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Hypefactors Reviews & Product Details

JC
Founder
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

Even small brands like Democratique Socks have a great advantage using Hypefactors. We have been onboard since the early start, and its useful everyday. Being a producer of high qaulity socks its important to meassure the outreach of the activities we have in place. Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

I really dont have anything i dislike. Maybe a little hard to navigate but its a minor detail. Hypefactors ftw. Review collected by and hosted on G2.com.

Recommendations to others considering Hypefactors:

A great place to post news about your brand, customers and customer satisfaction. Eventhough we would like to keep everything at our website www.democratiquesocks.com its great to have an extra outlet for news.

Use it! Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

Monitoring Democratique Socks brand value.

A place to post our news about the best quality sock brand in the world. Review collected by and hosted on G2.com.

Hypefactors Overview

What is Hypefactors?

Hypefactors is a one-stop platform covering all features and facts needed by a true earned media professional. Saving time, reducing costs, improving results. Hypefactors is a Copenhagen-based technology company helping organizations all over the world unlock the business potential of PR. We provide an AI-based PR automation platform, including all the tools to power the PR workflow and all the facts to document the PR results. All-in-one and beautifully simple. Hypefactors is listed on Nasdaq First North Copenhagen.

Hypefactors Details
Languages Supported
Danish, German, English, French, Italian, Dutch, Norwegian, Polish, Portuguese, Spanish, Swedish
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Product Description

Hypefactors is unified software for data-driven PR, social and content communication.

How do you position yourself against your competitors?

Hypefactors is different. Hypefactors is developed by PR professionals (together with the best possible tech team) for PR professionals. It is one integrated solution, covering areas and functionalities important to the modern PR professional.

We provide more relevant data, incl. a more sophisticated and valid metric for the financial value of media coverage across markets, media types and time. We provide automated media coverage reports. We provide workflow optimization. And we make it easy.

- It's a modern platform built with the latest technology and with seamless integration of functionalities.
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Seller Details
HQ Location
Copenhagen, DK
Twitter
@hypefactors
72,422 Twitter followers
LinkedIn® Page
www.linkedin.com
22 employees on LinkedIn®

Christoffer C.
CC
Overview Provided by:
Digital communication and marketing at Hypefactors. Marketing automation, Data, Content.

Recent Hypefactors Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"Very Good Experience"
Ease of use, the platform is very user friendly.
Verified User
A
Verified UserMid-Market (51-1000 emp.)
3.5 out of 5
"Easy, straightforward platform for SMEs to jumpstart their PR strategy"
Like the KPI dashboard, the ease of navigation, the ability to easily create press releases. It is not a complicated platform and you can self onbo...
Richard W.
RW
Richard W.Small-Business (50 or fewer emp.)
5.0 out of 5
"Great service for all businesses"
Ease of submission to leading publications, which gives you and excellent chance of getting your story picked up and published
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Hypefactors Media

Hypefactors Demo - Measure the value of your PR work.
You can monitor coverage and conversations for different brands, for specific markets and for specific types of media. Would you like to monitor Twitter, Facebook, YouTube, Instagram, blogs or maybe online media in general? You decide and tell us – or you simply set up your preferred monitoring s...
Hypefactors Demo - Hypefactors offers global mediamonitoring
Setup advanced monitors and catch all your media mentions, get a calculated financial value and export it as a report
Hypefactors Demo - Customize your automated media coverage reports
A few seconds. That’s what it takes for Hypefactors’ automated media report generator to create exactly the media coverage report you need for presentations and send-outs. The PR facts from your intelligent analytics dashboard are easily exported as presentable reports. The customisation is done ...
Hypefactors Demo - Discover the right media influencers and build valuable relationships
With Hypefactors you can discover the most relevant media influencers across media types and markets – and start building strong relationships. Simply, a smarter way to connect.
Hypefactors Demo - Effective distribution of press releases
Company announcements, brand stories, product news or profile articles. Hypefactors makes it easier and faster to create and distribute stories efficiently.
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Have you used Hypefactors before?
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10 out of 11 Total Reviews for Hypefactors

4.5 out of 5
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G2 reviews are authentic and verified.
PS
Founder
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Hypefactors?

Very easy customisation and set-up process.

The team was very helpful throughout the set-up process and after.

It is very easy to filter relevant clippings and automatically include them in a very professional-looking ready-to-go report.

As a small agency, this tool allows us to close the gap in terms of insights versus larger agencies with more resources. It also allows us to monitor and to quantitatively demonstrate our value to the end client. Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

I would love to be able to change myself the brands that I monitor (in case of casual clients or one-off projects). Instead it is necessary to contact customer services in order to delete/replace brands that I do not want to monitor anymore. Review collected by and hosted on G2.com.

Recommendations to others considering Hypefactors:

Great solution for small agencies looking for a very easy-to-use platform to monitor their earned media results and putting them in a very good-looking report that will wow their clients. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

Some outlets were not monitored at the start but this was solved with a simple email to customer services who included these missing outlets in the data base. Review collected by and hosted on G2.com.

JD
Team manager
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

- Nice, clean interface with many customisation possibilities

- Automatically saved articles and minimal manual management (but the opportunity to add clippings manually if needed)

- Outstanding customer support

- The Hypefactors value - which helps tremendously when securing C-level support of our PR activities and showcasing the value of 'softer' PR activities Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

- The daily email is not bad, but nothing revolutionary. However, it gets the job done

- We've met a couple of paywalls when trying to access articles in which we're mentioned - however, this is quickly resolved when we contact Hypefactors Review collected by and hosted on G2.com.

Recommendations to others considering Hypefactors:

Consider if you need all of the functionalities of Hypefactors (you can become overwhelmed to begin with), and get in touch with Hypefactors to get a customised solution that will fit your needs. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

- Staying on top of media coverage and being able to react quickly if needed

- Showcasing the value of PR for the company

- Monitoring the PR of our competition Review collected by and hosted on G2.com.

AA
Mid-Market(51-1000 emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

I like that I can keep up globally with the mentions. We had no idea that we were mentioned that many times in Germany, after delivering a large order to a client. This way we won’t miss out on PR opportunities in foreign markets. I have a way better calculating the value of our PR work now. When travelling and preparing for meetings I can go into the app and see our mentions in that specific market. And the dashboard is up to date and more. Giving you all the need- and nice-to-have information Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

I don’t really need the KPI function. Since we don’t focus that much on investing directly in the publicity. So that’s not that relevant. For us it’s more a tool for keeping up with the domestic and foreign mentions. And I only use the overall results for our mentions, not really on reporter level. Were we need to push out to specific reporters. But it’s something that we would have to in the future for certain markets. Review collected by and hosted on G2.com.

Recommendations to others considering Hypefactors:

I recommend others to consider if you are missing out on quality leads within your PR work. We are a production company with international growth, and I do NOT want to miss out on great publicity. For instance the example from Germany, and the potential to grow that market. And if you have PR or Communication Responsibles, consider how much time they spend analyzing and gathering necessary data - this is done instantly with Hypefactors, even creating the reports. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

It must be reach and coverage in communication. We wouldn’t have a chance of picking up on that many mentions globally. We save a lot of resources this way. And we can use the mentions to see foreign market relevance and potential with media surveillance. I can even keep track on how the domestically established companies are working with PR and how they are performing. I can keep track of that with the app when travelling a lot. Review collected by and hosted on G2.com.

Richard W.
RW
Owner
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

Ease of submission to leading publications, which gives you and excellent chance of getting your story picked up and published Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

Nothing. The way the system works is fantastic, easy to use and completely free. Highly recommended for all businesses. Review collected by and hosted on G2.com.

Recommendations to others considering Hypefactors:

Give it a try and get your releases in front of the people who are most likely to publish it. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

It allows us to simply and quickly publish to the leading publishers with a good chance of getting a story picked up. Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
AA
Small-Business(50 or fewer emp.)
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Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

I value the ability to add hyperlinks, images and link all my company press releases together. Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

I find it difficult to place the right size images and knowing the appropriate sizes. I often have to save the image and place and then resize, save and place again to get it right. Review collected by and hosted on G2.com.

Recommendations to others considering Hypefactors:

service is very easy to use Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

I am now able to get the word out! It's easy, fun to work with and Google is picking up my press releases! Review collected by and hosted on G2.com.

Verified User in Entertainment
IE
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

Ease of use, the platform is very user friendly. Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

Not too much that I dislike, so far so good. Review collected by and hosted on G2.com.

Recommendations to others considering Hypefactors:

Practice skillful writing techniques. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

I have used Hypefactors to spread awareness about my company, I have realized an increased global presence with Hypefactors. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

Like the KPI dashboard, the ease of navigation, the ability to easily create press releases. It is not a complicated platform and you can self onboard without any training. Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

I wish it had more features, such as having the ability to send customized reports on an automated and timely basis. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

Connecting with influencers and media contacts was quite useful to me. The media monitoring is decent but not sure if they pick up every single piece. Review collected by and hosted on G2.com.

James B.
JB
Writer
Small-Business(50 or fewer emp.)
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Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

It is easy to set up your newsroom and your press release Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

The picture I selected came out too big and I didn't see any way to reduce it Review collected by and hosted on G2.com.

Recommendations to others considering Hypefactors:

Go for it. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

Getting the news out about my latest book published. An easy way to get the word out. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

The system is very easy to use and gives me a full overview of our and our competitors presens in the media-landscape.

It is easy to tag different medias and make som usefull reports Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

The valuation of a FB post is not realiatic since the system use the number of followers and not the acutual number of people who have seen the post. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

The total overview of our brand presens in the media market compared with our competitors Review collected by and hosted on G2.com.

Verified User in Sports
AS
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about Hypefactors?

We like the distribution and the easy to understand reporting and metrics. Review collected by and hosted on G2.com.

What do you dislike about Hypefactors?

We'd like to use Hypefactors more but our business isn't large enough for the financial investment. Review collected by and hosted on G2.com.

What problems is Hypefactors solving and how is that benefiting you?

We needed to get messages out quickly and effectively. Review collected by and hosted on G2.com.