Save to My Lists
Paid
Claimed
Optimized for quick response

Klue Reviews & Product Details

Klue Overview

What is Klue?

Klue is a Competitive Enablement Platform that combines win-loss analysis with competitive intelligence to bring together objective feedback from your buyers and intel from across the web so you can understand how to differentiate and win your market. Using AI to collect and analyze thousands of different data sources, Klue automates the delivery of continuous insights that help your sellers win more competitive deals.

Klue Details
Product Website
Discussions
Klue Community
Languages Supported
English
Show LessShow More
Product Description

DoubleCheck Research by Klue offers a smart competitive intelligence management solution.

How do you position yourself against your competitors?

Unlike other vendors who specialize in one area – like competitive intelligence or win-loss analysis – giving you only one piece of the puzzle, Klue brings together market, competitive, and buyer intel into one place and uses AI to automate the delivery of continuous insights your sales team needs to win.


Seller Details
Seller
Klue
Company Website
Year Founded
2015
HQ Location
Vancouver, British Columbia
Twitter
@kluein
991 Twitter followers
LinkedIn® Page
www.linkedin.com
282 employees on LinkedIn®
Description

Klue is an AI-powered Competitive Enablement and Win-Loss Analysis platform designed to help product marketers collect, curate, and deliver actionable competitor and buyer insights to empower revenue teams to win more business. Klue enables enterprise sales teams to win more business by providing dynamic insights about competitors. The platform uniquely brings together external competitive intel and internal knowledge from your team in the field. Then, makes it easy for Sales to access the information wherever they are. Built by product marketers to give organizations the advantage in every competitive environment. We obsess about your competition so you don't have to.


Suman‌ M.
SM
Overview Provided by:

Recent Klue Reviews

Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Robust and comprehensive CI platform"
I particularly like that Klue makes it easy to centralise every piece of information about a particular competitor, with the flexibility to add dif...
Verified User
A
Verified UserMid-Market (51-1000 emp.)
4.5 out of 5
"Amazing product and after sales support"
Klue is a fantastic tool for competitive intelligence and for distributing battlecards and competitive newsletters within the company. I appreciate...
Jennifer M.
JM
Jennifer M.Enterprise (> 1000 emp.)
5.0 out of 5
"Robust CI + Win/Loss Tool Backed by a Great Team of Experts & Support"
I like how Klue is a one-stop-shop for all of our competitors we need to track as well as the repository of win/loss interviews. We have the Gong ...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

Klue Media

Klue Demo - Klue Dashboards
Group competitors in Klue's dashboard and add topic boards.
Klue Demo - Klue Boards for Competitor or Topic
Centralize and collaborate on intel for competitors and topics in Klue Boards
Klue Demo - Klue Battlecards
Build multiple battlecards on competitors - for Sales, Product and Exec teams.
Klue Demo - Klue Mobile App
Pull up battlecards directly through Klue's mobile app.
Play Klue Video

Official Downloads

Answer a few questions to help the Klue community
Have you used Klue before?
Yes

Video Reviews

432 Klue Reviews

4.8 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Popular Mentions
The next elements are radio elements and sort the displayed results by the item selected and will update the results displayed.
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
432 Klue Reviews
4.8 out of 5
432 Klue Reviews
4.8 out of 5

Klue Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for KlueQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
Log In
Want to see more insights from verified reviewers?
Log in to view review sentiment.
G2 reviews are authentic and verified.
Jennifer M.
JM
Product Marketing Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue?

I like how Klue is a one-stop-shop for all of our competitors we need to track as well as the repository of win/loss interviews. We have the Gong integration and that was a great way to summarize (using their built-in AI) conversations and quickly copy/paste/summarize those insights into battlecards. I also like the Klue digests (ability to send newsletters) on a cadence to specific internal audiences to update the organization on the latest battlecards, win/loss interiew findings, and more. Review collected by and hosted on G2.com.

What do you dislike about Klue?

The interface is a bit too much at times with different views (if you are the admin/curator, you can have several views). Navigating the features and not understanding how best to train others internally and get adoption seemed difficult. The competitor boards have a lot of useful information but I was confused on how to make a battlecard and what that feature hierarchy really was to get to a simple battlecard. Luckily, my customer success rep was always accessible and trained where needed. The team at Klue is top notch. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Collecting competitor insights and summarizing those to useful sales battlecards. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue?

Klue is a fantastic tool for competitive intelligence and for distributing battlecards and competitive newsletters within the company. I appreciate its user-friendly interface, which makes it easy to navigate and find relevant information quickly. The real-time updates ensure that I always have the latest data on my competitors, helping me stay ahead in the market. The platform’s ability to aggregate and analyze data from various sources is impressive, providing comprehensive insights that are crucial for strategic decision-making.

I also need to highlight the effort and resources they provide to customers to ensure they can use the platform successfully. I would highly recommend Klue. Review collected by and hosted on G2.com.

What do you dislike about Klue?

Klue's lanes take a bit getting used to. But I suppose the learning curve is common to any technology that gets adopted by companies. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Klue helps our team to scan competition offerings and also enable us to securely and seamlessly share confidential compete data across the business instead of Powerpoints, Word documents that make the process clunky, cumbersome and confusing when it comes to managing compete data in one single location as a single source of truth.

Klue also has an AI function and many features that ensure we have the most relevant and accurate data streaming in from online content ecosystems without our team manually scanning a wide range of competitors across geographies. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue?

I particularly like that Klue makes it easy to centralise every piece of information about a particular competitor, with the flexibility to add different types of Boards and different formats of Battlecards to support different audiences. It's easy to see how different products from overarching companies fit together, saving time and keeping the UI easy to navigate for end users.

The support offered by the team is excellent, and they are very committed to making the project a success - both operationally and strategically; our Klue CSM Harry has been very supportive to ensure we are on track. Review collected by and hosted on G2.com.

What do you dislike about Klue?

The UI can be a little frustrating to use as a Curator, particularly for editing content and applying formatting consistently. It would be great to be able to set up card templates, and to add more colours and formats to text. I'd also like to have a more open-ended style format for a battlecard to make it easier to transition content into Klue without needing to lift everything into a specific battlecard format.

It would also be great to let everyone (not just curators) contribute intel directly from the web to Klue - it's something I assumed was the case, and is frustrating to continue being a bottleneck. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Klue is making it easier to provide a single source of truth for CI, enabling GTM team members to self-serve on everything from product knowledge through to talk tracks and sales content. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue?

The platform is very user friendly, making it extremely easy to use and drives adoption and engagement. The Salesforce and Slack integrations are very beneficial. The customer support is fantastic - Klue are experts when it comes to customer success. The built in Klue reports are also a huge win! Review collected by and hosted on G2.com.

What do you dislike about Klue?

The browser extention integrations (Microsoft Edge, Google Chrome, etc.) only allows curators to submit intel directly from web-pages. Extending this capability to all users would be beneficial. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Competitive and Market Intelligence, Sales Enablement, Win/Loss Program, etc. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Klue?

I'm in charge of Klue and all CI at my company and lead the process of evaluating, selecting and implementing the tool. I use Klue almost every day.

-Everyone I've dealt with from sales, to onboarding, to tech to CSM have been incredibly friendly and helpful

-Their onboarding process was relatively quick and easy

-Their support importing and setting up all your existing CI content into Klue is amazing! The amount of time it saves having them sort through it, structure it and turn it all into boards and cards is insane. It means I could jump right into doing work in Klue vs. spending all my time building templates and copy/pasting. The value of this really cannot be underestimated. It made me productive on day one vs. weeks of ramp up time.

-Hubspot integration seems basic at first but actually allows a lot of flexibility, much more than Crayon and is actually quite easy to setup yourself.

-"Insights" is incredibly powerful and an underappreciated feature

-UX is simple, the "logic" of how things are setup makes sense

-My Customer success manager is great, regularly checks in with me and is super responsive when I have an issue or question

-They have offices and CSM people in EMEA! Their main competitor did not. Review collected by and hosted on G2.com.

What do you dislike about Klue?

There are no substantial or deal-breaker dislikes, only minor UX things that could be improved, but nothing that kept me from purchasing (or would keep me from purchasing again).

-Content formating for cards is too basic, unable to highlight and change multiple cells in a a table. I wish it were like Gsuite

-Had a scrolling bug in Alerts, which I ultimately fixed myself by finding faulty CSS and reporting it to them.

-Wish the lanes in each board had individual scroll bars

-Hubspot integration via iFrame is more powerful than it seems, but if you open a "Card within a card" you're taken outside to Klue in a new tab, vs. staying in Hubspot. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Needed a single source of truth to store all CI data, not just for ease of access but so it can be maintained regularly and to ensure people are using the most up to date info in sales pitches etc. Review collected by and hosted on G2.com.

Sheryl F.
SF
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue?

I can't believe how much support we have from the Klue team. From the sales process through onboarding and getting use out of the product, we have benefited greatly from Klue's team regarding best practices and execution.

I have loved the templates and frameworks that were recommended and am super pumped to bring this to life with all of our team.

Klue is also easy to use yet robust to filter and sort information that you want to see and review.

I also can't believe how amazing it is to have someone help upload content and provide that extra set of hands to get intel live into the platform! Review collected by and hosted on G2.com.

What do you dislike about Klue?

Still looking for specific monitors and intel that will benefit us. Our industry is quite niche. So getting enough intel on our competitors is a challenge at times. But we are working on it--and the team has been helpful in helping me identify sources/getting other sources of intel into the platform. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Having identified our primary and secondary competitors, we are able to collectively collaborate in one place. Thus the formatting is consistent and there is a single source of truth. Getting fresh intel (daily) is also helpful. It keeps me abreast of what is going on with our market without me having to log in multiple sites. Love the digest! Review collected by and hosted on G2.com.

Verified User in Human Resources
AH
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue?

Our partners at Klue have taken the time to truly understand our business and support our market insights program with a strategic, collaborative approach. Their collaboration, project management, and focused content efforts set them apart from other competitive intel providers. They focus on the needs of their clients and their success. They help to keep us on task, meet their timelines, and pull in support from other areas if needed. They above all else are kind, listen, and help us to meet our competitive intel goals. Review collected by and hosted on G2.com.

What do you dislike about Klue?

I wish the monitors offered more value. It is a small window of time it captures and it would be great to filter out changes in cookies, etc that aren't helpful and focus on more significant web page content changes. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

We do not have a person dedicated to competitive intel/market intel so their partnership and project management has helped us to support a more comprehensive CI program. Review collected by and hosted on G2.com.

Abhinay G.
AG
Sr. EHS Product Specialist / Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue?

Klue is an easy-to-use tool for tracking competitor intelligence. Its intuitive features, like Digest and competitor analytics, have significantly improved our ability to publish impactful sales battlecards and empower our sales team to win more competitive deals. The Digest feature provides timely and relevant insights, keeping our team well-informed, while the competitor analytics offer invaluable data to refine our strategies. Klue's Customer Success and Support teams have been outstanding, providing prompt assistance and ensuring that we're maximizing the platform's potential. Overall, Klue has proven to be an essential asset in strengthening our competitive edge. Review collected by and hosted on G2.com.

What do you dislike about Klue?

Klue is working on bring more integrations. I would like to see Chorus integration soon so that I can start tracking competitor mentions. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Manual process of going through all the competitor website.

Avoiding the time consuming process of analysing the competitor wins and relevant data. Review collected by and hosted on G2.com.

Conor D.
CD
Account Executive
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Klue?

I most like the insights taht I was able to get for marketing and building sales pipelines Review collected by and hosted on G2.com.

What do you dislike about Klue?

I least liked the layout of the system as it took me a little bit of time to get use to Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Klue helped me buildsales pipeline and help me learn abou the success of my outreach Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Klue?

We have just started using Klue for our GTM team and the process has been very smooth. From our sales rep, onboarding partner, to our customer success manager, I could not have asked for better partners in launching Klue and getting support from our leaders. Implementation was easy, especially considering there were multiple internal teams involved on our end. The software itself is excellent, I love the newsletter feature and the battlecards have gotten good feedback in our pilot process. Review collected by and hosted on G2.com.

What do you dislike about Klue?

I haven't found anything that I don't like about Klue Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

We used to have static battlecards that were very challenging for our sales reps to read in one-off conversations. They were also tedious to update and there was no real feedback loop to engage our sales teams with to update with better intel. Klue has solved all of those problems for us. Review collected by and hosted on G2.com.