It's a great analytics tool, me and my team use it for over 100 hours on a quarterly basis. It allowed us to get a better insight in a many areas, especially:

- website visitor tracking without relying on cookies - this is key since the change in cookie policy;

- user journey, from the 1st ad impression to closed-won deal

- Revenue and ROI Analysis to get a better understanding of what works and actually brings money and what doesn't.

The support team is really responsive, and the setup is quite simple, and you can integrate with other systems in a few clicks. Review collected by and hosted on G2.com.

Nothing, it's a perfect attribution solution.

If I have any issue or request a new feature, the support and tech team are really responsive. Review collected by and hosted on G2.com.

As a marketing team, we've always struggled with attribution. There was never a clear consensus on whether to do first touch or last touch, and none of our tools provided us with any other feasible options. We were also finding that other tools tended to have attribution bias.

HockeyStack has been a great solution to this problem. We can generate more in-depth reports than ever with their great integrations and excellent support. The level of insight that HockeyStack provides into visitor activity is unmatched in the market. This is all paired with a strong set of report-building and intent-scoring features. Our marketing team now has a great set of high-level metrics and easy-to-understand OKR tracking while also being able to dive deeper into journeys when needed.

HockeyStack has also helped our team by enabling us to generate and push leads more easily to our sales team and allowing them to dig deeper into a prospect's journey.

Though the technology is great, I actually think that it's their service that sets them apart. We can rely on their team to be responsive and have 1 on 1 conversations with us whenever we need it. They're also always happy to work with anyone on our team to get them up to speed. They're also quick to investigate data inconsistencies and are responsive to product feedback. They also have a really great onboarding program that focuses on educating their users to be effective with the platform, and they put a lot of time into building out dashboards that your team needs. Review collected by and hosted on G2.com.

I think the only downside to HockeyStack is that the product is quite complex and does take a bit of time to implement. There are a lot of nuances to the tool, and getting up to speed can take some time. Luckily, they walk you through it and are responsive when issues arise.

We have also had occasional performance issues, but these are typically quickly resolved. Review collected by and hosted on G2.com.

HockeyStack has uncovered channel and campaign performance insights that we weren't previously able to track. This data allowed our team to feel confident in making budgeting decisions for 2024. The Hockeystack team has been responsive and very helpful. We've learned a lot but also know we've only scratched the surface with this amazing tool. Review collected by and hosted on G2.com.

There is a bit of a learning curve with Hockeystack. It took us a while to understand the reports and data structures within the tool. Once the foundation was built, things got a lot easier. Review collected by and hosted on G2.com.

- Once up to speed, you can build reports in seconds, providing insights that would take hours of analysis using traditional tools. Funnels, cohort analysis and model comparisons are very convenient to create.

- Having every touchpoint streamlined to the company level really helps finding effective channels/campaigns/ads, while also pinpointing poor ones.

- The team is very responsive, helping you through the onboarding

- Frequent product updates Review collected by and hosted on G2.com.

A steeper learning curve is required to understand Hockeystack's data structure and hierarchy, ensuring that your reports provide the answers to the questions you are seeking. Review collected by and hosted on G2.com.

Tying pipeline and revenue to your marketing efforts has never been easier than with Hockeystack. This is a huge improvement from all the previous attribution platforms I worked with. I also appreciated the ease and speed of implementation, as well as the time the Hockeystack team invested in helping us build our dashboards and answering our questions. Review collected by and hosted on G2.com.

I can't think of something I dislike about Hockeystack. Every time we reported missing functionality, the team already had it on their roadmap. Review collected by and hosted on G2.com.

Before Hockeystack, I could track content marketing's impact on opportunities and revenue to an extent, but I knew I were significant gaps in our attribution model. For one, we were only tracking "first-source" content - and still not thoroughly capturing all the opportunities generated from content efforts.

With Hockeystack, I'm now able to track "first-source" content opportunities more accurately, track "content-touchpoints" for all content-influenced deals, and much more.

Hockeystack's "users" feed is especially useful for us, as many of our leads aren't accurately tracked in SFDC. With Hockeystack, I can simply search for a company's website domain or individual lead's email in its tracking tool, and it provides me with a detailed, holistic journey of each page and action a user has taken from first landing on our website, booking a demo, and going through our sales journey. This greatly improved our marketing team's ability to attribute sources to new opportunities and closed deals.

Additional pros of Hockeystack include:

- It was simple to set up, with a single script in our website's header.

- Its dashboards and reports are easy to create.

- Its customer success and product teams are both responsive and helpful, creating us a Slack channel for all requests, using our feedback to prioritize product updates, and making sure we're getting value from the tool. Review collected by and hosted on G2.com.

Hockeystack is a new SaaS platform, which means it has little support documentation when setting up dashboards. I typically like to learn a new product through in-depth documentation and Youtube tutorials. However, I overcame this through the simplicity of Hockeystack's report and dashboard creation features and our helpful customer success manager. Review collected by and hosted on G2.com.

HockeyStack has brought unparalleled clarity to our LinkedIn campaigns' revenue attribution. With detailed insights, it's a game-changer for optimizing marketing efforts. Plus, their team's eagerness to help is truly exceptional. Highly recommended! Review collected by and hosted on G2.com.

There's a slight learning curve to get started with HockeyStack, and we wish we had been provided with more educational onboarding materials when we first started with HockeyStack. Review collected by and hosted on G2.com.

Before HockeyStack, we struggled to do two things: figure out the best metrics to be tracking and to track them in a way that wasn't overly manual.

With HockeyStack, we were able to shed light on the dark funnel via hybrid attribution (both self-reported and software-based). We could also track all the relevant and vital metrics we see in Google Analytics but in a more unified way: the entire customer journey. The tool also enabled much more robust reporting on various aspects of our marketing efforts than HubSpot Reports, which we've found lacking. And HockeyStack took us out of manual Google Sheets and into easy-to-view dashboards that our executive team can use as well. Review collected by and hosted on G2.com.

There's a bit of a learning curve with some of the custom reports and dashboards, but the HockeyStack team is available via a shared Slack channel and regular CS calls, so it wasn't hard to get up to speed. Review collected by and hosted on G2.com.

Hockeystack makes attribution very easy and it was very easy to set-up. The support we recieved from the team is commnedable. Review collected by and hosted on G2.com.

There are a few more basic things that the platform in terms of vizualizations such as descriptions, nested cards etc. but the team has been very open to suggestions and we should see these soon. Review collected by and hosted on G2.com.

It's incredible how flexible Hockeystack is since it allows us to have all our data in one place more than any other platform.

Also, the team is amazingly helpful in assisting us with how to create reports according to our needs. Review collected by and hosted on G2.com.

Since Hockeystack is super flexible, it is not always too straightforward to put together some reports, but this is due mainly to the fact that you can do almost anything on the platform. Review collected by and hosted on G2.com.