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HG Insights Reviews & Product Details - Page 4

HG Insights Overview

What is HG Insights?

HG Insights surfaces AI data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies. Our granular data on IT installations, spend, contract, and Intent, paired with cloud product usage, adoption, and spend supports enhanced productivity, allowing global businesses to analyze markets and target prospects with precision and confidence. HG customers achieve unprecedented results driving revenue and growing efficiently in their marketing and sales programs.

HG Insights Details
Product Website
Languages Supported
English, Spanish
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Product Description

With the HG Insights Platform, we provide insights into tech intelligence like technologies currently in use, granular IT spend and contract intelligence so you prioritize your best prospects and accounts and identify the companies with the highest propensity to buy in every market you operate in. HG Insights’ Market Intelligence enables you to understand the size, shape, and structure of your markets to identify your best opportunities, size markets by IT spend, tech installs, and other customizable criteria, analyze vendor penetration and share to find threats, allocate resources more efficiently, and find opportunities for displacement.

How do you position yourself against your competitors?

Traditional sales and market intelligence providers use different methods for collecting their information, including phone surveys, digital scraping, and data modeling, each with its own limitations. Phone surveys are time consuming and don’t scale well. Scraping code off a website is easy, but also picks up legacy information that is no longer accurate, and it doesn’t give you information on technology that doesn’t leave a digital footprint. Modeling is fast, but because it doesn’t use complete data sets, it tends to produce inconsistent results.

At HG Insights, we take a different approach to gathering, processing and curating business intelligence. We use advanced data science and our own proprietary IP to process billions of structured and unstructured documents scale. We then use automated and human validation to constantly refine and ensure the accuracy of our data sets. Go-to-market teams use this information to out-market, outsell and outgrow their competition.


Seller Details
Company Website
Year Founded
2010
HQ Location
Santa Barbara, CA
LinkedIn® Page
www.linkedin.com
753 employees on LinkedIn®
Description

HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, is your go-to-market Technology Intelligence partner. We use advanced insights into Technology Intelligence — on IT spend, technographics, cloud usage, intent signals, Functional Area Intelligence, and contract details — to provide global B
B companies with a better way to analyze markets and target prospects. Our customers achieve unprecedented results in their marketing and sales programs thanks to the indexing of billions of unstructured documents each day with insights into product adoption, usage, spend data, and more to build high-resolution maps of activity across an organization’s entire digital infrastructure to power business decisions with precision and confidence.


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Verified by HG Insights

Recent HG Insights Reviews

Verified User
I
Verified UserSmall-Business (50 or fewer emp.)
5.0 out of 5
"The insights i needed to fix my sales problems"
It is a great tool and a great sugestion from the G2. It helped me with data and insights that improved my paid advertising campaign.It helped me s...
SF
Sanya F.Mid-Market (51-1000 emp.)
5.0 out of 5
"HG Insights: A Must-Have Data-Driven GrowthTool For Businesses"
What I like about HG Insights is that the platform is well structured for use especially for large businesses. It's simple to comprehend especially...
Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Great intelligence and helpful account team"
The breadth of information available is quite significant. The account team couldn't be more helpful.
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423 out of 424 Total Reviews for HG Insights

4.3 out of 5
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423 out of 424 Total Reviews for HG Insights
4.3 out of 5
423 out of 424 Total Reviews for HG Insights
4.3 out of 5

HG Insights Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for HG InsightsQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
BF
BDM
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

Interface, ease of use, speed/functionality Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Lack of real insights that are useful to sales roles Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Knowledge of prospect ecosystem for specific plays or campaigns Review collected by and hosted on G2.com.

LL
Commercial Account Executive
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

HG Insights offers comprehensive data sets and analytics tools that enabled our business to make informed decisions based on real-time market insights and trends. In sales - It helps our team focusing on top 100 accounts per territory Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Nothing I can think about - HG insights has been adopted by marketing, Sales and GTM team very quickly Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Focusing on top 100 accounts - building messaging and understand key metrics Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about HG Insights?

Not only is the data and interface incredibly useful, but the support from the team has proven to be very valuable. But what I like best about HG Insights is that they continue to deliver value. When we first engaged HG Insights we had a small use case that they were able to satisfy. Since then, they have worked with us to better understand how their data and service can be leveraged to expand the number of use cases we now use. They put in th effort to build a partnerhsip and we now see more value today then we did when we first started using them. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Not much. There have been some limitations in the way their product data is categorized that presented a minor challenge, but they have been more than happy to work with us to get these addressed over the course of our partnership. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

We primarily leverage HG Insights to solve two key problems:

1. Identify organizations that are currently using a specific competitive solution (or set of solutions) in order to build lists of target accounts for outbound prospecting efforts.

2. Research specific accounts we are engaged with to better understand their technology landscape and how our solution might be of most value.

In addition to this, we leverage HG Insights data as part of our account scoring process by incorporating their technographic data into our model to better identify best fit accounts to prospect into. Review collected by and hosted on G2.com.

BP
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

The opportunity generator has been very useful. Integrating our current customers is easy to do. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Sometime the export functionality can be frustrating. Perhaps, let us know BEFORE we press the export button that our dataset can't be exported. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

It solves a couple of things. The intensity reports are a useful measure. The budget info is great and brings more depth to our analyses. Review collected by and hosted on G2.com.

AN
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about HG Insights?

Technographic view of a customer which helps in knowing your customer better Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Ability to download and view on contracts information Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Understanding the customer better not only in terms of their spend but also from tech installs.

This has reallly benefitted the partner teams in udnerstanding their end customers very well and create cross sell opportunities. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hello there,

Thank you for taking the time to leave HG a review, we're so happy to hear we're empowering your partner teams and generating those cross-sell opportunities. If you ever have any questions, please let your CSM know—the team is here to help!

Cheers,

Kelcie

MM
Enterprise(> 1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

1/ Unique and extensive data that has been extremely helpful in driving our Sales Motion in Europe

2/ The account team is super invested in our business problems and provides timely and helpful solutions.

3/ The Research and analysis reports are topical and insightful. Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The flipside to having such massive amount of data is that your team needs to have the right skill sets to be able to put it to good use. The account team is helpful but having a data engineer on the team can accelerate the usage. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

1/Segmenting and prioritizing potential cusomters

2/Undertsanding tech gaps that our customers are experiencing Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi Madhavi,

Thank you so much for leaving a review of HG! We love getting your feedback, and completely hear that with so much data it can require additional resources. We're working hard on some product improvements for 2024 that should make leveraging HG's data easier with even more actionable results... stay tuned! And if you have any questions feel free to reach out to your CSM.

Thanks again,

Kelcie

AH
Business Development Manager
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: Organic
(Original )Information
What do you like best about HG Insights?

I recently had the opportunity to utilize HG Insights, and let me tell you, it has been an absolute game-changer for my business! From the moment I started using it, I was blown away by the wealth of insights and intelligence it provided.

One of the standout benefits of HG Insights is its ability to uncover the technologies being used by my target market. This invaluable information has allowed me to tailor my sales and marketing strategies with pinpoint accuracy. No more shooting in the dark or wasting time on prospects who aren't the right fit. HG Insights has empowered me to identify and focus on the most promising sales opportunities.

The depth of knowledge provided by HG Insights is truly impressive. The platform offers comprehensive data and analysis, giving me a clear picture of technology adoption trends, market shifts, and even competitor activity. Armed with this information, I have been able to make well-informed business decisions, stay ahead of the curve, and remain competitive in a fast-paced industry.

What sets HG Insights apart is not just the data it provides, but how it translates that data into actionable insights. The user-friendly interface and intuitive tools make it easy to navigate and extract meaningful information. I can quickly identify technology gaps, understand customer needs, and deliver targeted solutions that truly resonate.

Moreover, the customer support provided by HG Insights has been outstanding. The team is responsive, knowledgeable, and always ready to assist with any questions or concerns. They go above and beyond to ensure that I am maximizing the value of the platform and getting the most out of my investment.

In conclusion, HG Insights has revolutionized the way I approach sales and marketing. It has become an indispensable tool in my arsenal, enabling me to uncover hidden opportunities, make data-driven decisions, and achieve remarkable results. If you're serious about staying ahead in today's technology-driven landscape, I highly recommend giving HG Insights a try. You won't be disappointed! Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

It would be awesome if the spend information populated into CRM. Even thought the feature is not available yet, they worked very hard to ensure we were able to capture the data for our ICP. BEST-IN-CLASS team!! Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

HG Insights is a go-to-market powerhouse! With its comprehensive technology intelligence, it effectively bridges the gaps in my strategy. By uncovering the technologies used by my target market, I can tailor my approach, identify new sales opportunities, and deliver targeted solutions. HG Insights empowers me to make data-driven decisions and stay ahead in a competitive landscape. It's a game-changer for any business looking to solve go-to-market gaps with precision and efficiency. Review collected by and hosted on G2.com.

Response from Kelcie Des Jardins of HG Insights

Hi Amanda,

Thank you so much for sharing such a detailed and thoughtful review. Your feedback is incredibly valuable to us at HG, and we're delighted to hear how our product and amazing CSM team is supporting your data-driven decisions. If you need anything from us, or have ideas on how HG can continue to deliver stellar solutions, please don't hesitate to let us know!

Thank you,

Kelcie

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
What do you like best about HG Insights?

Reliable, accurate information in 1 place Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

The change in showing the install base. You need to put a name in now to search for a vendor as oppose to the graph previously with the blobs you could hover over for the detail. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Accurate prospect information in one place quickly Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Enterprise(> 1000 emp.)
Validated Reviewer
Verified Current User
Review source: In-app
Incentivized Review
What do you like best about HG Insights?

Technographic Insights on Competitive Install Base - well supported by additional fields to get first and third party datasets to talk to each other Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

Precision of technographic data is good but not great. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Finding competitive install base for attack/protect campaigns. Review collected by and hosted on G2.com.

Verified User in Computer Software
AC
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Seller invite
Incentivized Review
What do you like best about HG Insights?

* Ease of use

* Easy to integrate with Salesforce

* Native salesforce package Review collected by and hosted on G2.com.

What do you dislike about HG Insights?

It would be great if all the features/data on HG Insights platform are available in Salesforce. Review collected by and hosted on G2.com.

What problems is HG Insights solving and how is that benefiting you?

Helps in timely reach outs to prospects Review collected by and hosted on G2.com.