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Knit Reviews & Product Details

Knit Overview

What is Knit?

Knit is an End-to-End Insights Platform combining the power of Quant + Video to help brands better understand this next generation of consumers. From foundational research on this generation to concept testing your marketing or product ideas, Knit has the panel, methodologies, analysis tools, and team to help you win with Gen Z. Knit’s end-to-end insights solution starts with our panel, giving you on-demand access to over 1M Gen Z consumers available for custom segmentation to meet your exact sample requirements. Our approach harnesses the power of Quant + Video so that you get the "what" and the "why" within one data set. We support 100+ quantitative question varieties, while our 30-90 second Voice of Consumer video responses provide you with 6x the data of traditional qualitative methods. Our analytics & reporting tools feature automated analysis & AI theme identification along with no-code video editing and storytelling tools to make qual-at-scale a true possibility.

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Product Description

Knit is an End-to-End Insights Platform combining the power of Quant + Video to help brands better understand this next generation of consumers. From foundational research on this generation to concept testing your marketing or product ideas, Knit has the panel, methodologies, analysis tools, and team to help you win with Gen Z. Knit’s end-to-end insights solution starts with our panel, giving you on-demand access to over 1M Gen Z consumers available for custom segmentation to meet your exact sample requirements. Our approach harnesses the power of Quant + Video so that you get the "what" and the "why" within one data set. We support 100+ quantitative question varieties, while our 30-90 second Voice of Consumer video responses provide you with 6x the data of traditional qualitative methods. Our analytics & reporting tools feature automated analysis & AI theme identification along with no-code video editing and storytelling tools to make qual-at-scale a true possibility.


Seller Details
Seller
Knit
Year Founded
2015
HQ Location
Austin, US
LinkedIn® Page
www.linkedin.com
53 employees on LinkedIn®

Logan L.
LL
Overview Provided by:
Director of Marketing at Knit – Gen Z Insights

Recent Knit Reviews

James A.
JA
James A.Mid-Market (51-1000 emp.)
4.5 out of 5
"really helpful tool"
Knit has been an absolute game-changer for our marketing team. The tool is incredibly user-friendly, with a clean and intuitive interface that make...
RD
Renach D.Mid-Market (51-1000 emp.)
4.5 out of 5
"Transformed my Gen Z investigation"
Forced complementarity of such quantitative data with short video responses from Gen Z consumers gives a much fuller picture of their drivers and a...
RF
Roque F.Enterprise (> 1000 emp.)
4.0 out of 5
"Help in making better marketing decisions"
It is easy for me to find a sample for any research project since I have more than a million participants I can select from. The integration of qua...
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Knit Media

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3 Knit Reviews

4.3 out of 5
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3 Knit Reviews
4.3 out of 5
3 Knit Reviews
4.3 out of 5

Knit Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
James A.
JA
AE
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Knit?

Knit has been an absolute game-changer for our marketing team. The tool is incredibly user-friendly, with a clean and intuitive interface that makes it easy to manage and track all our marketing campaigns in one place. It offers a robust set of features that have significantly streamlined our workflow, from content planning to social media scheduling and analytics.

One of the standout features is its automation capabilities, which have saved us countless hours by automating repetitive tasks. The detailed analytics and reporting tools provide valuable insights that help us refine our strategies and optimize our campaigns for better results.

Knit's customer support is top-notch as well. They are always responsive and go above and beyond to assist with any issues or questions. Whether you're a small business or a larger enterprise, Knit is an essential tool for anyone serious about improving their marketing efforts. I highly recommend it! Review collected by and hosted on G2.com.

What do you dislike about Knit?

there is not much to dislike about knit too be honest Review collected by and hosted on G2.com.

What problems is Knit solving and how is that benefiting you?

One of the standout features is its automation capabilities, which have saved us countless hours by automating repetitive tasks. Review collected by and hosted on G2.com.

RF
Database Administrator
Hospital & Health Care
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Knit?

It is easy for me to find a sample for any research project since I have more than a million participants I can select from. The integration of quantitative and video data aids in gaining a detailed insight into Gen Z importance preference. Review collected by and hosted on G2.com.

What do you dislike about Knit?

However, if I wanted to target specific groups such as gamers in the Gen Z or consumers who are conscious about the environment, the platform does not provide a segment level within the panel. Review collected by and hosted on G2.com.

What problems is Knit solving and how is that benefiting you?

Knit saves the effort of searching for Gen Z participants for marketing or product development purposes. The opportunity to have a random and numerous panel whenever needed is essentially helpful in cutting short working hours. Review collected by and hosted on G2.com.

RD
Senior Sales Associate
Consumer Services
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Knit?

Forced complementarity of such quantitative data with short video responses from Gen Z consumers gives a much fuller picture of their drivers and actions. Enabling me to search for information for particular requirements at one-stop shop. Review collected by and hosted on G2.com.

What do you dislike about Knit?

One difficult was that of integrating Knit with other marketing research tools that I already used. This results in additional steps in delivering the information and complicates presenting findings together with data collected from other sources. Review collected by and hosted on G2.com.

What problems is Knit solving and how is that benefiting you?

With Knit, I have been able to understand Gen Z consumers better, a group that is generally challenging to study. The video responses as supplemented add so much context and realistic details. Review collected by and hosted on G2.com.

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