface, it is very easy to use and they are constantly rolling out new features that make social media scheduling easy! Their customer service is very responsive and helpful. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The connection to the different social channels expire frequently but it is probably due to API updates and not a Later issue. The free plan offers very basic features. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later really keeps up with the most recent social updates. With Later we are able to schedule out Instagram stories and posts, add location, tag people and even add the first comment to posts. You can even edit images in the app! Review collected by and hosted on G2.com.

TB
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about Later Social?

I really like that there is a Free option for smaller companies like ours. I upload a month's worth of content on the days I need them to be on, then I have my boss go in and fill out the captions. I am hoping to convince them of the time savings, so I can hopefully get on the paid version and really start to learn the analytics side of Later. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Nothing to report. I want more Later.com Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

Do it. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

We are able to be more consistent with our posting times to allow for a more Review collected by and hosted on G2.com.