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Kayzen Reviews & Product Details

Jash  T.
JT
Mid-Market(51-1000 emp.)
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Review source: G2 invite
Incentivized Review
What do you like best about Kayzen?

It helps in mobile programmatic ads with good pricing Review collected by and hosted on G2.com.

What do you dislike about Kayzen?

Bugs and reporting can be a bit polished Review collected by and hosted on G2.com.

What problems is Kayzen solving and how is that benefiting you?

One that it is fully integrated via api and the second that our retargeting results have been much more polished, Review collected by and hosted on G2.com.

Kayzen Overview

What is Kayzen?

Kayzen powers the world’s best mobile marketing teams to take programmatic in-house. Built on the three key pillars of performance, transparency and control, Kayzen is a software platform that enables leading app developers, agencies and entrepreneurs to run programmatic user acquisition, retargeting and upper funnel campaigns in-house with an unprecedented scale of 60bn daily ad requests from 1bn+ unique users worldwide. Kayzen is accessible through its APIs or user interface and supports mobile video, playable / MRAID, native and banner ad campaigns.

Kayzen Details
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Product Description

Kayzen is a SaaS platform custom-built for mobile marketers to run programmatic app user acquisition, retargeting and branding campaigns inhouse based on the principles of performance and full transparency & control.


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Kayzen
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www.linkedin.com

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Recent Kayzen Reviews

Verified User
U
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"A good DSP with many options and nice spread"
The system itself (UI/UX) is very easy to master and use, it supports most of the features we require as an agency, including uploading of audience...
Jash  T.
JT
Jash T.Mid-Market (51-1000 emp.)
3.5 out of 5
"Good product! can be better"
It helps in mobile programmatic ads with good pricing
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Kayzen Media

Kayzen Demo - Custom Audience Creation
Advertisers using Kayzen can build audiences based on in-app events sent via MMP integration or custom events API. These event combinations, along with other preferences such as frequency and recency enable you to segment users based on your specifications.
Kayzen Demo - Bid Multipliers
With Bid Multipliers we provide marketers with an accessible way to customize bidding without the need of data science or engineering support, by enabling multipliers at various campaign attributes.
Kayzen Demo - Changelog Markers
Easily see performance trends in a line chart and an overview of changes made to the campaigns. This would make it much easier to look at any correlations between performance trends and campaign changes.
Kayzen Demo - Audience History
Get more details about your audience, track its changing size, and take suitable action to keep it fresh with newer users. With the audience history widget, you can see the audience size, the number of users added and removed against the selected time frame and quickly observe the audience size t...
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1 out of 2 Total Reviews for Kayzen

3.5 out of 5
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1 out of 2 Total Reviews for Kayzen
3.5 out of 5
1 out of 2 Total Reviews for Kayzen
3.5 out of 5

Kayzen Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
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Cons
G2 reviews are authentic and verified.
Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
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Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about Kayzen?

The system itself (UI/UX) is very easy to master and use, it supports most of the features we require as an agency, including uploading of audiences and application lists which is a big benefit. It also has a good separation between our different customers and allows us to provide whitelisted access to the customers themselves. In terms of the spread of networks it's fine compared to other similar solutions, but since it does not require purchasing individual network licenses it's a good option for us Review collected by and hosted on G2.com.

What do you dislike about Kayzen?

The first and foremost issue is that the payment is based on CPM and there is no support for CPI, which does not fit all. If you still want to manage CPI campaigns you need to track payments outside the system. Also, in terms of the spread of networks it's fine (but not great) compared to other similar solutions, but since it does not require purchasing individual network licenses it's a good option for us Review collected by and hosted on G2.com.

What problems is Kayzen solving and how is that benefiting you?

We are using Kayzen for our client's mobile campaigns and retargeting. We provide our clients with whitelist access to the system, but usually manage the campaigns ourselves. Review collected by and hosted on G2.com.

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