--- title: InAppStory Reviews meta_title: 'InAppStory Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 65 reviews by the users' company size, role or industry to find out how InAppStory works for a business like yours. aggregate_rating: rating_value: 5.0 review_count: 65 scale: '5' date_modified: '2026-07-17' parent_category: name: Collaboration & Productivity url: https://www.g2.com/categories/collaboration-productivity --- # InAppStory Reviews **Vendor:** InAppStory **Category:** [Digital Adoption Platforms](https://www.g2.com/categories/digital-adoption-platform) **Average Rating:** 5.0/5.0 **Total Reviews:** 65 ## About InAppStory InAppStory helps product and marketing teams communicate with users inside the app more frequently, interactively, and personally as mobile products become more complex and user journeys multiply. Combining in-app stories, messages, mini-games, and banners in one no-code platform, InAppStory lets teams publish and update content in minutes without waiting for app releases or additional development. Together, these capabilities help teams surface key journeys, offers, and communications, guide users to the next action, support onboarding, gather feedback, and improve retention with measurable results. Key Features Instant content publishing within the app: Content can be edited and launched in minutes – without app updates, releases or additional development. Dynamic communication sequences: Teams can launch contextual communication sequences triggered by user behaviour and app events. Ability to collect and use customer data in communications: Teams can collect zero-party data through interactive widgets and use it alongside segments to tailor in-app content for different users. 15+ widgets: Over 15 ready-made interactive widgets (polls, surveys, countdowns, swipe-ups and more) allow you to turn in-app content into richer, more interactive communication experiences without coding. 6 in-app communication formats in a single platform: Stories, banners, in-app messages, mini-games, pop-ups and bottom sheets can be launched and managed from a single no-code builder. Mini-game builder: 10+ built-in mechanics, including Wheel of Fortune, Slicer, Match 3, etc. help teams launch promotional games inside the app without custom development. Analytics: A built-in analytics dashboard helps teams measure how in-app communications perform, track user interactions, and see which messages, formats, and campaigns drive results. InAppStory provides SDKs for different platforms and use cases, currently, the following platforms are supported: JavaScript, React, Android, iOS, React Native, and Flutter. ## InAppStory Pros & Cons **What users like:** - Users love the **enhanced customer engagement** from InAppStory, enjoying increased interaction through personalized and interactive content. (9 reviews) - Users highlight the **high engagement levels** achieved through personalized in-app stories, enhancing communication and interactivity. (9 reviews) - Users value the **highly effective audience engagement** through interactive in-app stories that boost communication and app usage. (6 reviews) - Users appreciate the **efficiency** of InAppStory, seamlessly enhancing engagement and communication with versatile features and personalization. (4 reviews) - Users value the **versatility** of InAppStory, effectively leveraging it for diverse engagement and communication strategies. (4 reviews) - Customization (3 reviews) - Gamification (3 reviews) - Implementation Ease (3 reviews) - Innovation (3 reviews) - Sales (3 reviews) **What users dislike:** - Users find **implementation difficulties** during onboarding, which can hinder the effective use of InAppStory's features. (1 reviews) - Users find the **integration issues** challenging, often requiring extra time to grasp all features during onboarding. (1 reviews) - Users find the **lack of guidance** during onboarding challenging, impacting their ability to utilize all features effectively. (1 reviews) - Users find the **lack of integrations** challenging during onboarding, leading to confusion in utilizing all features effectively. (1 reviews) - Users find the **learning curve challenging** , particularly during onboarding and understanding all features thoroughly. (1 reviews) - Learning Difficulty (1 reviews) - Time Delays (1 reviews) - Unclear Instructions (1 reviews) ## InAppStory Reviews ### 1. Welcome on board or great onboarding tool **Rating:** 5.0/5.0 stars **Reviewed by:** Kateryna P. | Chief Business Development Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2021 **What do you like best about InAppStory?** We have released TeQatlas in beta and added Stories there. Stories are a place where our Intelligent Personal Assistant – Toshi dog – live mostly. Via Stories we provide insights in natural language and perfectly visualized (fundraising is quite a difficult topic). Stories help us with onboarding a lot – we deliver Stories's cards that help with a quick tour on our platform. In the future, we plan to use segmentation to show different content to companies at different stages. **What do you dislike about InAppStory?** We do not need Stories' feed now, so we just do not post content there. It will be good to have a button "Switch off feed". **Recommendations to others considering InAppStory:** If you are looking for a great tool for onboarding (believe me – resources/demos are not enough) – think about Stories – a new way that does not spammy or annoying for users **What problems is InAppStory solving and how is that benefiting you?** InAppStory's Stories are home for our assistant. We find in this platform everything that we need to run Stories on TeQatlas. ### 2. Google Stories from InAppStory is the best what you can do for SEO **Rating:** 5.0/5.0 stars **Reviewed by:** Dmitriy S. | Head of SEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2021 **What do you like best about InAppStory?** We are a professional SEO agency that works as with SMB as with Enterprise clients. InAppStory is a great partner for us when we think about Stories' solution for our clients. Google Stories is a powerful instrument for SEO optimization, but we found only a few companies that know how to work with it. InAppStory is a great choice for us because they are regularly testing Google Stories on their own platform – so we have the latest trends and solution that works. **What do you dislike about InAppStory?** There are not a lot of information about Google Stories performance, so it takes time for testing before go with results and solution to our clients. But InAppStory is doing great with that! **Recommendations to others considering InAppStory:** If you want to start with Google Stories – go to InAppStory for their solution. **What problems is InAppStory solving and how is that benefiting you?** InAppStory's Stories help our client strengthen their positions in SEO. InAppStory is one of the trendsetters as a provider of this solution. Moreover, for some clients, we can combine Google Stories and in-app Stories. ### 3. Visual Stories will simplify the understanding of the product **Rating:** 5.0/5.0 stars **Reviewed by:** Igor Z. | Founder, CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2021 **What do you like best about InAppStory?** Our service is mostly for developers, but we also work with product managers. Unfortunately, some of them found our documentation quite difficult to understand, so we decided to use Visual Web Stories to share cards that easily engage them in the topic. We enjoy how fast you can embed Stories on your web + the help from Creative studio with templates to customize Stories for us. Guys have a full team of designers & copywriters, so we do need to worry about anything. **What do you dislike about InAppStory?** You need to pay monthly, even when you use Stories as documentation and do not regularly update. **Recommendations to others considering InAppStory:** Stories have a wide range of usage for any business on the web or for apps. **What problems is InAppStory solving and how is that benefiting you?** InAppStory helps us to work with clients who are not into tech but have to do infrastructure. Stories are a visual-catchy way to share info. ### 4. Stories help you organize space in your app **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel F. | Generator of Opportunities, Mid-Market (51-1000 emp.) **Reviewed Date:** August 17, 2021 **What do you like best about InAppStory?** Till last month, we were mainly working with Stories as a preview for hot topics in our app. When you have more than 3900 icons' collections, it is crucial to organize space for users as easily as you can – Stories help us with this job. Now we focus more on onboarding for our newcomers – with Stories we can quickly share updates when a user opens our app. **What do you dislike about InAppStory?** InAppStory did a great job, so I do lack only the possibility to have more beautiful dashboards for our in-house analytics. Guys are working on it. **Recommendations to others considering InAppStory:** I highly recommend going through the demo – you will understand how powerful InAppStory's platform is. **What problems is InAppStory solving and how is that benefiting you?** With InAppStory, we organize more than 3900 icons in our app. Moreover, InAppStory has fast and friendly support. ### 5. Great addition to CJM! **Rating:** 5.0/5.0 stars **Reviewed by:** nik b. | Lead Community Manager , Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2021 **What do you like best about InAppStory?** We allow our platform's users to add InAppStory as a channel to CJM. InAppStory is a great tool to re-engage users in apps, get insights about them and develop apps or website based on it. InAppStory seems like a perfect alternative to Intercom or Hubspot in order to communication with current users. Onboarding feature is a unique experience that you can give to your clients – via onboarding Stories you can take them to the tour to the new features and get their feedback using widgets. **What do you dislike about InAppStory?** InAppStory is a unique tool for all marketers, so it takes time to understand the power of the platform. Unfortunately, you can't skip the demo. **Recommendations to others considering InAppStory:** Onboarding or any in-app communications are better with InAppStory **What problems is InAppStory solving and how is that benefiting you?** InAppStory is a game changer in onboarding process for apps' users. If they can skip push notifications, they can't skip Stories. ### 6. Boring content killer **Rating:** 5.0/5.0 stars **Reviewed by:** Kirill I. | Senior Content Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 23, 2021 **What do you like best about InAppStory?** We always try to find the best ways to communicate with clients. When we found that Stories can be in-app by InAppStory, we integrated them in one day. Via Stories we support all our communications in other channels. Stories proved great results, extending the coverage of our messages. With InAppStory we embed Stories on our website in the Help section. It helps clients to find the answer in cards more quickly. We track open and click rates and interactions and know better what problems are more common. Via in-app Stories, we educate the clients and tell them about the latest news. **What do you dislike about InAppStory?** In the business plan, there are no free games. With InAppStory, we worked on them together as a team – from the idea and sketch to implementation. The game has allowed us to increase customer retention. **Recommendations to others considering InAppStory:** It’s a game changer! We are boosting engagement every day via Stories. Ask for a demo, and the second thought will be “How did we live without it?!” The platform lets us build effective communication with clients and be on the cutting edge. A user-friendly interface gives us more time to think about content creation. **What problems is InAppStory solving and how is that benefiting you?** With InAppStory, we built a content system that actually works. In-house studio helps us with content creation. We only have to track the positive outreach. ### 7. Show different Stories for different users **Rating:** 5.0/5.0 stars **Reviewed by:** Daria B. | Product Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2021 **What do you like best about InAppStory?** We embedded InAppStory in our Route4Me's route planning app for clients. In our app, we have a function of planning routes for employees, and we found Stories's segmentation as a great tool to show client's users only what they need to see in a Stories format. Our clients analyzed that app users do not skip Stories and really engage with the information in this format. During the route, they offer them entertainment information that helps them to fight employees' burnout. **What do you dislike about InAppStory?** InAppStory offers not a big gallery with ready-made templates. We are waiting for more! **Recommendations to others considering InAppStory:** InAppStory is a SaaS from the future! Waiting for the time when every app will have Stories **What problems is InAppStory solving and how is that benefiting you?** We see that Stories' format is a great alternative to push notifications. Users find Stories not boring. We continue to develop our app with InAppStory. ### 8. Involvement champion which your app needs **Rating:** 5.0/5.0 stars **Reviewed by:** Ilya F. | Head of mobile services, Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2021 **What do you like best about InAppStory?** Our collaboration with InAppStory is efficient and easy. Several times they customized the platform based on our specific needs and requirements. InAppStory is powerful content marketing software for apps, helping us give life hacks for clients, tell about new travel destinations, and announce sales and news. Besides that, we appreciate their data-driven approach and see how they usually build InAppStory console based on the client’s results. **What do you dislike about InAppStory?** Sales have a time limit. There are various widgets in InAppStory, but no widget with a countdown. We need that feature to give clients accurate time when sales are over. Today we have to create additional Stories to tell that there are no sales anymore. InAppStory told us that they are working on it. **Recommendations to others considering InAppStory:** I would recommend InAppStory for all businesses that are interested in in-app engagement **What problems is InAppStory solving and how is that benefiting you?** It's getting harder every day to be visible among the content flood. Stories help us structure information and develop storytelling in minutes. ### 9. Effective easy-to-use tool for B2B too **Rating:** 5.0/5.0 stars **Reviewed by:** Nataliia B. | Junior Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2021 **What do you like best about InAppStory?** We integrated InAppStory to Precoro Product as a new way to inform our clients about updates and target to them useful tips about Precoro. It's important to keep a long-last relationship with current clients, and InAppStory is the best content-driven platform for us. With InAppStory we bring familiar experience to our clients, and it's not annoying as push notifications. We see on real data what Stories our clients prefer (about budget or inventory) and can improve our tool based on that data. Collecting feedback now easier than via emails: add widgets, select auditory and measure results. **What do you dislike about InAppStory?** We use templates to optimize our content creation process. We are waiting to date when InAppStory releases more ready-made templates. **Recommendations to others considering InAppStory:** Try to embed Stories in your B2B processes too, and you strengthen the relationship with customers and make them your fans **What problems is InAppStory solving and how is that benefiting you?** For us integrated another tool into our platform is a new experience, but with InAppStory our solution is much stronger. InAppStory team every quarter collect feedback from us as B2B client and give us tips how to create better content. ### 10. Customer analyser inside your app **Rating:** 4.5/5.0 stars **Reviewed by:** Ekaterina S. | Project Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 21, 2021 **What do you like best about InAppStory?** InAppStory is a convenient and simple tool for brands to create and publish unique content in their app. We cherish the InAppStory features for content personalization. Together with InAppStory, we can create customized messages for different segments of our clients. Stories are the most successful weapon to create brand loyalty. InAppStory provides unique widgets – quiz, polls, feedback, promo code, rate us – all of them allow us to collect feedback and better understand our clients. **What do you dislike about InAppStory?** InAppStory has various standard templates, but you can’t upload your own brand assets. We have issues with widget’s customization for guides, except for the standard ones. Looking forward to future updates. **What problems is InAppStory solving and how is that benefiting you?** We wanted to reduce сosts of developing our own Stories department. With InAppStory, we can add new widgets without SDK updates and boost engagement by interactions through Stories. ### 11. Solution for those who think about Stories but do not want coding **Rating:** 5.0/5.0 stars **Reviewed by:** Anna K. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** August 02, 2021 **What do you like best about InAppStory?** We use Stories to inform users about the new features, special offers and to onboard new users. The process is straightforward. There are many templates to create new stories, tags for in-depth segmentation, and informative user analytics. The biggest advantage is that InAppStory is an all-in-one platform. **What do you dislike about InAppStory?** InAppStory doesn't A/B testing, and we are trying to test visuals ourselves, which is difficult enough. So we are looking for their updates soon! **Recommendations to others considering InAppStory:** If you are choosing between in-hose development and a solution like InAppStory, definitely choose InAppStory **What problems is InAppStory solving and how is that benefiting you?** We use Stories by InAppStory to inform users about new features, special offers and onboard new users. This solution is much cheaper and more effective than building our own Stories and maintain them. We also don't have the resources to create Stories from scratch, so build-in templates and InAppStory in-house creative studio are very helpful. InAppStory is a real trendsetter. They have the last trending features like games in Stories, a good UX, and an impressive map. ### 12. A clear interface for creating in-app Stories. **Rating:** 5.0/5.0 stars **Reviewed by:** Viorica V. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** August 18, 2021 **What do you like best about InAppStory?** I love a drag&drop Stories builder that is easy to understand without a demo and the option to see Stories inside the app before publishing using a special InAppStory app for preview. In addition, InAppStory is extremely helpful as an onboarding tool for our newcomers. **What do you dislike about InAppStory?** My only regret with InAppStory is that we didn't start using them sooner. Their service is reliable and well-documented, and the support team is one of the best I've ever interacted with. They are friendly and helpful, and every request has been resolved within 24 hours. **Recommendations to others considering InAppStory:** If you're needing a tool for in-app Stories at a decent cost, this is it! **What problems is InAppStory solving and how is that benefiting you?** This is a good product for in-app Stories. It helps expand the platform's functionality without the additional involvement of our team to create the functionality itself. ### 13. Get access to Stories analytics via API **Rating:** 5.0/5.0 stars **Reviewed by:** George S. | Content Director, Small-Business (50 or fewer emp.) **Reviewed Date:** July 30, 2021 **What do you like best about InAppStory?** InAppStory is the only platform for in-app Stories that have API and offer their solution to enterprise clients. We tested the platform to bring our clients a new solution. Users engage with in-app Stories a lot, allowing delivering a large amount of freshest and most accurate data. **What do you dislike about InAppStory?** InAppStory has to think about a referral program for agencies or data providers who use their platform. **What problems is InAppStory solving and how is that benefiting you?** InAppStory provides an opportunity to understand apps' users and communicate with them without leaving the app ### 14. App engagement booster! **Rating:** 5.0/5.0 stars **Reviewed by:** Pavel M. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 10, 2021 **What do you like best about InAppStory?** It’s amazing how kiozk app users engage with the Stories. Since we manage content related product we have so much to tell. Not everyone now has time to deep dive in original content straight from the beginning so possibility to provide short but meaningful previews through popular Stories format is ideal to keep customers engaged and trigger their interest in long reads. I also like non stop product development and variety of features and widgets. We start using personalization and interactive features of the platform that improve app engagement further. **What do you dislike about InAppStory?** From time to time we had comments from our creativity team on usability of console’s tools. The good thing is that we addressed all of this to the InAppStory product team and they fixed main complaints. **What problems is InAppStory solving and how is that benefiting you?** InAppStory helped us to improve main customer metrics related to their flow within the app: onboarding, engagement, subscription, retention. As a result we decreased CoA and have improved life time value. ### 15. I recomend **Rating:** 5.0/5.0 stars **Reviewed by:** Максим . | Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2021 **What do you like best about InAppStory?** Allow the user to stay longer in the app, increase sales **What do you dislike about InAppStory?** During the operation, I did not find any shortcomings **Recommendations to others considering InAppStory:** I would recommend InAppStory for all businesses **What problems is InAppStory solving and how is that benefiting you?** Increased user engagement, they read the news in the story feed. Buy same products ## InAppStory Discussions - [What is InAppStory used for?](https://www.g2.com/discussions/what-is-inappstory-used-for) - [View InAppStory pricing details and edition comparison](https://www.g2.com/products/inappstory/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-03+21%3A41%3A28+-0500&secure%5Bsession_id%5D=580034ef-d19c-4b80-a24a-d24c3904f69c&secure%5Btoken%5D=c232b16bc3301f0b0efa4d00073853d7d494eeccbd5f51f8e5fb1cc7dfdb8456&format=llm_user) ## InAppStory Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **User Analysis** - Survey Implementation - Data Analysis **Marketing Gamification** - Templates - Simultaneous Competitions - Behaviors - Rewards - Customization - Mobile App **Planning** - Scheduling Integration **Agentic AI - Gamification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Testing Tools** - Dynamic Versioning - A/B Testing **User Support** - User Segmentation - Multi-Language Support - Behavior-responsive Messaging **Integrations** - CRM Integration - Social Media Integration **Publishing** - Execute Content Publication **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Publishing Tools** - Demand Side Platform Built-in - Demand Side Platform Integration - Campaign Scheduling **Walkthrough Type** - Audio-visual Walkthroughs - Text Bubble Walkthroughs **Platform** - Public Leaderboard - Private Leaderboard - Analytics **Social Media** - Social Media Integration **Engagement** - Coupons and Promotions **Planning** - Collaborative Editorial Calendars / Scheduling Content **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Platform Basics - Digital Adoption Platform** - Integration - Communications **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Analytics - Digital Adoption Platform** - Analytics **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Functions - Digital Adoption Platform** - Customer self-service - In-app guidance **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Digital Adoption Platform** - Adaptive Learning ## Top InAppStory Alternatives - [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) - 4.4/5.0 (388 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) - 4.4/5.0 (3,919 reviews) - [Fin](https://www.g2.com/products/fin/reviews) - 4.5/5.0 (3,729 reviews)