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Later Social Reviews & Product Details - Page 6

Later Social Overview

What is Later Social?

Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more!

Later Social Details
Languages Supported
English, Spanish
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Product Description

Visually curate, plan, and manage your social media with Later. Gather on-brand UGC content directly from the platform while planning, scheduling and auto-publishing across social. Features like Best Time to Post and Hashtag Suggestions help you drive growth and extend each while optimizing your social presence.


Seller Details
Year Founded
2014
HQ Location
Boston, MA
Twitter
@latermedia
37,925 Twitter followers
LinkedIn® Page
www.linkedin.com
1,692 employees on LinkedIn®
Description

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform. Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. As your trusted partner and go-to source for social media advice, we’ll help you create an engaged community for reliable performance and repeatable growth.


Janine J.
JJ
Overview Provided by:

Recent Later Social Reviews

Isabel L.
IL
Isabel L.Small-Business (50 or fewer emp.)
5.0 out of 5
"I love all the great features that Later Social offers."
Later is user-friendly and suitable for both beginners and experienced users, making it the ideal platform for all your social media scheduling needs.
Maria M.
MM
Maria M.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great software to schedule social media posts"
The ease of use is one of the best features. You can easily schedule social media posts and make any necessary edits. We schedule all our posts in ...
neil f.
NF
neil f.Small-Business (50 or fewer emp.)
4.0 out of 5
"Later.com allows us to manage our social media quickly and easily"
I like the fact that I can have someone on my team manage the uploads of our social media without me or Hannah having to log in and do the work dir...
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Later Social Media

Later Social Demo - Visual Planner
Maintain the perfect aesthetic by visually planning and scheduling your Instagram posts
Later Social Demo - Collect Media
Add content to your Later Library directly from website. You can also add content from your Instagram mentions and tags, or through a custom hashtag search.
Later Social Demo - Linkin.bio
Drive traffic and sales from Instagram through a dedicated link in your bio. Followers can easily find content and shop your feed on your unique landing page.
Later Social Demo - Schedule Instagram Stories
Easily storyboard and schedule your Instagram Stories right from your desktop.
Later Social Demo - Analytics
Monitor and optimize your performance on social with detailed analytics for Instagram, Twitter and Pinterest.
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Video Reviews

307 Later Social Reviews

4.5 out of 5
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307 Later Social Reviews
4.5 out of 5
307 Later Social Reviews
4.5 out of 5

Later Social Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Later SocialQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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Mikenna R.
MR
Social Media Lead
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

The ease, the UX/UI, and the overall simplicity of it! Review collected by and hosted on G2.com.

What do you dislike about Later Social?

That it doesn't quite provide the level of inbox management that a larger business requires for managing customer support Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

Know what your top 3 priorities are when seeking a content management tool, and make sure Later hits all of them! Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later solved the early stage content management for us. It made life easier with scheduling and content library in one place. Review collected by and hosted on G2.com.

Justin P.
JP
Communications
Enterprise(> 1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Allows me to schedule photo and video items on Instagram which is excellent for campaigns. It also allows me to utilize a Link in Bio feature. Twitter and Facebook scheduling are also available, but those are a bit clunky and redundant features those sites already offer. One of the better features is that it allows cropping and light editing of photos, so if you're utilizing the same images in Twitter/FB/IG, you can do the slight modifications to fit each platform. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Instagram scheduling requires your Facebook and Instagram accounts to be linked, which is an arduous process if you're not the original creator of both pages. Facebook and Instagram don't get along as much as you'd think, and tweaking with the backend too much can raise red flags that get your sites suspended. Also: Multi-photo Instagram posts, IG stories, IG Reels, and Tiktoks are all advertised as "Later features," but Later can't do them. Instead, you get a Later push notification to go and do them yourself in the specific app - not helpful if you're scheduling something to start at 4 am. And while having a collective "bucket" of photos is excellent for scheduled cross-posting on Twitter/IG/Facebook, the scheduling feature is only new on the Gram; Facebook and Twitter have allowed it for years now. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

My job often means talking about events and deadline reminders on our Social channels. Scheduling them in advance across all platforms is a great way to manage my schedule, rather than stepping out of meetings to post or missing out on an opportunity because the timing didn't work out. Review collected by and hosted on G2.com.

Reza B.
RB
Business Development Consultant - Head of Middle East Desk
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Later is good enough social media scheduling platform for how much you pay compare to other solutions such as CoSchedule and Hootsuite. The platform offers you basic scheduling capability, although limited, but this is something that many other social media management platforms lack. It features "link in bio" which can come in handy and the UI is pretty straight-forward and easy to use. Software basically took me 30 mins to learn everything I need to know about my software. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

The platform offers pretty limited features comparing to the competition. Their mobile application is very buggy and is a nightmare to use! It took me 5 mins to completely get rid of the app on my iPhone. It was also very basic; so I don't know why although it is so basic, it still doesn't perform right. The free version is also was too limited. I understand it's a free version, but they even limited basic things like choosing a cover for your Instagram video! Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

I created an account for one of my start-ups and I would still use it to schedule some content. It makes posting simultaneously on all platforms pretty easy. I also might buy a premium subscription for my other business so I can overview and monitor my social media team posts on the Later's calendar view. Review collected by and hosted on G2.com.

KorbyQuan R.
KR
Creative Director
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Later Social?

It feels very now. They listen to their audience, they adapt, and have their pulse on what we - as creatives or marketers or business owners - should know about the platforms we exist on (ex. newsletter always relevant and keeping me in the know). Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Nothing comes to mind! Some of things I didn't love, inability to schedule text posts or swap images in existing ones, have been added since - shows that they listen and adapt and I didn't need a mega ultimate pro account to access those features. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Later helps us all keep in know about what we are putting out there on social media, what it looks like, and allows us to collaborate with the items if needed. It's so great. Review collected by and hosted on G2.com.

Aman P.
AP
Co-Founder and Host
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I am a huge Later fan when it comes to social media scheduling. There are so many things I like about Later are;

*Grid previews for Instagram posts

*Its ability to schedule Instagram Stories

*Supports Instagram, Facebook, Twitter, and LinkedIn

*Can schedule content on TikTok and Pinterest as well

*Powerful Link-in-bio tool

*Team feature and affordable pricing

*User-generated content and Instagram hashtags

*Drag and drop calendar feature and so on Review collected by and hosted on G2.com.

What do you dislike about Later Social?

There are a few things if Later can add to their platform, then it would be just awesome. Those are:

*If they can add bulk scheduling to social media channels

* Allow uploading files of any size

* Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

With Later, I manage the social media channels of my agency and clients. This tool proved to be a real-time saver. You can schedule content months before and chill and focus on other aspects of your business. Review collected by and hosted on G2.com.

Joseph B.
JB
Senior Specialist, Inbound Marketing
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

Later gave me the tools that allowed me to customize images for Instagram within the platform and show me what images I had used for previous posts, which was very helpful when it came to management and trying to diversify image usage. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Sometimes the UI was a bit clunky, but not so much that it seriously detracted value. Some of it had to do with the multiple tabs required to access images vs. posts, etc. I think the way it is laid out makes sense; it just wasn't the cleanest experience, in my opinion. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Scheduling and posting social messaging and images to Instagram and other platforms. Many social scheduling platforms struggle with Instagram, but this one seems to have been designed with it in mind. It made it easy to post and diversify our messages with images from a larger image library. Review collected by and hosted on G2.com.

Rachael W.
RW
Founder/ CEO/ Owner/ Coach
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

I mostly use Later to organize the posting of Instagram, to see what my feed would look like, and to help decide when to schedule what posts. It is easy to upload media, write captions for the posts, and schedule on their site. Good use for link-in-bio. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

Limited features on the free plan, can be basic compared to other social posting schedulers. I wouldn't say I like it when my social media discounts, and it takes a long while to re-authenticate. It cannot publish posts with multiples images to Instagram, that has to be done manually. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Organizing my Instagram content, link-in-bio and scheduling some Instagram content. Being able to be more consistent with Instagram posting. Review collected by and hosted on G2.com.

Verified User in Management Consulting
UM
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

The scheduling feature is very visual appealing - it's easy to see what's coming up at a quick glance. I also love how easy it is to move scheduled posts around by dragging the scheduled post from one spot on the calendar to another. If something new pops up, it's easy to adjust the schedule. I also really like the "Analytics" pages -- again, very visually appealing and easy to understand. Finally, we ended up going with Later over other platforms because of the way the linkinbio appeared on our Instagram profile page. It's clean and simple. It also provides great data on the amount of clicks back to our website and helps me understand more about our audience. Finally, I love the preview feature -- it allows me to see what my feed looks in case I want to move things around. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I don't like that videos or multi-image posts have to be pushed to your phone to post manually at the scheduled time instead of scheduling and posting automatically. It makes me always have to be by my phone, and I prefer to have it all automatic. (Or at least give me the option to choose between automatic and manual.) I also would love it if I could include a link in the Stories when I schedule, versus having to add the link in the actual Instagram app on my phone. It feels like an extra step that could be planned for in the Later platform. Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

I wish I could add two phone numbers to the account so I could use my work cell and my personal cell -- right now there's a limit so I have to choose one. Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

Using Later helps us plan and schedule Instagram content. It also gives us good insight into our audience, what they're engaging with and what content resonate the most. Review collected by and hosted on G2.com.

Carissa L.
CL
Marketing, PR, Events Leader
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Later Social?

Later makes it very easy to plan out content, I love the calendar feature and how you can preview how your feed will look after posting. They also send great tips through email and host events like Later Con Review collected by and hosted on G2.com.

What do you dislike about Later Social?

There isn't anything I dislike.I think the product is continuously improving Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

It has been super helpful to keep our content on track. I also like the easy access to stock photos and regular marketing tips Review collected by and hosted on G2.com.

Hannah B.
HB
Account Strategist
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Later Social?

The feature we use the most is the Link in Bio for Instagram posts. There is also a scheduling feature. It's easy to upload media, write the caption, include the link, and schedule from their site. Review collected by and hosted on G2.com.

What do you dislike about Later Social?

I wish it would integrate with HubSpot for post-scheduling or at least show up in Hubspot that a post is scheduled through Later. But maybe that's more on Hubspot's end than Later's end. Review collected by and hosted on G2.com.

Recommendations to others considering Later Social:

If you need a Linkinbio service for your Instagram page, this is a solid one! Review collected by and hosted on G2.com.

What problems is Later Social solving and how is that benefiting you?

The biggest problem we're solving is linking Instagram posts. It's a great feature and people can see upcoming event links for tickets and past blog articles from Instagram now. Review collected by and hosted on G2.com.