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HG Insights Reviews & Product Details - Page 2

HG Insights Overview

What is HG Insights?

HG Insights surfaces AI data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies. Our granular data on IT installations, spend, contract, and Intent, paired with cloud product usage, adoption, and spend supports enhanced productivity, allowing global businesses to analyze markets and target prospects with precision and confidence. HG customers achieve unprecedented results driving revenue and growing efficiently in their marketing and sales programs.

HG Insights Details
Product Website
Languages Supported
English, Spanish
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Product Description

With the HG Insights Platform, we provide insights into tech intelligence like technologies currently in use, granular IT spend and contract intelligence so you prioritize your best prospects and accounts and identify the companies with the highest propensity to buy in every market you operate in. HG Insights’ Market Intelligence enables you to understand the size, shape, and structure of your markets to identify your best opportunities, size markets by IT spend, tech installs, and other customizable criteria, analyze vendor penetration and share to find threats, allocate resources more efficiently, and find opportunities for displacement.

How do you position yourself against your competitors?

Traditional sales and market intelligence providers use different methods for collecting their information, including phone surveys, digital scraping, and data modeling, each with its own limitations. Phone surveys are time consuming and don’t scale well. Scraping code off a website is easy, but also picks up legacy information that is no longer accurate, and it doesn’t give you information on technology that doesn’t leave a digital footprint. Modeling is fast, but because it doesn’t use complete data sets, it tends to produce inconsistent results.

At HG Insights, we take a different approach to gathering, processing and curating business intelligence. We use advanced data science and our own proprietary IP to process billions of structured and unstructured documents scale. We then use automated and human validation to constantly refine and ensure the accuracy of our data sets. Go-to-market teams use this information to out-market, outsell and outgrow their competition.


Seller Details
Company Website
Year Founded
2010
HQ Location
Santa Barbara, CA
LinkedIn® Page
www.linkedin.com
753 employees on LinkedIn®
Description

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B
B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.


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Verified by HG Insights

Recent HG Insights Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
5.0 out of 5
"HG Insights makes account enrichment easy!"
My favourite part of HG Insights is being able to see which products each company has installed. It is especially useful when we are working on tak...
SS
Somya S.Enterprise (> 1000 emp.)
2.5 out of 5
"Efficient Platform for Company Data, but Pricing & Data Freshness Need Attention"
well-structured and user-friendliness of the platform
Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The insights i needed to fix my sales problems"
It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me s...

Pricing Insights

Averages based on real user reviews.

Time to Implement

2 months

Return on Investment

16 months

Average Discount

21%

Perceived Cost

$$$$$
View More Pricing Information

HG Insights Media

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Video Reviews

426 HG Insights Reviews

4.3 out of 5
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426 HG Insights Reviews
4.3 out of 5
426 HG Insights Reviews
4.3 out of 5

HG Insights Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons
G2 reviews are authentic and verified.
RL
Principal
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

The filtering and scoring capability to rank account targets and market analysis to track and react to trends. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

No good graphical interface for executive level charts and graphs Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Being able to bring multiple partners together for ecosystem basedd partner selling Review collected by and hosted on G2.com.

AS
Manager, Enterprise Data Management
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

Rich and meangful data. HG Insights data is one of the richest data set in the industry when it comes to the level of details of customer insights. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

There is nothing as such to be disliked. Though they are already improving their matching methods and clarity on hierarchies. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HG Insights provides a customer-product data set which is so extensive and helps the orgs to build reports and match their customers. It is very instrumental for sales planning. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
II
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about HG Insights?

Great tool that gives insights into a customer's IT spend, install base and technology contracts Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

HG insights as per our current contract does not provide spend details by products (SAP, Oracle, etc) and a vendor's share of wallet in the account Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Helps with lead generation and account prospecting. There is also a view on customer's technology landscape and potential opportunities for IT service providers to explore Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

Hello! Thank you for leaving us great feedback. We're happy to help you with lead generation and account prospecting. If you need anything from our team, please let us know.

JV
Management Consultant, Advanced Analytics, Global Business Objective
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Rating Updated ()
What do you like best about HG Insights?

I fully utilize the spend, install and purchase intent content of their platform and incorporating them into my insights project to come up with data tools to be used for various purposes whether it be to provide warm opps list to resellers or vendors, profile the business portfolio of resellers or vendors and use the same data tools to recruit net new logo resllers or vendors. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Recently received feedback from a particular vendor that their products listed on the purchase intent catalog were legacy products and seem to not include their newer products. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

The data provided is used for my employer's (a technology distributor) initiatives on opportunity identification and vendor/reseller profiling and/or recruitmet. Review collected by and hosted on G2.com.

Response from Alyssa Barker of HG Insights

Hi Jay,

Thanks for taking the time to leave us detailed feedback! We’re glad that our install and spend data has helped your team take actionable insights across company initiatives. We’re happy to hear that our DaaS offering has also helped you pull large amounts of data. If you ever need anything from our team, please feel free to reach out.

Thanks again!

Alyssa

Verified User in Marketing and Advertising
UM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about HG Insights?

The database provided by HG was quite accurate and we used it for one of our key campaigns Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Nothing i can think of. Maybe if you can add intent data(I know its little tricky). Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Providing business firmographics/ technographics info Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi there,

Thank you so much for taking the time to review HG, it's awesome to hear you're using our intelligence for your campaigns. HG does offer our own unique take on intent data called contextual intent—if you're interested in learning more about it please contact your account manager!

Thanks again,

Kelcie

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

We've found the variety of fields provided in the HGI spend & install data to be particularly helpful in building out our account-level TAM, given that our target customer can have some parameters. The HGI team was also excellent at answering all of our questions via both email & Zoom, and we found them to be great & supportive partners overall in our process of assessing, validating, & procuring the HGI data. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

We did find that a small subset of the HGI spend data was not as accurate / helpful for our purposes, but this was fully acknowledged by HGI + they offered additional support to solve our problem. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

What are our highest-potential accounts (customers & prospects) globally? Where should we be focusing our sales efforts? Review collected by and hosted on G2.com.

Verified User in Telecommunications
CT
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

The in depth data that HG Insights provides Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Well... I'm good at Excel, so I think that the way the data is generated and exported, i'm good with the cleaning up and manipulating of the data to generate charts and insights. However, can't say that for other customers. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Business insights and intelligence Review collected by and hosted on G2.com.

TD
Data Analyst
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Rating Updated ()
What do you like best about HG Insights?

The team behind is super responsive.

There are huge benificial insights to get, and get rather quickly.

The platform is easy and understandable. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Absence of a feature allowing users to incorporate custom fields when uploading account files. This limitation impedes the process of establishing an easily navigable and accurate ID system, which , at least for me, is crucial for effective data management. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HGI provides deep insights into market trends, competitor strategies, and customer behavior.

This enables us to make informed decisions based on (hopefully) reliable data. Review collected by and hosted on G2.com.

JS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

What's different about HG Insights is the intelligence they give on companies which are not commonly found in other data providers, it has a friendly user interface, and the customer support is great. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

It will really help if HG Insights provide contact level data as well. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HG Insights provide information on tech spend, tech footprint and coupled with intent data really gives a lot of context into where an account maps in the user journey. With this information, our marketing team can run better targeted campaigns to increase conversion. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi Jean,

Thank you for your thoughtful review of HG Insights! It's awesome to know your marketing team is able to run better campaigns with our data. We'll take your feedback on contact-level insights to the team—if you have other ideas for product improvements, or questions on getting the most out of HG's solutions, please let your CSM know.

Cheers,

Kelcie

Verified User in Information Technology and Services
UI
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

The breadth of information available is quite significant. The account team couldn't be more helpful. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

With such a breadth of information, sometimes it swamps you and it's hard to see the wood for the trees but there are quick ways to chop this up and support from HG will help you do this. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Defining which exact accounts to target from a marketing/SDR perspective. Review collected by and hosted on G2.com.