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Infegy Atlas Reviews & Product Details

Megi N.
MN
Strategic Planner
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Infegy Atlas?

What I like most about Infegy is that it provides great condensations of a large amount of data. Being able to see overall sentiment, themes, etc. from a query is pretty great! Also, the fact that I can reach out to our account support and get help whenever! Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

I don't like that the demographics section isn't reliable since it's self reported by users, makes me feel like it shouldn't even be included in the tabs. I also feel that I have to really work with Infegy to get good results but that could be because I need more in depth training. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

It comes in handy when we're working on an indie brand or niche product that isn't covered in our other resources due to novelty. Review collected by and hosted on G2.com.

Response from Mark Calcote of Infegy

Thank you so much for taking the time to share your positive experience with our platform. We're thrilled to hear that you're finding it to be so useful! We're always working to improve areas of the tool, and we'll pass the feedback along about the Demographics tab. Thanks again for the review!

Infegy Atlas Overview

What is Infegy Atlas?

Infegy Atlas is a sophisticated social data analytics solution designed to assist brands, agencies, and researchers in comprehensively understanding consumer behavior and sentiment. By leveraging extensive social data, this platform enables users to gain insights into consumer opinions, preferences, and trends, facilitating informed decision-making and strategic planning. The product is particularly beneficial for marketing professionals, social media analysts, and researchers who need to interpret vast amounts of unstructured social data. With its robust capabilities, Infegy Atlas caters to a variety of use cases, including brand monitoring, competitive analysis, audience segmentation, and trend identification. This versatility makes it an essential tool for organizations aiming to enhance their marketing strategies and improve customer engagement. One of the standout features of Infegy Atlas is its access to over 17 years of broadly sourced and normalized social data. This extensive historical data allows users to track changes in consumer sentiment over time, providing context for current trends and helping to predict future behaviors. Additionally, the platform offers psychographic-based audience segments, which enable users to understand not just who their consumers are, but also their motivations, values, and interests. This depth of understanding is crucial for crafting targeted marketing campaigns and developing products that resonate with specific consumer groups. Infegy Atlas also excels in its ability to automatically identify emotions, themes, and events within social conversations. By analyzing unsolicited online feedback, the platform extracts meaningful insights that can inform product development, customer service improvements, and overall brand strategy. This feature helps users to quickly pinpoint emerging trends and respond proactively to shifts in consumer sentiment, ensuring that brands remain relevant and competitive in a fast-paced digital landscape. Overall, Infegy Atlas stands out in the social data analytics category due to its comprehensive data access, psychographic insights, and advanced analytical capabilities. By providing a detailed view of consumer segments and their online interactions, the platform empowers users to make data-driven decisions that enhance brand performance and foster deeper connections with their audiences.

Infegy Atlas Details
Product Website
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Product Description

Infegy Atlas takes the hard work out of making sense of social data, enabling brands and agencies to understand consumers better and faster through instant analysis of, and unlimited access to 8+ years of online conversations.


Seller Details
Seller
Infegy
Company Website
Year Founded
2006
HQ Location
Kansas City, MO
Twitter
@Infegy
3,698 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Description

At Infegy, we’re changing how you listen to consumers and what you do about it. We combine diverse social listening capabilities with the most comprehensive consumer intelligence analytics on the market. Equipped with the data-fueled powerhouse that is Infegy Atlas, you’ll soon be taking a competitive stance in the landscape of your market. Understand your audiences, monitor your brand health, and uncover trends — all the while backed by a dedicated Client Success team.It all begins with leaning into the conversation.


Nancy D.
ND
Overview Provided by:

Recent Infegy Atlas Reviews

AF
Angela F.Enterprise (> 1000 emp.)
5.0 out of 5
"Infegy provides a seamless approach to social listening with great customer support"
In Infegy, I like how many channels are in their data set. The robust amount of sources is super impressive. I love the user friendly UI in Infegy ...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Quality Social Listening Platform"
It has a great visualization of the output of information
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Infegy is great! Easy to use, great results, excellent support team"
It's increadbily user friendly. Easy to use, excellent simple readble results. Best social platform by far for user experience.
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Infegy Atlas Media

Infegy Atlas Demo - Overview Tab
Our overview tab gives you a 30,000 ft. view of your topic that you can use to dive deeper into the areas that you most care about.
Infegy Atlas Demo - Atlas Demographics Tab
The Infegy Atlas Demographics Tab shows you detailed information about the aggregate social media user who’s posting about your topic of choice.
Infegy Atlas Demo - Atlas Emotions Trendline
The Infegy Atlas Emotions Tab shows clients how the internet felt about topics down to the hour. This tab can show you spikes of joy or surprise.
Infegy Atlas Demo - Narratives Tab
Our newly designed narratives tab shows you what types of topics frequently appear together. This rapidly delivers insights to clients who want to understand not only what they’re specifically searching for, but also the context in which those posts appear.
Infegy Atlas Demo - Days of the Week Tab
The days of the week graph on Infegy Atlas shows when users post most frequently about your topic. This can help you target advertising to make sure they’re reaching the right audience at the right time.
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207 out of 208 Total Reviews for Infegy Atlas

4.5 out of 5
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207 out of 208 Total Reviews for Infegy Atlas
4.5 out of 5
207 out of 208 Total Reviews for Infegy Atlas
4.5 out of 5

Infegy Atlas Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Infegy AtlasQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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AF
Associate, Market Resources and Global Client Experience
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

In Infegy, I like how many channels are in their data set. The robust amount of sources is super impressive. I love the user friendly UI in Infegy as it makes it easy to navigate. The LexisNexis integration is also great to have for print. Last but not least, our customer support manager Shawna Harvey is so supportive and always available when needed. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

Although I wouldn't consider this a downside, the fact that Infegy is sampled is something to keep in mind. Because of this, it might not always be the appropriate social listening tool to use in all instances. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Infegy Atlas helps us to look into more channels that are difficult for us to get mentions on, such as TikTok and Instagram. The LexisNexis integration also helps us with pulling full text which is great. Review collected by and hosted on G2.com.

Martha M.
MM
Associate Strategist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

There's a ton of resources, but this time I needed Morgan's help figuring out why a StarScape query wasn't loading and she took the time to go through options making it super easy for me to duplicate on my end finding a solution to my query trouble. She did all of this without making me feel like an inconvenience or bad for not understanding which is SO appreciated! Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

The new StarScape feature is a little clunky and can be difficult to navigate, but there are a lot of resources to help through it. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

It has strengthen many briefs by discovering and incorporating current topics of conversations and provide real examples while finding spaces for our clients to explore and possibly be in. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Martha, thank you for appreciating our team's work. We are here to help and our clients are NEVER an inconvenience...they are why we get to do what we do...helping you to gain the answers you need to move your research/analysis forward. Please do reach out if there is ever anything else we can do for you! Be well, Aaron

Verified User in Consulting
AC
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Infegy Atlas?

It is user-friendly and has many capabilities. It is easy to set up projects and queries and to make changes to them. The platform loads very fast. What I liked the most was that you do not need to connect FB,IG, Tiktok, Tw (X) accounts to get conversation from those social media networks and it brings data from those sites which is really useful when you need data from those social media networks. It has the discovery of influencers and demographic data that is helpful. The onboarding team and support are very efficient and helpful as well. We love Shawna, our CSM, she is so fast, thoughtful, and supportive! Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

There are some missing widgets that we would need to have in the dashboards in Atlas to have better visualizations of data, but we talked to them and they will develop it. Sometimes there are some glitches when making changes to the subqueries. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

By getting data from all popular social media networks without connecting any token, getting influencers and data demographics. It helps us to get trends faster through clusters and understand the conversation that is happening. It loads data very fast which allow us to be productive and efficient. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

It's great to hear that our platform is making such a positive impact on your work. Thank you for sharing your experience with others! And thank you for the feedback about what you need us to add to the platform! Aaron

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

It's so helpful to understand the sentiment of a product or topic and udnerstand the ins and outs of how it's viewed by real people in real time. It's easy to use, our rep Morgan is immensely helpful in tailoring our searches and ensuring we're not leaving any stone unturned! Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

I'd love to be able to do a quicker grab of sentiment, the word cloud is helpful but just a bit small to add quickly into a social listening slide and clients often remark how difficult it is to read. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

It's solving the curiousity our clients have about how they stack up against competitors, what users are saying and helps us identify the hidden x for products, strategy or how we can fill a need consumers talk about. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Thank you for the glowing review! We love that you found the platform easy to use and helpful. That is the goal. Your feedback on the Word cloud is well received. There are several ways to look at this differently. That might be more useful to you. Please ask Morgan as she can walk you through it. Thanks again for your business! Aaron

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

The customizable dashboards are user-friendly and allow for a high degree of personalization, ensuring that users can tailor the insights to meet their specific needs. Additionally, the platform's ability to handle large volumes of data and generate detailed, actionable reports is invaluable for making decisions. The support and suggestions from Infegy representatives, such as optimizing Boolean queries and improving workspace setups, demonstrate their commitment to helping clients maximize the platform's potential. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

The initial setup and learning curve can be steep, particularly for users who are not already familiar with social media analytics tools. While the platform offers extensive customization options, this can sometimes lead to a complex user experience that may be overwhelming for new users. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Infegy Atlas manages and processes large volumes of social media data, making it easier to extract meaningful insights without being overwhelmed by the sheer quantity of information. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Thank you very much for your detailed and positive review! We also very much appreciate your feedback on areas we can improve. Along the lines of the learning curve, that is what we are here to support you with. If easier use, shareability, and AI-aided insights are of interest to you, please check out our new platform, Starscape. Your Client Success Manager would be happy to walk you through it at any time. Be well, Aaron

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

It's increadbily user friendly. Easy to use, excellent simple readble results. Best social platform by far for user experience. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

There is a learning curve. Learning how to write queries can be difficult at first, but gets better as you take the time to learn the platform. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

The social listening piece is key. Using it to help find out insights about end users help determine strategy for clients. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Thank you for taking time out of your day to provide such a positive bit of feedback to us. Feedback (both positive and negative) is very helpful to us as we continue to work to build upon what you like and to improve the platform wherever possible. Please reach out anytime you need something, Aaron

Mike M.
MM
Bain External Advisor
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

The Infegy platform is highly intuitive, and the training modules are very specific, succinct and actionable. We partnered with Infegy to introduce our market research students to the powers of social listening. Morgan and Henry provided excellent support and guidance that inspired our students toward some impressive work. Students were able to go from zero knowledge to a strong level of proficiency in just a few hours. The full range of sources provide meaningful insights into consumer conversations and views. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

No issues or concerns, the platform has a high level of flexibiliy for users of various proficiency. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Infegyu helps us identify issues and themes from consumers for market research purposes. I introduced this tool to our class so they can see the power in harnessing insights from unstructered data. Review collected by and hosted on G2.com.

Response from Mark Calcote of Infegy

Thanks, Mike! It was great working with you and your class. We love getting an opportunity to interact with students! We're delighted to hear that our platform provided such a valuable tool for your course. Thank you for sharing your positive experience with others! We're excited to continue our work together.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

It has a great visualization of the output of information Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

You have to be versed in creating the boolean to get quality search results Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Its helping us to synthesize a significant amount of information in a concise way; allowing for faster analysis - contributes to decision making for our teams Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Thank you for your positive review and honest feedback. Glad the tool is helping you to analyze a significant amount of information quickly so you are getting on your way sooner versus later. Do let us know if you need any help with the Boolean query writing, our client support team members are excellent at helping people with this. Thanks again for being a client...we appreciate you!

Verified User in Marketing and Advertising
AM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

We implemented Infegy for social listening. We've found it to be tremendously helpful in surfacing brand mentions, competitor insights, and conversations around topics. Once we learned how to use the filters and searches, Infegy has empowered us to improve our social insights. We now use the tool weekly. It's an essential part of our social offering. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

Infegy does have limitations. It has difficulty crawling Facebook. While it can crawl LinkedIn for brand/page mentions, it's not intuitive.

Also, some of the metrics (e.g., Reach) are not useful. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Infegy is the best tool available for us in performing social listening, brand mentions, and competitor insights. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

We can't thank you enough for making the time to write a review. Your specifics about what you like are very truly helpful to us. We love that it's an essential tool for your work on social listening, brand mentions, and competitor insights. You mentioned difficulty with Facebook and LinkedIn which we understand.

Because we are GDPR and CCPA compliant, we only provide access to public data, and some channels like Facebook and LinkedIn gate their content with logins which we don't do. Please let us know if there's anything else we can do for you! Aaron

Deanna B.
DB
Director
Enterprise(> 1000 emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

I really like how easy it is to navigate the tool. I also love that if I have questions I can easily chat with the team and get great customer service. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

I would love to see the information presented in many different ways beyond just the word cloud. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Understanding what is going on the industry so that I can make informed decisions. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Thank you for the excellent review and comments. We are thrilled you are enjoying the tool and finding it useful. Regarding your comment about the different ways to present the information, know that there are MANY more ways to present the data. Please reach out to your dedicated Client Success Lead and they will help you and teach you how to present things in the best way possible for your needs. Thanks again! Aaron