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Infegy Atlas Reviews & Product Details

Verified User in Education Management
AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Infegy Atlas?

Students were very complimentary of the ease of constructing queries and the general system interface .

Atlas provided an excellent introduction to the challenges and opportunities associated with monitoring

social media data . The graphics / displays allowed the students to quickly realize the potential of this

type of system . Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

Student concern primarily focused on interpretation of measures of Sentiment , Passion , Emotions

and Themes related to social media content . Unlike tracking comment volume , classifying content into categories within these conceptual headings seems at a minimum very challenging , and open to question.

Another desirable feature , which i understand will be built into future versions of Atlas , is the ability to set

up a query over two disjoint time frames , say a year apart , within the same application . This would simplify

measuring changes in attitude / concerns which are perhaps seasonal . Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Student teams tackled problems ranging from ad effectiveness to perceptions of chronic diseases.

Our objective was to provide students a fundamental understanding of the the challenges and opportunities

related to social media monitoring. Their experience with Atlas adds value to their overall preparation for a career

in the field of marketing research. Review collected by and hosted on G2.com.

Infegy Atlas Overview

What is Infegy Atlas?

Infegy Atlas is a sophisticated social data analytics solution designed to assist brands, agencies, and researchers in comprehensively understanding consumer behavior and sentiment. By leveraging extensive social data, this platform enables users to gain insights into consumer opinions, preferences, and trends, facilitating informed decision-making and strategic planning. The product is particularly beneficial for marketing professionals, social media analysts, and researchers who need to interpret vast amounts of unstructured social data. With its robust capabilities, Infegy Atlas caters to a variety of use cases, including brand monitoring, competitive analysis, audience segmentation, and trend identification. This versatility makes it an essential tool for organizations aiming to enhance their marketing strategies and improve customer engagement. One of the standout features of Infegy Atlas is its access to over 17 years of broadly sourced and normalized social data. This extensive historical data allows users to track changes in consumer sentiment over time, providing context for current trends and helping to predict future behaviors. Additionally, the platform offers psychographic-based audience segments, which enable users to understand not just who their consumers are, but also their motivations, values, and interests. This depth of understanding is crucial for crafting targeted marketing campaigns and developing products that resonate with specific consumer groups. Infegy Atlas also excels in its ability to automatically identify emotions, themes, and events within social conversations. By analyzing unsolicited online feedback, the platform extracts meaningful insights that can inform product development, customer service improvements, and overall brand strategy. This feature helps users to quickly pinpoint emerging trends and respond proactively to shifts in consumer sentiment, ensuring that brands remain relevant and competitive in a fast-paced digital landscape. Overall, Infegy Atlas stands out in the social data analytics category due to its comprehensive data access, psychographic insights, and advanced analytical capabilities. By providing a detailed view of consumer segments and their online interactions, the platform empowers users to make data-driven decisions that enhance brand performance and foster deeper connections with their audiences.

Infegy Atlas Details
Product Website
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Product Description

Infegy Atlas takes the hard work out of making sense of social data, enabling brands and agencies to understand consumers better and faster through instant analysis of, and unlimited access to 8+ years of online conversations.


Seller Details
Seller
Infegy
Company Website
Year Founded
2006
HQ Location
Kansas City, MO
Twitter
@Infegy
3,687 Twitter followers
LinkedIn® Page
www.linkedin.com
24 employees on LinkedIn®
Description

At Infegy, we’re changing how you listen to consumers and what you do about it. We combine diverse social listening capabilities with the most comprehensive consumer intelligence analytics on the market. Equipped with the data-fueled powerhouse that is Infegy Atlas, you’ll soon be taking a competitive stance in the landscape of your market. Understand your audiences, monitor your brand health, and uncover trends — all the while backed by a dedicated Client Success team.It all begins with leaning into the conversation.


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Overview Provided by:

Recent Infegy Atlas Reviews

SF
Stephen F.Enterprise (> 1000 emp.)
5.0 out of 5
"Quality Social Listening Data"
The dashboards and infographics make it easy to understand social conversations on almost anything. The coverage is global and includes posts from...
MT
Mary T.Small-Business (50 or fewer emp.)
5.0 out of 5
"Audience Insights Made Easy"
Infegy Atlas makes it so much easier to learn about specific audiences. The query function is detailed and user-friendly, letting me fine-tune sear...
AF
Angela F.Enterprise (> 1000 emp.)
5.0 out of 5
"Infegy provides a seamless approach to social listening with great customer support"
In Infegy, I like how many channels are in their data set. The robust amount of sources is super impressive. I love the user friendly UI in Infegy ...
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Infegy Atlas Media

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209 out of 210 Total Reviews for Infegy Atlas

4.5 out of 5
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209 out of 210 Total Reviews for Infegy Atlas
4.5 out of 5
209 out of 210 Total Reviews for Infegy Atlas
4.5 out of 5

Infegy Atlas Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Infegy AtlasQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
SF
Group Director, Knowledge Bar
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

The dashboards and infographics make it easy to understand social conversations on almost anything. The coverage is global and includes posts from many online platforms and in various languages. The advanced search features, while tricky to learn, allow for very detailed customization. The new Starscape version is outstanding and includes AI analysis and persona building that makes interpreting the online conversation quick, easy and in-depth. Best of all is the customer support from their expert team. They make sure you get the best results and are always quick to respond Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

It requires a few hours of training, so it's not for light users. Also with the older version of Atlas it was difficult to download results into a sharable format, but now the new Starscape version is better. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Understanding what consumers are saying about topics and brands online is critical in marketing, but hard to do without extensive primary research. Infegy Atlas is a tool to quickly gauge sentiment and behaviors based on data, not guesswork. It also specifically shows the hashtags, influencers and emojis that a brand can exploit for digital marketing. Review collected by and hosted on G2.com.

AF
Associate, Market Resources and Global Client Experience
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

In Infegy, I like how many channels are in their data set. The robust amount of sources is super impressive. I love the user friendly UI in Infegy as it makes it easy to navigate. The LexisNexis integration is also great to have for print. Last but not least, our customer support manager Shawna Harvey is so supportive and always available when needed. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

Although I wouldn't consider this a downside, the fact that Infegy is sampled is something to keep in mind. Because of this, it might not always be the appropriate social listening tool to use in all instances. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Infegy Atlas helps us to look into more channels that are difficult for us to get mentions on, such as TikTok and Instagram. The LexisNexis integration also helps us with pulling full text which is great. Review collected by and hosted on G2.com.

MT
Strategy Consultant
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

Infegy Atlas makes it so much easier to learn about specific audiences. The query function is detailed and user-friendly, letting me fine-tune searches by keywords, sentiment, timeframe, and more to get exactly the insights I need. Whether I’m tracking trends or digging into a niche audience, it helps cut through the noise and surface meaningful data fast. The added bonus is that the team is incredibly responsive and helpful, which gives me extra support when I need it. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

The platform itself is great, but sifting through irrelevant or over-the-top social posts can be a pain. It takes some effort to separate meaningful insights from the noise, but that’s more a reflection of social platforms than the tool itself. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Infegy Atlas allows me to learn more about audiences in specific timeframes, which is helpful for planning relevant, resonant content. Review collected by and hosted on G2.com.

MN
Strategic Planner
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Infegy Atlas?

What I like most about Infegy is that it provides great condensations of a large amount of data. Being able to see overall sentiment, themes, etc. from a query is pretty great! Also, the fact that I can reach out to our account support and get help whenever! Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

I don't like that the demographics section isn't reliable since it's self reported by users, makes me feel like it shouldn't even be included in the tabs. I also feel that I have to really work with Infegy to get good results but that could be because I need more in depth training. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

It comes in handy when we're working on an indie brand or niche product that isn't covered in our other resources due to novelty. Review collected by and hosted on G2.com.

Response from Mark Calcote of Infegy

Thank you so much for taking the time to share your positive experience with our platform. We're thrilled to hear that you're finding it to be so useful! We're always working to improve areas of the tool, and we'll pass the feedback along about the Demographics tab. Thanks again for the review!

MM
Associate Strategist
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

There's a ton of resources, but this time I needed Morgan's help figuring out why a StarScape query wasn't loading and she took the time to go through options making it super easy for me to duplicate on my end finding a solution to my query trouble. She did all of this without making me feel like an inconvenience or bad for not understanding which is SO appreciated! Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

The new StarScape feature is a little clunky and can be difficult to navigate, but there are a lot of resources to help through it. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

It has strengthen many briefs by discovering and incorporating current topics of conversations and provide real examples while finding spaces for our clients to explore and possibly be in. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Martha, thank you for appreciating our team's work. We are here to help and our clients are NEVER an inconvenience...they are why we get to do what we do...helping you to gain the answers you need to move your research/analysis forward. Please do reach out if there is ever anything else we can do for you! Be well, Aaron

Verified User in Consulting
AC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about Infegy Atlas?

It is user-friendly and has many capabilities. It is easy to set up projects and queries and to make changes to them. The platform loads very fast. What I liked the most was that you do not need to connect FB,IG, Tiktok, Tw (X) accounts to get conversation from those social media networks and it brings data from those sites which is really useful when you need data from those social media networks. It has the discovery of influencers and demographic data that is helpful. The onboarding team and support are very efficient and helpful as well. We love Shawna, our CSM, she is so fast, thoughtful, and supportive! Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

There are some missing widgets that we would need to have in the dashboards in Atlas to have better visualizations of data, but we talked to them and they will develop it. Sometimes there are some glitches when making changes to the subqueries. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

By getting data from all popular social media networks without connecting any token, getting influencers and data demographics. It helps us to get trends faster through clusters and understand the conversation that is happening. It loads data very fast which allow us to be productive and efficient. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

It's great to hear that our platform is making such a positive impact on your work. Thank you for sharing your experience with others! And thank you for the feedback about what you need us to add to the platform! Aaron

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

It's so helpful to understand the sentiment of a product or topic and udnerstand the ins and outs of how it's viewed by real people in real time. It's easy to use, our rep Morgan is immensely helpful in tailoring our searches and ensuring we're not leaving any stone unturned! Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

I'd love to be able to do a quicker grab of sentiment, the word cloud is helpful but just a bit small to add quickly into a social listening slide and clients often remark how difficult it is to read. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

It's solving the curiousity our clients have about how they stack up against competitors, what users are saying and helps us identify the hidden x for products, strategy or how we can fill a need consumers talk about. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Thank you for the glowing review! We love that you found the platform easy to use and helpful. That is the goal. Your feedback on the Word cloud is well received. There are several ways to look at this differently. That might be more useful to you. Please ask Morgan as she can walk you through it. Thanks again for your business! Aaron

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

The customizable dashboards are user-friendly and allow for a high degree of personalization, ensuring that users can tailor the insights to meet their specific needs. Additionally, the platform's ability to handle large volumes of data and generate detailed, actionable reports is invaluable for making decisions. The support and suggestions from Infegy representatives, such as optimizing Boolean queries and improving workspace setups, demonstrate their commitment to helping clients maximize the platform's potential. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

The initial setup and learning curve can be steep, particularly for users who are not already familiar with social media analytics tools. While the platform offers extensive customization options, this can sometimes lead to a complex user experience that may be overwhelming for new users. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Infegy Atlas manages and processes large volumes of social media data, making it easier to extract meaningful insights without being overwhelmed by the sheer quantity of information. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Thank you very much for your detailed and positive review! We also very much appreciate your feedback on areas we can improve. Along the lines of the learning curve, that is what we are here to support you with. If easier use, shareability, and AI-aided insights are of interest to you, please check out our new platform, Starscape. Your Client Success Manager would be happy to walk you through it at any time. Be well, Aaron

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

It's increadbily user friendly. Easy to use, excellent simple readble results. Best social platform by far for user experience. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

There is a learning curve. Learning how to write queries can be difficult at first, but gets better as you take the time to learn the platform. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

The social listening piece is key. Using it to help find out insights about end users help determine strategy for clients. Review collected by and hosted on G2.com.

Response from Aaron McKee of Infegy

Thank you for taking time out of your day to provide such a positive bit of feedback to us. Feedback (both positive and negative) is very helpful to us as we continue to work to build upon what you like and to improve the platform wherever possible. Please reach out anytime you need something, Aaron

MM
Bain External Advisor
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Infegy Atlas?

The Infegy platform is highly intuitive, and the training modules are very specific, succinct and actionable. We partnered with Infegy to introduce our market research students to the powers of social listening. Morgan and Henry provided excellent support and guidance that inspired our students toward some impressive work. Students were able to go from zero knowledge to a strong level of proficiency in just a few hours. The full range of sources provide meaningful insights into consumer conversations and views. Review collected by and hosted on G2.com.

What do you dislike about Infegy Atlas?

No issues or concerns, the platform has a high level of flexibiliy for users of various proficiency. Review collected by and hosted on G2.com.

What problems is Infegy Atlas solving and how is that benefiting you?

Infegyu helps us identify issues and themes from consumers for market research purposes. I introduced this tool to our class so they can see the power in harnessing insights from unstructered data. Review collected by and hosted on G2.com.

Response from Mark Calcote of Infegy

Thanks, Mike! It was great working with you and your class. We love getting an opportunity to interact with students! We're delighted to hear that our platform provided such a valuable tool for your course. Thank you for sharing your positive experience with others! We're excited to continue our work together.