Humming Features
What are the features of Humming?
Social Functionality
- Social Functionality
Campaign Management
- Campaign Dashboard
- Campaign Optimization
- Reach
- Bulk Editing
- Batch Uploading
- Brand Safety
- Fraud Protection
- Frequency Capping
- Budget Pacing
- Creative Optimization
- Rich Media Capabilties
- In-App Ads
- Mobile Rich Media Capabilities
Platform
- Workflow Capability
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Filter for Features
Channel Functionality
Display Functionality | Overall product functionality for display advertising. | Not enough data |
Video Functionality
Video Functionality | Overall product functionality for video advertising. | Not enough data |
Social Functionality
Social Functionality | Product functionality for social advertising. This feature was mentioned in 10 Humming reviews. | 98% (Based on 10 reviews) |
Campaign Management
Campaign Dashboard | Overview of all media purchases and campaigns in a single interface. This feature was mentioned in 10 Humming reviews. | 100% (Based on 10 reviews) | |
Campaign Optimization | Enables marketer to set metrics by which their campaigns are automatically optimized. 10 reviewers of Humming have provided feedback on this feature. | 98% (Based on 10 reviews) | |
Reach | As reported in 10 Humming reviews. Amount and quality of inventory partner sites on which ads can be placed. | 95% (Based on 10 reviews) | |
Bulk Editing | As reported in 10 Humming reviews. Enables marketers to edit campaigns in bulk as opposed to one piece at a time. | 88% (Based on 10 reviews) | |
Batch Uploading | Allows marketer to upload campaign inventory in a single batch instead of one piece at a time. 10 reviewers of Humming have provided feedback on this feature. | 97% (Based on 10 reviews) | |
Brand Safety | Based on 10 Humming reviews. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation. | 97% (Based on 10 reviews) | |
Fraud Protection | Ensures marketer's ad reach and performance is not inflated by bots or spam websites. 10 reviewers of Humming have provided feedback on this feature. | 92% (Based on 10 reviews) | |
Frequency Capping | Based on 10 Humming reviews. Allows marketer to set a limit on how many times a consumer sees their ad. | 93% (Based on 10 reviews) | |
Budget Pacing | Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids. This feature was mentioned in 10 Humming reviews. | 95% (Based on 10 reviews) | |
Creative Optimization | Based on 10 Humming reviews. Tools offered for creating and optimizing creative components of campaigns. | 97% (Based on 10 reviews) | |
Rich Media Capabilties | Supports rich media display and video ads that involve user interaction. 10 reviewers of Humming have provided feedback on this feature. | 93% (Based on 10 reviews) | |
In-App Ads | Based on 10 Humming reviews. Allows for ads to be placed in mobile apps. | 95% (Based on 10 reviews) | |
Mobile Rich Media Capabilities | As reported in 10 Humming reviews. Supports rich media mobile ads that involve user interaction. | 97% (Based on 10 reviews) |
Targeting
Targeting | As reported in 10 Humming reviews. Able to target desired audiences based on demographics and behavior variables. | 97% (Based on 10 reviews) | |
Retargeting | As reported in 10 Humming reviews. Able to retarget previous impressions to your site across the web to increase conversion rates. | 97% (Based on 10 reviews) | |
Geo-Targeting | Able to tailor ads based on consumer general region, state or designated market area (DMA). | Not enough data | |
Contextual Targeting | Able to match the marketer's ad with specific content on a site or page. This feature was mentioned in 10 Humming reviews. | 95% (Based on 10 reviews) |
Platform
API / Integrations | Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc. This feature was mentioned in 10 Humming reviews. | 93% (Based on 10 reviews) | |
Custom Reports | As reported in 10 Humming reviews. Able to create custom reports to cater to specific metrics and key performance indicators. | 98% (Based on 10 reviews) | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. 10 reviewers of Humming have provided feedback on this feature. | 97% (Based on 10 reviews) | |
Performance and Reliability | Based on 10 Humming reviews. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | 98% (Based on 10 reviews) | |
Enterprise Scalability | As reported in 10 Humming reviews. Provides features to allow scaling for large organizations. | 93% (Based on 10 reviews) | |
Customization | Based on 10 Humming reviews. Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views. | 95% (Based on 10 reviews) | |
Workflow Capability | Based on 10 Humming reviews. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | 93% (Based on 10 reviews) | |
Internationalization | Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 10 Humming reviews. | 95% (Based on 10 reviews) | |
Notifications | As reported in 10 Humming reviews. Alerts marketer of the performance of particular campaigns. | 93% (Based on 10 reviews) | |
APIs | Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc with other software applications. | Not enough data | |
Notifications | Able to set custom alerts to notify you of changes to key performance indicators. | Not enough data | |
Customization | Able to customize metrics and other platform features based on personalized needs. | Not enough data | |
User, Role, and Access Management | Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. | Not enough data | |
Performance and Reliability | Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. | Not enough data | |
Enterprise Scalability | Provides features to allow scaling for large organizations. | Not enough data | |
Workflow Capability | Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action. | Not enough data | |
Internationalization | Enables users to view and transact business with the same content in multiple languages and currencies. | Not enough data |
Campaign Management & Optimization
Paid Keyword Optimization | Helps find the right keywords to drive relevant traffic to your website. | Not enough data | |
Bid Rules | Able to set rules to minimize pay per click cost or maximize conversions from your keywords. | Not enough data | |
Ad Creation and Editing | Can manage and bulk upload changes to multiple platforms. | Not enough data | |
Ad and Landing Page Scheduling | Automate copy changes by scheduling changes in advance. | Not enough data | |
Scenario Planning | See feature definition | Predict clicks, costs, conversions, and ROI based on spend scenarios to allow you to estimate results prior to running a campaign. | Not enough data |
Portfolio Bid Optimization | Offers portfolio bid management to automate bid changes based on marginal ROI so you know your next dollar in spend will get you the most return. | Not enough data | |
Advanced Targeting Options | Target customers by options beyond keywords such as location, time of day or week, or by devices. | Not enough data | |
Offline Capabilities | Able to quickly make bulk changes through a desktop editor. | Not enough data | |
Extensions | Able to manage ad extensions such as click-to-call, sitelinks, locations, and mobile app downloads. | Not enough data | |
Product Listing Ads | Supports product listing ads, allowing users to edit ads and track PLA performance. | Not enough data | |
Budget Execution & Monitoring | Set a budget plan and automate it’s execution with monitoring capabilities. | Not enough data |
Analytics & Administration
Ad and Conversion Tracking | Tracks effectiveness of ads and which ads or campaigns are receiving clicks and conversions. | Not enough data | |
Attribution | Able to track click path of users that come to your site via paid search and if they convert to customers. | Not enough data | |
Reports | Reports created by the user to cater to specific metrics and key performance indicators. | Not enough data |
Platform Interoperability
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | Not enough data | |
Close Ecosystem API | Based on 10 Humming reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges. | 98% (Based on 10 reviews) |
