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HG Insights Reviews & Product Details

HG Insights Overview

What is HG Insights?

HG Insights surfaced AI data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies. Our granular data on IT installations, spend, contract, and Intent, paired with cloud product usage, adoption, and spend supports enhanced productivity, allowing global businesses to analyze markets and target prospects with precision and confidence. HG customers achieve unprecedented results driving revenue and growing efficiently in their marketing and sales programs.

HG Insights Details
Product Website
Languages Supported
English, Spanish
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Product Description

With the HG Insights Platform, we provide insights into tech intelligence like technologies currently in use, granular IT spend and contract intelligence so you prioritize your best prospects and accounts and identify the companies with the highest propensity to buy in every market you operate in. HG Insights’ Market Intelligence enables you to understand the size, shape, and structure of your markets to identify your best opportunities, size markets by IT spend, tech installs, and other customizable criteria, analyze vendor penetration and share to find threats, allocate resources more efficiently, and find opportunities for displacement.

How do you position yourself against your competitors?

Traditional sales and market intelligence providers use different methods for collecting their information, including phone surveys, digital scraping, and data modeling, each with its own limitations. Phone surveys are time consuming and don’t scale well. Scraping code off a website is easy, but also picks up legacy information that is no longer accurate, and it doesn’t give you information on technology that doesn’t leave a digital footprint. Modeling is fast, but because it doesn’t use complete data sets, it tends to produce inconsistent results.

At HG Insights, we take a different approach to gathering, processing and curating business intelligence. We use advanced data science and our own proprietary IP to process billions of structured and unstructured documents scale. We then use automated and human validation to constantly refine and ensure the accuracy of our data sets. Sales and marketing teams use this information to out-market, out-sell and outgrow their competition.


Seller Details
Company Website
Year Founded
2010
HQ Location
Santa Barbara, CA
LinkedIn® Page
www.linkedin.com
753 employees on LinkedIn®
Description

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B
B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.


Darcy M.
DM
Overview Provided by:

Recent HG Insights Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Great intelligence and helpful account team"
The breadth of information available is quite significant. The account team couldn't be more helpful.
Verified User
I
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"Ideal for lead generation and account planning"
Great tool that gives insights into a customer's IT spend, install base and technology contracts
Ron L.
RL
Ron L.Small-Business (50 or fewer emp.)
5.0 out of 5
"Very Complete analysis of market trends and products that can used in multiple use case scenarios"
The filtering and scoring capability to rank account targets and market analysis to track and react to trends.
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HG Insights Media

HG Insights Demo - Insights Into Your Market's Competitive Landscape
With HG you can create more profitable and equitable sales territories, score and prioritize accounts with the highest propensity to buy your specific solution, analyze competitors to identify displacement opportunities, and avoid wasting resources on accounts without adequate budgets or incompat...
HG Insights Demo - Real-Time Data To Navigate Rapidly Changing Markets
Identify the companies with the highest propensity to buy and match your Ideal Customer Profile in every market you operate in.
HG Insights Demo - Scoring to Indicate Buyer Signals
Shorten the Path-To-Purchase with Access to best-in-class, quality buyer intent data. By combining intent signals with technographics, HG provides refinable context to power more effective targeting that yields a greater ROI compared to intent data alone.
HG Insights Demo - Integrations in Support of Sales and Marketing Teams
HG Salesforce Connector creates a bidirectional sync between the HG Insights Platform and Salesforce to support sales, marketing, and operations teams to accelerate your business. HG LinkedIn Connector is a direct integration bringing powerful Technology Intelligence from HG Insights into LinkedI...
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Video Reviews

422 HG Insights Reviews

4.3 out of 5
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422 HG Insights Reviews
4.3 out of 5
422 HG Insights Reviews
4.3 out of 5

HG Insights Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HG InsightsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Kushal D.
KD
Senior Consulting Manager
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
(Original )Information
What do you like best about HG Insights?

The platform is user-friendly with almost 15 minutes of learning curve to navigate and understanding of the tool. It is quite intuitive and has on the go quick onboarding training videos. I was literally expert in utilizing the tool within an hour. The implementation was relatively straightforward, and my colleagues were happy with speed of deployment. The sales onboarding personnel was very responsive and supportive. I accessed the platform three to four times a day to ensure the insights remain current and relevant for my ongoing pursuit. While my company did not integrate the features to its salesforce platform, the tool has ready to plug integration capabilities. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Although HG Insights frequently updates its data, I felt that the insights on niche technologies or markets lag behind. If you are planning for a real niche targetted marketing campaign, I'd give 7 out of 10 for the tool.

I also felt that the customization options for dashboards and reports are limited. There should be flexibility for me to allow changing the list of fields while viewing the data. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HG Insights helps me in identifying target account with good amount of precision. This helps me focus only on prospects who are likely to need my services, improving lead quality and boost sales efficiency. It also helps me in enhancing go-to-market strategy by analyzing technology spend, market trend, and specific firmographics. Review collected by and hosted on G2.com.

Heather S.
HS
Head of Marketing
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

The company level data, including install base information is super helpful, and I like that it shows a level of frequency and timeframe related to the data collected. It's pretty easy to use, and super easy to get started. I've not yet had to use customer support so I cannot speak to that. There really isn't any integration for us since we use D365 as our CRM. I understand there is a workaround, but we are not yet using it. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

It's a shame they do not also incorporate the contact level details, but there are a ton of other tools for that. Also, I wish it were a bit less expensive, it's a big ticket item for a small organization. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It is helping us hone in on who we should be targeting, around tech stack, timeframe, and intent categories. Review collected by and hosted on G2.com.

Sandra M.
SM
Chief Marketing and Customer Experience Officer
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

We are looking for the most comprehensive source for information about the technology already in place at our prospects to plan a more personalized 'first touch' with our strategic accounts. This is the best source we have found. Target list creation based on the expansive data set is also valuable. CSM team is responsive. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Licensing model. We'd like to put the SaaS platform in the hands of more users but the licensing model doesn't support that. The export and integration feature with Salesforce arent' as powerful as seeing the data through the UX of the web experience. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Optimize our GTM resources for account targeting, personalization, solution / sales strategy, higher quality initial sales outreach. Review collected by and hosted on G2.com.

Ryan C.
RC
Operations Manager
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

Granularity is the most valuable element of HG Insights for me. I like how specific I can make the filters in the opportunity generator and I like how deep I can drill into specific accounts in the company profiles. All of it is very easy to navigate as well. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Exports of lists have been tough to narrow down the size. It would be helpful to know how much can be exported at a given time and to offer filter suggestions if a list is too big to export. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It helps generate ideal customer profile lists for BDRs in my program. It also improves account visibility to find the best quality leads. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi Ryan,

Thank you so much for sharing your thoughtful review of HG! We have export and filtering improvements on the roadmap and hope we can make it even easier for you to action those granular insights. If you have any questions, please don't hesitate to contact your CSM!

Cheers,

Kelcie

Verified User in Computer Software
EC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

The technographic data is unrivaled. This tool provides amazing detail on contracts and spend with every technology vendor you can imagine, and really helps us with TAM analysis, GTM strategies and helps our account teams understand where key displacement opportunities are. The standard company firmographics are also fantastic, revenue, employees, locations, etc. Its become our absolute source of truth for this information and territoty planning. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There are some limitations when it comes to Public Sector and hierarchies. The SFDC integration is somewhat limiting in the ability to use the in-app widget/tab to display HGI data directly in SFDC, and the tool is very cost prohibitive to give all end users access to it. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Source of truth relative to Account revenue and location which is our main methodology for segmentation.

Visibility in market potential where we can target competitive displacement. Review collected by and hosted on G2.com.

Ashley A.
AA
Sales Manager
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

HG Insights is a great way to take a deeper dive into data to help generate sales plays for your organization. In addition, the customer service team at HG Insights is stellar! Quick, responsive, and great active listeners. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

This isn't a dislike, just feedback that I've received from a few clients when they receive the HG Insights report that the amount of data can be a bit overwhelming. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Getting more insight and a deeper dive into data to help generate sales plays Review collected by and hosted on G2.com.

Ron L.
RL
Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

The filtering and scoring capability to rank account targets and market analysis to track and react to trends. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

No good graphical interface for executive level charts and graphs Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Being able to bring multiple partners together for ecosystem basedd partner selling Review collected by and hosted on G2.com.

Avijit S.
AS
Manager, Enterprise Data Management
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

Rich and meangful data. HG Insights data is one of the richest data set in the industry when it comes to the level of details of customer insights. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There is nothing as such to be disliked. Though they are already improving their matching methods and clarity on hierarchies. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HG Insights provides a customer-product data set which is so extensive and helps the orgs to build reports and match their customers. It is very instrumental for sales planning. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
II
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
(Original )Information
What do you like best about HG Insights?

Great tool that gives insights into a customer's IT spend, install base and technology contracts Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

HG insights as per our current contract does not provide spend details by products (SAP, Oracle, etc) and a vendor's share of wallet in the account Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Helps with lead generation and account prospecting. There is also a view on customer's technology landscape and potential opportunities for IT service providers to explore Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

Hello! Thank you for leaving us great feedback. We're happy to help you with lead generation and account prospecting. If you need anything from our team, please let us know.

JV
Management Consultant, Advanced Analytics, Global Business Objective
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about HG Insights?

I fully utilize the spend, install and purchase intent content of their platform and incorporating them into my insights project to come up with data tools to be used for various purposes whether it be to provide warm opps list to resellers or vendors, profile the business portfolio of resellers or vendors and use the same data tools to recruit net new logo resllers or vendors. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Recently received feedback from a particular vendor that their products listed on the purchase intent catalog were legacy products and seem to not include their newer products. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

The data provided is used for my employer's (a technology distributor) initiatives on opportunity identification and vendor/reseller profiling and/or recruitmet. Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

Hi Jay,

Thanks for taking the time to leave us detailed feedback! We’re glad that our install and spend data has helped your team take actionable insights across company initiatives. We’re happy to hear that our DaaS offering has also helped you pull large amounts of data. If you ever need anything from our team, please feel free to reach out.

Thanks again!

Alyssa