Best Software for 2025 is now live!
Show rating breakdown
Save to My Lists
Paid
Claimed

iconik Reviews & Product Details

FP
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about iconik?

I love the way it has helped my team and network of freelancers to break away from the rusty anchors of hard drives and expensive servers. Recently, one of our freelancers uploaded 150 clips from Kinshasa. He then added keywords and the name of interviewees to his work. That day, I can honestly say I was rather moved. It all started when Mattia showed us around Iconik and sent us a trial version with 1 hour of first meeting him. He totally lifted the veil of mystery from things like Azure. On the day we met Mattia and Iconik, we were almost up and running. That day, cloud based severs had lost most of its mysticism.

Our favourite features are:

-the people at Iconik: good listeners, fast and pro active.

-user interface

-ability to plug into many cloud space in a really simple way.

-ability to move data from one server to another through Iconik.

-ability to add time coded comments, then used as subtitle guide.

-ability to connect clips to consent forms etc.

-total flexibility on metadata fields

-Pay as you go. You've read that well. PAY AS YOU GO! Use it in a way that you can afford.

-So much more.

Thanks for being awesome! Review collected by and hosted on G2.com.

What do you dislike about iconik?

There's nothing I truly dislike but I know that soon batch upload will be a little bit easier. Every time I think about this, I also reality check myself: "Here I am, expecting to upload hundreds GB of footage through my bog standard wifi". Yep, Iconik has turned me into this guy. Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

It solves a range of challenges that we thought were highly technical and expensive. EVERYONE with the right permission and the weakest internet access can now browse our footage. Matias in Barcelona: yes. Alain in Goma: yes. Bintou in Niamey: yes. Yes. Yes. Yes. it's now just so easy to find footage, check it's consented, transcribe interviews and annotate exports. Wait. Somebody wants to withdraw their consent and we've got to restrict access to all the footage in which they feature: easy. easy. easy. And so on. Review collected by and hosted on G2.com.

iconik Overview

What is iconik?

Iconik is the media management and collaboration platform that brings media and people together in one place, making it easy to find, use, and create with assets at scale—no matter where they’re stored. Built for the hybrid cloud, iconik unifies media from cloud and on-premise storage into a single, accessible interface, keeping teams aligned and workflows connected. With AI-driven organization, MAM/DAM capabilities, file sharing, and built-in review tools all in one place, teams can collaborate faster, streamline approvals, and keep creative momentum moving. With iconik, teams stay in sync, media remains organized, and content flows smoothly from creation to delivery—empowering teams to produce exceptional stories without friction. -- Features: 🌥️ Cloud-first, scalable media management • Hybrid-cloud flexibility – Manage media across on-prem and any cloud provider, keeping full control of your data. • Fast to implement – Get up and running quickly, with no complex setup or training required. • Proxy workflows – Easily access and collaborate on media via lightweight proxies. • Smart organization – Reduce duplicate files and streamline storage with virtual copies and collections. • Easy file movement – Transfer, archive, and restore media across cloud, workstations, and on-prem storage. • Scales effortlessly – Handles millions of media-rich files without slowdown. 🔍 Powerful search, collaboration, and integration • Find anything fast – AI-powered search, metadata tagging, and facial/speech recognition. • Team collaboration – Integrated feedback and approval tools, plus unlimited external reviewers. • No more FTP or WeTransfer – Send and receive media faster with controlled access and real-time tracking. • Accelerated file transfers – Faster uploads/downloads with the iconik Agent. • Creative tool integrations – Direct access from Adobe Premiere Pro, Final Cut Pro, and more. • Work on the go – Access and manage files from anywhere, even on a smartphone, to keep projects moving. 🔐Security, performance, and flexible pricing • Granular permissions – Keep media secure with advanced access controls. • Powerful automation – API-first development and no-code workflows to save time. • Flexible pricing – Pay only for active usage, with predictable options available. • Cost-saving investment – Reduce redundant storage and streamline workflows to drive efficiency.

iconik Details
Product Website
Languages Supported
English
Show LessShow More
Product Description

Iconik empowers your team to stay organized, collaborate, and create impactful work with their media—no matter where it’s stored.

How do you position yourself against your competitors?

iconik helps media teams stay organized, collaborate, and create—no matter where content is stored. Unlike rigid, costly MAMs and DAMs, iconik is a cloud-first, hybrid solution that adapts to any workflow.

• Use existing storage – Manage cloud and on-prem assets in one place, no forced migration.
• Scales with you – Handles massive media libraries with flexible pricing.
• Find files fast – AI search, tagging, and speech-to-text simplify access.
• Collaboration built in – Share, review, and approve with unlimited reviewers.
• Creative tool integration – Connects to Adobe Premiere Pro, Final Cut Pro, and more.
• Custom workflows – API-first approach for automation and integration.
• Security & control – Granular permissions keep media protected.

Other platforms focus only on review or need heavy IT setup. iconik brings everything together—powerful media management, flexible storage, and easy collaboration—so teams stay organized and focused on creating.


Seller Details
Seller
Backlight
Company Website
Year Founded
2021
HQ Location
Boston, Massachusetts
Twitter
@Backlight
355 Twitter followers
LinkedIn® Page
www.linkedin.com
244 employees on LinkedIn®
Description

Thousands of media teams use Backlight products to modernize their content operations, unlock creative potential, and transform businesses. We build with purpose, and know exactly what it takes to make impactful content at scale. Through our integrated suite of solutions, including iconik, cinesync, ftrack, celtx, wildmoka, and zype, we empower creative and production teams to focus on what matters most: crafting compelling stories. Our success is directly tied to our customers' success — we stay ahead so they stay ahead, pushing boundaries with rigor, always building for the long-term.


Chris M.
CM
Overview Provided by:

Recent iconik Reviews

Matthew O.
MO
Matthew O.Mid-Market (51-1000 emp.)
4.5 out of 5
"Most innovative and cost-effective solution for asset management I've seen in a long time"
Cloud native approach to media manaagement. Ease of configuring gateways and cloud storage targets
FP
Fred P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Life Changing"
I love the way it has helped my team and network of freelancers to break away from the rusty anchors of hard drives and expensive servers. Recently...
Max P.
MP
Max P.Small-Business (50 or fewer emp.)
5.0 out of 5
"Trying it is adopting it!"
-> Creating Low Resolution / Proxy video & asset from our own workstation or server, locally from the set or uploading on the road, to able editors...
Security Badge
This seller hasn't added their security information yet. Let them know that you'd like them to add it.
0 people requested security information

iconik Media

iconik Demo - Deliver better work through smarter, more connected media management
Traditional media management systems—rigid, fragmented, and disorganized—force teams to waste time navigating tools instead of creating. These disruptions break momentum, delay projects, and reduce the quality of deliverables. Iconik eliminates these barriers by delivering streamlined, intuitive ...
iconik Demo - Keep media tidy, instantly accessible, and ready to create
Traditional workflows often leave media scattered and disorganized, creating unnecessary friction and slowing down creative projects. Iconik brings order to the chaos, simplifying access and giving teams a centralized, intuitive platform to connect with their media effortlessly and focus on what ...
iconik Demo - Align your team to deliver impactful stories
Creative collaboration often involves scattered feedback, disconnected tools, and logistical challenges that slow down production. Iconik brings everything into one place, empowering teams to work together efficiently and deliver meaningful stories faster.
iconik Demo - A scalable system that helps deliver content within budget
Creative teams need reliable systems that keep pace with their growth, ensuring stability without adding complexity. Iconik is purpose-built to handle the demands of expanding media libraries while optimizing costs and simplifying workflows.
iconik Demo - Protect your assets so you can work with confidence
Media security is non-negotiable, but managing it shouldn’t disrupt workflows or complicate access. Iconik offers robust, customizable solutions to ensure your assets remain protected, organized, and accessible only to the right people.
iconik Demo - Create media systems that drive faster results
No two creative teams work the same way. Iconik’s open, flexible platform empowers users to tailor their media management workflows to fit their unique processes, tools, and goals—helping them work smarter and focus on creativity.
Empower your team to stay organized, collaborate, and create impactful work with their media—no matter where it’s stored.
Play iconik Video
Empower your team to stay organized, collaborate, and create impactful work with their media—no matter where it’s stored.
In this case study, Kelsey Marsh, Head of Production & Operations at NowThis, shares how her team revamped their workflow using iconik, Bridge Digital, and a cutting-edge tech stack.
Play iconik Video
In this case study, Kelsey Marsh, Head of Production & Operations at NowThis, shares how her team revamped their workflow using iconik, Bridge Digital, and a cutting-edge tech stack.
Discover how the Atlanta Hawks bring efficiency and productivity to their content management with IMT and iconik.
Play iconik Video
Discover how the Atlanta Hawks bring efficiency and productivity to their content management with IMT and iconik.
In this video, we dive into using the Iconik Adobe Panel within Premiere Pro to simplify remote editorial workflows.
Play iconik Video
In this video, we dive into using the Iconik Adobe Panel within Premiere Pro to simplify remote editorial workflows.
The iconik Automation Engine brings powerful media management automation to everyone—and makes iconik work harder for you. Easily set up and run automated media workflows at scale in a no-code, intuitive system so you can achieve mor
Play iconik Video
The iconik Automation Engine brings powerful media management automation to everyone—and makes iconik work harder for you. Easily set up and run automated media workflows at scale in a no-code, intuitive system so you can achieve mor

Official Downloads

Answer a few questions to help the iconik community
Have you used iconik before?
Yes

5 out of 6 Total Reviews for iconik

4.8 out of 5
The next elements are filters and will change the displayed results once they are selected.
Search reviews
Hide FiltersMore Filters
The next elements are filters and will change the displayed results once they are selected.
The next elements are filters and will change the displayed results once they are selected.
5 out of 6 Total Reviews for iconik
4.8 out of 5
5 out of 6 Total Reviews for iconik
4.8 out of 5

iconik Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Matthew O.
MO
Sr. Manager of Production Technology
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
(Original )Information
What do you like best about iconik?

Cloud native approach to media manaagement. Ease of configuring gateways and cloud storage targets Review collected by and hosted on G2.com.

What do you dislike about iconik?

Asset types are limited. Camera media, image sequences, or other custom assets types would be great. Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

Marketing and Creative media management, review and approval Review collected by and hosted on G2.com.

Max P.
MP
Expert en pilotage de media
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about iconik?

-> Creating Low Resolution / Proxy video & asset from our own workstation or server, locally from the set or uploading on the road, to able editors starting the job and then relink with High Resolution, without wasting time

-> Creating & sharing collection for customers, faster than FTP or WeTransfer, able them to have a look at the file in their smarpthone before downloading High Resolution

-> Editorial partner / TV Channel can access our production efficiently with rights selection to watch videos and/or validate them and/or add comments for modificaitons

-> Backup offline on cold hardrive in the shelf and online on one NAS Synology and another NAS (disaster recovery) with Freeenas ... and always know and browse media files

-> Transfer / manage / drive files from one location to another location, which could be server or workstations or cloud ... thanks to the iconik ISG Gateway

-> Archive & restore clean-feed & master to cloud and be able to manage files in a hurry on the road to a client for the day before .... Review collected by and hosted on G2.com.

What do you dislike about iconik?

Today, 2020.06.04 :

... no GPU acceleration

... OpAtom not supported

... managing & monitoring several audio tracks on a video file

... play more than 1 audio track with 2 channel L/R not yet available

... no way to rewrap / change audio track of a video media file from other audio files

... .stl (ebu) subtitle not supported : have to convert them to .srt and works like a charm Review collected by and hosted on G2.com.

Recommendations to others considering iconik:

Stop wasting time and money : work efficiently !! Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

Not wasting time anymore :

-> Know where all our production are stored and quick find them

-> Quick share media files with browsing low resolution video before downloading huge media file in high resolution

-> No need to install a client software to access to media files : it just:works with a browser as Chrome and/or Firefox Review collected by and hosted on G2.com.

Ilan K.
IK
Chief Operating Officer
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
Business partner of the seller or seller's competitor, not included in G2 scores.
What do you like best about iconik?

Iconik has made content management available to users with minimal learning.

The integration into our existing workflows was made easier using API.

Metadata management is very well thought out.

Support is excellent and response times have been good.

Being able to use our own cloud object storage. Review collected by and hosted on G2.com.

What do you dislike about iconik?

It would be great if the notifications could be customized a bit more.

I don't like that navigating away from upload page stops upload without a warning. Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

Being able to have collaboration and input from multiple sources instantly.

Review and Approval.

Metadata management.

API integration to most of our environments.

The ability to provide our clients a content management solution they don't need weeks of training on.

Permission based access on multiple user levels. Review collected by and hosted on G2.com.

Verified User in Broadcast Media
AB
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about iconik?

It's the asset management you always dreamt about but thought you could never afford or was scared to commit to. Iconik is designed from the ground up to be the hybrid Cloud, headache-free SaaS, which doesn't get in the way of the existing folder based workflows. It mirrors on-prem infrastructure to the cloud without forcing to change the operations unlike other MAMs that "want to rule it all" . It enables seamless transition between on-prem to remote, cloud operations. To bring your own cloud, be that AWS or GCP, is super straightforward via its UI or, if you fancy, via API. The monthly costs associated with Iconik are mostly centered on the user accounts, so it's easy to scale down or up the operations, or even bring it down to a bare minimum ( 1 user a month) if you just want to keep the metadata and still track the assets. Iconik can handle production of any size: there is no fear of hitting a dreaded number of maximum assets. Iconik openly published the overview of its infrastructure services: it's agile and infinitely scalable. Its integration with Adobe Suite of production tools is top notch. It's amazing solution that immediately solves the most pressing problems of a modern media production. With the current need to migrate production to remote workflows, it's indispensable. Review collected by and hosted on G2.com.

What do you dislike about iconik?

Nothing major comes to mind. I think the next big step for Iconik is to build a community of users and developers to open source Iconik centric API interactions with various solutions. Iconik was built with API first goal, so the sky is the limit here. Review collected by and hosted on G2.com.

Recommendations to others considering iconik:

I would recommend to immediately integrate Iconik with your own cloud accounts, e.g. AWS, to achieve more cost savings by introducing archive storage tiers, e.g. Deep Glacier Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

Enable to quickly migrate / mirror on-prem storage to the cloud via Iconik Storage Gateways. Immediate review and approval of assets while in production. Easy remote operations of any scale. Iconik enables seamless operation and collaboration of on-prem, off-site and cloud based editing workstations. Review collected by and hosted on G2.com.

NJ
Media Monitor
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about iconik?

Iconik is very searchable and has a lot of functionality. Review collected by and hosted on G2.com.

What do you dislike about iconik?

I wish you could adjust the size of the navigation bars which one uses to scroll up and down and side to side on the page. Those bars are too small and are hard to click on and use.

I also wish that when you do a keyword search, that Iconik would tell you HOW MANY times a keyword exists in the metadata of an asset from a list view.

Also, my coworkers have complained that the Iconik support staff is not very responsive. Review collected by and hosted on G2.com.

What problems is iconik solving and how is that benefiting you?

I solve the issue of storing video and audio data and making it searchable across many parameters. Review collected by and hosted on G2.com.