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HG Insights Reviews & Product Details - Page 3

HG Insights Overview

What is HG Insights?

HG Insights surfaces AI data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies. Our granular data on IT installations, spend, contract, and Intent, paired with cloud product usage, adoption, and spend supports enhanced productivity, allowing global businesses to analyze markets and target prospects with precision and confidence. HG customers achieve unprecedented results driving revenue and growing efficiently in their marketing and sales programs.

HG Insights Details
Product Website
Languages Supported
English, Spanish
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Product Description

With the HG Insights Platform, we provide insights into tech intelligence like technologies currently in use, granular IT spend and contract intelligence so you prioritize your best prospects and accounts and identify the companies with the highest propensity to buy in every market you operate in. HG Insights’ Market Intelligence enables you to understand the size, shape, and structure of your markets to identify your best opportunities, size markets by IT spend, tech installs, and other customizable criteria, analyze vendor penetration and share to find threats, allocate resources more efficiently, and find opportunities for displacement.

How do you position yourself against your competitors?

Traditional sales and market intelligence providers use different methods for collecting their information, including phone surveys, digital scraping, and data modeling, each with its own limitations. Phone surveys are time consuming and don’t scale well. Scraping code off a website is easy, but also picks up legacy information that is no longer accurate, and it doesn’t give you information on technology that doesn’t leave a digital footprint. Modeling is fast, but because it doesn’t use complete data sets, it tends to produce inconsistent results.

At HG Insights, we take a different approach to gathering, processing and curating business intelligence. We use advanced data science and our own proprietary IP to process billions of structured and unstructured documents scale. We then use automated and human validation to constantly refine and ensure the accuracy of our data sets. Go-to-market teams use this information to out-market, outsell and outgrow their competition.


Seller Details
Company Website
Year Founded
2010
HQ Location
Santa Barbara, CA
LinkedIn® Page
www.linkedin.com
753 employees on LinkedIn®
Description

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B
B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.


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HG Insights Integrations

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Verified by HG Insights

Recent HG Insights Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"HG Insights makes account enrichment easy!"
My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on tak...
SS
Somya S.Enterprise (> 1000 emp.)
2.5 out of 5
"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"
well-structured and user-friendliness of the platform
Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The insights i needed to fix my sales problems"
It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me s...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

16 months

Average Discount

21%

Perceived Cost

$$$$$
View More Pricing Information

HG Insights Media

Official Downloads

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Video Reviews

426 HG Insights Reviews

4.3 out of 5
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426 HG Insights Reviews
4.3 out of 5
426 HG Insights Reviews
4.3 out of 5

HG Insights Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
Verified User in Internet
UI
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

Detailed and reliable firmographic data and insights. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

I haven't found too much I don't like. I guess they can format the cover page of the export better. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Accurate firmographic data and install details. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

It helps me to do research for GTM, TAM, competitors, industries and geos. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Not accurate enough when looking at individual accounts, certain systems and tech don't have low detections (probably due to detection method limitations) clustered around US data lacking in ROW. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Enabling access to wide data points to answer many business questions and develop strategy. Review collected by and hosted on G2.com.

NS
CI Lead for Cloud, Platforms & ITO offering, DxC Technology
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about HG Insights?

A credible site to undertand the IT Spend and install base at an account on a granular level Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Sometimes the data has not been that accurate and needed further scrutiny to establish the accuracy Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

For Business Development activities in targeting new logos by helping us with their IT estate details Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

Hi Nidhi,

Thank you so much for your review! We're happy to hear that we've aided your Business Development activities and help understand IT spend and install base. If you ever need anything from our team, please feel free to reach out.

Thanks,

Alyssa

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

The slicing and dicing aspect of the platform was really helpful in playing "what if" scenarios. We used to test the validity and certainty of our overall pipeline commitments to signal prospect changes in intent. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

So, you do have to commit to learn it at depth to get value from the tool. Give it a few days of practice to get the feel for what and why your choices are good, bad or ugly. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It helped us spur on Partners to focus their resources better, reduced cycle times of the BDR function and increase conversion at various stages of the BDR functions. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Thank you so much for your review of HG Insights! We love hearing about your commitment to unlocking value with Platform—if you have any questions or need guidance, please reach out to your CSM.

Thanks,

Kelcie

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

- Ease of use

- Rich data set on intent and spent

- Different regions and software Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

It has a LOT of options, need a good walkthrough to make sure you filter the right things Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It gives you a behind the scenes insight of what type of software a prospect customer uses and how much their expenditure is. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi there,

Thank you so much for your review of HG Insights! We love hearing your feedback—if you need help on anything or have questions, please reach out to your CSM.

Thanks again,

Kelcie Des Jardins

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

Comprehensive Data Coverage: HG Insights excels in providing detailed technographic data covering a wide range of industries and technologies.

User-Friendly Interface: The platform's interface is intuitive and easy to navigate. Users can quickly search for specific data points and generate detailed reports with minimal effort. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Although the platform is user-friendly, the breadth of features and capabilities can be overwhelming for new users. It may take some time to fully explore and utilize all the functionalities. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Sales territory gap and TAM Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

We use the technographic and firmographic data from HG insights - these values feed into our CRM and provide us with our Account ICP. The best part about HG in my opinion is the CSMs/support team, they are always available with their expertise if we have any issues. In terms of usability, the platform is quite easy to use overall. We had some set backs with mapping /etc, but this is always a work in progress. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

We encountered challenges with integrating based on the website domain. Despite these obstacles, they have demonstrated a strong willingness to collaborate and address issues in their product data categorization throughout our partnership. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

We are using HG insights for our account ICP score, which is comprised of a variety of firmographic and technographic information. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi there,

On behalf of HG, thanks so much for sharing your feedback. We're so happy to hear you find the platform easy to use, and love how much you appreciate our amazing CS team! If you have any questions or need assistance, please feel free to reach out to your rep.

Thanks,

Kelcie

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

Ease of accessing and interpreting the data. Secondly, connecting HG insights to my organization's data to get additional value out of HGI. Customer support is pretty awesome too! Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Not really that I can think of, so far so good. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HGI is providing market data in very easy and consumable format. The data provided by HGI has a key, and I can use that to connect to my internal organization data. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Thank you for your review of HG Insights, we love to hear how easy you find it to work with our data—and our amazing customer success team. Please let us know if you have any questions; we are here for you!

Cheers,

Kelcie

MA
Assistant Vice President | Head of Business Development - Digital Services
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

I like that this platform is very easy to navigate through and covers a lot of topics on one screen Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Would be helpful having insights on persoans Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Understanding our prospect's existing technology landscape and their IT budget to position our solution/proposal accordingly Review collected by and hosted on G2.com.

DJ
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

Love the salesforce connector, which gets insights directly to our team members in the tool they use the most. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Sometimes when there are mentions of multiple products or vendors, you need to compare relative intensities to determine which one is "real". Wish these judgments could be made by HGI which has more information about how and where each data point comes from, rather than having to do it myself. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HGI is enabling us to democratize the campaign process and move away from one size fits all top-down campaigns directed and led by a central organization. Instead, sales teams can use the data to find accounts they feel most comfortable targeting in regional or even personal campaigns. Review collected by and hosted on G2.com.